Category Archives: SEO Consulting

4 Simple Tricks to Get Anything Done in SEO

    All businesses small or big understand the language of £££ and profit more than anything else. So if you tell them how your strategy/suggestion is going to help them in generating revenue, they will listen. But if you tell them how y...

SEO Generalist or Specialist – Which is better?

    Last week i read the post: The New SEO Process (Quit Being Kanye).  This post reminded me of the old post by Rand: The Responsibilities of SEO Have Been Upgraded.  Both of the posts talk about how different elements of inbound marke...

12 SEO myths and facts you must know

    Whether you are an in-house seo or an agency, if you don’t have strong proofs/examples to back up your suggestions then you will have a hard time getting them implemented.  Which means your 80 pages long seo audit report can end ...

Why you get ripped off over and over again by a SEO

  While you are reading this article, there is someone, somewhere getting ripped off by some dodgy/dishonest SEO professional/agency. If you as a SEO professional, think why so many dodgy SEOs take away your business then this article is for yo...

Anti Defamation Clause – Protect your Reputation

    Disclaimer: I am not a lawyer. My post should not be considered as a substitute for legal advice. Use your own discretion. Recently i have added a new clause to my service contract. The clause to protect myself from ‘libel’ ...

Copyright, Patent & Trademark – 20 Things you must know

    1. What does Copyright Protect? Copyright protects: Literary work (like article, essay, book, poem etc) Dramatic work (like drama, play, movie, TV serial etc). Musical work (like songs, lyrics etc) Artistic work (like painting , drawing...

CAN SPAM Act – E-Mail Marketing the Inside Story

  1. Spam is Spam. I would like to clear the definition of spam here. Any unsolicited commercial message is a spam. Even if you send such messages to your friends, family members or subscribers, you are spamming them. They don’t report you...

Sample SEO Contract Template

    This post is in conjunction with SEO Contract Guide for Smarter SEOs, How to write a SEO Contract?and Disclaimers that can give you nine lives as a SEO. I would strongly suggest you to read the aforesaid articles before you can really a...

How to Charge for managing SEO Campaigns

    How much you should charge from your client once you have interviewed him and understood his advertising objectives and other requirements? Your SEO campaign pricing can depend upon the following factors: #1 Competitiveness of the client...

SEO Services Contract – 9 life saving Disclaimers for SEOs

    Following are the key points which you must highlight while contracting with your clients. Even if they are already mentioned some where in your contract, you must reinforce them verbally to save yourself from lot of future disagreement...

SEO Service Contract – Learn to write it.

    If you are a SEO company/consultant then it is important that you safeguard your interest by entering into a legally binding agreement (also known as contract) with your client. Following are some important tips to consider when you and...