Category Archives: Specialized Tracking

Ecommerce Tracking in Google Analytics – Tutorial

Learn everything about ecommerce tracking in Google Analytics....

Event Tracking via Google Tag Manager – Tutorial

Table of Contents How to track Google Analytics Events via Google Tag Manager Before you start event tracking set up via GTM How to track a button click in Google Tag Manager Tracking clicks on a button which is embedded across a website How to track...

Event Tracking in Google Analytics – Tutorial

Learn to set up event tracking in Google Analytics. Learn about generating virtual page views, Advantage of Event Tracking over Virtual pageviews......

Guide to Google Analytics Store Visits Tracking

Through Google Analytics store visit tracking you can determine the number of people who visited your physical store or location (within 30 days) after visiting your website. When you implement Google Analytics store visit tracking, the three store ...

Offline Conversion Tracking in Google Analytics – Tutorial

Learn to track offline conversions (Web form leads, Phone Leads) in Google Analytics. Learn to use Coupons and vanity URLs for tracking offline leads online...

Implementing E-Commerce Tracking via Google Tag Manager

Learn to Implement E-Commerce Tracking through Google Tag Manager via this easy to understand step by step guide....

Tracking Virtual Pageviews in Google Tag Manager – Tutorial

Through this article you will learn to send virtual pageview to Google Analytics when a user click on: a link, an image link, a button, the button embedded across a website, a form submit button. You will learn to track single page checkout steps via...

YouTube Video tracking via Google Tag Manager

Learn to implement YouTube video tracking via Google Tag Manager through this easy to understand step by step guide....

How to Use Keyword Hero to Reveal Not Provided Keywords in Google Analytics

I have been using a new tool called 'Keyword hero' with great success and thought you will also benefit from it. Through this tool you can get (not provided) keywords data back in Google Analytics....

Virtual pageviews in Google Analytics – Tutorial

Learn all about virtual pageviews in Google Analytics. What is virtual pageview, when to use virtual pageview. Naming Conventions for Virtual Pageviews......

Google Analytics and YouTube Integration Tutorial

Learn to integrate your Google Analytics account with your YouTube channel. Learn to track the traffic from external links embedded on your YouTube videos....

Google Analytics for Facebook Tutorial

Learn to track Facebook ad campaigns in Google Analytics. Understand how Facebook traffic moves through the checkout process. Determine top traffic generating web pages shared on Facebook......

Google Analytics Cross Domain Tracking Explained Like Never Before

Learn to implement cross Domain Tracking in Google Analytics across sub-domains, primary domains and top level domains through this easy step by step guide....

Using multiple Google Analytics tracking codes on web pages

Learn to use multiple Google Analytics tracking codes on web pages. Learn the concept of trackers & use it to implement cross domain tracking....

The one thing that you don’t know about PayPal.com and the referral exclusion list

The one thing that you don't know about PayPal.com and the referral exclusion list. Whenever a customer leaves your website to make payment via paypal and then return to your website, Google Analytics often attribute sales to paypal.com instead to th...

Calculated Metrics in Google Analytics – Tutorial

Learn all about Calculated metrics in Google Analytics through this easy to understand guide.‘ Calculated metric’ is a type of user defined metric. Calculated metrics are ideal, whenever you want to report on a compound metric in GA. One of the m...

Creating your own Google Analytics Tag Auditing System

Learn to create your own tag auditing system to identify various marketing and measurement tags across a website of any size....

Tracking Site Search without Query Parameter in Google Tag Manager

Learn to setup site search tracking without Query Parameter in Google Analytics via Google Tag Manager through this step by step guide....

Tracking true referrals in Google Analytics when using PayPal and other payment gateways

Learn to track true referrals in Google Analytics when using PayPal and other payment gateways....

Phone Call Tracking in Google Analytics and Beyond

Learn all about phone call tracking. Learn to track phone calls, call conversions, ‘Qualified’ and ‘won’ phone leads in Google Analytics. ...