How to add Facebook Pixel to WordPress without a Plugin

Last Updated: February 2, 2022

Prerequisites for adding a Facebook pixel to WordPress website without a plugin:

  1. You have a Google Tag Manager account.
  2. Google Tag Manager is installed on your website.
  3. You have the publish permission at the GTM container level.
  4. You have an active Facebook Business Manager account.
  5. You have at least one Facebook ad account which is linked to your Facebook business manager account.
  6. You have the ‘Manage Ad Account’ access for the Facebook ad account.

Follow the steps below to add Facebook Pixel to your wordpress website (or infact any website) without a Plugin:

Step-1: Navigate to your Facebook Events Manager: https://www.facebook.com/events_manager2/list/

Step-2: Click on your Facebook pixel:

Click on your Facebook pixel 1

Step-3: Click on the ‘Manage Integrations’ button:

Manage Integrations 1

You should now see a dialogue box like the one below:

integrations 1

Step-4: Click on the ‘Manage’ drop-down menu next to ‘Browser pixel’ and then click on ‘Add to another website’:

Add to another website 1

You should now see a window like the one below:

use a partner integration

Step-5: Click on the ‘Install Code Manually‘ button:

install manually

Step-6: Click on the ‘Copy Code‘ button to copy the Facebook default pixel code:

copy code

Have this code ready in your note pad, the code will look like below:

<!-- Facebook Pixel Code -->

<script>

!function(f,b,e,v,n,t,s)

{if(f.fbq)return;n=f.fbq=function(){n.callMethod?

n.callMethod.apply(n,arguments):n.queue.push(arguments)};

if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';

n.queue=[];t=b.createElement(e);t.async=!0;

t.src=v;s=b.getElementsByTagName(e)[0];

s.parentNode.insertBefore(t,s)}(window, document,'script',

'https://connect.facebook.net/en_US/fbevents.js');

fbq('init', '124346276306212');

fbq('track', 'PageView');

</script>

<noscript><img height="1" width="1" style="display:none"

src="https://www.facebook.com/tr?id=124346664646464&ev=PageView&noscript=1"

/></noscript>

<!-- End Facebook Pixel Code -->

Step-7: Click on the ‘Continue‘ button at the bottom of the page.

continue

Step-8: Toggle on the ‘Automatic Advanced Matching‘ option. Use this setting according to your privacy policy. Then click on the ‘Continue‘ button.

advance matching manually

You should now see a screen like the one below:

add events using event set up tool

Step-9: Log in to your Google Tag Manager account and create a new custom HTML tag.

Step-10: Name your new tag ‘Facebook default pixel code’ and then paste the Facebook pixel code in the text area:

facebook default pixel code

Step-11: Set the tag to fire on all pages of your website:

all pages

Step-12: Save your new tag and then preview it to see whether it fires on all of your web pages.

Step-13: Publish your container.

Step-14: Navigate back to the Events Manager Onboarding screen and then click on the ‘Continue‘ button:

continue button

Step-15: Click on the ‘Verify Domain‘ button and then follow the on-screen instructions in order to verify your domain with Facebook:

verify dmain facebook 1

Step-16: Click on the ‘Continue‘ button:

continue button 2

Step-17: Click on the ‘Configure Web Events‘ button and then follow the on-screen instructions in order to configure and prioritize up to 8 events that matter most to businesses. This step is required in order to reduce the negative impact of the Apple IOS 14.5 update on Facebook ads.

configure web events facebook

Step-18: Click on the ‘Go to Pixel Overview‘ button:

go to pixel overview
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  18. How to add Facebook Pixel to WordPress Website
  19. How to track Facebook events via Google Tag Manager
  20. How to use the Facebook Event Setup Tool
  21. How to use the Facebook Pixel Helper to Test Facebook Events
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