Category Archives: Google Analytics

How to use Device Overlap Report in Google Analytics

Step-1: Navigate to the ‘Device Overlap’ report: Step-2: Make sure the date range of the report is set to the last 30 days.   Step-3: Note down the ‘users by device category’: From the chart above we can conclude that the majority of web...

How to use Mobile & Tablet Devices report in Google Analytics

Step-1: Navigate to the ‘Mobile Devices’ report: Step-2: Make sure the date range of the report is set to the last three months.   Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Note down the top 3-5 mobile/tablet de...

How to use Mobile Overview Report in Google Analytics

Step-1: Navigate to the ‘Mobile Overview’ report: Step-2: Make sure the date range of the report is set to the last three months.   Step-3: Click on the ‘Ecommerce’ tab of the report.   Step-4: Note down the top three device...

How to use Browser & OS Report in Google Analytics

Step-1: Navigate to the ‘Browser & OS’ report: Step-2: Make sure the date range of the report is set to the last three months.   Step-3: Click on the ‘Ecommerce’ tab of the report.   Step-4: Note down the top three web b...

How to use New vs Returning Report in Google Analytics

Step-1: Navigate to the ‘New vs Returning’ report: Step-2: Make sure the date range of the report is set to the last three months.   Step-3: Click on the ‘Ecommerce’ tab of the report.   Step-4: Sort the data table by ‘...

How to use Location Report in Google Analytics

Step-1: Navigate to the ‘Location’ report: Step-2: Make sure the date range of the report is set to the last three months.   Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Scroll down to the data table and take a not...

How to use Demographics: Gender Report in Google Analytics

Step-1: Navigate to the ‘Demographics: Gender’ report: Step-2: Make sure the date range of the report is set to the last three months.   Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Sort the data table by ‘Re...

How to use Demographics: Age Report in Google Analytics

Step-1: Navigate to the ‘Demographics: Age’ report: Step-2: Make sure the date range of the report is set to the last three months.   Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Sort the data table by ‘Reven...

How to use Demographics Overview Report in Google Analytics

Step-1: Login to your Google Analytics account and then navigate to the main view (the one which you frequently use for data analysis). Step-2: Navigate to the ‘Demographics Overview’ report: Step-3: Set the date range of the report to the last t...

How to use Audience Overview Report in Google Analytics

Step-1: Login to your Google Analytics account and then navigate to the main view (the one which you frequently use for data analysis). Step-2: Navigate to the ‘Audience Overview’ report: Step-3: Set the date range of the report to the last three...

Google Analytics Certification (GAIQ) 2019 – Study guide with Questions

Complete guide to passing the Google analytics certification Exam (Google Analytics IQ or GAIQ) in 2019. Also include actual GAIQ Questions....

100+ Google Analytics Remarketing Audiences for Retargeting

In this article I will show more than 100 different ways to re-market to your target audience in Google Analytics. Learn to create re-marketing audiences in Google Analytics....

Google Analytics Goals: ‘Equals to’ vs. ‘Begins with’ vs. ‘Regular Expressions’

Google Analytics provides three goal match types: 'Equals to', 'Begins with' and 'Regular Expression' when you create a goal....

How to setup destination goal in Google Analytics?

As the name suggests, the destination goal is the goal to a particular destination. In GA, this destination is denoted via a visit to a specific page(s) (pageviews) or viewing of a screen (screenview)....

Introduction to goal sets and ‘goal slot IDs’ in Google Analytics

Goals sets are specifically created to categorize different types of goals for your website. Every goal that you create in Google Analytics is assigned a numeric ID called the ‘goal slot ID’....

Understanding Google Analytics Goal Templates

Google Analytics provide three types of goal templates: Predefined templates, Custom template and Smart Goal template. When you create a new goal in GA, you are asked to select the template you want to use for creating your goal....

Google Analytics Conversion Tracking – Complete Guide

Complete Guide to Google Analytics Conversion Tracking. Learn about Transactional & Non-Transactional Conversions, Macro & Micro Conversions, conversion tracking...

Introduction to Discover report in Google Analytics

Through GA Discover report you can quickly access various Google tools like: Google Analytics App, Google Analytics Demo Account, Custom Alerts, Google Spreadsheet Add-On...

How to share Dashboards, Custom Reports, Segments, Attribution Model in Google Analytics?

Learn to share Dashboards, Custom Reports, Segments, Goals, Attribution Models, Remarketing audience etc in Google Analytics through this step by step guide....

Exploring Google Analytics Pivot Tables

Pivot tables are hidden gems in Google Analytics reports. They are extremely powerful data summarization tools and are commonly used in spreadsheet programs like Microsoft Excel. Through pivot tables you can quickly summarize data in desired format a...

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