Category Archives: Google Marketing Platform

Difference Between Google Analytics And Google Analytics 360

Following are the 18 key differences between Google Analytics And Google Analytics 360. Advanced attribution modelling is available only in Analytics 360 and not in standard GA....

Cost Of Google Marketing Platform And Is It Worth It?

What is the Cost Of Google Marketing Platform And Is It Worth It? In the US, Google Marketing Platform will cost you at least $150,000 per year. You will be invoiced monthly for $12,500...

Introduction To Google Marketing Platform

Google has unified Google Analytics 360 Suite and DoubleClick advertiser products under a single brand called 'Google Marketing Platform'....

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