Category Archives: ROI

How to calculate your SEO ROI using Google Analytics

Learn to calculate your SEO ROI using Google Analytics. ROI is a very important metric, even more, important than sales or conversions. This is because it takes into account the cost of the investment....

Do ROI Analytics, Calculate ROAS in Google Analytics

Learn to do ROI analytics. Calculate ROAS in Google Analytics via the ‘ROI Analysis’ & ‘Cost Analysis’ reports....

How NOT to Calculate Marketing ROI

As a marketer you have no control over client’s operational inefficiencies. You have no control over the operational and strategic decisions that your client takes in his office regarding how their business should run and grow....

ROI, Conversions and You

Clients often talk about ROI and conversions. SEOs also talk about them to fetch projects and entice clients. But there is a difference between how the two groups look at ROI. For clients ROI means ‘dollar returns’, for SEO it means quali...

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