Category Archives: Google Analytics

GAIQ (Google Analytics Individual Qualification) Exam Preparation 2022 (includes GA4)

Complete guide to passing the GAIQ (Google Analytics Individual Qualification) Exam for both Universal Analytics and GA4. Get FREE GAIQ Ebook (62 pages)....

Google Analytics 4 Conversion Tracking Guide – GA4 Goals

Learn to track conversions in GA4 through Google Analytics 4 Conversion Tracking guide. A GA4 conversion (also known as a GA4 goal) on a website or app can be any crucial activity that is important to your business....

GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial

Learn to set up Google Analytics 4 ecommerce tracking via Google Tag Manager (GTM). Get the FREE ebook on Google Analytics 4 (50+ pages)....

How to link GA4 (Google Analytics 4) with Google Ads

Learn to link GA4 (Google Analytics 4) with Google Ads through this step by step guide....

Google Analytics Career Path – How to Become a Web Analyst

Google Analytics Career Path: "How to Become a Web Analyst", "where to start", "Which books to read"...Learn from the top Industry experts in the field of Digital Analytics....

How to learn Google Analytics without a website

In this article, I will show you how to learn Google Analytics without a website. You can learn about both Universal Analytics and Google Analytics 4 without having your own website....

User ID in Google Analytics Explained with Examples

Google Analytics User ID is a unique set of alphanumeric characters assigned to a user so that they can be identified across devices/ browsers and over the course of multiple sessions. ...

What is Google Analytics Keyword Not Provided and how to unlock it

Google Analytics Keyword Not Provided is the keyword without 'keyword referral data'. The keyword referral data tells you which search term was used by a person to visit your website. ...

How to correctly use referral exclusion list in Google Analytics

A referral exclusion list is the list of domains whose incoming traffic is treated as direct traffic (instead of referral traffic) by Google Analytics.When you add a domain to the referral exclusion list, people who arrive to your website from the ex...

Google Analytics Subdomain Tracking Tutorial 2022

Learn to track sub-domains through Google Analytics Subdomain Tracking Tutorial. Learn to set up sub-domain tracking via Google Tag Manager....

Content Marketing Analytics via Google Analytics

Learn to do Content Marketing Analytics via Google Analytics. Great content is a piece of content that is most frequently viewed prior to conversion(s) and/or transaction(s) on your website. ...

Understand Session & Campaign Timeout in Google Analytics

Understand session and campaign timeout in Google Analytics. When does a default analytics session expire.......

How to reduce Direct Traffic in Google Analytics?

Use the following methods to reduce direct traffic in Google Analytics: #1 Tag the URLs of all marketing campaigns. #2 Tag each marketing campaign correctly #3 Make sure all the pages of your website contain valid Google Analytics Tracking Code which...

Causes of Sudden Spike in Direct Traffic in Google Analytics

Do you see a massive and sudden spike in direct traffic in GA4 and GA3 (aka Universal Analytics)? If yes then is it just a couple of days event or do you see a continued increase in direct traffic over weeks and months? ...

What is direct traffic in Google Analytics & why is it so high?

Direct traffic is that Google Analytics session (or visit) that starts without a referrer being passed by a user's web browser. This is the most accurate definition of direct traffic. ...

Understanding MCF Channel Groupings in Google Analytics

This article is in conjunction with the articles: understanding channels in Google Analytics and understanding channel grouping in Google Analytics  The knowledge acquired through these articles will help you greatly in understanding the present...

Default and Custom Channel Grouping in Google Analytics Explained

Learn all about channel grouping in Google Analytics. Learn to create your own channel groups for advanced data analysis. Google Analytics default channel grouping, custom channel grouping Google Analytics...

How to Fix Redundant Views in Google Analytics

Learn to fix Redundant Views in Google Analytics. You get the ‘Redundant Views’ notification when you have more than one view which is configured similarly for a particular Google Analytics Property....

How Cloudflare Impacts Google Analytics Stats

We have found that Cloudflare impact Google Analytics Stats. For example, Cloudflare ‘Rocket Loader’ feature can automatically add type = 'text/rocketscript' to all the JavaScript codes embedded on your website....

How to fix ‘Untagged Email Campaigns’ in Google Analytics

Learn to fix the ‘Untagged Email Campaigns’ notification in Google Analytics through this step by step guide. You get this notification when you are running email marketing campaigns that are either untagged or not tagged correctly....

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