Category Archives: How to Measure

Measuring Content Marketing Success in Google Analytics

This article is in the conjunction with the article: How to measure the ROI of Content Marketing where I have outlined the definition of great contents and how this greatness can be measured in monetary terms. I would strongly suggest you to read tha...

Measuring Keywords Performance in Google Analytics & Excel

    Keywords are an integral part of any search marketing campaign and marketers need to continuously track their performance in order to optimize the campaigns and the outcomes. I am going to present to you, two powerful and scalable ways ...

How to measure the ROI of Content Marketing

What makes content great? Is it the uniqueness, informativeness, visual appeal, social shares, tons of backlinks or all of the above? If you think that the greatness of contents can’t be measured and the definition of a great content is subjective...

How to determine Monetary Value of Non ecommerce Conversions

Learn to determine the monetary Value of non e-commerce conversions....

Calculating True Conversion Rate in Google Analytics

Whenever I get a new account the first thing that I do is dramatically improve the conversion rate of the website along with campaign performance, users’ engagement and content consumption. You may say, “We all do that eventually”. But there is...

Tracking Long Tail Keywords through Google Universal Analytics

Many SEOs agree that there is power in the long tail. There are also several solid stats to back up this claim. Recently I was asked the following question on LinkedIn and I think the same question bothers you too: There may be millions of ‘ra...

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