The aim of this Social Media Strategy Audit is to determine how a business should be using social media to get highest possible return on their investment....

Why grow your blog? A blog is the best tool to generate free organic traffic for your website. While this traffic is not exactly free, in the long run it is pretty much close to free. Because once you publish an article, it exists on the internet as ...

I use 5W1H to create and analyze a marketing strategy, social media strategy, or just about any strategy. The 5W1H is made up of 5 ‘W’ letters and 1 ‘H’ letter of the English language. The 5 ‘W’s stand for ‘why’, ‘what’, ‘who’...

Basic courtesy goes a long way and there is no denying this fact. Showing courtesy starts with your first interaction with the client. Following are a few tips to keep in mind: Be very polite while answering your prospect’s query. If you are using ...