Category Archives: Google Analytics

How to correctly use referral exclusion list in Google Analytics

A referral exclusion list is the list of domains whose incoming traffic is treated as direct traffic (instead of referral traffic) by Google Analytics.When you add a domain to the referral exclusion list, people who arrive to your website from the ex...

Guide to Google Analytics Audiences and Audiences Report

Learn all about audiences and audiences report in Google Analytics. There are four methods to create an audience in GA property. Method #1: Creating an audience through Google Analytics Solution Gallery. Method #2: Using a preconfigured audience. Met...

Understanding Sessions and Campaigns Timeout Settings in Google Analytics

In this article you will learn about: # Sessions Timeout in Google Analytics # What is a good sessions timeout. # When and how to change the sessions timeout. # What is Google Analytics Campaign Attribution and how it works. # Difference between...

How to read Average Session Duration in Google Analytics

Learn to read the 'Average Session Duration' metric in Google Analytics. Learn about the ‘Session Duration’ dimension and 0 seconds sessions. Learn to visualize the distribution of session duration for a marketing channel. Understand why you shou...

Google Analytics Account Structure and Governance

In this article I will show you, how to structure your Google Analytics account when you own/manage multiple websites, sub-domains, mobile apps and/or you have got very high traffic website....

Exploring Google Analytics Pivot Tables

Pivot tables are hidden gems in Google Analytics reports. They are extremely powerful data summarization tools and are commonly used in spreadsheet programs like Microsoft Excel. Through pivot tables you can quickly summarize data in desired format a...

Google Analytics Certification (GAIQ) 2018 – Study guide with Questions

Complete guide to passing the Google analytics certification Exam (Google Analytics IQ or GAIQ) in 2018. Also include actual GAIQ Questions....

Understanding Channel Grouping in Google Analytics

Learn all about channel grouping in Google Analytics. Learn to create your own channel groups for advanced data analysis....

Tracking Long Tail Keywords through Google Analytics

Learn to track long tail keywords through Universal Analytics. Create advanced segments for one word, two words, three or more words long tail keywords....

How to turn on IP Anonymization in Google Analytics and Google Tag Manager

Learn to turn on IP Anonymization in Google Analytics and Google Tag Manager through this step by step guide.When you anonymize visitor IP, the last 3 digits from your website visitor’s IP address are automatically dropped / deleted....

Understanding Session Quality data and report in Google Analytics

Learn all about Session Quality data (Session Quality’, Average Session Quality’) and report in Google Analytics. Learn to create ‘Session Quality Segment’ and remarketing audience from session quality segments....

Correctly evaluating Google Analytics Traffic by hour and day for conversion optimization

Learn to correctly evaluate Google Analytics traffic by hour, day and time zone for conversion optimization....

Setting up Dynamic Remarketing via Dynamic Attributes in Google Analytics

Learn to setup Dynamic Remarketing via Dynamic Attributes in Google Analytics through this step by step guide.In the case of dynamic remarketing, Google automatically create re-targeted ads for your website visitors which are based on the actual prod...

100+ Google Analytics Remarketing Audiences for Retargeting

In this article I will show more than 100 different ways to re-market to your target audience in Google Analytics. Learn to create re-marketing audiences in Google Analytics....

How to Add Users Metrics to Standard Google Analytics Reports

Learn to add users metrics (‘Users’, ‘New Users’, Number of Sessions per user’ etc) to standard Google Analytics Reports and make GA reporting more user centric than session centric....

Google Analytics Channels, Source and Medium explained in great detail

Learn what traffic sources, medium & Channels really are. How Google defines: organic search, paid search, direct traffic. Learn about Channel Grouping....

Google Analytics Users (New, Returning, Unique) explained in great detail

Learn all about Users in Google Analytics. How Google Analytics define users and count New and Returning users. GA does not report on unique users....

Using Custom Channels to understand Google Analytics Reports

  Google Analytics reports are not easy to understand for an average joe. For example, Unless you have already read at least 10 articles on Google Analytics, you can’t figure out what this report is about. Some common questions asked by cl...

Understanding MCF Channel Groupings in Google Analytics

  This article is in conjunction with the articles: understanding channels in Google Analytics  and understanding channel grouping in Google Analytics  The knowledge acquired through these articles will help you greatly in understanding the pr...

Understanding Sessions in Google Analytics

Learn all about sessions in Google Analytics. How a GA session is defined, how to choose session length, forcing a session to start and end......

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