Category Archives: Google Tag Manager

Google Tag Manager Triggers and Variables Tutorial

Learn about triggers and variables in Google Tag Manager. Introduction to Triggers in Google Tag Manager...Introduction to GTM Variables......

Implementing Ecommerce Tracking via Google Tag Manager

Learn to Implement E-Commerce Tracking through Google Tag Manager via this easy to understand step by step guide....

Tracking Virtual Pageviews in Google Tag Manager – Tutorial

Through this article you will learn to send virtual pageview to Google Analytics when a user click on: a link, an image link, a button, the button embedded across a website, a form submit button. You will learn to track single page checkout steps via...

Google Tag Manager Data Layer Tutorial with Examples

Learn all about Google Tag Manager Data Layers with lot of examples. Create simple and complex data layers in minutes. Learn about GTM datalayer push....

Regular Expressions (Regex) for Google Analytics & Google Tag Manager – Tutorial

Learn to use Regular Expression (or REGEX) for Google Analytics & Google Tag Manager. Regular Expression is an expression which is used to check for a pattern in a string....

Adjusting Bounce Rate via Google Tag Manager

Table of Contents Adjusted Bounce Rate and Google Tag Manager Adjusting Bounce Rate in Google Analytics via Custom HTML tag Adjusting Bounce Rate in Google Analytics via Timer Trigger Adjusting Bounce Rate by Trigger Group (using Scroll Depth and T...

How to Implement Google Analytics With Google Tag Manager

To implement Google Analytics on your website via Google Tag Manager (GTM) follow the steps below: Step-1: Login to your Google Analytics account and then open your reporting view.......

How to Install Google Tag Manager on your website

In order to install Google Tag Manager (GTM) on your website, follow the steps below: Step-1: Create a new Google account (if you don't already have one). You would need a Google account in order to create a GTM account......

Five main benefits of using Google Tag Manager

Following are the main benefits of using Google Tag Manager: 1. Google Tag Manager removes the need for editing the website code over and over again. ...

Event Tracking via Google Tag Manager – Tutorial

Table of Contents How to track Google Analytics Events via Google Tag Manager Before you start event tracking set up via GTM How to track a button click in Google Tag Manager Tracking clicks on a button which is embedded across a website How to track...

Search Feature in Google Tag Manager

In Google Tag Manager you can search for a particular tag, trigger or variable by using the inbuilt search box. You can see this search box embedded on the left-hand side in your GTM workspace....

Pagination in Google Tag Manager

If your GTM container has got more than 50 tags, 50 triggers or 50 variables then the tag/trigger/variable list is paginated. By default, only 50 tags/triggers/variables are displayed at a time on a page which speeds up the user interface....

Introduction to Folders in Google Tag Manager

In Google Tag Manager, through folders, you can organize tags, triggers, and variables by project name, team name, etc. For example, you can group all of the tags, triggers and variables related to 'video tracking' by creating a folder called 'video ...

Guide to Google Tag Manager Templates

In Google Tag Manager (GTM), a template makes it easy to deploy and share a tag or variable with others within your company. The template which is used to deploy a tag on a website is called the tag template and the template which is used to deploy a...

Understanding Google Tag Manager Container Tag

The container tag provides all the functionality needed for Google Tag Manager (GTM), to run and deploy tags on your website. It is used to hold one or more marketing and analytics tags and their corresponding triggers and variables....

Google Tag Manager Tutorial 2020 with FREE PDF E-Book

Get started with Google Tag Manager (GTM). Learn to use it through this step by step tutorial. Download FREE PDF e-book on Google Tag Manager (72 pages)....

What is the difference between Google Tag Manager and Google Analytics?

Following are the 10 main differences between Google Analytics and Google Tag Manager: 1. Google Analytics report on website traffic data. Whereas Google Tag Manager can not report on website traffic data....

YouTube Video tracking via Google Tag Manager

Learn to implement YouTube video tracking via Google Tag Manager through this easy to understand step by step guide....

Cross device tracking with User ID in Google Tag Manager

Learn to implement cross device tracking with User ID in Google Tag Manager through this easy step by step guide....

Implementing Scroll Tracking via Google Tag Manager

Scroll tracking is one of the methods of measuring how people are consuming your website contents. People who actually read your article are most likely to scroll your article page (unless you can get away with Seth Godin type articles) and by measur...

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