Category Archives: Specialized Tracking

Creating and using Site Search Funnel in Google Analytics

In this article I will show how to create a site search funnel in Google Analytics and then use it to optimize your website for traffic and conversions....

Learn to set up Facebook Tracking via Google Tag Manager

Learn to set up Facebook Tracking via Google Tag Manager. Learn to test and deploy the Facebook Pixel Code. Learn about Facebook pixel helper....

YouTube video tracking via Google Tag Manager

Learn to implement YouTube video tracking via Google Tag Manager through this easy to understand step by step guide....

Phone Call Tracking in Google Analytics and beyond

Learn all about phone call tracking. Learn to track phone calls, call conversions, ‘Qualified’ and ‘won’ phone leads in Google Analytics. ...

Implementing E-Commerce Tracking via Google Tag Manager

Learn to Implement E-Commerce Tracking through Google Tag Manager via this easy to understand step by step guide....

Google Analytics Cross Domain Tracking explained like never before

Learn to implement cross Domain Tracking in Google Analytics across sub-domains, primary domains and top level domains through this easy step by step guide....

Calculated metrics in Google Analytics – Complete Guide

Learn all about Calculated metrics in Google Analytics through this easy to understand guide....

Learn to track qualified and won leads in Google Analytics

Learn to track qualified and won leads in Google Analytics....

Event Tracking in Google Analytics – Complete Guide

Index #1 What is an event in Google Analytics? #12 Form event handlers #2 Types of events in Google Analytics #13 Debugging event tracking #3 Structure of Google Analytics events #14 Scaling and automating event tracking via Google Tag Manager ...

E-Commerce Tracking in Google Analytics – Complete Guide

Learn everything about ecommerce tracking in Google Analytics....

Tracking Virtual Pageviews in Google Tag Manager – Complete Guide

Learn to track virtual pageviews in Google Tag Manager, through this easy to understand, step by step guide....

Virtual pageviews in Google Analytics – Complete Guide

  Index (Virtual Pageviews) #1 What are Virtual Pageviews? #5  Debugging Virtual Pageviews tracking #2 When to use Virtual Pageviews #6  Scaling and automating virtual pageviews tracking via Google Tag Manager #3 Naming Conventions for Virt...

Setting up & Tracking AMP Pages in Google Analytics

Index #1 What is Accelerated Mobile Page (AMP)? #6 Validating your AMP Page #2 Components of a AMP page #7 Make your AMP pages discoverable by Google #3 Overview of what is allowed and not allowed on AMP pages #8 Introduction to amp-analytics tag ...

Setting up Sales Funnel across websites in Google Analytics

Learn to set up Sales Funnel across websites via Virtual Pageviews & Cross Domain Tracking in Google Analytics....

Using Data Visualization to analyze the SEO Performance

  Organic search is almost always, one of the top source of traffic, to a website and if you want to understand traffic acquisition, you need to understand the performance of this marketing channel. The volume of organic search traffic your web...

Tracking offline conversions in Google Adwords

  This article is in conjunction with the article ‘Tracking offline conversions in Google Analytics‘ where I explained in great detail how you can optimize your online marketing campaigns for offline conversions by tracking website f...

Google Analytics Offline Conversion Tracking – Complete Guide

Learn to track offline conversions (Web form leads, Phone Leads) in Google Analytics. Learn to use Coupons and vanity URLs for tracking offline leads online...

Google Analytics and YouTube Integration Guide

Learn to integrate your Google Analytics account with your YouTube channel. Learn to track the traffic from external links embedded on your YouTube videos....

How to correctly measure Conversion Date & Time in Google Analytics

Learn to correctly measure Date, Time & Time zone in Google Analytics for conversions and non-conversion data....

Google Analytics Social Tracking – Twitter, Facebook, Google Plus and LinkedIn

In this post you will learn to track Google +1, Facebook likes, Facebook sends, Facebook unlikes, Twitter tweets, Twitter follows and LinkedIn shares in Google Analytics. But before we move forward, you need to understand the difference between even...