Google Analytics Rank Tracker

 

 

Last week Mike Pantoliano (mikecp) of distilled wrote a post How to Turn Google Analytics Into Your Own Rank Tracker Using Custom Variables on the seomoz blog. This post is certainly not for the average Joe in analytics. Besides the basic knowledge of coding, you must know how to customize your Google Analytics Tracking Code (without ruining your site stats) and also how to play with advanced segments, custom variables and custom reports. After criticizing Mike post (for using rankings as a performance metrics) and then later being pushed by ‘Caleone’ (one of the commenter on the seomoz blog), i decided to try it out. Here our my results in my desired format:

Google Analytics Rank Tracking

Fig.1 Click to see the enlarged view

 

Google Analytics Rank Tracker Tool

Fig.2 Click to see the enlarged view

Contrary to my belief, this tool does show different position in search results for a single keyword which makes it relevant. Here i can easily see the impact of ranking (for different positions on Google) on my site conversions, e-commerce revenue and site usage.

This is something which you can’t get through Google Webmaster Tool or any other tool out there. Through this report you can determine your top performing and under performing keywords in organic results. You can determine where to put your focus in link building. For e.g. you should improve the ranking of those keywords first which are converting better in organic results. I picked up a non-Ecommerce site for this post, so you won’t see any revenue associated with the keywords. With e-commerce site, you can get even better insight through e-commerce data. So finally all this heavy analytics set up is worth trying.

 

 

How to use Digital Analytics to generate floods of new sales and customers for your business

(Even if you are completely new to Digital Analytics)

Here’s What We’re Going To Cover…

#1 - The number 1 reason why most marketers and business owners are not able to scale their advertising and maximise sales. 

#2 - Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics. 

#3 - The number 1 reason why conversion optimization is not working for your business. 

#4 - How to advertise on any marketing platform for FREE with an unlimited budget.

 

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My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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