Google Analytics Training Resources and Tutorials


{{ Getting Started with Google Analytics }}

#1 Difference between Google Analytics and Universal Analytics

Learn the key difference between Universal Analytics and Google Analytics. Learn quick tips to get started with Universal Analytics. Learn about creating custom dimensions and custom metrics.

#2 Google Analytics Setup checklist

This checklist / interactive tool will help you greatly in configuring your Universal Analytics account pretty fast.

#3 Google Analytics Shortcuts: Tricks, Tools & APIs

Some quick tips and shortcuts to use Universal Analytics more efficiently.

#4 Universal Analytics Upgrade Guide

Learn to upgrade to Universal Analytics using this simple 6 step process and make your migration easy and successful.

Get the E-book (52 Pages)

Get the E-Book (37 Pages)

 

#5 Advanced Google Analytics Tracking – Introduction to DOM

In this article you will learn about Document Object Model (DOM) and how tracking is actually implemented on a website.

#6 Beginners guide to JavaScript for Google Analytics

Learn the JavaScript behind Google Analytics

#7 Google Analytics and Google Tag Manager Regex (Regular Expressions) Guide

Learn to use Regular Expression (or REGEX) for technical SEO, Google Analytics & Google Tag Manager

#8 Web Analytics Career Advice – How to become a Web Analyst

What sort of skills and qualifications are required to become a good digital analyst? What makes a good analyst a great analyst? Learn all of this and more from industry top experts.

#9 2019 Google Analytics IQ Exam Preparation + GAIQ Sample Questions

Learn the expert tips to pass the 2019 GAIQ (Google Analytics Individual Qualification) Test to become Google Analytics Certified Individual. Get GAIQ Sample Questions.

#10 Microsoft Excel for Web Analytics and Big Data

Learn the most important Excel tricks and tips to effectively manage and speed up your Analytics.

#11 Google Analytics Mistakes that kill your Analysis & Conversions

Learn about the Common Google Universal Analytics Mistakes that kill your Analysis, Reporting and Conversions. Learn about: Directional Issues, Data Collection Issues , Data Integration issues, Data Interpretation Issues and Data Reporting Issues.

#12 Google Analytics Measurement Protocol & Hit Builder

Learn to send data to Universal Analytics using the measurement protocol in plain English. Learn to send event tracking data and ecommerce data to Universal Analytics.

#13 How to use Google Analytics API without any coding

Learn to use Google Analytics API without any coding and access un-sampled data in any format you want and/or merge Google Analytics data with other data sources.

#14 Beginners guide to GDPR for marketers and web analysts

GDPR stands for General Data Protection Regulation. It is Europe’s new privacy law. This new law will come into force on May 25, 2018. If you are processing personal data of ‘EU citizens’ then you have to comply with GDPR regardless of where you live on this planet.

#15 Checklist to become GDPR Compliant with Google Analytics

The Checklist to become GDPR Compliant with Google Analytics.

#16 Google Analytics For Content Marketing – Advanced Content Analysis

Learn to do advanced content analysis in Google Analytics. Learn to understand the performance of content development and marketing.


{{ Getting Started with Google Tag Manager }}

#1 Google Tag Manager Data Layer explained like never before

Learn all about Google Tag Manager Data Layers. Create simple and complex data layers in minutes.GTM works best when used with data layers.

Get the E-book (72 Pages)

Get the E-Book (62 Pages)

 

#2 Google Tag Manager Implementation Guide

Learn all about migrating tags to Google Tag Manager through this easy to understand implementation guide.

#3 Beginners guide to Google Tag Manager

Google Tag Manager V2 or GTM V2 is the second and better version of Google Tag Manager. Learn to use it through this step by step guide.

#4 Understanding Triggers and Variables in Google Tag Manager

This Guide help you in understanding the usage of triggers and variables in Google Tag Manager Version 2 (or V2).


{{Top articles on OptimizeSmart.com }}

#1 How to select best Excel Charts for Data Analysis & Reporting

#2 11 powerful methods to reduce bounce rate in Google Analytics

#3 Key Performance Indicators (KPIs) – Complete Guide

#4 Google Tag Manager Data Layer explained like never before

#5 Geek guide to removing referrer spam in Google Analytics

#6 Event Tracking in Google Tag Manager V2 – Complete Guide

#7 Event Tracking & Virtual pageviews in Google Analytics – Complete Guide

#8 2018 Google Analytics IQ Exam Preparation + GAIQ Sample Questions

#9 Implementing E-Commerce Tracking via Google Tag Manager

#10 Google Analytics Attribution Modeling – Beginners Guide

#11 Understanding Users in Google Analytics

#12 E-Commerce Tracking in Google Analytics – Complete Guide

#13 Beginners guide to Google Tag Manager

#14 Complete Guide to Dimensions and Metrics in Google Analytics

#15 Google & Universal Analytics Cookies – Complete Guide

#16 Google Analytics Social Tracking – Twitter, Facebook, Google Plus & Linkedin

#17 Guide to Cross device tracking with User Id in Google Analytics

#18 Implementing Enhanced Ecommerce tracking in Universal Analytics – Nerd Guide

#19 Google Analytics Goals and Sales funnels – Complete Guide

#20 Understanding Enhanced Ecommerce tracking in Universal Analytics

#21 Introduction to Matomo & Piwik Pro – Best Google Analytics Alternatives

Articles on Specialised Tracking in Google Analytics

  1. Google Analytics Recurring Revenue and Subscriptions Tracking Guide
  2. How to track the impact of cookie consent on website traffic in Google Analytics
  3. Phone Call Tracking in Google Analytics and Beyond
  4. Scroll Tracking via Scroll Depth Trigger in Google Tag Manager
  5. Video Tracking via YouTube Video Trigger In Google Tag Manager
  6. Calculated Metrics in Google Analytics – Complete Guide
  7. The one thing that you don’t know about PayPal.com and the referral exclusion list
  8. Introduction to Postbacks in Google Analytics
  9. Creating Content Group in Google Analytics via tracking code using gtag.js
  10. Tracking Site Search without Query Parameter in Google Tag Manager
  11. Setting Up Site Search Tracking for POST based search engines in Google Analytics
  12. Tracking Site Search for GET-Based Search Engines in Google Analytics
  13. Understanding site search tracking in Google Analytics
  14. Tracking Virtual Pageviews in Google Tag Manager – Complete Guide
  15. Creating and using Site Search Funnel in Google Analytics
  16. Learn to Setup Facebook Pixel Tracking via Google Tag Manager
  17. How to use Keyword Hero to reveal Not Provided keywords in Google Analytics
  18. Guide to Event Tracking via Google Tag Manager
  19. Learn to track Qualified and Won leads in Google Analytics
  20. Creating your own Google Analytics Tag Auditing System
  21. Using multiple Google Analytics tracking codes on web pages
  22. Guide to Offline Conversion Tracking in Google Analytics
  23. Google Analytics and YouTube Integration Guide
  24. Complete Guide to Google Analytics for Facebook
  25. Tracking true referrals in Google Analytics when using PayPal and other payment gateways
  26. Virtual pageviews in Google Analytics – Complete Guide
  27. YouTube Video tracking via Google Tag Manager
  28. Implementing E-Commerce Tracking via Google Tag Manager
  29. Event Tracking in Google Analytics – Complete Guide
  30. E-Commerce Tracking in Google Analytics – Complete Guide
  31. Google Analytics Cross Domain Tracking Explained Like Never Before
  32. Google Analytics Social Tracking – Twitter, Facebook, Google Plus and LinkedIn
  33. Setting up & Tracking AMP Pages in Google Analytics
  34. Setting up Sales Funnel across websites in Google Analytics
  35. Using Data Visualization to analyze the SEO Performance
  36. Tracking offline conversions in Google Adwords
  37. How to Correctly Measure Conversion Date & Time in Google Analytics
  38. Tracking Twitter and Linkedin Social Interactions in Google Analytics
  39. Implementing Scroll Tracking via Google Tag Manager
  40. Phone Call Tracking and ROI calculations – Champion’s Guide
  41. Google Analytics Cross Domain Tracking (ga.js)
  42. Open Graph Protocol for Facebook Explained with Examples

How to get lot more useful information?

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Do you want to master Web Analytics and Google Analytics in 8 weeks?


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Check out my best selling books on Web Analytics and Conversion Optimization

Himanshu Sharma

Certified web analyst and founder of OptimizeSmart.com

My name is Himanshu Sharma and I help businesses find and fix their Google Analytics and conversion issues. If you have any questions or comments please contact me.

  • Over twelve years' experience in SEO, PPC and web analytics
  • Google Analytics certified
  • Google AdWords certified
  • Nominated for Digital Analytics Association Award for Excellence
  • Bachelors degree in Internet Science
  • Founder of OptimizeSmart.com and EventEducation.com

I am also the author of four books:

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