How Does Attribution Work?

Here is what we are going to cover in this video lesson:

#1 What is attribution and what are its objectives?
#2 The relationship between attribution and a football team.
#3 Why you should not focus on measuring and optimizing just one marketing channel.
#4 Why you should not optimize all of your marketing campaigns only for closing sales.
#5 Why attribution modelling is not a one-time activity and
#6 Why you should never overlook the role of assisting marketing channels and campaigns in a conversion path.

 

Attribution Modelling in Google Ads and FacebookAttribution Modelling in Google Analytics and Beyond

Get my best selling books on Attribution Modelling

  • Learn to implement attribution modelling in your organisation
  • Understand the customer purchase journey across devices
  • Determine the most effective marketing channels for investment

 Click book covers to find out more

Other articles on Attribution Modelling in Google Analytics

  1. Touch Point Analysis in Google Analytics Attribution Modelling
  2. 8 Google Analytics Conversions Segments You Must Use
  3. Default and Custom Attribution Models in Google Analytics
  4. Attribution Model Comparison Tool in Google Analytics
  5. Which Attribution Model to use in Google Analytics?
  6. How to create Custom Attribution Model in Google Analytics

  1. How to do ROI Analysis in Google Analytics
  2. Google Analytics Attribution Modelling – Complete Guide
  3. Guide to Data Driven Attribution Model in Google Analytics
  4. Conversion Credit distribution for Attribution Models in Google Analytics
  5. You are doing Google Analytics all wrong. Here is why

  1. Marketing Mix Modelling or Attribution Modelling. Which one is for you?
  2. Introduction to Nonline Analytics – True Multi Channel Analytics
  3. How to set up Data driven attribution model in Google Analytics
  4. How to valuate Display Advertising through Attribution Modelling
  5. Understanding Shopping Carts for Analytics and Conversion Optimization

  1. View-through conversion tracking in Google Analytics
  2. Understanding Missing Touch Points in Attribution Modelling
  3. Guide to Offline Conversion Tracking in Google Analytics
  4. How to explain attribution modelling to your clients
  5. 6 Keys to Digital Success in Attribution Modelling

  1. How to use ZMOT to increase Conversions and Sales exponentially
  2. How to Measure and Improve the Quality of SEO Traffic through Google Analytics
  3. How to analyse and report the true value of your SEO Campaign
  4. How to allocate Budgets in Multi Channel Marketing
  5. What You Should Know about Historical Data in Web Analytics

  1. Google Analytics Not Provided Keywords and how to unlock and analyze them
  2. Selecting the Best Attribution Model for Inbound Marketing
  3. Introduction to TV attribution in Google Analytics Attribution 360
  4. Cross Device Reports in Google Analytics via Google Signals
  5. Data-Driven Attribution Model Explorer in Google Analytics
  6. What is Attribution Modelling and why it is the ‘key’ to online business success?
  7. How Does Attribution Work?
  8. How is Attribution Modelling helpful for e-commerce and non-e-commerce websites?
 

How to use Digital Analytics to generate floods of new sales and customers.

(Even if you are completely new to Digital Analytics)

What You’ll Learn On This FREE Web Class!

#1 The number 1 reason why most marketers and business owners are not able to scale their advertising and maximise sales. 

#2 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics. 

#3 The number 1 reason why conversion optimization is not working for your business. 

#4 How to advertise on any marketing platform for FREE with an unlimited budget.

#5 How to learn and master digital analytics in record time.

 
 

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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