Category Archives: SEO Consulting

Using Data Visualization to Analyze the SEO Performance

Organic search is almost always one of the top sources of traffic to a website, and if you want to understand traffic acquisition you need to understand the performance of this marketing channel. The volume of organic search traffic your website gets...

4 Simple Tricks to Get Anything Done in SEO

All businesses small or big understand the language of £££ and profit more than anything else. So if you tell them how your strategy/suggestion is going to help them in generating revenue, they will listen. But if you tell them how your strategy w...

SEO Generalist or Specialist – Which is better?

Last week I read the post: The New SEO Process (Quit Being Kanye).  This post reminded me of an old post by Rand: The Responsibilities of SEO Have Been Upgraded.  Both of the posts talk about how different elements of inbound marketing impact SEO a...

12 SEO Myths and Facts You Must Know

Whether you are an in-house SEO or an agency, if you don’t have strong proofs/examples to back up your suggestions then you will have a hard time getting them implemented.  This means your 80 pages long SEO audit report can end up gathering du...

Why you get ripped off over and over again by a SEO

While you are reading this article, there is someone, somewhere getting ripped off by some dodgy/dishonest SEO professional/agency. If you, as an SEO professional, wonder why so many dodgy SEOs take away your business then this article is for you. If...

Anti Defamation Clause – Protect your Reputation

Disclaimer: I am not a lawyer. My post should not be considered a substitute for legal advice. Use your own discretion. Recently I have added a new clause to my service contract. The clause is to protect me from ‘libel’ and ‘slander...

Copyright, Patent & Trademark – 20 Things you must know

1. What does copyright protect? Copyright protects: Literary work (article, essay, book, poem, etc) Dramatic work (drama, play, movie, TV serial, etc) Musical work (songs, lyrics, etc) Artistic work painting, drawing, diagram, computer software, etc)...

CAN SPAM Act – E-Mail Marketing the Inside Story

1. Spam is spam I would like to clear the definition of spam here. Any unsolicited commercial message is spam. Even if you send such messages to your friends, family members, or subscribers, you are spamming them. They just don’t report you or...

Sample SEO Contract Template

This article is in conjunction with SEO Contract Guide for Smarter SEOs, How to write a SEO Contract? and Disclaimers that can give you nine lives as a SEO. I would strongly suggest you to read the aforesaid articles before you can really appreciate...

How to Charge for Managing SEO Campaigns

How much you should charge from your client once you have interviewed them and understood their advertising objectives and other requirements? Your SEO campaign pricing can depend upon the following factors: Competitiveness of the client’s indu...

SEO Services Contract – 9 Life Saving Disclaimers for SEOs

The following are the key points that you must highlight while contracting with your clients. Even if they are already mentioned somewhere in your contract, you must reinforce them verbally to save yourself from a lot of future disagreement, conflict...

SEO Service Contract – Learn to write it.

If you are a SEO company/consultant then it is important that you safeguard your interest by entering into a legally binding agreement (also known as contract) with your client. The following are some important tips to consider when you and your lawy...

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