Category Archives: Google Analytics

How to use Channels Report in Google Analytics

In Google Analytics, a channel or a marketing channel is a group of several traffic sources with same medium. For example ‘organic search’ is a marketing channel.  It can be made up of following traffic sources with same medium called ‘organic...

How to use Users Flow Report in Google Analytics

Through the ‘Users Flow’ report you can determine how website visitors are navigating through your website. From which web page they start browsing your website and from where they exit the website.  ‘Users flow’ is a very important report i...

How to use Acquisition Device Report in Google Analytics

The very first device (desktop, tablet or mobile) a website user used to interact with your website is known as the ‘Originating device‘.  The originating device is also known as the ‘Acquisition Device‘ as this is the device through which, ...

How to use Cross Device Channels Report in Google Analytics

Cross device channels are those marketing channels which your website visitors were exposed to as they interacted with your website across devices. Use the ‘Cross Device Channels’ report only when you have concluded from your data analysis that p...

How to use Device Paths Report in Google Analytics

Step-1: Navigate to the ‘Device Paths’ report: Step-2: Make sure the date range of the report is set to the last 30 days. Step-3: Note down the sales reported for the top 3 to 5 device categories: From the data table above we can conclude that ma...

How to use Device Overlap Report in Google Analytics

Step-1: Navigate to the ‘Device Overlap’ report: Step-2: Make sure the date range of the report is set to the last 30 days.   Step-3: Note down the ‘users by device category’: From the chart above we can conclude that the majority of web...

How to use Mobile & Tablet Devices report in Google Analytics

Step-1: Navigate to the ‘Mobile Devices’ report: Step-2: Make sure the date range of the report is set to the last three months.   Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Note down the top 3-5 mobile/tablet de...

How to use Mobile Overview Report in Google Analytics

Step-1: Navigate to the ‘Mobile Overview’ report: Step-2: Make sure the date range of the report is set to the last three months.   Step-3: Click on the ‘Ecommerce’ tab of the report.   Step-4: Note down the top three device...

How to use Browser & OS Report in Google Analytics

Step-1: Navigate to the ‘Browser & OS’ report: Step-2: Make sure the date range of the report is set to the last three months.   Step-3: Click on the ‘Ecommerce’ tab of the report.   Step-4: Note down the top three web b...

How to use New vs Returning Report in Google Analytics

Step-1: Navigate to the ‘New vs Returning’ report: Step-2: Make sure the date range of the report is set to the last three months.   Step-3: Click on the ‘Ecommerce’ tab of the report.   Step-4: Sort the data table by ‘...

How to use Location Report in Google Analytics

Step-1: Navigate to the ‘Location’ report: Step-2: Make sure the date range of the report is set to the last three months.   Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Scroll down to the data table and take a not...

How to use Demographics: Gender Report in Google Analytics

Step-1: Navigate to the ‘Demographics: Gender’ report: Step-2: Make sure the date range of the report is set to the last three months.   Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Sort the data table by ‘Re...

How to use Demographics: Age Report in Google Analytics

Step-1: Navigate to the ‘Demographics: Age’ report: Step-2: Make sure the date range of the report is set to the last three months.   Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Sort the data table by ‘Reven...

How to use Demographics Overview Report in Google Analytics

Step-1: Login to your Google Analytics account and then navigate to the main view (the one which you frequently use for data analysis). Step-2: Navigate to the ‘Demographics Overview’ report: Step-3: Set the date range of the report to the last t...

How to use Audience Overview Report in Google Analytics

Step-1: Login to your Google Analytics account and then navigate to the main view (the one which you frequently use for data analysis). Step-2: Navigate to the ‘Audience Overview’ report: Step-3: Set the date range of the report to the last three...

Google Analytics Individual Qualification (GAIQ) 2020 – Study Guide with Questions

Complete guide to passing the Google analytics certification Exam (Google Analytics IQ or GAIQ) in 2019. Also include actual GAIQ Questions....

100+ Google Analytics Remarketing Audiences for Retargeting

In this article I will show more than 100 different ways to re-market to your target audience in Google Analytics. Learn to create re-marketing audiences in Google Analytics....

Google Analytics Goals: ‘Equals to’ vs. ‘Begins with’ vs. ‘Regular Expressions’

Google Analytics provides three goal match types: 'Equals to', 'Begins with' and 'Regular Expression' when you create a goal....

How to setup destination goal in Google Analytics?

As the name suggests, the destination goal is the goal to a particular destination. In GA, this destination is denoted via a visit to a specific page(s) (pageviews) or viewing of a screen (screenview)....

Introduction to goal sets and ‘goal slot IDs’ in Google Analytics

Goals sets are specifically created to categorize different types of goals for your website. Every goal that you create in Google Analytics is assigned a numeric ID called the ‘goal slot ID’....

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