Your SEO strategy is incomplete without PPC

Google has begun working to encrypt all searches, even for those users who are not logged into Google. Which means little to no keyword data for you unless off course you use PPC. You can get away without coding. But you can’t get away without PPC anymore.

Your SEO strategy is incomplete without PPC as you can’t truly optimize your SEO campaigns without leveraging Paid search esp. in the upcoming 100% not provided world. 

PPC is the best keyword research tool for SEO

Beyond doubt, the success of any SEO campaign mainly depends upon the keywords you have selected for your website. It can take several months to year to rank for your primary keywords.lo

So if you ended up optimizing your website for keywords which didn’t generate the traffic and conversions as you expected then all of your hard work (along with the client’s money) goes down the drain .

SEO mistakes are so costly that it is better to make some relatively cheap PPC mistakes by testing your targeted keywords first.

Lets say you have come up with some 750 keywords for your website after an exhaustive keyword research. Now you would like to know whether these keywords are really worth the time and efforts of attempting to rank for them.

By running a PPC campaign for 3 to 6 weeks you can get a fairly accurate estimates of a keyword’s search volume and its potential to convert.

No keyword research tool other than PPC can tell you how a particular keyword will perform for your business or the type of product/service you sell. The kind of analytical insight you get about your targeted keywords is unparallel.

PPC opens up a flood gate of Keyword opportunities

Search term reports are gold mine of profitable keywords.

Within few hours of running a PPC campaign you can find out what exactly people are typing on search engines to find your website. This eliminates lot of guess work and brain storming sessions.

You now know the keywords which are actually generating traffic and conversions. You can determine long tail keywords by bidding on broad match industry keywords.

PPC is an awesome keyword testing platform for SEO

Through PPC campaigns you can test hundreds and thousands of keywords for dozens of clients in few weeks and find out quickly which keywords and keywords variations may work well for your landing pages.

Since PPC let you do precise keyword targeting (by letting you select geo-location, language, network & devices to display your ads on) its results are pretty accurate. Much more accurate than other keyword tool out there.

PPC can assess the effectiveness of your branded keywords

Should I optimize my website for branded keywords?

Do people choose my client over his competitors?

A PPC campaign can tell you that. Within few weeks of running the campaign you can assess the market value of your client’s brand.

If non branded terms results in more conversions than the branded terms or if the branded terms resulted in little to no conversions/clicks then the client has serious branding issues.

Bid on the competitors’ brand name. Does your client get any business? If not then either your competitors are very strong or your client has got branding issues.

You can get fairly accurate traffic and revenue projections

If you have the actual search volume and conversion data for your targeted keywords then you can make better projections of what an increase in traffic/ranking for targeted keywords would look like in ££££ terms.

Through traditional tools like ‘Google Keyword Tool’ you can do only very vague traffic estimates and can’t make any type of revenue projections. PPC let you present SEO project as a quantifiable investment to your client at least to a degree if not fully.

You can get instant feedback on landing pages

Through PPC campaigns you can easily find out which landing pages need redesign, which page version can deliver better results and what type of wording works.

The cold hard figures (conversions) that you get from PPC reports can help you in justifying the cost associated with improvement in site architecture and usability.

You can assess the effectiveness of your seo strategy in advance

Through conversion data you can get a good idea of which keywords will work and which won’t work. Which landing pages and site issues require urgent attention. All this insight can help you in refining your SEO strategy.

Other SEO benefits of PPC

1. PPC campaigns can have direct impact on the website organic traffic. Often people who click on the ads return to a site via organic branded search. I have found a considerable increase in organic brand searches through prolonged PPC campaigns.

2.  Running both PPC and SEO campaigns side by side can improve the CTR and perceived value of both organic and paid search listings as well as the brand.

3. PPC can actually improve your SEO skills by making you more ROI and conversions driven.

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Do you know the difference between Digital Analytics and Google Analytics?


99.99% of course creators themselves don’t know the difference between Digital analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Digital analytics.

They just copy each other. Monkey see, monkey do.

But Digital analytics is not about GA, GTM.

It is about analyzing and interpreting data, setting up goals, strategies and KPIs.

It’s about creating strategic roadmap for your business.


Digital Analytics is the core skill. Google Analytics is just a tool used to implement ‘Digital Analytics’.

You can also implement ‘Digital analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without the good understanding of ‘Digital analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.

You are either likely to end up somewhere other than your destination or you get involved in an accident.


You learn data analysis and interpretation from Digital analytics and not from Google Analytics.

The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.

You get that direction from ‘Digital analytics’ and not from ‘Google Analytics’.


You learn to set up KPIs, strategies and measurement framework for your business from ‘Digital analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Google Analytics’, you are learning to use one of the tools of ‘Digital analytics’. You are not learning the ‘Digital analytics’ itself.

Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.

You need to know lot more than GA in order to work in digital analytics and marketing field.


So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.

Here what You'll Learn On This FREE Web Class!


1) The number 1 reason why most marketers and business owners are not able to scale their advertising and maximise sales.

2) Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.

3) The number 1 reason why conversion optimization is not working for your business.

4) How to advertise on any marketing platform for FREE with an unlimited budget.

5) How to learn and master digital analytics in record time.

 
 

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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