Category Archives: Google Analytics

How Google Analytics attributes conversions to Direct Traffic?

Google Analytics attributes conversions to direct traffic in TWO ways: #1. In the case of non-multi channel funnel reports in Google Analytics, the conversion is attributed to the previous non-direct campaign/traffic source (if there is one)......

How to reduce Direct Traffic in Google Analytics?

Use the following methods to reduce direct traffic in Google Analytics: #1 Tag the URLs of all marketing campaigns. #2 Tag each marketing campaign correctly #3 Make sure all the pages of your website contain valid Google Analytics Tracking Code which...

What is not provided keyword in Google Analytics?

As the name suggests, '(not provided)' means Google is choosing not to provide the keyword data to you. Technically speaking, '(not provided)' keyword is a keyword without 'keyword referral data':...

Difference between Direct traffic and Referral traffic

Direct traffic is a Google Analytics session (or visit) that starts without a referrer being passed by a user’s web browser. Referral traffic is a Google Analytics session (or visit) that starts with a referrer being passed by a user’s web browse...

Why is direct traffic increasing and how to fix it?

Following are the main reasons why your direct traffic is increasing: #1 Your website is still using a non-secure connection (http://). #2 One or more URLs of your marketing campaigns are incorrectly tagged. #3 Not all URLs of your marketing campaign...

What is direct traffic in Google Analytics & why is it so high?

Direct traffic is that Google Analytics session (or visit) which starts without a referrer being passed by a user's web browser. This is the most accurate definition of direct traffic. All other definitions of direct traffic (like direct traffic is ...

Google Analytics Channels, Source and Medium explained in great detail

Learn what traffic sources, medium & Channels really are. How Google defines: organic search, paid search, direct traffic. Learn about Channel Grouping....

Google Analytics User ID Explained

User ID is a unique set of alphanumeric characters (like UD23ddd3432) assigned to a user so that he/she can be identified across devices/ browsers and over the course of multiple sessions. Through 'user-id', you can create and assign your own unique ...

How to correctly use referral exclusion list in Google Analytics

A referral exclusion list is the list of domains whose incoming traffic is treated as direct traffic (instead of referral traffic) by Google Analytics.When you add a domain to the referral exclusion list, people who arrive to your website from the ex...

Guide to Google Analytics Store Visits Tracking

Through Google Analytics store visit tracking you can determine the number of people who visited your physical store or location (within 30 days) after visiting your website. When you implement Google Analytics store visit tracking, the three store ...

What is not provided in Google Analytics

Not provided is a keyword without ‘keyword referral data’. Google Analytics report (not provided) in place of organic keywords in its reports: The keyword referral data tells you which search term was used by a person on a search engine (...

How to Add Users Metrics to Standard Google Analytics Reports

Learn to add users metrics (‘Users’, ‘New Users’, Number of Sessions per user’ etc) to standard Google Analytics Reports and make GA reporting more user centric than session centric....

How to Exclude URL Query Parameters in Google Analytics?

Learn to Exclude URL Query Parameters in Google Analytics through this step by step guide....

How to use Top Conversion Paths Report in Google Analytics

Step-1: Navigate to the ‘Top Conversion Paths’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Unselect all Goal Conversions from the ‘Conversions’ drop-down menu and then click on the ‘Apply...

How to use Assisted Conversions Report in Google Analytics

Step-1: Navigate to the ‘Assisted Conversions’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Unselect all Goal Conversions from the ‘Conversions’ drop-down menu and then click on the ‘Apply...

How to Find Top Performing Keywords in Google Analytics

Once you know the top landing for your top-selling product, you can improve its performance further by targeting/bidding on the top-performing keywords. Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics vie...

How to do Conversion Funnel Analysis in Google Analytics

Getting traffic to your website is one thing but getting it to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little to no value to the business bottomline then your...

How to Find Top Landing Pages for Conversion Funnel Analysis in Google Analytics

Once you know your top traffic source in terms of sales for your best-selling product(s), you need to determine the top landing pages, so that you can optimize them further to improve sales. Step-1: Upload this custom report called ‘Product Analysi...

How to Find Top Performing Traffic Sources in Google Analytics

Once you know your top-selling product, you need to find the top traffic source which is responsible for the majority of its sales. Without knowledge of the top traffic source, you cannot do much in terms of improving product sales. Step-1: Upload th...

How to Find Top Selling Products in Google Analytics

Once you know your top-selling product category, you need to find top selling products in that category. You may have got dozens or even hundreds of products in your top product category. But you won’t generate an equal volume of sales from eac...

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