Google Analytics Tutorial For Beginners 2019 – With Free PDF E-Book


{{ Getting Started with Google Analytics }}

 

#1 Difference between Google Analytics and Universal Analytics

Learn the key difference between Universal Analytics and Google Analytics. Learn quick tips to get started with Universal Analytics. Learn about creating custom dimensions and custom metrics.

#2 Difference Between Google Analytics (GA) and Google Tag Manager (GTM)

Learn the key difference between Google Analytics and Google Tag Manager.

#3 Difference Between Google Analytics And Google Analytics 360

Learn the key difference between Google Analytics and Google Analytics 360.

#3 Best Google Analytics Shortcuts: Tricks, Tools & APIs to save Time

Some quick tips and shortcuts to use Universal Analytics more efficiently.

#4 Learn to migrate from Google Analytics to Universal Analytics

Learn to migrate to Universal Analytics using this simple 6 step process and make your migration easy and successful.

Get the E-book (52 Pages)

Get the E-Book (37 Pages)

 

#5 Advanced Google Analytics Tracking – Introduction to DOM

In this article you will learn about Document Object Model (DOM) and how tracking is actually implemented on a website.

#6 Beginners guide to JavaScript for Google Analytics

Learn the JavaScript behind Google Analytics

#7 Regular Expressions Guide for Google Analytics and Google Tag Manager

Learn to use Regular Expression (or REGEX) for technical SEO, Google Analytics & Google Tag Manager

#8 Web Analytics Career Advice – How to become a Web Analyst

What sort of skills and qualifications are required to become a good digital analyst? What makes a good analyst a great analyst? Learn all of this and more from industry top experts.

#9 2019 Google Analytics IQ Exam Preparation + GAIQ Sample Questions

Learn the expert tips to pass the 2019 GAIQ (Google Analytics Individual Qualification) Test to become Google Analytics Certified Individual. Get GAIQ Sample Questions.

#10 Microsoft Excel for Web Analytics and Big Data

Learn the most important Excel tricks and tips to effectively manage and speed up your Analytics.

#11 Google Analytics Mistakes that kill your Analysis & Conversions

Learn about the Common Google Universal Analytics Mistakes that kill your Analysis, Reporting and Conversions. Learn about: Directional Issues, Data Collection Issues , Data Integration issues, Data Interpretation Issues and Data Reporting Issues.

#12 Google Analytics Measurement Protocol & Hit Builder

Learn to send data to Universal Analytics using the measurement protocol in plain English. Learn to send event tracking data and ecommerce data to Universal Analytics.

#13 How to use Google Analytics API without any coding

Learn to use Google Analytics API without any coding and access un-sampled data in any format you want and/or merge Google Analytics data with other data sources.

#14 Beginners guide to GDPR for marketers and web analysts

GDPR stands for General Data Protection Regulation. It is Europe’s new privacy law. This new law will come into force on May 25, 2018. If you are processing personal data of ‘EU citizens’ then you have to comply with GDPR regardless of where you live on this planet.

#15 Google Analytics GDPR Checklist. Become GDPR compliant using GA

The Checklist to become GDPR Compliant with Google Analytics.

#16 Google Analytics For Content Marketing – Advanced Content Analysis

Learn to do advanced content analysis in Google Analytics. Learn to understand the performance of content development and marketing.

#17 Google Analytics Access And Permissions – Complete Guide

Learn about how to give Google Analytics access. Learn about the various Google Analytics access levels. Learn about the various users permissions in GA.

#18 How to share Dashboards, Custom Reports, Segments, Attribution Model in Google Analytics?

Learn to share Dashboards, Custom Reports, Segments, Goals, Attribution Models, Remarketing audience etc in Google Analytics through this step by step guide.

#19 Introduction to Discover report in Google Analytics

Through GA Discover report you can quickly access various Google tools like: Google Analytics App, Google Analytics Demo Account, Custom Alerts, Google Spreadsheet Add-On

#20 Google Analytics Conversion Tracking – Complete Guide

Complete Guide to Google Analytics Conversion Tracking. Learn about Transactional & Non-Transactional Conversions, Macro & Micro Conversions, conversion tracking.

#21 Understanding Google Analytics Goal Templates

Google Analytics provide three types of goal templates: Predefined templates, Custom template and Smart Goal template. When you create a new goal in GA, you are asked to select the template you want to use for creating your goal.

#22 Introduction to goal sets and ‘goal slot IDs’ in Google Analytics

Goals sets are specifically created to categorize different types of goals for your website.Every goal that you create in Google Analytics is assigned a numeric ID called the ‘goal slot ID’.

#23 How to setup destination goal in Google Analytics?

As the name suggests, the destination goal is the goal to a particular destination. In GA, this destination is denoted via a visit to a specific page(s) (pageviews) or viewing of a screen (screenview).

#24 Google Analytics Goals: ‘Equals to’ vs. ‘Begins with’ vs. ‘Regular Expressions’

Google Analytics provides three goal match types: ‘Equals to’, ‘Begins with’ and ‘Regular Expression’ when you create a goal.

#25 Google Data Studio Tutorial – 2019

In this Google Data Studio Tutorial you will learn about data sources, data connectors, how to use data studio with Google Sheets

 


{{ “How to” articles on Google Analytics }}

 

#1 How to use Audience Overview Report in Google Analytics

#2 How to use Demographics Overview Report in Google Analytics

#3 How to use Demographics: Age Report in Google Analytics

#4 How to use Demographics: Gender Report in Google Analytics

#5 How to use Location Report in Google Analytics

 

#6 How to use New vs Returning Report in Google Analytics

#7 How to use Browser & OS Report in Google Analytics

#8 How to use Mobile Overview Report in Google Analytics

#9 How to use Mobile & Tablet Devices report in Google Analytics

#10 How to use Device Overlap Report in Google Analytics

 

#11 How to use Device Paths Report in Google Analytics

#12 How to use Cross Device Channels Report in Google Analytics

#13 How to use Acquisition Device Report in Google Analytics

#14 How to use Users Flow Report in Google Analytics

#15 How to use Channels Report in Google Analytics

 

#16 How to use Source / Medium Report in Google Analytics

#17 How to use Landing Pages Report in Google Analytics

#18 How to use Goal Flow Report in Google Analytics

#19 How to use Ecommerce Overview Report in Google Analytics

#20 How to use Checkout Behavior Analysis Report in Google Analytics

 

#21 How to use Product Performance Report in Google Analytics

#22 How to Find Top Selling Locations in Google Analytics

#23 How to Find Top Selling Product Categories in Google Analytics

#24 How to Find Top Performing Traffic Sources in Google Analytics

#25 How to Find Top Landing Pages for conversion funnel analysis in Google Analytics

 

#26 How to do Conversion Funnel Analysis in Google Analytics

#27 How to Find Top Performing Keywords in Google Analytics

#28 How to use Assisted Conversions Report in Google Analytics

#29 How to use Top Conversion Paths Report in Google Analytics

 


{{Articles on Specialised Tracking in Google Analytics}}

 

#1 Google Analytics Recurring Revenue and Subscriptions Tracking Guide

Learn to track monthly recurring revenue (subscription tracking) and life time value through Google Analytics.

#2 How to track the impact of cookie consent on website traffic in Google Analytics

If you are using a cookie consent popup (like the one below) to comply with GDPR, which allow a website user to accept or decline cookies, you would want to track the impact of this cookie consent on your website traffic, sales and conversions over time.

#3 Phone Call Tracking in Google Analytics and Beyond

Learn all about phone call tracking. Learn to track phone calls, call conversions, ‘Qualified’ and ‘won’ phone leads in Google Analytics.

#4 Scroll Tracking via Scroll Depth Trigger in Google Tag Manager

Learn to use the new Scroll depth trigger in Google Tag Manager, to track how far website visitors scroll contents on your website.

#5 Video Tracking via YouTube Video Trigger In Google Tag Manager

Learn to use the new YouTube Video trigger in Google Tag Manager, to track YouTube Videos embedded on a webpage.

#6 Calculated Metrics in Google Analytics – Complete Guide

Learn all about Calculated metrics in Google Analytics through this easy to understand guide.

#7 The one thing that you don’t know about PayPal.com and the referral exclusion list

The one thing that you don’t know about PayPal.com and the referral exclusion list. Whenever a customer leaves your website to make payment via paypal and then return to your website, Google Analytics often attribute sales to paypal.com instead to the original traffic source.

#8 Introduction to Postbacks in Google Analytics

Postbacks (or Mobile App Postbacks) allow Google Analytics to ping (send conversion data) a third party mobile advertising network whenever it detects an mobile app install (‘first launch’) or in-app conversion (like transaction) from that network.

#9 Creating Content Group in Google Analytics via tracking code using gtag.js

Learn to Creating Content Groups in Google Analytics via ‘Group by Tracking Code’ method through this easy step by step guide.

#10 Tracking Site Search without Query Parameter in Google Tag Manager

Learn to setup site search tracking without Query Parameter in Google Analytics via Google Tag Manager through this step by step guide.

 

#11 Setting Up Site Search Tracking for POST based search engines in Google Analytics

Learn to set up site search tracking In Google Analytics Without Query Parameters through this easy to understand step by step guide.

#12 Tracking Site Search for GET-Based Search Engines in Google Analytics

Learn to set up site search tracking in Google Analytics with query parameters through this easy to understand step by step guide.

#13 Understanding site search tracking in Google Analytics

Learn all about site search tracking in Google Analytics. Learn about: query and category parameters, GET and POST based search engines.

#14 Tracking Virtual Pageviews in Google Tag Manager – Complete Guide

Through this article you will learn to send virtual pageview to Google Analytics when a user click on: a link, an image link, a button, the button embedded across a website, a form submit button. You will learn to track single page checkout steps via virtual pageviews in Google Analytics. You will learn to track sales funnel across websites via cross domain tracking and virtual pageviews

#15 Creating and using Site Search Funnel in Google Analytics

In this article I will show how to create a site search funnel in Google Analytics and then use it to optimize your website for traffic and conversions.

 

#16 Learn to Setup Facebook Pixel Tracking via Google Tag Manager

Learn to set up Facebook Pixel Tracking via Google Tag Manager. Learn to test and deploy the Facebook Pixel Code. Learn about Facebook pixel helper.

#17 How to use Keyword Hero to reveal Not Provided keywords in Google Analytics

I have been using a new tool called ‘Keyword hero’ with great success and thought you will also benefit from it. Through this tool you can get (not provided) keywords data back in Google Analytics.

#18 Guide to Event Tracking via Google Tag Manager

Guide to Event Tracking via Google Tag Manager.

#19 Learn to track Qualified and Won leads in Google Analytics

Learn to track qualified and won leads in Google Analytics.

#20 Creating your own Google Analytics Tag Auditing System

Learn to create your own tag auditing system to identify various marketing and measurement tags across a website of any size.

 

#21 Using multiple Google Analytics tracking codes on web pages

Learn to use multiple Google Analytics tracking codes on web pages. Learn the concept of trackers & use it to implement cross domain tracking.

#22 Guide to Offline Conversion Tracking in Google Analytics

Learn to track offline conversions (Web form leads, Phone Leads) in Google Analytics. Learn to use Coupons and vanity URLs for tracking offline leads online

#23 Google Analytics and YouTube Integration Guide

Learn to integrate your Google Analytics account with your YouTube channel. Learn to track the traffic from external links embedded on your YouTube videos.

#24 Complete Guide to Google Analytics for Facebook

Learn to track Facebook ad campaigns in Google Analytics. Understand how Facebook traffic moves through the checkout process. Determine top traffic generating web pages shared on Facebook.

#25 Tracking true referrals in Google Analytics when using PayPal and other payment gateways

Learn to track true referrals in Google Analytics when using PayPal and other payment gateways.

 

#26 Virtual pageviews in Google Analytics – Complete Guide

Learn all about virtual pageviews in Google Analytics. What is virtual pageview, when to use virtual pageview. Naming Conventions for Virtual Pageviews…

#27 YouTube Video tracking via Google Tag Manager

Learn to implement YouTube video tracking via Google Tag Manager through this easy to understand step by step guide.

#28 Implementing E-Commerce Tracking via Google Tag Manager

Learn to Implement E-Commerce Tracking through Google Tag Manager via this easy to understand step by step guide.

#29 Event Tracking in Google Analytics – Complete Guide

Learn to set up event tracking in Google Analytics. Learn about generating virtual page views, Advantage of Event Tracking over Virtual pageviews…

#30 E-Commerce Tracking in Google Analytics – Complete Guide

Learn everything about ecommerce tracking in Google Analytics.

 

#31 Google Analytics Cross Domain Tracking Explained Like Never Before

Learn to implement cross Domain Tracking in Google Analytics across sub-domains, primary domains and top level domains through this easy step by step guide.

#32 Google Analytics Social Tracking – Twitter, Facebook, Google Plus and LinkedIn

Learn to track social interactions of Twitter, Facebook, Google plus and LinkedIn through Google Analytics.

#33 Setting up & Tracking AMP Pages in Google Analytics

Learn to set up AMP on your wordpress website and track traffic on AMP pages in Google Analytics. Google also strongly recommend, making your website AMP compliant.

#34 Setting up Sales Funnel across websites in Google Analytics

Learn to set up Sales Funnel across websites via Virtual Pageviews & Cross Domain Tracking in Google Analytics.

#35 Using Data Visualization to analyze the SEO Performance

 

#36 Tracking offline conversions in Google Ads

Learn to optimize your Google Ads campaigns for offline conversions via offline conversion actions and Conversion Data Import.

#37 How to Correctly Measure Conversion Date & Time in Google Analytics

Learn to correctly measure Date, Time & Time zone in Google Analytics for conversions and non-conversion data.

#38 Tracking Twitter and Linkedin Social Interactions in Google Analytics

How to track Twitter social interactions (tweets, clicks and follows) and Linkedin interactions (shares) in Google Analytics with and without Google Tag Manager:

#39 Implementing Scroll Tracking via Google Tag Manager

Scroll tracking is one of the methods of measuring how people are consuming your website contents.

#40 Phone Call Tracking and ROI calculations – Champion’s Guide

 

#41 Google Analytics Cross Domain Tracking (ga.js)

Learn all about cross domain tracking in classic Google Analytics (ga.js). Track across primary multiple domains, sub domains, top level domains.

#42 Open Graph Protocol for Facebook Explained with Examples

What is Open Graph Protocol and why you need it? Learn to implement Open Graph Protocol for Facebook on your website. Open Graph Protocol Meta Tags.

 


{{Articles on Google Analytics Attribution Modelling}}

 

#1 Touch Point Analysis in Google Analytics Attribution Modelling

Understand all about touch points in Google Analytics Attribution Modelling. Types of Interactions. Not all “touch points” are equally valuable.

#2 8 Google Analytics Conversions Segments You Must Use

Following are the 8 powerful Google Analytics Conversions Segments that you must use for the analysis of your Multi Channel Funnel Reports.

#3 Default and Custom Attribution Models in Google Analytics

Learn all about default and Custom Attribution Models in Google Analytics. The default attribution models are pre-built models that defines how credit for conversion should be distributed to various interactions (or touch points) in a conversion path, before the custom credit rules are applied.

#4 Attribution Model Comparison Tool in Google Analytics

Learn all about Attribution Model Comparison Tool in Google Analytics. Learn to to valuate organic search channel via Data Driven Attribution Model.

#5 Which Attribution Model to use in Google Analytics?

Following are some general guidelines you can use while selecting an attribution model in Google Analytics. #1 Least Amount of buying consideration = Last Touch attribution Model..

 

#6 How to create Custom Attribution Model in Google Analytics

Learn to create your own Attribution Model in Google Analytics through this easy to understand, step by step guide.

#7 How to do ROI Analysis in Google Analytics

You can do ROI analysis in Google Analytics by using the ‘ROI Analysis’ & ‘Cost Analysis’ reports. Through these reports you can calculate ROAS.

#8 Google Analytics Attribution Modelling – Complete Guide

Learn about attribution modelling in Google Analytics. Learn about Acquisition channels, Multi Channel Funnel Reports, Conversion Paths, Channel Labels

#9 Guide to Data Driven Attribution Model in Google Analytics

Learn all about data driven attribution (DDA) model in Google Analytics. Learn why DDA model is incrementally better. Learn to set it up.

#10 Conversion Credit distribution for Attribution Models in Google Analytics

Understand how the conversion credit is calculated for various attribution models in Google Analytics.

 

#11 You are doing Google Analytics all wrong. Here is why

All of the data you see in Google Analytics reports today lie to you unless you know exactly how to interpret it correctly. Learn to avoid the mistake of crediting conversions to the wrong marketing channels.

#12 Marketing Mix Modelling or Attribution Modelling. Which one is for you?

Introduction to Marketing Mix Modelling (MMM). Why do you need Attribution Modelling and how it is different from MMM. Learn to integrate Attribution Modelling into Marketing Mix Modelling.

#13 Introduction to Nonline Analytics – True Multi Channel Analytics

True multi channel analytics is nonline analytics. When we talk about nonline analytics, we do not measure just the online customer purchase journey or just the offline customer journey.

#14 How to set up Data driven attribution model in Google Analytics

Learn to set up Data driven attribution model in Google Analytics through this easy to understand step by step guide.

#15 How to valuate Display Advertising through Attribution Modelling

Learn to determine the true value of display advertising on your business bottomline through attribution modelling.

 

#17 Understanding Shopping Carts for Analytics and Conversion Optimization

Shopping carts play a very important role in conversion optimization, in fixing multi-device & multi-channel attribution issues.

#18 View-through conversion tracking in Google Analytics

Learn about view-through conversions and GDN impression reporting in Google Analytics. Learn to track the performance of display ads.

#19 Understanding Missing Touch Points in Attribution Modelling

You need to be aware of the following drawbacks before your interpret the attribution data and take business decisions based on such data.

#20 Guide to Offline Conversion Tracking in Google Analytics

Learn to track offline conversions (Web form leads, Phone Leads) in Google Analytics. Learn to use Coupons and vanity URLs for tracking offline leads online.

 

#21 How to explain attribution modelling to your clients

Learn to explain attribution modelling to your clients that actually make senses to them. Attribution modelling is the process of understanding the buying behaviour of your website visitors and determining the most effective marketing channels for investment.

#22 6 Keys to Digital Success in Attribution Modelling

Learn the tricks and tips to achieve success in Attribution Modelling. Understand customers purchase journey, learn the concept of ‘missing touch points’.

#23 How to use ZMOT to increase Conversions and Sales exponentially

Learn to win at the Zero Moment of Truth (or ZMOT) in order to increase conversions and sales on your website. ZMOT is the most powerful moment in a customer journey to purchase.

#24 How to Measure and Improve the Quality of SEO Traffic through Google Analytics

Learn to effectively measure & Improve the quality of SEO Traffic through Google Analytics.

#25 How to analyse and report the true value of your SEO Campaign

Learn to determine the true value of your SEO campaigns. Learn the art of Calculating the complete economic value of your SEO efforts.

 

#26 How to allocate Budgets in Multi Channel Marketing

Learn to use the Law of Diminishing Returns in allocating marketing budgets. Understand the role of assisting marketing channels to stay away from the point of diminishing returns.

#27 What You Should Know about Historical Data in Web Analytics

Historical data in web analytics is important because it help in optimizing marketing campaigns but when interpreted incorrectly can result in monetary loss.

#28 Google Analytics Not Provided Keywords and how to unlock and analyze them

Learn to get back ‘Not provided’ keywords in Google Analytics through these easy to use but powerful pro tips.

#29 Selecting the Best Attribution Model for Inbound Marketing

Learn to select the best Attribution Model for Inbound Marketing. Learn about the various issues with Google Analytics attribution models.

#30 Introduction to TV attribution in Google Analytics Attribution 360

TV attribution modelling is the process of understanding the impact of: TV ad network(s), TV program(s) and TV ad airing slot(s) on your website traffic, sales and other online users activities.

 

#31 Cross Device Reports in Google Analytics via Google Signals

Understand Cross Device Reports in Google Analytics via Google Signals. Learn about Device Overlap report, Device Paths report, Channels report, Acquisition Device reports.

#32 Data-Driven Attribution Model Explorer in Google Analytics

Learn all about Model Explorer Tool in Google Analytics. Through this tool you can determine how the Data Driven Attribution model values were calculated.

#33 What is Attribution Modelling and why it is the ‘key’ to online business success?

Learn what is Attribution Modelling and why it is the ‘key’ to online business success.

#34 How Does Attribution Work?

Video lesson including what is attribution, what are its objectives and why attribution modelling is not a one-time activity.

#35 How is Attribution Modelling helpful for e-commerce and non-e-commerce websites?

Learn how is Attribution Modelling helpful for e-commerce and non-e-commerce websites.

 


{{ Getting Started with Google Tag Manager }}

 

#1 Google Tag Manager Data Layer explained like never before

Learn all about Google Tag Manager Data Layers. Create simple and complex data layers in minutes.GTM works best when used with data layers.

Get the E-book (72 Pages)

Get the E-Book (62 Pages)

 

#2 Google Tag Manager Implementation Guide

Learn all about migrating tags to Google Tag Manager through this easy to understand implementation guide.

#3 Beginners guide to Google Tag Manager

Google Tag Manager V2 or GTM V2 is the second and better version of Google Tag Manager. Learn to use it through this step by step guide.

#4 Understanding Triggers and Variables in Google Tag Manager

This Guide help you in understanding the usage of triggers and variables in Google Tag Manager Version 2 (or V2).


{{Top articles on OptimizeSmart.com}}

 

#1 How to select best Excel Charts for Data Analysis & Reporting

Learn to select best Excel Charts for Data Analysis, Presentation and Reporting within 15 minutes. Learn about the various excel charts types.

#2 11 powerful methods to reduce bounce rate in Google Analytics

Learn to reduce bounce rate in Google Analytics. The most powerful method to reduce bounce rate is to adjust it by calculating the time spent on a page.

#3 Key Performance Indicators (KPIs) – Complete Guide

Beginner’s guide to Key Performance Indicators with examples. Learn to find Good KPIs and determine KPI performance. Learn about internal & external KPIs.

#4 Google Tag Manager Data Layer explained like never before

Learn all about Google Tag Manager Data Layers with lot of examples. Create simple and complex data layers in minutes. Learn about GTM datalayer push.

#5 Geek guide to removing referrer spam in Google Analytics

Learn to find and remove referrer spam, ghost spam and fake traffic in Google Analytics from this easy to understand guide. Learn all about spam bots.

 

#6 Event Tracking in Google Tag Manager V2 – Complete Guide

Guide to Event Tracking via Google Tag Manager

#7 Event Tracking & Virtual pageviews in Google Analytics – Complete Guide

Learn to set up event tracking in Google Analytics. Learn about generating virtual page views, Advantage of Event Tracking over Virtual pageviews…

#8 2019 Google Analytics IQ Exam Preparation + GAIQ Sample Questions

Complete guide to passing the Google analytics certification Exam (Google Analytics IQ or GAIQ) in 2019. Also include actual GAIQ Questions.

#9 Implementing E-Commerce Tracking via Google Tag Manager

Learn to Implement E-Commerce Tracking through Google Tag Manager via this easy to understand step by step guide.

#10 Google Analytics Attribution Modeling – Beginners Guide

Learn about attribution modelling in Google Analytics. Learn about Acquisition channels, Multi Channel Funnel Reports, Conversion Paths, Channel Labels

 

#11 Understanding Users in Google Analytics

Learn all about Users in Google Analytics. How Google Analytics define users and count New and Returning users. GA does not report on unique users.

#12 E-Commerce Tracking in Google Analytics – Complete Guide

Learn everything about ecommerce tracking in Google Analytics.

#13 Beginners guide to Google Tag Manager

Get started with Google Tag Manager (GTM). Learn to use it through this step by step tutorial. Download FREE PDF e-book on Google Tag Manager (72 pages).

#14 Complete Guide to Dimensions and Metrics in Google Analytics

Understand the differences between dimensions and metrics in Google Analytics. Learn about: Predefined and custom dimensions, custom metrics, scope..

#15 Google & Universal Analytics Cookies – Complete Guide

Learn all about the cookies used in Google Analytics and Universal Analytics.

 

#16 Google Analytics Social Tracking – Twitter, Facebook, Google Plus & LinkedIn

Learn to track social interactions of Twitter, Facebook, Google plus and LinkedIn through Google Analytics.

#17 Guide to Cross device tracking with User Id in Google Analytics

Learn everything about cross device tracking and measurement in Google Analytics through User Id.

#18 Implementing Enhanced Ecommerce tracking in Universal Analytics – Nerd Guide

Learn to implement Enhanced Ecommerce tracking in Google Analytics through this step by step guide.

#19 Google Analytics Goals and Sales funnels – Complete Guide

Learn everything about goals and sales funnels in Google Analytics. Learn to set up correct funnel visualization reports. Learn about funnel optimization.

#20 Understanding Enhanced Ecommerce tracking in Universal Analytics

Learn all about enhanced ecommerce tracking in Google Analytics. Enhanced e-commerce provides deep insight into e-commerce engagement of your users.

#21 Introduction to Matomo & Piwik Pro – Best Google Analytics Alternatives

Matomo and Piwik Pro are the best Google Analytics alternatives available right now. They provide 100% unsampled data and complete data ownership.

 

Do you know the difference between Digital Analytics and Google Analytics?


99.99% of course creators themselves don’t know the difference between Digital analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Digital analytics.

They just copy each other. Monkey see, monkey do.

But Digital analytics is not about GA, GTM.

It is about analyzing and interpreting data, setting up goals, strategies and KPIs.

It’s about creating strategic roadmap for your business.


Digital Analytics is the core skill. Google Analytics is just a tool used to implement ‘Digital Analytics’.

You can also implement ‘Digital analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without the good understanding of ‘Digital analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.

You are either likely to end up somewhere other than your destination or you get involved in an accident.


You learn data analysis and interpretation from Digital analytics and not from Google Analytics.

The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.

You get that direction from ‘Digital analytics’ and not from ‘Google Analytics’.


You learn to set up KPIs, strategies and measurement framework for your business from ‘Digital analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Google Analytics’, you are learning to use one of the tools of ‘Digital analytics’. You are not learning the ‘Digital analytics’ itself.

Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.

You need to know lot more than GA in order to work in digital analytics and marketing field.


So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.

Here what You'll Learn On This FREE Web Class!


1) The number 1 reason why most marketers and business owners are not able to scale their advertising and maximise sales.

2) Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.

3) The number 1 reason why conversion optimization is not working for your business.

4) How to advertise on any marketing platform for FREE with an unlimited budget.

5) How to learn and master digital analytics in record time.

 
 

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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