Category Archives: Google Analytics

Google Analytics Channels, Source and Medium explained in great detail

Learn what traffic sources, medium & Channels really are. How Google defines: organic search, paid search, direct traffic. Learn about Channel Grouping....

Google Analytics User ID Explained

User ID is a unique set of alphanumeric characters (like UD23ddd3432) assigned to a user so that he/she can be identified across devices/ browsers and over the course of multiple sessions. Through 'user-id', you can create and assign your own unique ...

Guide to Google Analytics Store Visits Tracking

Through Google Analytics store visit tracking you can determine the number of people who visited your physical store or location (within 30 days) after visiting your website. When you implement Google Analytics store visit tracking, the three store ...

Google Analytics Individual Qualification (GAIQ) 2020 – Study Guide with Questions

Complete guide to passing the Google analytics certification Exam (Google Analytics IQ or GAIQ) in 2019. Also include actual GAIQ Questions....

What is not provided in Google Analytics

Not provided is a keyword without ‘keyword referral data’. Google Analytics report (not provided) in place of organic keywords in its reports: The keyword referral data tells you which search term was used by a person on a search engine (...

How to unlock not provided keywords in Google Analytics

Not provided is a keyword without ‘keyword referral data’. Google Analytics report (not provided) in place of organic keywords in its reports: The following five methods can help you in unlocking the not provided keywords in Google Analyt...

Why is direct traffic increasing and how to fix it

Direct traffic is increasing day by day and if you don’t do anything about it now, then one day all you will see in your analytics reports will be direct traffic: little to no referral data, just direct traffic and ‘not provided’ keywords. Foll...

What is direct traffic in Google Analytics & why is it so high?

Direct traffic is that Google Analytics session (or visit) which starts without a referrer being passed by a user’s web browser. This is the most accurate definition of direct traffic. All other definitions of direct traffic (like direct traff...

Difference between direct traffic and referral traffic

Direct traffic is a Google Analytics session (or visit) that starts without a referrer being passed by a user’s web browser. In Google Analytics, a session is a group of hits recorded for a user in a given time period. A hit is a user’s interacti...

How to Add Users Metrics to Standard Google Analytics Reports

Learn to add users metrics (‘Users’, ‘New Users’, Number of Sessions per user’ etc) to standard Google Analytics Reports and make GA reporting more user centric than session centric....

How to Exclude URL Query Parameters in Google Analytics?

Learn to Exclude URL Query Parameters in Google Analytics through this step by step guide....

Google Analytics Users (New, Returning, Unique) Explained in Great Detail

Learn all about Users in Google Analytics. How Google Analytics define users and count New and Returning users. GA does not report on unique users....

How to use Top Conversion Paths Report in Google Analytics

Step-1: Navigate to the ‘Top Conversion Paths’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Unselect all Goal Conversions from the ‘Conversions’ drop-down menu and then click on the ‘Apply...

How to use Assisted Conversions Report in Google Analytics

Step-1: Navigate to the ‘Assisted Conversions’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Unselect all Goal Conversions from the ‘Conversions’ drop-down menu and then click on the ‘Apply...

How to Find Top Performing Keywords in Google Analytics

Once you know the top landing for your top-selling product, you can improve its performance further by targeting/bidding on the top-performing keywords. Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics vie...

How to do Conversion Funnel Analysis in Google Analytics

Getting traffic to your website is one thing but getting it to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little to no value to the business bottomline then your...

How to Find Top Landing Pages for Conversion Funnel Analysis in Google Analytics

Once you know your top traffic source in terms of sales for your best-selling product(s), you need to determine the top landing pages, so that you can optimize them further to improve sales. Step-1: Upload this custom report called ‘Product Analysi...

How to Find Top Performing Traffic Sources in Google Analytics

Once you know your top-selling product, you need to find the top traffic source which is responsible for the majority of its sales. Without knowledge of the top traffic source, you cannot do much in terms of improving product sales. Step-1: Upload th...

How to Find Top Selling Products in Google Analytics

Once you know your top-selling product category, you need to find top selling products in that category. You may have got dozens or even hundreds of products in your top product category. But you won’t generate an equal volume of sales from eac...

How to Find Top Selling Product Categories in Google Analytics

Once you know your top selling location, you need to determine your top selling product categories in that location. You may have got dozens or even hundreds of product categories on your website. But you won’t generate equal volume of sales fr...

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