Category Archives: How to Measure

How to determine the monetary value of non-ecommerce conversions

Learn to determine the monetary Value of non e-commerce conversions....

Calculate Ecommerce & Goal Conversion Rate in Google Analytics

Learn to correctly calculate Ecommerce and Goal Conversion Rate in Google Analytics. As long as your conversion rate is based on the percentage of global visits you will never be able to determine the true conversion rate of your website using con...

Measuring Content Marketing Success in Google Analytics

This article is in the conjunction with the article: How to measure the ROI of Content Marketing where I have outlined the definition of great contents and how this greatness can be measured in monetary terms. I would strongly suggest you to read tha...

Tracking the performance of Google Analytics Keywords

Learn to track the performance of Google Analytics Keywords via pivot tables. Learn to do the keyword performance analysis via Excel....

How to measure the ROI of Content Marketing

What makes content great? Is it the uniqueness, informativeness, visual appeal, social shares, tons of backlinks or all of the above? If you think that the greatness of contents can’t be measured and the definition of a great content is subjective...

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