Category Archives: Specialized Tracking

Event Tracking in Google Analytics – Complete Guide

Learn to set up event tracking in Google Analytics. Learn about generating virtual page views, Advantage of Event Tracking over Virtual pageviews......

How to use Keyword Hero to reveal Not Provided keywords in Google Analytics

I have been using a new tool called 'Keyword hero' with great success and thought you will also benefit from it. Through this tool you can get (not provided) keywords data back in Google Analytics....

Introduction to Postbacks in Google Analytics

Postbacks (or Mobile App Postbacks) allow Google Analytics to ping (send conversion data) a third party mobile advertising network whenever it detects an mobile app install (‘first launch’) or in-app conversion (like transaction) from that networ...

Google Analytics Recurring Revenue and Subscriptions Tracking Guide

Learn to track monthly recurring revenue (subscription tracking) and life time value through Google Analytics. ...

How to track the impact of cookie consent on website traffic in Google Analytics

If you are using a cookie consent popup (like the one below) to comply with GDPR, which allow a website user to accept or decline cookies, you would want to track the impact of this cookie consent on your website traffic, sales and conversions over t...

Phone Call Tracking in Google Analytics and Beyond

Learn all about phone call tracking. Learn to track phone calls, call conversions, ‘Qualified’ and ‘won’ phone leads in Google Analytics. ...

Scroll Tracking via Scroll Depth Trigger in Google Tag Manager

Learn to use the new Scroll depth trigger in Google Tag Manager,......to track,...how far website visitors scroll contents on your website....

Video Tracking via YouTube Video Trigger In Google Tag Manager

Learn to use the new YouTube Video trigger in Google Tag Manager...to track YouTube Videos embedded on a webpage....

Calculated Metrics in Google Analytics – Complete Guide

Learn all about Calculated metrics in Google Analytics through this easy to understand guide....

The one thing that you don’t know about PayPal.com and the referral exclusion list

The one thing that you don't know about PayPal.com and the referral exclusion list. Whenever a customer leaves your website to make payment via paypal and then return to your website, Google Analytics often attribute sales to paypal.com instead to th...

Creating Content Group in Google Analytics via tracking code using gtag.js

Learn to Creating Content Groups in Google Analytics via ‘Group by Tracking Code’ method through this easy step by step guide....

Tracking Site Search without Query Parameter in Google Tag Manager

Learn to setup site search tracking without Query Parameter in Google Analytics via Google Tag Manager through this step by step guide....

Setting Up Site Search Tracking for POST based search engines in Google Analytics

Learn to set up site search tracking for POST based search engines in Google Analytics....

Tracking Site Search for GET-Based Search Engines in Google Analytics

Learn to set up site search tracking in Google Analytics for a GET based search engine....

Understanding site search tracking in Google Analytics

Learn all about site search tracking in Google Analytics. Learn about: query and category parameters, GET and POST based search engines. ...

Tracking Virtual Pageviews in Google Tag Manager – Complete Guide

Through this article you will learn to send virtual pageview to Google Analytics when a user click on: a link, an image link, a button, the button embedded across a website, a form submit button. You will learn to track single page checkout steps via...

Creating and using Site Search Funnel in Google Analytics

In this article I will show how to create a site search funnel in Google Analytics and then use it to optimize your website for traffic and conversions....

Learn to Setup Facebook Pixel Tracking via Google Tag Manager

Learn to set up Facebook Pixel Tracking via Google Tag Manager. Learn to test and deploy the Facebook Pixel Code. Learn about Facebook pixel helper....

Guide to Event Tracking via Google Tag Manager

Table of Contents Before you Start Event Tracking Set Up via GTM Tracking Clicks on a link via Google Tag Manager Tracking clicks on an image link via Google Tag Manager Tracking Clicks on a Button via Google Tag Manager Tracking Clicks on a Button ...

Learn to track Qualified and Won leads in Google Analytics

Learn to track qualified and won leads in Google Analytics....

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