Category Archives: Web Analytics Tools

Optimize Smart Web Analytics Tool Box

  If you have been in the field of online marketing and analytics for more than couple of weeks, you know that no one tool can solve all your marketing and analytics problems/questions. You need tools and not just tools,

Advanced Conversion Funnel Analysis via PadiTrack

  Getting traffic to your website is one thing but getting it to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little to no

Facebook Analytics – Super Duper Guide

  I recently came across a new tool called FanPageKarma. Through this tool you can do really in-depth analysis of your Facebook Fan page. I liked this tool so much that I thought it is worth writing about it. Once

Google Analytics Shortcuts: Tricks, Tools & APIs

  I am going to give you some quick tips and shortcuts to use Google Analytics more efficiently. Built-in Keyboard Shortcuts in Google Analytics Do you know, Google Analytics provide a handy list of shortcuts which you can use to

Microsoft Excel for Web Analytics and Big Data

  No one has time to spend ages mining for Excel answers from mountains of text to quickly find and fix Analytics issues. These issues can be something like: Finding and removing duplicate URLs Extracting domain names from the URLs

Automating and Scaling Keyword Research through SEMRush

  Today i would like to introduce you to a keyword tool which is truly a gem for any SEO and keyword junkie. Meet SEMRush. The kind of tasks it can perform in keyword research and competitive analysis is truly

Beginners Guide to Coding for SEO & Web Analytics

  We all have made promises to learn to code. Some of you may have kept those promises while others haven’t. If you have already started learning to code then Cheers. I have tips for you which will make you

How to create your own Backlink Auditing Tool

  If you analyse the performance of SEO Campaigns then this tool is going to help you a lot. It is a tool designed to automatically segment the back link profile of any website into following types of links: 1. Articles

Learn to Automate Event Tracking in Google Analytics

  Do you like automation? I do. It speeds up my work. In the next few minutes I will teach you how to automatically track File Downloads, Email clicks and External links across a website of any size with very little

Data Scraping Guide for SEO & Analytics

  Web scraping or web data scraping is a technique used to extract data from web documents like HTML and XML files. Data scraping can help you a lot in competitive analysis as well as pulling out data from your

Google Analytics Account Setup checklist

  This checklist / interactive tool will help you greatly in configuring your Google Analytics account pretty fast. {check the task when you have completed it} Website Audit 1. Visit the client website – Do this to understand what needs to be tracked

Google Analytics Rank Tracker

  Last week Mike Pantoliano (mikecp) of distilled wrote a post How to Turn Google Analytics Into Your Own Rank Tracker Using Custom Variables on the seomoz blog. This post is certainly not for the average Joe in analytics. Besides

Regular Expressions Guide for SEO, Google Analytics & Google Tag Manager

  I am going to explain the building blocks of Regular Expression (or REGEX), so that you can understand them and use them in technical SEO, in Google Analytics and Google Tag Manager. Advantages of using REGEX in SEO: 1.

htaccess tips and tricks

1. How to apply 301 from one file to another file Step 1: Add following code in your .htaccess file: Options +FollowSymLinksRewriteEngine onRedirect 301  /file1.html The above code will permanently redirect file1.html to file2.html. So whenever a search engine