Category Archives: ROI

How to do ROI Analysis in Google Universal Analytics

    Index Requirements for ROI Analysis in Universal Analytics Introduction to Cost data Introduction to Data Set Introduction to Data Set Schema Importing cost data in Universal Analytics via Data Sets Tag all of your marketing campaigns C...

Phone Call Tracking and ROI calculations – Champion’s Guide

  I love phone call tracking simply because it gives me a break from the regular tracking I do through Google Analytics and other similar tools. If you have been in the field of digital marketing as long as me (almost a decade), you tend to get...

SEO ROI Analysis – How to do ROI calculations for SEO

  We often talk about ROI during reporting and esp. during pitching a new client. ROI is a very important metric, even more important than sales or conversions. This is because it takes into account the cost of the investment. Common business se...

How to measure the ROI of Content Marketing

What makes content great? Is it the uniqueness, informativeness, visual appeal, social shares, tons of backlinks or all of the above? If you think that the greatness of contents can’t be measured and the definition of a great content is subjective...

ROI, Conversions and You

Clients often talk about ROI and conversions. SEOs also talk about them to fetch projects and entice clients. But there is a difference between how the two groups look at ROI. For clients ROI means ‘dollar returns’, for SEO it means quali...

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