Google Analytics Tutorial 2022 – With Free PDF E-Book

Last Updated: October 16, 2022

Articles on getting started with Google Analytics

#1 Universal Analytics vs Google Analytics – What is the difference

ecommerce and enhanced ecommerce tracking google analytics

Learn the key difference between Universal Analytics and Google Analytics. Learn quick tips to get started with Universal Analytics. Learn about creating custom dimensions and custom metrics.

#2 Google Tag Manager vs Google Analytics – Key differences

difference ga and gtm

Learn the key difference between Google Analytics and Google Tag Manager.

#3 Google Analytics 360 vs Google Analytics – Difference between ga & ga360

ga and ga 360

Learn the key difference between Google Analytics and Google Analytics 360.

#4 Best Google Analytics Shortcuts: Tricks, Tools & APIs to save Time

google analytics shortcuts

Some quick tips and shortcuts to use Universal Analytics more efficiently.

#5 Learn to Switch to Universal Analytics from Google Analytics

Learn to migrate to Universal Analytics using this simple 6 step process and make your migration easy and successful.

#6 Advanced Google Analytics Tracking – HTML DOM – Tutorial

Google Analytics Tutorial

In this article, you will learn about Document Object Model (DOM) and how tracking is actually implemented on a website.

#7 Google Analytics BigQuery Tutorial

Google Analytics BigQuery Tutorial 1

BigQuery is a data warehouse from Google. It is used to manipulate Google Analytics data in a way that is many times simply not possible by using the Google Analytics user interface. 

#8 Google Analytics Javascript Tutorial

Google Analytics Tutorial

Learn the JavaScript behind Google Analytics.

#9 Regex Google Analytics & Google Tag Manager – Tutorial

regex for google analytics

Learn to use Regular Expression (or REGEX) for technical SEO, Google Analytics & Google Tag Manager.

#10 Web Analytics Career Advice – How to Become a Web Analyst – Advice from top industry experts

web analytics career advice

What sort of skills and qualifications are required to become a good digital analyst? What makes a good analyst a great analyst? Learn all of this and more from industry top experts.

#11 GAIQ (Google Analytics Individual Qualification) Exam Preparation 2022

Learn the expert tips to pass the 2019 GAIQ (Google Analytics Individual Qualification) Test to become a Google Analytics Certified Individual. Get GAIQ Sample Questions.

#12 Excel for SEO & Analytics – Powerful Cheat Sheet

excel for seo

Learn the most important Excel tricks and tips to effectively manage and speed up your Analytics.

#13 Google Analytics Mistakes that kill your Analysis & Conversions

google analytics mistakes duplicate transactions

Learn about the Common Google Universal Analytics Mistakes that kill your Analysis, Reporting, and Conversions.

Learn about: Directional Issues, Data Collection Issues, Data Integration issues, Data Interpretation Issues, and Data Reporting Issues.

#14 Measurement Protocol in Google Analytics – Tutorial

google analytics measurement protocol

Learn to send data to Universal Analytics using the measurement protocol in plain English. Learn to send event tracking data and ecommerce data to Universal Analytics.

#15 How to use Google Analytics API without any coding

google analytics api without coding

Learn to use Google Analytics API without any coding and access un-sampled data in any format you want and/or merge Google Analytics data with other data sources.

#16 Google Analytics GDPR Checklist. Become GDPR compliant using GA

google analytics gdpr

The Checklist to become GDPR Compliant with Google Analytics.

#17 Content Marketing Analytics via Google Analytics

advanced content analysis

Learn to do advanced content analysis in Google Analytics. Learn to understand the performance of content development and marketing.

#18 Google Analytics User Permissions & Access Levels – Tutorial

google analytics access permissions

Learn about how to give Google Analytics access. Learn about the various Google Analytics access levels. Learn about the various users’ permissions in GA.

share dashboards

Learn to share Dashboards, Custom Reports, Segments, Goals, Attribution Models, Remarketing audience, etc in Google Analytics through this step by step guide.

#20 Discover report in Google Analytics

discover report google analytics

Through GA Discover report you can quickly access various Google tools like Google Analytics App, Google Analytics Demo Account, Custom Alerts, Google Spreadsheet Add-On.

#21 Google Analytics Conversion Tracking Tutorial

google analytics conversion tracking

Complete Guide to Google Analytics Conversion Tracking. Learn about Transactional & Non-Transactional Conversions, Macro & Micro Conversions, conversion tracking.

#22 Understanding Google Analytics Goal Templates

google analytics goal templates

Google Analytics provides three types of goal templates: Predefined templates, Custom templates, and Smart Goal templates.

When you create a new goal in GA, you are asked to select the template you want to use for creating your goal.

#23 utm_source, utm_medium, utm_campaign Parameters Tutorial

google analytics utm tracking 1

Learn everything about custom campaigns in Google Analytics. Learn to correctly use UTM parameters in your ad URLs. Learn about manual and auto-tagging.

#24 Introduction to goal sets and ‘goal slot IDs’ in Google Analytics

goal sets goal slots ga

Goals sets are specifically created to categorize different types of goals for your website. Every goal that you create in Google Analytics is assigned a numeric ID called the ‘goal slot ID’.

#25 How to set up a destination goal in Google Analytics?

destination goal google analytics

As the name suggests, the destination goal is a goal to a particular destination. In GA, this destination is denoted via a visit to a specific page(s) (pageviews) or viewing of a screen (screenview).

#26 Google Analytics Goals: ‘Equals to’ vs. ‘Begins with’ vs. ‘Regular Expressions’

google analytics goals equals to

Google Analytics provides three-goal match types: ‘Equals to’, ‘Begins with’, and ‘Regular Expression’ when you create a goal.

#27 Google Data Studio Tutorial – 2022

In this Google Data Studio Tutorial, you will learn about data sources, data connectors, how to use data studio with Google Sheets.

#28 What is not provided in Google Analytics

not provided keywords google analytics

Not provided is a keyword without ‘keyword referral data’. Google Analytics report (not provided) in place of organic keywords in its reports.

The keyword referral data tells you which search term was used by a person on a search engine (like Google) to visit your website.

#29 How to unlock not provided keywords in Google Analytics

unlock not provided keywords google analytics

The following five methods can help you in unlocking the not provided keywords in Google Analytics:

  1. Use the ‘Keyword Hero’ tool
  2. Use ‘Search Console Queries’ report in Google Analytics
  3. Use competitive analysis tools like ‘SEMRush’ for keywords mining
  4. Run Non-branded Paid search campaigns
  5. Use historical keywords data in your Google Analytics reports.

#30 Why is direct traffic increasing and how to fix it

direct traffic google analytics

Direct traffic is increasing day by day and if you don’t do anything about it now, then one day all you will see in your analytics reports will be direct traffic: little to no referral data, just direct traffic and ‘not provided’ keywords.

#31 What is direct traffic in Google Analytics & why is it so high?

what is direct traffic in google analytics

Direct traffic is that Google Analytics session (or visit) that starts without a referrer being passed by a user’s web browser.

This is the most accurate definition of direct traffic. All other definitions of direct traffic are lame, as they do not accurately describe, what direct traffic really is.

#32 Difference between direct traffic and referral traffic

Direct traffic is a Google Analytics session (or visit) that starts without a referrer being passed by a user’s web browser.

The direct marketing channel can be made up of any number of traffic sources as long as the traffic sources are unknown to Google Analytics.

Referral traffic is a Google Analytics session (or visit) that starts with a referrer being passed by a user’s web browser.

#33 Google Analytics Dashboard Tutorial

google analytics dashboard

Learn all about Google Analytics dashboards creation, customization, sharing, import and export. Download the best Google Analytics dashboards.

#34 How to install Google Analytics on your website

ga training resources install google analytics

Learn to install Google Analytics (both Google Analytics 4 and Universal Analytics) on your website at the same time.

When you create a new Google Analytics property, the GA4 property is now the default property. But you can still create a Universal Analytics property in parallel. 

#35 Where to Put Google Analytics Tracking Code

ga training resources google analytics tracking code

One of the most frequently asked questions by a beginner in Google Analytics is where to put the Google Analytics tracking code on a website.

Google recommends that you put the tracking code immediately after the <head> tag of every web page you want to track. However, the code placement can differ from website to website. 

#36 Non-Interaction Events in Google Analytics Explained

ga training resources non interaction events google analytics

If you want to stop Google Analytics event tracking from negatively impacting your website bounce rate then you need to make your tracked events non-interactive.

By default, a tracked event is considered to be interactive and impacts the bounce rate calculations.

#37 Top Google Analytics filters for every website

ga training resources top google analytics filters

There are certain Google Analytics filters that every website should use. In this article, I list the top GA filters for every website.

However before you apply any of these filters, make sure that you create and main one unfiltered view. 

#38 How to learn Google Analytics without a website

ga training resources learn ga

There is a common misconception that you need access to a website and its corresponding Google Analytics account before you can learn Google Analytics.

In this article, I will show you how to learn both Universal Analytics and Google Analytics 4 even when you don’t have a website and fully functional Google Analytics reporting views.

#39 How to remove not set in Google Analytics

ga training resources not set google analytics

Google Analytics reports a placeholder called ‘(not set)’ when it doesn’t receive any value for a particular dimension.

There could be many reasons for (not set) appearing in your GA reports. You can learn about these various reasons as well as learn how to remove (not set) from your reports via this article.

ga training resources track outbound links

If you run an affiliate website then you would like to know how much traffic you are sending out to other websites.

Here outbound link tracking can help you. If you use Google Tag Manager then setting up outbound link tracking is pretty easy. 

#41 How to set up goals in Google Analytics

ga training resources setting up goals in google analytics

Setting up goals (also known as conversions) is the fundamental requirement in Google Analytics. Otherwise, there is no point in tracking data.

Goals tell you how good or bad your marketing campaigns/efforts are in achieving your website objectives.

You can set up the following types of Goals in Google Analytics: a) Destination goals b) Duration goals c) Pages/Screens per session goals d) Events goals.

#42 Google Analytics vs Adobe Analytics

ga training resources google analytics adobe analytics

Both Google Analytics and adobe analytics have their pros and cons and it could be difficult to decide which one to use.

Ideally, you should be using both. It is always best practice to use at least two analytic tools so that you can quickly detect any big anomaly in analytics data. If that is not possible then use a tool that can best meet your needs. 

#43 Mixpanel vs. Google Analytics

ga training resources mix panel google analytics

Learn all about Mixpanel vs. Google Analytics. Learn how Google Analytics and Mixpanel handle the different aspects of web analytics.

Both Google Analytics and Mixpanel have their pros and cons and it can be difficult to decide which tool is best for your organization.

#44 How to create segments in Google analytics

ga training resources google analytics segments

Learn to create segments in Google Analytics through this step by step guide.

In Google Analytics, a segment is a subset of your data. It is used to help you narrow down the aggregated data.

#45 Google Analytics Segments vs Filters

ga training resources segment filters google analytics

Learn all about Google analytics segments vs Filters.

The segment in Google Analytics allow you to change your data on the fly but it does not change your data permanently. Whereas filters change the data permanently.

#46 Best Google analytics Segments examples

ga training resources Google analytics Segments

Examples of best Google Analytics segments. A segment is a subset of the data collected in your reports.

There are mainly two types of segments in Google analytics: Default segments and user-defined segments.

#47 Google Analytics Form Tracking Tutorial

ga training resources google analytics form tracking

Learn all about Google Analytics Form Tracking through this easy-to-understand step by step tutorial.

Form submission on a website is the most common but important interaction to track in Google Analytics. When a user on the website submits a form, it generates a lead for you.

#48 How to find and remove PII from Google Analytics

ga training resources find and remove pii from google analytics

Learn to find and remove PII from Google Analytics through this step by step guide. PII Stands for Personally Identifiable Information.

Google considers any information that reveals the identity, contact or location of an individual as PII.

#49 Google Analytics Custom Alerts with Examples

ga training resources google analytics custom alerts

Learn all about Google Analytics Custom Alerts with examples.

Custom alerts are used to get automatic notifications whenever there are any changes in your analytics data based on the preconfigured thresholds.

#50 How to use Google Analytics Real-Time Reporting API

ga training resources Google Analytics Real Time Reporting API

Learn to use Google Analytics Real-time Reporting API.

In order to use the GA real-time reporting API, you need to make sure that the following prerequisites are met: Google Analytics API is enabled, you have the credentials to access the API…

#51 Real Time Reports in Google Analytics Tutorial

ga training resources real time reports ga

Learn all about real-time Reports in Google Analytics. Real-time reports provide an overview of what is currently going on your website.

The reports are updated in real-time and every hit to Google Analytics servers gets monitored here.

#52 Google Analytics real time reports not working? Here is how to fix it

ga training resources real time reports not working

Learn all about real-time Reports in Google Analytics.

Real-time reports provide an overview of what is currently going on your website. The reports are updated in real-time and every hit to Google Analytics servers gets monitored here.

#53 How to set up Google Analytics real time alerts

ga training resources google analytics real time alerts

Learn to set up Google Analytics real-time alerts through this step by step guide.

#54 Apple’s IOS 14 impact on Google Analytics

ga training resources ios 14 impact ga tracking

Learn all about Apple’s IOS 14 impact on Google Analytics.

#55 Oribi Analytics vs. Google Analytics: Which one is better?

oribi

Oribi Analytics vs. Google Analytics: Which one is better? This guide will compare Google Analytics with Oribi Analytics. You’ll learn about the pros and cons of each solution.

Articles on Advanced Google Analytics

#1 Advanced Analytics in Google Analytics 360 (Video Tutorial)

ga training resources advanced analysis ga360

Google has introduced a new tool for GA 360 customers called ‘Advanced Analysis’. This is a major feature, as it completely changes the way you analyse and segment data in Google Analytics. 

Learn to use Advanced Analysis in Google Analytics 360 through this step by step tutorial.

#2 Free Form Report in GA4 (Google Analytics 4) – Exploration Report

ga training resources analysis hub ga4

Learn to create and use the Exploration Report in Google Analytics 4 (GA4). The exploration report is available under the Analysis Hub.

#3 Google Analytics Audit Checklist

ga training resources ga audit checklist

Use this Google Analytics Audit Checklist to make sure that you are tracking your Google Analytics data correctly. You need accurate data to do an accurate analysis.

Any analysis based on flawed data will not be accurate and could also result in financial loss.

#4 Google Analytics Subdomain Tracking Tutorial

ga training resources Google Analytics Subdomain Tracking

Learn to track sub-domains through Google Analytics Subdomain Tracking Tutorial. Learn to set up sub-domain tracking via Google Tag Manager.

#5 How Cloudflare Impacts Google Analytics Stats

rocket loader cloudflare

We have found that Cloudflare impact Google Analytics Stats. For example, Cloudflare ‘Rocket Loader’ feature can automatically add type = ‘text/rocketscript’ to all the JavaScript codes embedded on your website.

“How to” articles on Google Analytics

#1 How to use Audience Overview Report in Google Analytics

#2 How to use Demographics Overview Report in Google Analytics

#3 How to use Demographics: Age Report in Google Analytics

#4 How to use Demographics: Gender Report in Google Analytics

#5 How to use Location Report in Google Analytics

#6 How to use New vs Returning Report in Google Analytics

#7 How to use Browser & OS Report in Google Analytics

#8 How to use Mobile Overview Report in Google Analytics

#9 How to use Mobile & Tablet Devices report in Google Analytics

#10 How to use Device Overlap Report in Google Analytics

#11 How to use Device Paths Report in Google Analytics

#12 How to use Cross-Device Channels Report in Google Analytics

#13 How to use Acquisition Device Report in Google Analytics

#14 How to use Users Flow Report in Google Analytics

#15 How to use Channels Report in Google Analytics

#16 How to use Source / Medium Report in Google Analytics

#17 How to use Landing Pages Report in Google Analytics

#18 How to use Goal Flow Report in Google Analytics

#19 How to use Ecommerce Overview Report in Google Analytics

#20 How to use Checkout Behavior Analysis Report in Google Analytics

#21 How to use Product Performance Report in Google Analytics

#22 How to Find Top Selling Locations in Google Analytics

#23 How to Find Top Selling Product Categories in Google Analytics

#24 How to Find Top Performing Traffic Sources in Google Analytics

#25 How to Find Top Landing Pages for conversion funnel analysis in Google Analytics

#26 How to do Conversion Funnel Analysis in Google Analytics

#27 How to Find Top Performing Keywords in Google Analytics

#28 How to use Assisted Conversions Report in Google Analytics

#29 How to use Top Conversion Paths Report in Google Analytics

#30 How to find top selling products in Google Analytics

#31 How to upgrade to GA4 (Google Analytics 4)

#32 How to use Custom funnels in Google Analytics 360

#33 Cross Domain Tracking in GA4 (Google Analytics 4) Setup Guide

#34 GA4 (Google Analytics 4) Event Tracking Setup Tutorial

#35 How to check cross-domain tracking in Google Analytics

#36 How to Fix Clicks and Sessions Discrepancy in Google Analytics

Clicks and Sessions Discrepancy

Learn to fix Clicks and Sessions Discrepancy in Google Analytics. Many times it happens that clicks from Google Ads and Google Analytics sessions do not match.

#37 How to fix Goal Conversion Irregularities in Google Analytics

goal conversion irregularities

Learn to fix goal conversion irregularities in Google Analytics through this easy to understand guide.

#38 How to fix ‘Missing Tracking Code’ in Google Analytics

missing tracking code google analytics

Learn to fix ‘Missing Tracking Code’ in Google Analytics through this step by step guide.

#39 How to Fix Missing Ecommerce Data in Google Analytics

missing ecommerce data

Learn to fix Missing Ecommerce Data in Google Analytics through this step by step guide. Google Analytics crawlers make a regular and periodic diagnostic of your website and provide you notifications as a reminder to look into the issue and fix it.

#40 How to Fix Missing Campaign Parameters in Google Analytics

missing campaigns parameters google analytics

Learn to fix Missing Campaign Parameters in Google Analytics through this step by step guide. You get the missing campaign parameters notification when you are running non-AdWords marketing campaigns (like email, affiliate, etc) that are either untagged or not tagged correctly.

#41 How to configure a goal flow in Google Analytics

configure goal flow google analytics

Learn to configure a goal flow in Google Analytics through this step by step guide. Generally, you get a “Configure a goal flow” notification when you have not set up funnel pages for your tracked goals.

#42 How to fix No Hits in Google Analytics

no hits google analytics

Learn to fix No Hits in Google Analytics. When you get the ‘No Hits’ notification then it could mean, your Google Analytics tracking has stopped working.

Either someone has removed the GA tracking code or the tracking code has broken or is not firing anymore.

#43 How to fix self-referrals in Google Analytics

self referrals google analytics

Learn to fix self-referrals in Google Analytics. Self-referral is referral traffic that is generated by your website domain. If you see your website domain in the referrals report, then that means there are some issues with your Google Analytics set-up.

#44 How to Fix Tracking Code Mismatch in Google Analytics

Tracking Code Mismatch google analytics 1

Learn to fix Tracking Code Mismatch in Google Analytics. You get this notification when some or all of the web pages on your website have got Google analytics tracking code which is meant for another web property.

Articles on specialised tracking in Google Analytics

#1 Subscription & Recurring Revenue Analytics in Google Analytics

ga training resources Subscription Recurring Revenue Analytics

Learn to track monthly recurring revenue (subscription tracking) and lifetime value through Google Analytics. The analysis of the revenue generated through recurring products/services is called recurring revenue analytics.

SAAS (Software as a service) businesses often collect recurring revenue via monthly/yearly subscription fees. However, tracking subscription payments in Google Analytics is a bit tricky.

ga training resources impact of ga cookies on the website

If you are using a cookie consent popup to comply with GDPR, which allow a website user to accept or decline cookies, you would want to track the impact of this cookie consent on your website traffic, sales and conversions over time.

#3 How to Track Phone Calls in Google Analytics – Call Tracking Tutorial

ga training resources phone call tracking google analytics

Learn all about phone call tracking. Learn to track phone calls, call conversions, ‘Qualified’ and ‘won’ phone leads in Google Analytics. 

If you are in the business of generating leads through phone calls then it is imperative that you attribute phone calls to the correct traffic source in your Google Analytics reports.

Understanding exactly which marketing channels and keywords are driving phone calls is invaluable.

#4 Scroll Depth Tracking in Google Tag Manager – Tutorial

ga training resources scroll depth tracking google tag manager

Learn to use the new Scroll depth trigger in Google Tag Manager, to track how far website visitors scroll content on your website. The ‘scroll depth’ metric is used to measure how far users scroll contents on your website.

Your website users can scroll your contents both vertically and horizontally. So we can have two types of scroll depth metrics: Vertical Scroll Depth and Horizontal Scroll Depth.

#5 Google Tag Manager Youtube Video Tracking via YouTube Video Trigger

ga training resources video tracking gtm

Learn to use the new YouTube Video trigger in Google Tag Manager, to track YouTube videos embedded on a webpage.

#6 Google Analytics Calculated Metrics – Tutorial

ga training resources Google Analytics Calculated Metrics

Learn all about Calculated metrics in Google Analytics through this easy to understand guide.

#7 The one thing that you don’t know about PayPal.com and the referral exclusion list

ga training resources paypal referrer

The one thing that you don’t know about PayPal.com and the referral exclusion list.

Whenever a customer leaves your website to make payment via Paypal and then return to your website, Google Analytics often attribute sales to paypal.com instead of the original traffic source.

#8 Postbacks in Google Analytics Explained

ga training resources postbacks google analytics

Postbacks (or Mobile App Postbacks) allow Google Analytics to ping (send conversion data) a third party mobile advertising network whenever it detects a mobile app install (‘first launch’) or in-app conversion (like transaction) from that network.

#9 Creating Content Group in Google Analytics via tracking code using gtag.js

ga training resources content grouping google analytics

Learn to create Content Groups in Google Analytics via the ‘Group by Tracking Code’ method through this easy step by step guide.

#10 Google Tag Manager Search Tracking without Query Parameter

ga training resources Tracking Site Search without Query Parameter

Learn to set up site search tracking without Query Parameter in Google Analytics via Google Tag Manager through this step by step guide.

#11 Site Search Tracking In Google Analytics Without Query Parameters

ga training resources Site Search Tracking In Google Analytics

Learn to set up site search tracking In Google Analytics Without Query Parameters through this easy to understand step by step guide.

#12 Google Analytics Site Search Tracking via Query Parameters

ga training resources Query Parameter

Learn to set up site search tracking in Google Analytics with query parameters through this easy to understand step by step guide.

#13 Google Analytics Site Search Tracking Tutorial

ga training resources Site Search Tracking Tutorial

Learn all about site search tracking in Google Analytics. Learn about: query and category parameters, GET and POST based search engines.

#14 Tracking Virtual Pageviews in Google Tag Manager – Tutorial

ga training resources Virtual Pageviews in Google Tag Manager

Through this article you will learn to send a virtual pageview to Google Analytics when a user clicks on: a link, an image link, a button, the button embedded across a website, a form submit button.

You will learn to track single page checkout steps via virtual pageviews in Google Analytics. You will learn to track sales funnel across websites via cross-domain tracking and virtual pageviews.

#15 Creating and using Site Search Funnel in Google Analytics

ga training resources Site Search Funnel in Google Analytics

In this article, I will show how to create a site search funnel in Google Analytics and then use it to optimize your website for traffic and conversions.

#16 Learn to Setup Facebook Pixel via Google Tag Manager

ga training resources Facebook Pixel via Google Tag Manager

Learn to set up Facebook Pixel Tracking via Google Tag Manager. Learn to test and deploy the Facebook Pixel Code. Learn about Facebook pixel helper.

#17 How to unlock not provided keywords in Google Analytics?

ga training resources unlock not provided keywords

I have been using a new tool called ‘Keyword hero’ with great success and thought you will also benefit from it. Through this tool, you can get (not provided) keywords data back in Google Analytics.

#18 Google Tag Manager Event Tracking Tutorial

ga training resources gtm Event Tracking

Guide to Event Tracking via Google Tag Manager.

#19 How to track leads in Google Analytics via CRM

ga training resources Qualified and Won Leads

Learn to track qualified and won leads in Google Analytics.

#20 Creating your own Google Analytics Tag Auditing System

ga training resources Tag Auditing System

Learn to create your own tag auditing system to identify various marketing and measurement tags across a website of any size.

#21 How to use two Google Analytics codes on one page

ga training resources multiple Google Analytics codes

Learn to use multiple Google Analytics tracking codes on web pages. Learn the concept of trackers & use it to implement cross-domain tracking.

#22 Offline Conversion Tracking in Google Analytics – Tutorial

Learn to track offline conversions (Webform leads, Phone Leads) in Google Analytics. Learn to use Coupons and vanity URLs for tracking offline leads online.

#23 Google Analytics YouTube Integration & Analysis Tutorial

ga training resources Google Analytics YouTube Integration

Learn to integrate your Google Analytics account with your YouTube channel. Learn to track the traffic from external links embedded in your YouTube videos.

#24 Google Analytics for Facebook Tutorial

ga training resources Google Analytics for Facebook

Learn to track Facebook ad campaigns in Google Analytics. Understand how Facebook traffic moves through the checkout process. Determine top traffic generating web pages shared on Facebook.

#25 Tracking Google Analytics Paypal Referral and other payment gateways

ga training resources Google Analytics Paypal Referral

Learn to track true referrals in Google Analytics when using PayPal and other payment gateways.

#26 Google Analytics Virtual Pageviews Tutorial

ga training resources Google Analytics Virtual Pageviews

Learn all about virtual pageviews in Google Analytics. What is a virtual pageview? when to use virtual pageviews, naming conventions for virtual pageviews.

#27 Google Tag Manager YouTube Video Tracking

ga training resources YouTube Video tracking

Learn to implement YouTube video tracking via Google Tag Manager through this easy to understand step by step guide.

#28 Ecommerce Tracking Google Tag Manager (GTM) – Tutorial

ga training resources Ecommerce Tracking

Learn to Implement E-Commerce Tracking through Google Tag Manager via this easy to understand step by step guide.

#29 Google Analytics Event Tracking Tutorial

ga training resources Google Analytics Event Tracking

Learn to set up event tracking in Google Analytics. Learn about generating virtual page views, the Advantage of Event Tracking over Virtual pageviews…

#30 Google Analytics Ecommerce Tracking Tutorial

ga training resources Google Analytics Ecommerce Tracking

Learn everything about ecommerce tracking in Google Analytics.

#31 Cross Domain Tracking in Google Analytics – Complete Guide

ga training resources Cross Domain Tracking in Google Analytics

Learn to implement Cross-Domain Tracking in Google Analytics across sub-domains, primary domains and top-level domains through this easy step by step guide.

#32 Google Analytics Social Tracking – Twitter, Facebook, Google Plus and LinkedIn

ga training resources social tracking google analytics

Learn to track social interactions of Twitter, Facebook, Google Plus and LinkedIn through Google Analytics.

#33 AMP Google Analytics Tracking – Learn to track AMP pages

ga training resources amp pages tracking google analytics

Learn to set up AMP on your WordPress website and track traffic on AMP pages in Google Analytics. Google also strongly recommend, making your website AMP compliant.

#34 Setting up Sales Funnel across websites in Google Analytics

ga training resources Sales Funnel across websites

Learn to set up Sales Funnel across websites via Virtual Pageviews & Cross Domain Tracking in Google Analytics.

#35 How to Correctly Measure Conversion Date & Time in Google Analytics

ga training resources Conversion Date and Time

Learn to correctly measure Date, Time & Time zone in Google Analytics for conversions and non-conversion data.

#36 Google Analytics Linkedin & Twitter Tracking

ga training resources Twitter and Linkedin Social Interactions

How to track Twitter social interactions (tweets, clicks and follows) and Linkedin interactions (shares) in Google Analytics with and without Google Tag Manager.

#37 Implementing Scroll Tracking via Google Tag Manager

ga training resources Scroll Tracking gtm

Scroll tracking is one of the methods of measuring how people are consuming your website content.

#38 Cross Domain Tracking in Google Analytics – Complete Guide

Learn all about cross-domain tracking in classic Google Analytics (ga.js). Track across primary multiple domains, sub-domains, top-level domains.

#39 Open Graph Protocol for Facebook Explained with Examples

ga training resources Open Graph Protocol

What is Open Graph Protocol and why do you need it? Learn to implement Open Graph Protocol for Facebook on your website. Open Graph Protocol Meta Tags.

#40 Google Analytics Store Visits Tracking Tutorial

ga training resources Store Visits Tracking

According to Google, more than 90% of retail sales still happen in physical stores and not online. Many people use the internet to research a particular product but often visit a physical location to make a purchase.

As a result, businesses that advertise online but sell in physical stores have a hard time understanding how their online ads and websites are driving offline store visits.

Articles on Google Analytics Attribution Modelling

Attribution Modelling in Google Analytics and Beyond
Attribution Modelling in Google Ads and Facebook

Get my best selling books on Attribution Modelling

  • Learn to implement attribution modelling in your organisation
  • Understand the customer purchase journey across devices
  • Determine the most effective marketing channels for investment

 Click book covers to find out more

#1 Multi Touch Attribution in Google Analytics

Understand all about touchpoints in Google Analytics Attribution Modelling. Types of Interactions. Not all “touchpoints” are equally valuable.

#2 8 Google Analytics Conversions Segments You Must Use

The following are the 8 powerful Google Analytics Conversions Segments that you must use for the analysis of your Multi-Channel Funnel Reports.

#3 Default & Custom Google Analytics Attribution Models Explained

Learn all about default and Custom Attribution Models in Google Analytics. The default attribution models are pre-built models that define how credit for conversion should be distributed to various interactions (or touchpoints) in a conversion path before the custom credit rules are applied.

#4 Model Comparison Tool in Google Analytics Explained

Learn all about Attribution Model Comparison Tool in Google Analytics. Learn to evaluate organic search channels via Data-Driven Attribution Model.

#5 Which Attribution Model to use in Google Analytics?

The following are some general guidelines you can use while selecting an attribution model in Google Analytics. #1 Least Amount of buying consideration = Last Touch Attribution Model.

#6 How to create Custom Attribution Model in Google Analytics

Learn to create your own Attribution Model in Google Analytics through this easy to understand, step by step guide.

#7 Do ROI Analytics, Calculate ROAS in Google Analytics

You can do ROI analysis in Google Analytics by using the ‘ROI Analysis’ & ‘Cost Analysis’ reports. Through these reports, you can calculate ROAS.

#8 Google Analytics Attribution Modeling Tutorial

Learn about attribution modelling in Google Analytics. Learn about Acquisition channels, Multi-Channel Funnel Reports, Conversion Paths, Channel Labels

#9 Data-Driven Attribution Model in Google Analytics – Tutorial

Learn all about the data-driven attribution (DDA) model in Google Analytics. Learn why the DDA model is incrementally better. Learn to set it up.

#10 Conversion Credit distribution for Attribution Models in Google Analytics

Understand how the conversion credit is calculated for various attribution models in Google Analytics.

#11 You are doing Google Analytics all wrong. Here is why

All of the data you see in Google Analytics reports today lie to you unless you know exactly how to interpret it correctly. Learn to avoid the mistake of crediting conversions to the wrong marketing channels.

#12 Marketing Mix Modeling vs. Attribution Modeling. Which one is right for your business?

Introduction to Marketing Mix Modelling (MMM). Why do you need Attribution Modelling and how it is different from MMM. Learn to integrate Attribution Modelling into Marketing Mix Modelling.

#13 Introduction to Nonline Analytics – True Multi Channel Analytics

True multi-channel analytics is nonline analytics. When we talk about nonline analytics, we do not measure just the online customer purchase journey or just the offline customer journey.

#14 Learn to set up Data-driven attribution model in Google Analytics

Learn to set up a data-driven attribution model in Google Analytics through this easy to understand step by step guide.

#15 How to valuate Display Advertising through Attribution Modelling

Learn to determine the true value of display advertising on your business bottomline through attribution modelling.

#16 Shopping Cart Analytics Tutorial

Shopping carts play a very important role in conversion optimization, in fixing multi-device & multi-channel attribution issues.

#17 View-through conversion tracking in Google Analytics

Learn about view-through conversions and GDN impression reporting in Google Analytics. Learn to track the performance of display ads.

#18 Understanding Missing Touch Points in Attribution Modelling

You need to be aware of the following drawbacks before you interpret the attribution data and take business decisions based on such data.

#19 Offline Conversion Tracking in Google Analytics – Tutorial

Learn to track offline conversions (Webform leads, Phone Leads) in Google Analytics. Learn to use Coupons and vanity URLs for tracking offline leads online.

#20 How to explain attribution modelling to your clients

Learn to explain attribution modelling to your clients that actually make sense to them. Attribution modelling is the process of understanding the buying behaviour of your website visitors and determining the most effective marketing channels for investment.

#21 6 Keys to Digital Success in Attribution Modelling

Learn the tricks and tips to achieve success in Attribution Modelling. Understand customers’ purchase journey, learn the concept of ‘missing touchpoints’.

#22 ZMOT (zero moment of truth) in Marketing Explained

Learn to win at the Zero Moment of Truth (or ZMOT) in order to increase conversions and sales on your website. ZMOT is the most powerful moment in a customer journey to purchase.

#23 How to Measure and Improve the Quality of SEO Traffic through Google Analytics

Learn to effectively measure & Improve the quality of SEO Traffic through Google Analytics.

#24 How to analyze and report the true value of your SEO Campaign

Learn to determine the true value of your SEO campaigns. Learn the art of Calculating the complete economic value of your SEO efforts.

#25 How to Allocate Marketing Budgets Across Channels

Learn to use the Law of Diminishing Returns in allocating marketing budgets. Understand the role of assisted marketing channels to stay away from the point of diminishing returns.

#26 What You Should Know about Historical Data in Web Analytics

Historical data in web analytics is important because it helps in optimizing marketing campaigns but when interpreted incorrectly can result in monetary loss.

#27 Google Analytics (not provided) Keywords Analysis – Ultimate Guide

Learn to get back ‘Not provided’ keywords in Google Analytics through these easy to use but powerful pro tips.

#28 TV Attribution in Google Attribution 360 Explained

TV attribution modelling is the process of understanding the impact of TV ad network(s), TV program(s) and TV ad airing slot(s) on your website traffic, sales and other online users’ activities.

#29 Google Analytics Cross Device Tracking Reports (without login)

Understand Cross-Device Reports in Google Analytics via Google Signals. Learn about Device Overlap report, Device Paths report, Channels report, Acquisition Device reports.

#30 Data-Driven Attribution Model Explorer in Google Analytics

Learn all about Model Explorer Tool in Google Analytics. Through this tool, you can determine how the Data-Driven Attribution model values were calculated.

#31 How is Attribution Modelling helpful for e-commerce and non-e-commerce websites?

Learn how is Attribution Modelling helpful for e-commerce and non-e-commerce websites.

#32 Google Analytics Attribution Beta and Project Tutorial

Google Analytics now provides a free cross channel Data-Driven Attribution (DDA) Model to all users via the new ‘Attribution’ tool (still in beta). Earlier the data-driven attribution model was available only to Google Analytics 360 users. Now it is available to all Google Analytics users.

#33 Attributed Conversions & Attributed Revenue Explained in Google Attribution

Use the Attributed Conversions setting if you want to see the change in the goal conversions between two attribution models in the ‘Model comparison’ report. Use the Attributed Revenue setting if you want to see the change in revenue between two attribution models in the ‘Model comparison’ report.

#34 Attribution Channels Explained in Google Analytics Attribution

In the context of attribution reports, the marketing channels are referred to as attribution channels. Attribution channels can be broadly classified into two categories: free and paid. Free means you are not paying any fees for the traffic, and paid means you are paying fees for the traffic.

#35 Connected Properties Explained in Google Analytics Attribution

You can add more than one Google Analytics Property to your attribution project. Data from connected GA properties are available from the connection date forward. Only properties from the same Google Analytics account can be connected to your attribution project. You can not connect properties that belong to other GA accounts.

#36 Conversion Credit Models Guide – Google Analytics Attribution

A conversion credit model is a rule or set of rules or a data-driven algorithm that determines how credit for conversions should be attributed/distributed to one or more touchpoints on conversion paths. It is another name for an attribution model. Through the conversion credit models, you can evaluate the effectiveness of your marketing campaigns.

#37 Conversion Lag Report Explained in Google Analytics Attribution

A conversion lag (known as ‘time lag’ in GA multi-channel funnels reports) is the number of days to conversions. The length of conversion lag depends upon the amount of buying consideration involved. In the offline world, the conversion lag is known by the name of the ‘sales cycle’.

#38 Conversion Path Length Report Explained in Google Analytics Attribution

Through conversion path length report you can determine the number of touchpoints it takes for users to convert on your website. A touchpoint is an exposure to a marketing channel. The length of the conversion path depends upon the amount of buying consideration involved.

#39 Conversion Paths Report Explained in Google Analytics Attribution

Through the Conversion Paths report, you can understand your customers’ paths to conversion for a particular conversion type, conversion credit model (aka attribution model) and conversion path length.

#40 Conversion Time & Interaction Time Explained in Google Analytics Attribution

Use the conversion time setting if you want the model comparison report to include only those touchpoints that lead to conversions and that happened with the date range you selected. Use the Interaction time setting if you want the model comparison report to include all touchpoints that happened with the date range you selected.

#41 Conversion Types Explained in Google Analytics Attribution

In the context of an attribution project, a conversion type can be a goal conversion and/or e-commerce transaction which has been defined in one or more GA properties. What that means, if you have goal conversions and/or ecommerce transactions defined in multiple GA properties, you may choose to use them in the same Attribution project.

#42 Model Comparison Report Explained in Google Analytics Attribution

The model comparison report (or attribution model comparison report) is used to compare different attribution models to each other. This comparison is carried out to determine how a marketing channel can be valued from a different perspective.

#43 Google Attribution Access and User Permissions – Tutorial

Just like GA properties inherit user permissions from their corresponding GA account, the attribution projects also inherit user permissions from their corresponding GA account. What that means is that any user with GA account level permission has access to your Attribution project(s), unless you specify otherwise.

#44 What is Attribution Modelling in Google Analytics?

Attribution modelling is full of jargon and in order to understand the definition of attribution modelling, you would first need to understand this jargon.

#45 Google Ads Performance Report Attribution Beta

Through the Google Ads performance report, you can analyze the performance of your Google Ads at the account level, campaign level and ad group level under different attribution models.

#46 Google Attribution vs Google Analytics Multi-Channel Funnel Reports

Learn about the main differences between how Google Attribution and Multi-Channel funnel reports handle attributions.

#47 Time Decay Attribution Model in Google Analytics

The time decay attribution model in Google Analytics assigns more conversion credit to the interactions which are closest in time to conversion.

#48 Last Non-Direct Click Attribution Model in Google Analytics

The last non-direct click attribution model assigns 100% of the credit for conversions to the last non-direct interaction on a conversion path. Google Analytics uses this model by default for non-multi-channel funnel reports

#49 Last Google Ads Click Attribution Model in Google Analytics

The last Google Ads click model assigns 100% credit for conversions to the last Google Ads click on a conversion path. Use this model, if you just want to understand the role of Google ads on conversion paths.

#50 Position-Based Attribution Model in Google Analytics – Tutorial

The position-based attribution model in Google Analytics assigns 40% of the conversion credit to the first interaction, 20% of the conversion credit to the middle interactions and 40% of the conversion credit to the last interaction on a conversion path.

#51 Linear Attribution Model in Google Analytics

The linear attribution model in Google Analytics assigns equal credit for a conversion to each interaction on a conversion path.

#52 First Interaction Attribution Model in Google Analytics

The first interaction attribution model in Google Analytics assigns 100% credit for a conversion to the first interaction on a conversion path. This model is also known as the first touch attribution model

#53 Last Interaction Attribution Model in Google Analytics Explained

The last interaction attribution model in Google Analytics assigns 100% credit for a conversion to the last interaction on a conversion path. This model is also known as the last touch attribution model.

#54 Google Analytics Multi-Channel Funnel Reports – Tutorial

Learn all about the Google Analytics Multi-Channel Funnel Reports. In Google Analytics, you can carry out Attribution Modelling through these reports.

#55 Assisted Conversions and Assisted Conversion Value in Google Analytics Explained

Learn all about Assisted Conversions and Assisted Conversion Value in Google Analytics ‘Assisted Conversions report‘. The assisted conversions are the number of conversions assisted by a marketing channel.

#56 Last Click or Direct Conversions and Value in Google Analytics Explained

Learn all about ‘Last Click or Direct Conversions‘ and ‘Last Click or Direct Conversion Value‘ in Google Analytics ‘Assisted Conversions report’. The Last Click or Direct Conversions are the number of conversions completed by a marketing channel.

#57 Assisted / Last Click or Direct Conversions in Google Analytics Explained

Learn all about ‘Assisted / Last Click or Direct Conversions‘ in Google Analytics ‘Assisted Conversions report‘. The ‘Assisted / Last Click or Direct Conversions’ ratio is calculated as the number of assisted conversions / number of last-click conversions.

#58 First Click Conversions and Value in Google Analytics Explained

Learn all about First Click Conversions and First Click Conversion Value in Google Analytics ‘Assisted Conversions report‘. The First Click Conversions are the number of conversions initiated by a marketing channel.

#59 First / Last Click or Direct Conversions in Google Analytics Explained

Learn all about ‘First / Last Click or Direct Conversions‘ in Google Analytics ‘Assisted Conversions report‘. The ‘First / Last Click or Direct Conversions’ is a ratio metric that is calculated as the number of first click conversions / number of last-click conversions

#60 What is Attribution Problem in Online Marketing

An attribution problem occurs in online marketing when you can not determine the primary source of conversion or you do not know the conversion paths followed by your website users.

#61 Benefits of Attribution Modelling in Online Marketing and Business

Following are the benefits of Attribution Modelling in Online Marketing and Business: Attribution Modelling helps in finding and fixing attribution issues. It helps in understanding the buying behaviour of website users….

#62 The top barriers to implementing Attribution Modelling

Following are the top barriers to implementing Attribution Modelling: 1) A work culture that is not data-driven 2) Lack of business agility 3) A work culture that does not encourage innovation ….

#63 The Future of Attribution Modeling – Attribution without cookies

Learn about the Future of Attribution Modeling. The world of conversion attribution without cookies. In case you haven’t noticed, analytics platforms are not becoming smarter in tracking customers’ purchase journey anonymously.

Articles on getting started with Google Tag Manager

#1 Google Tag Manager Tutorial 2022

Get started with Google Tag Manager (GTM). Learn to use it through this step by step tutorial.

#2 Difference Between Google Analytics (GA) and Google Tag Manager (GTM)

Learn about the 15 key differences between Google Analytics (GA) and Google Tag Manager (GTM).

#3 How to give someone access to Google Tag Manager Account?

Whenever you give GTM account access to a person, you give that access either at the account level or at the container level. The access given at the account level is called the ‘Account permissions‘. The access given at the container level is called the ‘Container permissions‘.

#4 How to Get Google Tag Manager Container ID

In order to get the Google Tag Manager Container ID, follow the steps mentioned in this article.

#5 Importing and Exporting Container Files in Google Tag Manager

A container file is a JSON file (a file with the extension .json). This file can contain certain or all tags, triggers, and variables you want to import.

Through the import container feature, you can import a container file (workspace or version file) to your GTM account. Through the ‘export container’ feature, you can export a container file to your GTM account.

#6 Google Tag Manager Triggers and Variables Tutorial

Learn about triggers and variables in Google Tag Manager. Introduction to Triggers in Google Tag Manager…Introduction to GTM Variables…

#7 Google Tag Manager Data Layer Tutorial with Examples

Learn all about Google Tag Manager Data Layers with a lot of examples. Create simple and complex data layers in minutes. Learn about GTM datalayer push.

#8 Google Tag Manager Implementation & Deployment Tutorial

This article is related to installing Google Tag Manager (GTM) and deploying various marketing and analytics tags. Google Tag Manager set-up includes thirteen steps.

#9 Google Tag Manager (GTM) Debug Console Tutorial

Through the Google Tag Manager preview and debug console window, you can make sure that your tags, triggers, variables and data layers work as expected.

By default, what you actually preview and debug is the deployment of the current container draft on your website. You preview and debug the container draft on your website as if it is currently deployed.

#10 How to send Client ID to Google Analytics via Google Tag Manager

Google Analytics identifies a user as unique through a combination of a unique random number and the first timestamp (i.e. the time of the first visit). This combination is called the ‘Client ID’. You can send client ID to GA as a custom dimension via GTM.

#11 Regular Expressions (Regex) for Google Analytics & Google Tag Manager – Tutorial

In this article, I am going to explain the building blocks of Regular Expressions (or REGEX), so that you can understand them and use them in Google Analytics and Google Tag Manager.

#12 Understanding Lookup Table Variable in Google Tag Manager

A Lookup table variable is a user-defined variable in Google Tag Manager. As the name suggests this type of variable is used to lookup for the value that matches a given input pattern.

#13 Understanding Regex Table Variable in Google Tag Manager

The Regex table variable in GTM is very much similar to the lookup table variable. Make sure you understand, how a lookup table variable works before you decide to use the more advanced regex table variable.

#14 Event Tracking via Google Tag Manager – Tutorial

Before you implement event tracking via Google Tag Manager (GTM), make sure that you have enabled all the ‘built-in variables‘ of type: pages, clicks, and forms. By doing this, these variables will be available to you when you create tags and triggers later on.

#15 Tracking Virtual Pageviews in Google Tag Manager – Tutorial

Before you start tracking virtual pageviews via Google Tag Manager (GTM), make sure that you have enabled all the ‘built-in variables‘ of type: Pages, Clicks and Forms. By doing that these variables will be available to you when you create tags and triggers later on.

#16 Google Tag Manager Training Resources with FREE eBook

An exhaustive list of Google Tag Manager Training Resources. Download the FREE eBook on Google Tag Manager (GTM).

#17 What is the advantage of using Google Tag Manager?

When you use Google Tag Manager (GTM) to add tags on a website, you get more control over When the tag should fire, When the tag should not fire, Where the tag should fire, Where the tag should not fire and What the tag should do, when it gets fired (executed).

#18 How to Install Google Analytics on a website via Google Tag Manager?

To install Google Analytics on a website via Google Tag Manager (GTM) follow the steps below: Step-1: Login to your Google Analytics account and then open your reporting view.

#19 How to Install Google Tag Manager on a website?

In order to install Google Tag Manager (GTM) on your website, follow the steps below: Step-1: Create a new Google account (if you don’t already have one). You would need a Google account in order to create a GTM account.

#20 Understanding Google Tag Manager Container Tag

The container tag provides all the functionality needed for Google Tag Manager (GTM), to run and deploy tags on your website. It is used to hold one or more marketing and analytics tags and their corresponding triggers and variables.

#21 Guide to Google Tag Manager Templates

In Google Tag Manager (GTM), a template makes it easy to deploy and share a tag or variable with others within your company. The template which is used to deploy a tag on a website is called the tag template and the template which is used to deploy a variable is called the variable template.

#22 Introduction to Folders in Google Tag Manager

In Google Tag Manager, through folders, you can organize tags, triggers, and variables by project name, team name, etc. For example, you can group all of the tags, triggers and variables related to ‘video tracking’ by creating a folder called ‘video tracking’ and then adding all of the related tags, triggers, and variables to it.

#23 Pagination in Google Tag Manager

If your GTM container has got more than 50 tags, 50 triggers or 50 variables then the tag/trigger/variable list is paginated. By default, only 50 tags/triggers/variables are displayed at a time on a page which speeds up the user interface.

#24 Search Feature in Google Tag Manager

In Google Tag Manager you can search for a particular tag, trigger or variable by using the inbuilt search box. You can see this search box embedded on the left-hand side in your GTM workspace.

Top articles on OptimizeSmart.com

#1 Best Excel Charts Types for Data Analysis, Presentation and Reporting

Learn to select the best Excel Charts for Data Analysis, Presentation and Reporting within 15 minutes. Learn about the various excel charts types.

#2 Reduce Bounce Rate in Google Analytics Through These 11 Powerful Methods

Learn to reduce bounce rate in Google Analytics. The most powerful method to reduce bounce rate is to adjust it by calculating the time spent on a page.

#3 KPI Meaning (What is KPI), Examples & Calculations – Tutorial

Beginner’s guide to Key Performance Indicators with examples. Learn to find Good KPIs and determine KPI performance. Learn about internal & external KPIs.

#4 Google Tag Manager Data Layer explained like never before

Learn all about Google Tag Manager Data Layers with a lot of examples. Create simple and complex data layers in minutes. Learn about GTM data layer push.

#5 Removing referrer spam and fake traffic in Google Analytics – Tutorial

Learn to find and remove referrer spam, ghost spam, and fake traffic in Google Analytics from this easy to understand guide. Learn all about spambots.

#6 Event Tracking via Google Tag Manager – Tutorial

Guide to Event Tracking via Google Tag Manager

#7 Event Tracking in Google Analytics – Tutorial

Learn to set up event tracking in Google Analytics. Learn about generating virtual page views, Advantage of Event Tracking over Virtual pageviews…

#8 Google Analytics Individual Qualification (GAIQ) 2022 – Study Guide with Questions

Complete guide to passing the Google analytics certification Exam (Google Analytics IQ or GAIQ) in 2019. Also, include actual GAIQ Questions.

#9 Implementing E-Commerce Tracking via Google Tag Manager

Learn to Implement E-Commerce Tracking through Google Tag Manager via this easy to understand step by step guide.

#10 Google Analytics Attribution Modeling – Beginners Guide

Learn about attribution modeling in Google Analytics. Learn about Acquisition channels, Multi-Channel Funnel Reports, Conversion Paths, Channel Labels

#11 Understanding Users in Google Analytics

Learn all about Users in Google Analytics. How Google Analytics defines users and count New and Returning users. GA does not report on unique users.

#12 E-Commerce Tracking in Google Analytics – Complete Guide

Learn everything about ecommerce tracking in Google Analytics.

#13 Beginners guide to Google Tag Manager

Get started with Google Tag Manager (GTM). Learn to use it through this step by step tutorial. Download FREE PDF e-book on Google Tag Manager (72 pages).

#14 Complete Guide to Dimensions and Metrics in Google Analytics

Understand the differences between dimensions and metrics in Google Analytics. Learn about: Predefined and custom dimensions, custom metrics, scope..

#15 Google & Universal Analytics Cookies – Complete Guide

Learn all about the cookies used in Google Analytics and Universal Analytics.

#16 Google Analytics Social Tracking – Twitter, Facebook, Google Plus & LinkedIn

Learn to track social interactions of Twitter, Facebook, Google Plus and LinkedIn through Google Analytics.

#17 Guide to Cross-device tracking with User Id in Google Analytics

Learn everything about cross-device tracking and measurement in Google Analytics through User Id.

#18 Implementing Enhanced Ecommerce tracking in Google Analytics Tutorial

Learn to implement Enhanced Ecommerce tracking in Google Analytics through this step by step guide.

#19 Google Analytics Goals and Sales funnels – Complete Guide

Learn everything about goals and sales funnels in Google Analytics. Learn to set up correct funnel visualization reports. Learn about funnel optimization.

#20 Enhanced Ecommerce tracking in Google Analytics Tutorial

Learn all about enhanced ecommerce tracking in Google Analytics. Enhanced e-commerce provides deep insight into e-commerce engagement of your users.

#21 Best Google Analytics Alternatives In 2022 – Matomo & Piwik Pro

Matomo and Piwik Pro are the best Google Analytics alternatives available right now. They provide 100% unsampled data and complete data ownership.

#22 Predictive Analytics & Marketing – The Next Stage of Business Optimization

Predictive analytics is an area of statistical analysis in which we extract information from data and then analyze it to identify patterns and make predictions about future outcomes/events.

Predictive marketing is the application of predictive analytics in marketing. It can help you answer the following questions:

#23 How to grow your blog traffic to million visitors

What prompted me to write this article is the volume of misleading information floating across the internet regarding growing blog traffic exponentially and that too from the gurus who themselves run a low traffic website.

In this article, I have shared the strategies which work and don’t work for growing blog traffic to million visitors.

Frequently Asked Questions About Google Analytics Tutorial

What is the difference between Google Analytics and Universal Analytics?

Universal Analytics is a new and better version of Google Analytics. Universal Analytics (UA) provides more ways to collect and integrate different types of data than Google Analytics (GA).

Through UA you can integrate data across multiple devices and platforms. This is something that is not possible with GA. Consequently, UA provides a better understanding of the relationship between online and offline marketing channels that drive sales and conversions than GA.

What is the difference between Google Analytics (GA) and Google Tag Manager (GTM)?

GTM is a tag management tool. Whereas Google Analytics is a website/mobile app tracking tool. ‘GTM’ is primarily used to route data from one data source to another (like from your website to Google Analytics or from your website to a data warehouse). It is not a data source in itself. Whereas Google Analytics is a data source in itself.

What is the difference between Google Analytics And Google Analytics 360?

GA 360 is the paid version of Google Analytics which is meant for big companies that can afford to spend tens of thousands of dollars on an analytics tool(s). In the context of the GA premium, the free version of Google Analytics is called ‘Standard Google Analytics’.

What is the difference between Digital Analytics and Google Analytics?

Digital Analytics is a core skill. Google Analytics is just a tool used to implement digital analytics. You can also implement digital analytics via other tools like Adobe Analytics, Kissmetrics, etc. You learn data analysis and interpretation from digital analytics and not from Google Analytics. You learn to set up KPIs, strategies and measurement frameworks for your business from digital analytics and not from Google Analytics.

What is the Google Analytics Individual Qualification (GAIQ) Exam?

Google Analytics Individual Qualification (or Google Analytics IQ or GAIQ) is an exam conducted by Google to test your knowledge of Digital Analytics and Google Analytics platform. Once you pass this exam, you get a certificate from Google through which you can demonstrate your proficiency in Google Analytics to your client/employer

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My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

About the Author

Himanshu Sharma

  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
  • Consultant to countless small and big businesses over the decade

Learn and Master Google Analytics 4 (GA4) - 126 pages ebook

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