Category Archives: PPC

Google Ads algorithm – How do Google ads work?

The google ads algorithm decides how Google ads should work. Google ranks Google Ads on the basis of Ad Rank. The ad rank determines your ad position....

10 golden rules to manage your PPC campaigns

#1. Never run PPC campaigns without a “great” understanding of your client’s business & goals Nothing can be more damaging to your PPC optimization than this. Make sure that you fully understand the client’s business, products...

Your SEO strategy is incomplete without PPC

Google has begun working to encrypt all searches, even for those users who are not logged into Google. This means little to no keyword data for you unless, of course, you use PPC. You can get away without coding. But you can’t get away without ...

How To Do Keyword Research for SEO on a Large Scale

Enterprise SEO is different from regular SEO in that every step you follow in your SEO process is scalable and is largely automated to reduce the turnaround time (time required to do SEO and produce results) of an SEO project. By the time you have re...

error: Alert: Content is protected !!