Google Analytics Rank Tracker



Last week Mike Pantoliano (mikecp) of distilled wrote a post How to Turn Google Analytics Into Your Own Rank Tracker Using Custom Variables on the seomoz blog. This post is certainly not for the average Joe in analytics. Besides the basic knowledge of coding, you must know how to customize your Google Analytics Tracking Code (without ruining your site stats) and also how to play with advanced segments, custom variables and custom reports. After criticizing Mike post (for using rankings as a performance metrics) and then later being pushed by ‘Caleone’ (one of the commenter on the seomoz blog), i decided to try it out. Here our my results in my desired format:

Google Analytics Rank Tracking

Fig.1 Click to see the enlarged view


Google Analytics Rank Tracker Tool

Fig.2 Click to see the enlarged view

Contrary to my belief, this tool does show different position in search results for a single keyword which makes it relevant. Here i can easily see the impact of ranking (for different positions on Google) on my site conversions, e-commerce revenue and site usage.

This is something which you can’t get through Google Webmaster Tool or any other tool out there. Through this report you can determine your top performing and under performing keywords in organic results. You can determine where to put your focus in link building. For e.g. you should improve the ranking of those keywords first which are converting better in organic results. I picked up a non-Ecommerce site for this post, so you won’t see any revenue associated with the keywords. With e-commerce site, you can get even better insight through e-commerce data. So finally all this heavy analytics set up is worth trying.


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Himanshu Sharma

Certified web analyst and founder of

My name is Himanshu Sharma and I help businesses in finding and fixing their Google Analytics and conversion issues.
  • More than ten years' experience in SEO, PPC and web analytics
  • Certified web analyst (master level) from
  • Google Analytics certified
  • Google AdWords certified
  • Nominated for Digital Analytics Association Award for Excellence
  • Bachelors degree in Internet Science
  • Founder of and
I am also the author of the book Maths and Stats for Web Analytics and Conversion Optimization If you have any questions or comments please contact me