Category Archives: Google Analytics

Using Custom Channels to understand Google Analytics Reports

  Google Analytics reports are not easy to understand for an average joe. For example, Unless you have already read at least 10 articles on Google Analytics, you can’t figure out what this report is about. Some common questions asked

Understanding MCF Channel Groupings in Google Analytics

  This article is in conjunction with the articles: understanding channels in Google Analytics  and understanding channel grouping in Google Analytics  The knowledge acquired through these articles will help you greatly in understanding the present article. So make sure you

Understanding Channel Grouping in Google Analytics

  This article is in conjunction with the article: Understanding Channels in Google Analytics where I explained the concept of traffic sources, medium and channels in great detail. I also explained, how to create your own marketing channels in GA.If you

Understanding Channels in Google Analytics

  In this article you will learn: #1 What traffic sources and medium, really are. #2 What are channels in the context of Google Analytics. #3  Types of channels: Default and Custom #4 How Google defines: organic search traffic, paid search

Understanding Sessions in Google Analytics

  In this article you will learn: #1 How Google Analytics define a session #2 Difference between a web session and Google Analytics session. #3 When a Google Analytics session expires #4 How a Google Analytics session can last longer

Understanding Users in Google Analytics

  For Google Analytics, a user is a combination of unique random number and the first time stamp. This combination is called ‘Client ID‘. Thus Client ID is made up of a unique random number and the first time stamp.

100+ Google Analytics Remarketing audiences for Retargeting

  In this article I will show more than 100 different ways to remarket to your target audience. You will learn about more than 100 different customers personas and how they can be used to get optimum results from your

Guide to Dynamic remarketing in Google analytics & Adwords

  Remarketing is a technique which is used to re-target people who left your website without completing a goal conversion (like making a purchase). The people who are re-targeted are known as remarketing audience. This audience is shown one or

Conversion Funnel Optimization through Paditrack

  To segment and test funnels I have been using a special tool called PadiTrack for the last few years.  Sorry for writing about it so late. This tool pulls the data directly from your Google Analytics account and is

Google Analytics Attribution Modeling – Beginners Guide

  Attribution modeling is one of my favorite topics in web analytics because it is so complicated and challenging. It forces you to use both your left and right brain simultaneously. It is something which requires deep understanding of your