Category Archives: Specialized Tracking

Using multiple Google Analytics tracking codes on web pages

Learn to use multiple Google Analytics tracking codes on web pages. Learn the concept of trackers & use it to implement cross domain tracking....

Video Tracking via YouTube Video Trigger In Google Tag Manager

Learn to use the new YouTube Video trigger in Google Tag Manager...to track YouTube Videos embedded on a webpage....

Guide to Offline Conversion Tracking in Google Analytics

Learn to track offline conversions (Web form leads, Phone Leads) in Google Analytics. Learn to use Coupons and vanity URLs for tracking offline leads online...

Scroll Tracking via Scroll Depth Trigger in Google Tag Manager

Learn to use the new Scroll depth trigger in Google Tag Manager,......to track,...how far website visitors scroll contents on your website....

Calculated metrics in Google Analytics – Complete Guide

Learn all about Calculated metrics in Google Analytics through this easy to understand guide....

Google Analytics and YouTube Integration Guide

Learn to integrate your Google Analytics account with your YouTube channel. Learn to track the traffic from external links embedded on your YouTube videos....

Complete Guide to Google Analytics for Facebook

Learn to track Facebook ad campaigns in Google Analytics. Understand how Facebook traffic moves through the checkout process. Determine top traffic generating web pages shared on Facebook......

Tracking true referrals in Google Analytics when using PayPal and other payment gateways

Learn to track true referrals in Google Analytics when using PayPal and other payment gateways....

Learn to setup Facebook Pixel Tracking via Google Tag Manager

Learn to set up Facebook Pixel Tracking via Google Tag Manager. Learn to test and deploy the Facebook Pixel Code. Learn about Facebook pixel helper....

Creating Content Group in Google Analytics via tracking code

Learn to Creating Content Groups in Google Analytics via ‘Group by Tracking Code’ method through this easy step by step guide....

Tracking Site Search without Query Parameter in Google Tag Manager

Learn to setup site search tracking without Query Parameter in Google Analytics via Google Tag Manager through this step by step guide....

Setting Up Site Search Tracking for POST based search engines in Google Analytics

Learn to set up site search tracking for POST based search engines in Google Analytics....

Tracking Site Search for GET-Based Search Engines in Google Analytics

Learn to set up site search tracking in Google Analytics for a GET based search engine....

Virtual pageviews in Google Analytics – Complete Guide

Index (Virtual Pageviews) #1 What are Virtual Pageviews? #5  Debugging Virtual Pageviews tracking #2 When to use Virtual Pageviews #6  Scaling and automating virtual pageviews tracking via Google Tag Manager #3 Naming Conventions for Virtual Pag...

Understanding site search tracking in Google Analytics

Learn all about site search tracking in Google Analytics. Learn about: query and category parameters, GET and POST based search engines. ...

Creating and using Site Search Funnel in Google Analytics

In this article I will show how to create a site search funnel in Google Analytics and then use it to optimize your website for traffic and conversions....

YouTube video tracking via Google Tag Manager

Learn to implement YouTube video tracking via Google Tag Manager through this easy to understand step by step guide....

Implementing E-Commerce Tracking via Google Tag Manager

Learn to Implement E-Commerce Tracking through Google Tag Manager via this easy to understand step by step guide....

Phone Call Tracking in Google Analytics and beyond

Learn all about phone call tracking. Learn to track phone calls, call conversions, ‘Qualified’ and ‘won’ phone leads in Google Analytics. ...

Event Tracking in Google Analytics – Complete Guide

Index #1 What is an event in Google Analytics? #12 Form event handlers #2 Types of events in Google Analytics #13 Debugging event tracking #3 Structure of Google Analytics events #14 Scaling and automating event tracking via Google Tag Manager ...

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