﻿ How does Google Analytics calculate bounce rate? (formula for bounce rate calculation) - Optimize Smart

# How does Google Analytics calculate bounce rate? (formula for bounce rate calculation)

Google Analytics calculates the bounce rate of a web page and bounce rate of a website.

Bounce rate of a web page = total number of bounces on a page (in a given time period) / total number of entrances on the page (in the same time period)

Bounces are the number of single page visits resulting from a page and in each visit, only one GIF request is sent to the Google Analytics Server.

Entrances are the number of times visitors entered your site on the page.

Bounce rate of a website = total number of bounces across all the pages on the website (in a given time period) / total number of entrances across all the pages on the website (in the same time period)

Bounce Rate in Google Analytics (The Classic Old view where you can actually see the number of entrances and bounces. This view is no longer available.)

# The bounce rate of the page 1 is calculated as: [total bounces (2070)/total entrances (2424)] *100 = 85.40%

# The bounce rate of the home page ( / ) is calculated as: [total bounces (171)/total entrances (416)] *100 = 41.11%

# The bounce rate of the website is calculated as: [total bounces (4039)/total entrances (5400)] *100 = 74.80%

From the calculations above, we can conclude that:

The bounce rate of a web page/website has nothing to do with ‘Time spent on a web page/website’ (a common misconception about marketers and webmasters).

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