Google Analytics Tutorial For Beginners 2020 – With Free PDF E-Book

 

Getting Started with Google Analytics

#1 Difference between Google Analytics and Universal Analytics

Learn the key difference between Universal Analytics and Google Analytics. Learn quick tips to get started with Universal Analytics. Learn about creating custom dimensions and custom metrics.

#2 What is the difference between google tag manager and google analytics?

Learn the key difference between Google Analytics and Google Tag Manager.

#3 Difference Between Google Analytics And Google Analytics 360

Learn the key difference between Google Analytics and Google Analytics 360.

#3 Best Google Analytics Shortcuts: Tricks, Tools & APIs to save Time

Some quick tips and shortcuts to use Universal Analytics more efficiently.

#4 Learn to migrate from Google Analytics to Universal Analytics

Learn to migrate to Universal Analytics using this simple 6 step process and make your migration easy and successful.

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Get the E-Book (37 Pages)

 

#5 Advanced Google Analytics Tracking Tutorial

In this article, you will learn about Document Object Model (DOM) and how tracking is actually implemented on a website.

#6 JavaScript for Google Analytics – Tutorial

Learn the JavaScript behind Google Analytics

#7 Regular Expressions Guide for Google Analytics and Google Tag Manager

Learn to use Regular Expression (or REGEX) for technical SEO, Google Analytics & Google Tag Manager

#8 Web Analytics Career Advice – How to become a Web Analyst

What sort of skills and qualifications are required to become a good digital analyst? What makes a good analyst a great analyst? Learn all of this and more from industry top experts.

#9 Google Analytics Individual Qualification (GAIQ) 2020 – Study Guide with Questions

Learn the expert tips to pass the 2019 GAIQ (Google Analytics Individual Qualification) Test to become a Google Analytics Certified Individual. Get GAIQ Sample Questions.

#10 Excel for SEO & Analytics – Powerful Cheat Sheet

Learn the most important Excel tricks and tips to effectively manage and speed up your Analytics.

#11 Google Analytics Mistakes that kill your Analysis & Conversions

Learn about the Common Google Universal Analytics Mistakes that kill your Analysis, Reporting, and Conversions. Learn about: Directional Issues, Data Collection Issues, Data Integration issues, Data Interpretation Issues, and Data Reporting Issues.

#12 Google Analytics Measurement Protocol Explained in Great Detail

Learn to send data to Universal Analytics using the measurement protocol in plain English. Learn to send event tracking data and ecommerce data to Universal Analytics.

#13 How to use Google Analytics API without any coding

Learn to use Google Analytics API without any coding and access un-sampled data in any format you want and/or merge Google Analytics data with other data sources.

#14 Google Analytics GDPR Checklist. Become GDPR compliant using GA

The Checklist to become GDPR Compliant with Google Analytics.

#15 Google Analytics For Content Marketing – Advanced Content Analysis

Learn to do advanced content analysis in Google Analytics. Learn to understand the performance of content development and marketing.

#16 Google Analytics Access And Permissions – Tutorial

Learn about how to give Google Analytics access. Learn about the various Google Analytics access levels. Learn about the various users’ permissions in GA.

#17 How to share Dashboards, Custom Reports, Segments, Attribution Model in Google Analytics?

Learn to share Dashboards, Custom Reports, Segments, Goals, Attribution Models, Remarketing audience, etc in Google Analytics through this step by step guide.

#18 Introduction to Discover report in Google Analytics

Through GA Discover report you can quickly access various Google tools like Google Analytics App, Google Analytics Demo Account, Custom Alerts, Google Spreadsheet Add-On

#19 Google Analytics Conversion Tracking Tutorial

Complete Guide to Google Analytics Conversion Tracking. Learn about Transactional & Non-Transactional Conversions, Macro & Micro Conversions, conversion tracking.

#20 Understanding Google Analytics Goal Templates

Google Analytics provides three types of goal templates: Predefined templates, Custom template, and Smart Goal template. When you create a new goal in GA, you are asked to select the template you want to use for creating your goal.

#21 UTM Tracking in Google Analytics – Complete Guide

Learn everything about custom campaigns in Google Analytics. Learn to correctly use UTM parameters in your ad URLs. Learn about manual and auto-tagging.

#22 Introduction to goal sets and ‘goal slot IDs’ in Google Analytics

Goals sets are specifically created to categorize different types of goals for your website. Every goal that you create in Google Analytics is assigned a numeric ID called the ‘goal slot ID’.

#23 How to set up a destination goal in Google Analytics?

As the name suggests, the destination goal is a goal to a particular destination. In GA, this destination is denoted via a visit to a specific page(s) (pageviews) or viewing of a screen (screenview).

#24 Google Analytics Goals: ‘Equals to’ vs. ‘Begins with’ vs. ‘Regular Expressions’

Google Analytics provides three goal match types: ‘Equals to’, ‘Begins with’, and ‘Regular Expression’ when you create a goal.

#25 Google Data Studio Tutorial – 2020

In this Google Data Studio Tutorial, you will learn about data sources, data connectors, how to use data studio with Google Sheets.

#26 What is not provided in Google Analytics

Not provided is a keyword without ‘keyword referral data’. Google Analytics report (not provided) in place of organic keywords in its reports. The keyword referral data tells you which search term was used by a person on a search engine (like Google) to visit your website.

#27 How to unlock not provided keywords in Google Analytics

The following five methods can help you in unlocking the not provided keywords in Google Analytics: 1) Use the ‘Keyword Hero’ tool 2) Use ‘Search Console Queries’ report in Google Analytics 3) Use competitive analysis tools like ‘SEMRush’ for keywords mining 4) Run Non-branded Paid search campaigns 5) Use historical keywords data in your Google Analytics reports

#28 Why is direct traffic increasing and how to fix it

Direct traffic is increasing day by day and if you don’t do anything about it now, then one day all you will see in your analytics reports will be direct traffic: little to no referral data, just direct traffic and ‘not provided’ keywords.

#29 What is direct traffic in Google Analytics & why is it so high?

Direct traffic is that Google Analytics session (or visit) which starts without a referrer being passed by a user’s web browser. This is the most accurate definition of direct traffic. All other definitions of direct traffic are lame, as they do not accurately describe, what direct traffic really is.

#30 Difference between direct traffic and referral traffic

Direct traffic is a Google Analytics session (or visit) that starts without a referrer being passed by a user’s web browser. The direct marketing channel can be made up of any number of traffic sources as long as the traffic sources are unknown to Google Analytics. Referral traffic is a Google Analytics session (or visit) that starts with a referrer being passed by a user’s web browser.

 

“How to” articles on Google Analytics

#1 How to use Audience Overview Report in Google Analytics

#2 How to use Demographics Overview Report in Google Analytics

#3 How to use Demographics: Age Report in Google Analytics

#4 How to use Demographics: Gender Report in Google Analytics

#5 How to use Location Report in Google Analytics

 

#6 How to use New vs Returning Report in Google Analytics

#7 How to use Browser & OS Report in Google Analytics

#8 How to use Mobile Overview Report in Google Analytics

#9 How to use Mobile & Tablet Devices report in Google Analytics

#10 How to use Device Overlap Report in Google Analytics

 

#11 How to use Device Paths Report in Google Analytics

#12 How to use Cross-Device Channels Report in Google Analytics

#13 How to use Acquisition Device Report in Google Analytics

#14 How to use Users Flow Report in Google Analytics

#15 How to use Channels Report in Google Analytics

 

#16 How to use Source / Medium Report in Google Analytics

#17 How to use Landing Pages Report in Google Analytics

#18 How to use Goal Flow Report in Google Analytics

#19 How to use Ecommerce Overview Report in Google Analytics

#20 How to use Checkout Behavior Analysis Report in Google Analytics

 

#21 How to use Product Performance Report in Google Analytics

#22 How to Find Top Selling Locations in Google Analytics

#23 How to Find Top Selling Product Categories in Google Analytics

#24 How to Find Top Performing Traffic Sources in Google Analytics

#25 How to Find Top Landing Pages for conversion funnel analysis in Google Analytics

 

#26 How to do Conversion Funnel Analysis in Google Analytics

#27 How to Find Top Performing Keywords in Google Analytics

#28 How to use Assisted Conversions Report in Google Analytics

#29 How to use Top Conversion Paths Report in Google Analytics

#30 How to find top selling products in Google Analytics

 

Articles on Specialised Tracking in Google Analytics

#1 Google Analytics Recurring Revenue and Subscriptions Tracking Guide

Learn to track monthly recurring revenue (subscription tracking) and lifetime value through Google Analytics.

#2 How to track the impact of cookie consent on website traffic in Google Analytics

If you are using a cookie consent popup (like the one below) to comply with GDPR, which allow a website user to accept or decline cookies, you would want to track the impact of this cookie consent on your website traffic, sales and conversions over time.

#3 Phone Call Tracking in Google Analytics and Beyond

Learn all about phone call tracking. Learn to track phone calls, call conversions, ‘Qualified’ and ‘won’ phone leads in Google Analytics.

#4 Scroll Tracking via Scroll Depth Trigger in Google Tag Manager

Learn to use the new Scroll depth trigger in Google Tag Manager, to track how far website visitors scroll content on your website.

#5 Video Tracking via YouTube Video Trigger In Google Tag Manager

Learn to use the new YouTube Video trigger in Google Tag Manager, to track YouTube videos embedded on a webpage.

#6 Calculated Metrics in Google Analytics – Complete Guide

Learn all about Calculated metrics in Google Analytics through this easy to understand guide.

#7 The one thing that you don’t know about PayPal.com and the referral exclusion list

The one thing that you don’t know about PayPal.com and the referral exclusion list. Whenever a customer leaves your website to make payment via Paypal and then return to your website, Google Analytics often attribute sales to paypal.com instead to the original traffic source.

#8 Introduction to Postbacks in Google Analytics

Postbacks (or Mobile App Postbacks) allow Google Analytics to ping (send conversion data) a third party mobile advertising network whenever it detects a mobile app install (‘first launch’) or in-app conversion (like transaction) from that network.

#9 Creating Content Group in Google Analytics via tracking code using gtag.js

Learn to create Content Groups in Google Analytics via the ‘Group by Tracking Code’ method through this easy step by step guide.

#10 Tracking Site Search without Query Parameter in Google Tag Manager

Learn to set up site search tracking without Query Parameter in Google Analytics via Google Tag Manager through this step by step guide.

#11 Setting Up Site Search Tracking for POST based search engines in Google Analytics

Learn to set up site search tracking In Google Analytics Without Query Parameters through this easy to understand step by step guide.

#12 Tracking Site Search for GET-Based Search Engines in Google Analytics

Learn to set up site search tracking in Google Analytics with query parameters through this easy to understand step by step guide.

#13 Understanding site search tracking in Google Analytics

Learn all about site search tracking in Google Analytics. Learn about: query and category parameters, GET and POST based search engines.

#14 Tracking Virtual Pageviews in Google Tag Manager – Complete Guide

Through this article you will learn to send a virtual pageview to Google Analytics when a user clicks on: a link, an image link, a button, the button embedded across a website, a form submit button. You will learn to track single page checkout steps via virtual pageviews in Google Analytics. You will learn to track sales funnel across websites via cross-domain tracking and virtual pageviews

#15 Creating and using Site Search Funnel in Google Analytics

In this article, I will show how to create a site search funnel in Google Analytics and then use it to optimize your website for traffic and conversions.

#16 Learn to Setup Facebook Pixel Tracking via Google Tag Manager

Learn to set up Facebook Pixel Tracking via Google Tag Manager. Learn to test and deploy the Facebook Pixel Code. Learn about Facebook pixel helper.

#17 How to use Keyword Hero to reveal Not Provided keywords in Google Analytics

I have been using a new tool called ‘Keyword hero’ with great success and thought you will also benefit from it. Through this tool, you can get (not provided) keywords data back in Google Analytics.

#18 Guide to Event Tracking via Google Tag Manager

Guide to Event Tracking via Google Tag Manager.

#19 Learn to track Qualified and Won leads in Google Analytics

Learn to track qualified and won leads in Google Analytics.

#20 Creating your own Google Analytics Tag Auditing System

Learn to create your own tag auditing system to identify various marketing and measurement tags across a website of any size.

#21 Using multiple Google Analytics tracking codes on web pages

Learn to use multiple Google Analytics tracking codes on web pages. Learn the concept of trackers & use it to implement cross-domain tracking.

#22 Guide to Offline Conversion Tracking in Google Analytics

Learn to track offline conversions (Web form leads, Phone Leads) in Google Analytics. Learn to use Coupons and vanity URLs for tracking offline leads online

#23 Google Analytics and YouTube Integration Guide

Learn to integrate your Google Analytics account with your YouTube channel. Learn to track the traffic from external links embedded in your YouTube videos.

#24 Complete Guide to Google Analytics for Facebook

Learn to track Facebook ad campaigns in Google Analytics. Understand how Facebook traffic moves through the checkout process. Determine top traffic generating web pages shared on Facebook.

#25 Tracking true referrals in Google Analytics when using PayPal and other payment gateways

Learn to track true referrals in Google Analytics when using PayPal and other payment gateways.

#26 Virtual pageviews in Google Analytics – Complete Guide

Learn all about virtual pageviews in Google Analytics. What is a virtual pageview? when to use virtual pageviews, naming conventions for virtual pageviews.

#27 YouTube Video tracking via Google Tag Manager

Learn to implement YouTube video tracking via Google Tag Manager through this easy to understand step by step guide.

#28 Implementing E-Commerce Tracking via Google Tag Manager

Learn to Implement E-Commerce Tracking through Google Tag Manager via this easy to understand step by step guide.

#29 Event Tracking in Google Analytics – Complete Guide

Learn to set up event tracking in Google Analytics. Learn about generating virtual page views, Advantage of Event Tracking over Virtual pageviews…

#30 E-Commerce Tracking in Google Analytics – Complete Guide

Learn everything about ecommerce tracking in Google Analytics.

#31 Google Analytics Cross-Domain Tracking Explained Like Never Before

Learn to implement Cross-Domain Tracking in Google Analytics across sub-domains, primary domains and top-level domains through this easy step by step guide.

#32 Google Analytics Social Tracking – Twitter, Facebook, Google Plus and LinkedIn

Learn to track social interactions of Twitter, Facebook, Google Plus and LinkedIn through Google Analytics.

#33 Setting up & Tracking AMP Pages in Google Analytics

Learn to set up AMP on your WordPress website and track traffic on AMP pages in Google Analytics. Google also strongly recommend, making your website AMP compliant.

#34 Setting up Sales Funnel across websites in Google Analytics

Learn to set up Sales Funnel across websites via Virtual Pageviews & Cross Domain Tracking in Google Analytics.

#35 Using Data Visualization to analyze the SEO Performance

If the majority of backlinks are coming from directories and articles websites, you know the old school link building took place or the link builder is still engaged in outdated and dangerous link building practices. But scanning each and every backlink of a website is not practical. You need a tool through which you can visualize the overall backlink profile of a website

#36 Tracking offline conversions in Google Ads

Learn to optimize your Google Ads campaigns for offline conversions via offline conversion actions and Conversion Data Import.

#37 How to Correctly Measure Conversion Date & Time in Google Analytics

Learn to correctly measure Date, Time & Time zone in Google Analytics for conversions and non-conversion data.

#38 Tracking Twitter and Linkedin Social Interactions in Google Analytics

How to track Twitter social interactions (tweets, clicks and follows) and Linkedin interactions (shares) in Google Analytics with and without Google Tag Manager:

#39 Implementing Scroll Tracking via Google Tag Manager

Scroll tracking is one of the methods of measuring how people are consuming your website contents.

#40 Google Analytics Cross-Domain Tracking (ga.js)

Learn all about cross-domain tracking in classic Google Analytics (ga.js). Track across primary multiple domains, sub-domains, top-level domains.

#41 Open Graph Protocol for Facebook Explained with Examples

What is Open Graph Protocol and why you need it? Learn to implement Open Graph Protocol for Facebook on your website. Open Graph Protocol Meta Tags.

#42 Guide to Google Analytics Store Visits Tracking

According to Google, more than 90% of retail sales still happen in physical stores and not online. Many people use the internet to research a particular product but often visit a physical location to make a purchase. As a result, businesses that advertise online but sell in physical stores have a hard time understanding how their online ads and websites are driving offline store visits.

 

Articles on Google Analytics Attribution Modelling

#1 Touchpoint Analysis in Google Analytics Attribution Modelling

Understand all about touchpoints in Google Analytics Attribution Modelling. Types of Interactions. Not all “touchpoints” are equally valuable.

#2 8 Google Analytics Conversions Segments You Must Use

The following are the 8 powerful Google Analytics Conversions Segments that you must use for the analysis of your Multi-Channel Funnel Reports.

#3 Default and Custom Attribution Models in Google Analytics

Learn all about default and Custom Attribution Models in Google Analytics. The default attribution models are pre-built models that define how credit for conversion should be distributed to various interactions (or touchpoints) in a conversion path before the custom credit rules are applied.

#4 Attribution Model Comparison Tool in Google Analytics

Learn all about Attribution Model Comparison Tool in Google Analytics. Learn to evaluate organic search channels via Data-Driven Attribution Model.

#5 Which Attribution Model to use in Google Analytics?

The following are some general guidelines you can use while selecting an attribution model in Google Analytics. #1 Least Amount of buying consideration = Last Touch Attribution Model.

#6 How to create Custom Attribution Model in Google Analytics

Learn to create your own Attribution Model in Google Analytics through this easy to understand, step by step guide.

#7 How to do ROI Analysis in Google Analytics

You can do ROI analysis in Google Analytics by using the ‘ROI Analysis’ & ‘Cost Analysis’ reports. Through these reports, you can calculate ROAS.

#8 Google Analytics Attribution Modeling – Complete Guide

Learn about attribution modeling in Google Analytics. Learn about Acquisition channels, Multi-Channel Funnel Reports, Conversion Paths, Channel Labels

#9 Guide to Data-Driven Attribution Model in Google Analytics

Learn all about the data-driven attribution (DDA) model in Google Analytics. Learn why DDA model is incrementally better. Learn to set it up.

#10 Conversion Credit distribution for Attribution Models in Google Analytics

Understand how the conversion credit is calculated for various attribution models in Google Analytics.

#11 You are doing Google Analytics all wrong. Here is why

All of the data you see in Google Analytics reports today lie to you unless you know exactly how to interpret it correctly. Learn to avoid the mistake of crediting conversions to the wrong marketing channels.

#12 Marketing Mix Modelling or Attribution Modelling. Which one is for you?

Introduction to Marketing Mix Modelling (MMM). Why do you need Attribution Modelling and how it is different from MMM. Learn to integrate Attribution Modelling into Marketing Mix Modelling.

#13 Introduction to Nonline Analytics – True Multi Channel Analytics

True multi-channel analytics is nonline analytics. When we talk about nonline analytics, we do not measure just the online customer purchase journey or just the offline customer journey.

#14 How to set up Data driven attribution model in Google Analytics

Learn to set up data-driven attribution model in Google Analytics through this easy to understand step by step guide.

#15 How to valuate Display Advertising through Attribution Modelling

Learn to determine the true value of display advertising on your business bottomline through attribution modeling.

#17 Understanding Shopping Carts for Analytics and Conversion Optimization

Shopping carts play a very important role in conversion optimization, in fixing multi-device & multi-channel attribution issues.

#18 View-through conversion tracking in Google Analytics

Learn about view-through conversions and GDN impression reporting in Google Analytics. Learn to track the performance of display ads.

#19 Understanding Missing Touch Points in Attribution Modelling

You need to be aware of the following drawbacks before you interpret the attribution data and take business decisions based on such data.

#20 Guide to Offline Conversion Tracking in Google Analytics

Learn to track offline conversions (Webform leads, Phone Leads) in Google Analytics. Learn to use Coupons and vanity URLs for tracking offline leads online.

#21 How to explain attribution modeling to your clients

Learn to explain attribution modeling to your clients that actually make sense to them. Attribution modeling is the process of understanding the buying behavior of your website visitors and determining the most effective marketing channels for investment.

#22 6 Keys to Digital Success in Attribution Modelling

Learn the tricks and tips to achieve success in Attribution Modelling. Understand customers’ purchase journey, learn the concept of ‘missing touchpoints’.

#23 How to use ZMOT to increase Conversions and Sales exponentially

Learn to win at the Zero Moment of Truth (or ZMOT) in order to increase conversions and sales on your website. ZMOT is the most powerful moment in a customer journey to purchase.

#24 How to Measure and Improve the Quality of SEO Traffic through Google Analytics

Learn to effectively measure & Improve the quality of SEO Traffic through Google Analytics.

#25 How to analyze and report the true value of your SEO Campaign

Learn to determine the true value of your SEO campaigns. Learn the art of Calculating the complete economic value of your SEO efforts.

#26 How to allocate Budgets in Multi-Channel Marketing

Learn to use the Law of Diminishing Returns in allocating marketing budgets. Understand the role of assisting marketing channels to stay away from the point of diminishing returns.

#27 What You Should Know about Historical Data in Web Analytics

Historical data in web analytics is important because it helps in optimizing marketing campaigns but when interpreted incorrectly can result in monetary loss.

#28 Google Analytics Not Provided Keywords and how to unlock and analyze them

Learn to get back ‘Not provided’ keywords in Google Analytics through these easy to use but powerful pro tips.

#29 Selecting the Best Attribution Model for Inbound Marketing

Learn to select the best Attribution Model for Inbound Marketing. Learn about the various issues with Google Analytics attribution models.

#30 Introduction to TV attribution in Google Analytics Attribution 360

TV attribution modeling is the process of understanding the impact of TV ad network(s), TV program(s) and TV ad airing slot(s) on your website traffic, sales and other online users’ activities.

#31 Cross-Device Reports in Google Analytics via Google Signals

Understand Cross-Device Reports in Google Analytics via Google Signals. Learn about Device Overlap report, Device Paths report, Channels report, Acquisition Device reports.

#32 Data-Driven Attribution Model Explorer in Google Analytics

Learn all about Model Explorer Tool in Google Analytics. Through this tool, you can determine how the Data-Driven Attribution model values were calculated.

#33 What is Attribution Modelling and why it is the ‘key’ to online business success?

Learn what is Attribution Modelling and why it is the ‘key’ to online business success.

#34 How Does Attribution Work?

This video lesson includes what is attribution, what are its objectives, and why attribution modeling is not a one-time activity.

#35 How is Attribution Modelling helpful for e-commerce and non-e-commerce websites?

Learn how is Attribution Modelling helpful for e-commerce and non-e-commerce websites.

#36 Introduction to Attribution Beta – Attribution Project in Google Analytics

Google Analytics now provides a free cross channel Data-Driven Attribution (DDA) Model to all users via the new ‘Attribution’ tool (still in beta). Earlier the data-driven attribution model was available only to Google Analytics 360 users. Now it is available to all Google Analytics users.

#37 Attribution Beta – Attributed Conversions & Attributed Revenue Explained

Use the Attributed Conversions setting if you want to see the change in the goal conversions between two attribution models in the ‘Model comparison’ report. Use the Attributed Revenue setting if you want to see the change in revenue between two attribution models in the ‘Model comparison’ report.

#38 Attribution Beta – Attribution Channels Explained

In the context of attribution reports, the marketing channels are referred to as attribution channels. Attribution channels can be broadly classified into two categories: free and paid. Free means you are not paying any fees for the traffic, and paid means you are paying fees for the traffic.

#39 Attribution Beta – Connected Properties Explained

You can add more than one Google Analytics Property to your attribution project. Data from connected GA properties are available from the connection date forward. Only properties from the same Google Analytics account can be connected to your attribution project. You can not connect properties that belong to other GA accounts.

#40 Attribution Beta – Conversion Credit Models Guide

A conversion credit model is a rule or set of rules or a data-driven algorithm that determines how credit for conversions should be attributed/distributed to one or more touchpoints on conversion paths. It is another name for an attribution model. Through the conversion credit models, you can evaluate the effectiveness of your marketing campaigns.

#41 Attribution Beta – Conversion Lag Report Explained

A conversion lag (known as ‘time lag’ in GA multi-channel funnels reports) is the number of days to conversions. The length of conversion lag depends upon the amount of buying consideration involved. In the offline world, the conversion lag is known by the name of the ‘sales cycle’.

#42 Attribution Beta – Conversion Path Length Report Explained

Through conversion path length report you can determine the number of touchpoints it takes for users to convert on your website. A touchpoint is an exposure to a marketing channel. The length of the conversion path depends upon the amount of buying consideration involved.

#43 Attribution Beta – Conversion Paths Report Explained

Through the Conversion Paths report, you can understand your customers’ paths to conversion for a particular conversion type, conversion credit model (aka attribution model) and conversion path length.

#44 Attribution Beta – Conversion Time & Interaction Time

Use the conversion time setting if you want the model comparison report to include only those touchpoints that lead to conversions and that happened with the date range you selected. Use the Interaction time setting if you want the model comparison report to include all touchpoints that happened with the date range you selected.

#45 Attribution Beta – Conversion Types Explained

In the context of an attribution project, a conversion type can be a goal conversion and/or e-commerce transaction which has been defined in one or more GA properties. What that means, if you have goal conversions and/or ecommerce transactions defined in multiple GA properties, you may choose to use them in the same Attribution project.

#46 Attribution Beta – Model Comparison Report Explained

The model comparison report (or attribution model comparison report) is used to compare different attribution models to each other. This comparison is carried out to determine how a marketing channel can be valued from a different perspective.

#47 Attribution Beta – Project Settings – User Management Explained

Just like GA properties inherit user permissions from their corresponding GA account, the attribution projects also inherit user permissions from their corresponding GA account. What that means is that any user with GA account level permission has access to your Attribution project(s), unless you specify otherwise.

#48 Differences Between Attribution & Multi-Channel Funnel Reports

Learn about the 12 key differences between how attribution reports and multi-channel funnel reports handle attribution.

 

Getting Started with Google Tag Manager

#1 Google Tag Manager Tutorial 2020

Get started with Google Tag Manager (GTM). Learn to use it through this step by step tutorial.

Get the E-book (72 Pages)

Get the E-Book (62 Pages)

 

#2 Difference Between Google Analytics (GA) and Google Tag Manager (GTM)

Learn about the 15 key differences between Google Analytics (GA) and Google Tag Manager (GTM).

#3 How to give someone access to Google Tag Manager Account?

Whenever you give GTM account access to a person, you give that access either at the account level or at the container level. The access given at the account level is called the ‘Account permissions‘. The access given at the container level is called the ‘Container permissions‘.

#4 How to Get Google Tag Manager Container ID

In order to get the Google Tag Manager Container ID, follow the steps mentioned in this article.

#5 Importing and Exporting Container Files in Google Tag Manager

A container file is a JSON file (a file with the extension .json). This file can contain certain or all tags, triggers, and variables you want to import. Through the import container feature, you can import a container file (workspace or version file) to your GTM account. Through the ‘export container’ feature, you can export a container file to your GTM account.

#6 Google Tag Manager Triggers and Variables Tutorial

Learn about triggers and variables in Google Tag Manager. Introduction to Triggers in Google Tag Manager…Introduction to GTM Variables…

#7 Google Tag Manager Data Layer Tutorial with Examples

Learn all about Google Tag Manager Data Layers with a lot of examples. Create simple and complex data layers in minutes. Learn about GTM datalayer push.

#8 Google Tag Manager Implementation & Deployment Tutorial

This article is related to installing Google Tag Manager (GTM) and deploying various marketing and analytics tags. Google Tag Manager set up includes thirteen steps.

#9 Google Tag Manager (GTM) Debug Console Tutorial

Through the Google Tag Manager preview and debug console window, you can make sure that your tags, triggers, variables and data layers work as expected. By default, what you actually preview and debug is the deployment of the current container draft on your website. You preview and debug the container draft on your website as if it is currently deployed.

#10 How to send Client ID to Google Analytics via Google Tag Manager

Google Analytics identifies a user as unique through a combination of a unique random number and the first timestamp (i.e. the time of the first visit). This combination is called the ‘Client ID’. You can send client ID to GA as a custom dimension via GTM.

#11 Regular Expressions (Regex) for Google Analytics & Google Tag Manager – Tutorial

In this article, I am going to explain the building blocks of Regular Expressions (or REGEX), so that you can understand them and use them in Google Analytics and Google Tag Manager.

#12 Understanding Lookup Table Variable in Google Tag Manager

A Lookup table variable is a user defined variable in Google Tag Manager. As the name suggests this type of variable is used to lookup for the value that matches a given input pattern.

#13 Understanding Regex Table Variable in Google Tag Manager

The Regex table variable in GTM is very much similar to the lookup table variable. Make sure you understand, how a lookup table variable works before you decide to use the more advanced regex table variable.

#14 Event Tracking via Google Tag Manager – Tutorial

Before you implement event tracking via Google Tag Manager (GTM), make sure that you have enabled all the ‘built-in variables‘ of type: pages, clicks, and forms. By doing this, these variables will be available to you when you create tags and triggers later on.

#15 Tracking Virtual Pageviews in Google Tag Manager – Tutorial

Before you start tracking virtual pageviews via Google Tag Manager (GTM), make sure that you have enabled all the ‘built-in variables‘ of type: Pages, Clicks and Forms. By doing that these variables will be available to you when you create tags and triggers later on.

#16 Google Tag Manager Training Resources with FREE eBook

An exhaustive list of Google Tag Manager Training Resources. Download the FREE eBook on Google Tag Manager (GTM).

#17 What is the advantage of using Google Tag Manager?

When you use Google Tag Manager (GTM) to add tags on a website, you get more control over: When the tag should fire, When the tag should not fire, Where the tag should fire, Where the tag should not fire and What the tag should do, when it gets fired (executed).

#18 How to Install Google Analytics on a website via Google Tag Manager?

To install Google Analytics on a website via Google Tag Manager (GTM) follow the steps below: Step-1: Login to your Google Analytics account and then open your reporting view.

#19 How to Install Google Tag Manager on a website?

In order to install Google Tag Manager (GTM) on your website, follow the steps below: Step-1: Create a new Google account (if you don’t already have one). You would need a Google account in order to create a GTM account.

#20 Understanding Google Tag Manager Container Tag

The container tag provides all the functionality needed for Google Tag Manager (GTM), to run and deploy tags on your website. It is used to hold one or more marketing and analytics tags and their corresponding triggers and variables.

#21 Guide to Google Tag Manager Templates

In Google Tag Manager (GTM), a template makes it easy to deploy and share a tag or variable with others within your company. The template which is used to deploy a tag on a website is called the tag template and the template which is used to deploy a variable is called the variable template.

#22 Introduction to Folders in Google Tag Manager

In Google Tag Manager, through folders, you can organize tags, triggers, and variables by project name, team name, etc. For example, you can group all of the tags, triggers and variables related to ‘video tracking’ by creating a folder called ‘video tracking’ and then adding all of the related tags, triggers, and variables to it.

#23 Pagination in Google Tag Manager

If your GTM container has got more than 50 tags, 50 triggers or 50 variables then the tag/trigger/variable list is paginated. By default, only 50 tags/triggers/variables are displayed at a time on a page which speeds up the user interface.

#24 Search Feature in Google Tag Manager

In Google Tag Manager you can search for a particular tag, trigger or variable by using the inbuilt search box. You can see this search box embedded on the left-hand side in your GTM workspace.

 

Top articles on OptimizeSmart.com

#1 Best Excel Charts Types for Data Analysis, Presentation and Reporting

Learn to select the best Excel Charts for Data Analysis, Presentation and Reporting within 15 minutes. Learn about the various excel charts types.

#2 Reduce Bounce Rate in Google Analytics Through These 11 Powerful Methods

Learn to reduce bounce rate in Google Analytics. The most powerful method to reduce bounce rate is to adjust it by calculating the time spent on a page.

#3 KPI Meaning (What is KPI), Examples & Calculations – Tutorial

Beginner’s guide to Key Performance Indicators with examples. Learn to find Good KPIs and determine KPI performance. Learn about internal & external KPIs.

#4 Google Tag Manager Data Layer explained like never before

Learn all about Google Tag Manager Data Layers with a lot of examples. Create simple and complex data layers in minutes. Learn about GTM data layer push.

#5 Removing referrer spam and fake traffic in Google Analytics – Tutorial

Learn to find and remove referrer spam, ghost spam, and fake traffic in Google Analytics from this easy to understand guide. Learn all about spambots.

#6 Event Tracking via Google Tag Manager – Tutorial

Guide to Event Tracking via Google Tag Manager

#7 Event Tracking in Google Analytics – Tutorial

Learn to set up event tracking in Google Analytics. Learn about generating virtual page views, Advantage of Event Tracking over Virtual pageviews…

#8 Google Analytics Individual Qualification (GAIQ) 2020 – Study Guide with Questions

Complete guide to passing the Google analytics certification Exam (Google Analytics IQ or GAIQ) in 2019. Also include actual GAIQ Questions.

#9 Implementing E-Commerce Tracking via Google Tag Manager

Learn to Implement E-Commerce Tracking through Google Tag Manager via this easy to understand step by step guide.

#10 Google Analytics Attribution Modeling – Beginners Guide

Learn about attribution modeling in Google Analytics. Learn about Acquisition channels, Multi-Channel Funnel Reports, Conversion Paths, Channel Labels

#11 Understanding Users in Google Analytics

Learn all about Users in Google Analytics. How Google Analytics defines users and count New and Returning users. GA does not report on unique users.

#12 E-Commerce Tracking in Google Analytics – Complete Guide

Learn everything about ecommerce tracking in Google Analytics.

#13 Beginners guide to Google Tag Manager

Get started with Google Tag Manager (GTM). Learn to use it through this step by step tutorial. Download FREE PDF e-book on Google Tag Manager (72 pages).

#14 Complete Guide to Dimensions and Metrics in Google Analytics

Understand the differences between dimensions and metrics in Google Analytics. Learn about: Predefined and custom dimensions, custom metrics, scope..

#15 Google & Universal Analytics Cookies – Complete Guide

Learn all about the cookies used in Google Analytics and Universal Analytics.

#16 Google Analytics Social Tracking – Twitter, Facebook, Google Plus & LinkedIn

Learn to track social interactions of Twitter, Facebook, Google Plus and LinkedIn through Google Analytics.

#17 Guide to Cross-device tracking with User Id in Google Analytics

Learn everything about cross-device tracking and measurement in Google Analytics through User Id.

#18 Implementing Enhanced Ecommerce tracking in Google Analytics Tutorial

Learn to implement Enhanced Ecommerce tracking in Google Analytics through this step by step guide.

#19 Google Analytics Goals and Sales funnels – Complete Guide

Learn everything about goals and sales funnels in Google Analytics. Learn to set up correct funnel visualization reports. Learn about funnel optimization.

#20 Enhanced Ecommerce tracking in Google Analytics Tutorial

Learn all about enhanced ecommerce tracking in Google Analytics. Enhanced e-commerce provides deep insight into e-commerce engagement of your users.

#21 Best Google Analytics Alternatives In 2020 – Matomo & Piwik Pro

Matomo and Piwik Pro are the best Google Analytics alternatives available right now. They provide 100% unsampled data and complete data ownership.

#22 Predictive Analytics & Marketing – The Next Stage of Business Optimization

Predictive analytics is an area of statistical analysis in which we extract information from data and then analyze it to identify patterns and make predictions about future outcomes/events. Predictive marketing is the application of predictive analytics in marketing. It can help you answer the following questions:

 

Frequently Asked Questions About Google Analytics Tutorial

What is the difference between Google Analytics and Universal Analytics?

Universal Analytics is a new and better version of Google Analytics. Universal Analytics (UA) provides more ways to collect and integrate different types of data than Google Analytics (GA).

Through UA you can integrate data across multiple devices and platforms. This is something that is not possible with GA. Consequently, UA provides a better understanding of the relationship between online and offline marketing channels that drive sales and conversions than GA.

What is the difference between Google Analytics (GA) and Google Tag Manager (GTM)?

GTM is a tag management tool. Whereas Google Analytics is a website/mobile app tracking tool. ‘GTM’ is primarily used to route data from one data source to another (like from your website to Google Analytics or from your website to a data warehouse). It is not a data source in itself. Whereas Google Analytics is a data source in itself.

What is the difference between Google Analytics And Google Analytics 360?

GA 360 is the paid version of Google Analytics which is meant for big companies that can afford to spend tens of thousands of dollars on an analytics tool(s). In the context of the GA premium, the free version of Google Analytics is called ‘Standard Google Analytics’.

What is the difference between Digital Analytics and Google Analytics?

Digital Analytics is a core skill. Google Analytics is just a tool used to implement ‘Digital Analytics’. You can also implement ‘Digital analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc. You learn data analysis and interpretation from Digital analytics and not from Google Analytics. You learn to set up KPIs, strategies and measurement framework for your business from ‘Digital analytics’ and not from ‘Google Analytics’.

What is the Google Analytics Individual Qualification (GAIQ) Exam?

Google Analytics Individual Qualification (or Google Analytics IQ or GAIQ) is an exam conducted by Google to test your knowledge of Digital Analytics and Google Analytics platform. Once you pass this exam, you get a certificate from Google through which you can demonstrate your proficiency in Google Analytics to your client/employer

Register for the FREE TRAINING...

"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."



Here’s what we’re going to cover in this training…

#1 Why digital analytics is the key to online business success.

​#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.

#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.

#4 ​Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.

#5 The number 1 reason why conversion optimization is not working for your business.

#6 How to advertise on any marketing platform for FREE with an unlimited budget.

​#7 How to learn and master digital analytics and conversion optimization in record time.



   

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers' purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years of experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence. The Digital Analytics Association is a world-renowned not-for-profit association that helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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