Category Archives: Google Analytics

Guide to Google Analytics Audiences and Audiences Report

Learn all about audiences and audiences report in Google Analytics. There are four methods to create an audience in GA property. Method #1: Creating an audience through Google Analytics Solution Gallery. Method #2: Using a preconfigured audience. Met...

Understanding Sessions and Campaigns Timeout Settings in Google Analytics

In this article you will learn about: # Sessions Timeout in Google Analytics # What is a good sessions timeout. # When and how to change the sessions timeout. # What is Google Analytics Campaign Attribution and how it works. # Difference between...

How to read Average Session Duration in Google Analytics

Learn to read the 'Average Session Duration' metric in Google Analytics. Learn about the ‘Session Duration’ dimension and 0 seconds sessions. Learn to visualize the distribution of session duration for a marketing channel. Understand why you shou...

Google Analytics Account Structure and Governance

In this article I will show you, how to structure your Google Analytics account when you own/manage multiple websites, sub-domains, mobile apps and/or you have got very high traffic website....

Understanding Channel Grouping in Google Analytics

Learn all about channel grouping in Google Analytics. Learn to create your own channel groups for advanced data analysis....

Understanding Session Quality data and report in Google Analytics

Learn all about Session Quality data (Session Quality’, Average Session Quality’) and report in Google Analytics. Learn to create ‘Session Quality Segment’ and remarketing audience from session quality segments....

Correctly evaluating Google Analytics Traffic by hour and day for conversion optimization

Learn to correctly evaluate Google Analytics traffic by hour, day and time zone for conversion optimization....

How to Add Users Metrics to Standard Google Analytics Reports

Learn to add users metrics (‘Users’, ‘New Users’, Number of Sessions per user’ etc) to standard Google Analytics Reports and make GA reporting more user centric than session centric....

Google Analytics Users (New, Returning, Unique) explained in great detail

Learn all about Users in Google Analytics. How Google Analytics define users and count New and Returning users. GA does not report on unique users....

Using Custom Channels to understand Google Analytics Reports

  Google Analytics reports are not easy to understand for an average joe. For example, Unless you have already read at least 10 articles on Google Analytics, you can’t figure out what this report is about. Some common questions asked by cl...

Understanding MCF Channel Groupings in Google Analytics

  This article is in conjunction with the articles: understanding channels in Google Analytics  and understanding channel grouping in Google Analytics  The knowledge acquired through these articles will help you greatly in understanding the pr...

Understanding Sessions in Google Analytics

Learn all about sessions in Google Analytics. How a GA session is defined, how to choose session length, forcing a session to start and end......

Conversion Funnel Optimization through Paditrack

To segment and test funnels I have been using a special tool called PadiTrack for the last few years.  Sorry for writing about it so late. This tool pulls the data directly from your Google Analytics account and is 100% free to use.   I rarely ...

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