Category Archives: Google Tag Manager

Setting up Facebook Conversion API via Google Tag Manager (GTM)

Learn to set up Facebook Conversion API via Google Tag Manager (GTM) through this step by step guide. To mitigate some of the negative impacts of the IOS update, Facebook recommends that you use the Facebook Conversion API along with your Facebook pi...

How to set up GA4 via GTM Server Side Tagging

Learn to set up GA4 via GTM Server Side Tagging through this step by step guide. Get the free ebook on Google Analytics 4 (50+ pages). ...

How to track single page apps in Google Analytics via GTM

Learn to track single page apps in Google Analytics via GTM (Google Tag Manager) through this easy to understand step by step guide. ...

How to send data from Website to Server Side Container

Learn to send data from website to server side container through this step by step guide. ...

How to Configure DNS for GTM Server Side Container

Learn to configure DNS for GTM Server Side Container through this step by step guide. The GTM server side container allows you to set up server side tracking. ...

How to add Google Optimize via Google Tag Manager

Learn to add Google Optimize via Google Tag Manager through this step by step guide. Get the free ebook on Google Tag Manager (100 pages)....

Google Tag Manager Audit Checklist

Use this Google Tag Manager Audit Checklist to check if your GTM implementations are working as expected. Download the FREE ebook on Google Tag Manager....

How to use custom templates in Google Tag Manager

The ‘custom templates’ in Google Tag Manager allows you to create your own tag and variable templates that you can share with others in your organization. You can use custom templates as standard tag templates along with built-in tags. What are c...

Adjusted Bounce Rate Google Tag Manager

Adjusted Bounce Rate Google Tag Manager - Standard bounce rate can be a flawed metric as it does not consider the time spent on a page. If a user came to your website, spent 5 minutes.....

How to Implement Google Analytics With Google Tag Manager

To implement Google Analytics on your website via Google Tag Manager (GTM) follow the steps below: Step-1: Login to your Google Analytics account and then open your reporting view.......

How to Install Google Tag Manager on your website

In order to install Google Tag Manager (GTM) on your website, follow the steps below: Step-1: Create a new Google account (if you don't already have one). You would need a Google account in order to create a GTM account......

Five main benefits of using Google Tag Manager

Following are the main benefits of using Google Tag Manager: 1. Google Tag Manager removes the need for editing the website code over and over again. ...

Introduction to Folders in Google Tag Manager

In Google Tag Manager, through folders, you can organize tags, triggers, and variables by project name, team name, etc. For example, you can group all of the tags, triggers and variables related to 'video tracking' by creating a folder called 'video ...

Guide to Google Tag Manager Templates

In Google Tag Manager (GTM), a template makes it easy to deploy and share a tag or variable with others within your company. The template which is used to deploy a tag on a website is called the tag template and the template which is used to deploy a...

Understanding Google Tag Manager Container Tag

The container tag provides all the functionality needed for Google Tag Manager (GTM), to run and deploy tags on your website. It is used to hold one or more marketing and analytics tags and their corresponding triggers and variables....

Google Tag Manager YouTube Video Tracking

Learn to implement Google Tag Manager YouTube Video Tracking through this easy to understand step by step guide....

Google Tag Manager User ID – Cross device tracking via GTM

Learn all about Google Tag Manager User id setup. Learn to implement Cross device tracking via GTM through this easy step by step guide....

Implementing Scroll Tracking via Google Tag Manager

Scroll tracking is one of the methods of measuring how people are consuming your website contents. People who actually read your article are most likely to scroll your article page (unless you can get away with Seth Godin type articles) and by measur...

Scroll Depth Tracking in Google Tag Manager – Tutorial

As the name suggests the scroll depth tracking in Google Tag Manager is used to measure ‘Scroll Depth’. You can track scroll depth both vertically and horizontally via the scroll depth trigger....

Google Tag Manager YouTube Video Tracking via YouTube Video Trigger

Learn all about the Google Tag Manager Youtube Video Tracking. The tracking method which is used to track the various player states of an embedded video is called ‘video tracking’....

Learn and Master Google Analytics 4 (GA4) - 126 pages ebook

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