Google Analytics Training Resources and Tutorials

Index

#1 ANALYTICS MATHS & STATS #13 GOOGLE ANALYTICS DEBUGGING
#2 ATTRIBUTION MODELLING #14 GOOGLE ANALYTICS DEVELOPER
#3 BOUNCE RATE #15 GOOGLE ANALYTICS PREMIUM
#4 CONVERSION OPTIMIZATION #16 GOOGLE TAG MANAGER
#5 CONVERSION RATE #17 HOW TO MEASURE
#6 CROSS DOMAIN TRACKING #18 REMARKETING
#7 DATA ANALYSIS #19 ROI
#8 DATA REPORTING #20 SPECIALIZED TRACKING
#9 ENHANCED ECOMMERCE #21 STRATEGIES
#10 GAIQ TEST #22 Top Articles on OptimizeSmart
#11 Getting Started with Google Analytics #23 WEB ANALYTICS TOOLS
#12 Getting Started with Google Tag Manager  #24 Web Analytics Training Course

 

{{ Getting Started with Google Analytics }}

#1 Difference between Google Analytics and Universal Analytics

Learn the key difference between Universal Analytics and Google Analytics. Learn quick tips to get started with Universal Analytics. Learn about creating custom dimensions and custom metrics.

 

#2 Google Analytics Setup checklist

This checklist / interactive tool will help you greatly in configuring your Universal Analytics account pretty fast.

 

#3 Google Analytics Shortcuts: Tricks, Tools & APIs

Some quick tips and shortcuts to use Universal Analytics more efficiently.

 

#4 Universal Analytics Upgrade Guide

Learn to upgrade to Universal Analytics using this simple 6 step process and make your migration easy and successful.

 

#5 Advanced Google Analytics Tracking – Introduction to DOM

In this article you will learn about Document Object Model (DOM) and how tracking is actually implemented on a website.

 

#6 Beginners guide to JavaScript for Google Analytics

Learn the JavaScript behind Google Analytics

 

#7 Regular Expressions Guide for Google Analytics & Google Tag Manager

Learn to use Regular Expression (or REGEX) for technical SEO, Google Analytics & Google Tag Manager

 

#8 Analytics Career Advice from Top Industry Experts

What sort of skills and qualifications are required to become a good digital analyst? What makes a good analyst a great analyst? Learn all of this and more from industry top experts.

 

#9 2016 Google Analytics IQ Exam Preparation + GAIQ Sample Questions

Learn the expert tips to pass the 2016 GAIQ (Google Analytics Individual Qualification) Test to become Google Analytics Certified Individual. Get GAIQ Sample Questions.

 

#10 Microsoft Excel for Web Analytics and Big Data

Learn the most important Excel tricks and tips to effectively manage and speed up your Analytics.

 

#11 Google Analytics Mistakes that kill your Analysis & Conversions

Learn about the Common Google Universal Analytics Mistakes that kill your Analysis, Reporting and Conversions. Learn about: Directional Issues, Data Collection Issues , Data Integration issues, Data Interpretation Issues and Data Reporting Issues.

 

#12 Google Analytics Measurement Protocol & Hit Builder

Learn to send data to Universal Analytics using the measurement protocol in plain English. Learn to send event tracking data and ecommerce data to Universal Analytics.

 

#13 How to use Google Analytics API without any coding

Learn to use Google Analytics API without any coding and access un-sampled data in any format you want and/or merge Google Analytics data with other data sources.

 

 

{{ Getting Started with Google Tag Manager }}

#1 Google Tag Manager Data Layer explained like never before

Learn all about Google Tag Manager Data Layers. Create simple and complex data layers in minutes.GTM works best when used with data layers.

 

#2 Google Tag Manager Implementation Guide

Learn all about migrating tags to Google Tag Manager through this easy to understand implementation guide.

 

#3 Beginners guide to Google Tag Manager

Google Tag Manager V2 or GTM V2 is the second and better version of Google Tag Manager. Learn to use it through this step by step guide.

 

#4 Understanding Triggers and Variables in Google Tag Manager

This Guide help you in understanding the usage of triggers and variables in Google Tag Manager Version 2 (or V2).

 

 {{Top articles on OptimizeSmart.com }}

#1 How to select best Excel Charts for Data Analysis & Reporting

#2 11 powerful methods to reduce bounce rate in Google Analytics

#3 Key Performance Indicators (KPIs) – Complete Guide

#4 Google Tag Manager Data Layer explained like never before

 

#5 Geek guide to removing referrer spam in Google Analytics

#6 Event Tracking in Google Tag Manager V2 – Complete Guide

#7 Event Tracking & Virtual pageviews in Google Analytics – Complete Guide

#8 2016 Google Analytics IQ Exam Preparation + GAIQ Sample Questions

 

#9 Implementing E-Commerce Tracking via Google Tag Manager

#10 Google Analytics Attribution Modeling – Beginners Guide

#11 Understanding Users in Google Analytics

#12 E-Commerce Tracking in Google Analytics – Complete Guide

 

#13 Beginners guide to Google Tag Manager

#14 Complete Guide to Dimensions and Metrics in Google Analytics

#15 Google & Universal Analytics Cookies – Complete Guide

#16 Google Analytics Social Tracking – Twitter, Facebook, Google Plus & Linkedin

 

#17 Guide to Cross device tracking with User Id in Google Analytics

#18 Implementing Enhanced Ecommerce tracking in Universal Analytics – Nerd Guide

#19 Google Analytics Goals and Sales funnels – Complete Guide

#20 Understanding Enhanced Ecommerce tracking in Universal Analytics

Announcement about my books

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Himanshu Sharma

Certified web analyst and founder of OptimizeSmart.com

My name is Himanshu Sharma and I help businesses find and fix their Google Analytics and conversion issues. If you have any questions or comments please contact me.

  • Over eleven years' experience in SEO, PPC and web analytics
  • Google Analytics certified
  • Google AdWords certified
  • Nominated for Digital Analytics Association Award for Excellence
  • Bachelors degree in Internet Science
  • Founder of OptimizeSmart.com and EventEducation.com

I am also the author of three books:

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