Category Archives: Google Analytics

How to use Top Conversion Paths Report in Google Analytics

Step-1: Navigate to the ‘Top Conversion Paths’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Unselect all Goal Conversions from the ‘Conversions’ drop down menu and then click on the ‘Apply...

How to use Assisted Conversions Report in Google Analytics

Step-1: Navigate to the ‘Assisted Conversions’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Unselect all Goal Conversions from the ‘Conversions’ drop down menu and then click on the ‘Apply...

How to Find Top Performing Keywords in Google Analytics

Once you know the top landing for your top selling product, you can improve its performance further by targeting/bidding on the top performing keywords. Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics vie...

How to do Conversion Funnel Analysis in Google Analytics

Getting traffic to your website is one thing but getting it to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little to no value to the business bottomline than your...

How to Find Top Landing Pages for conversion funnel analysis in Google Analytics

Once you know your top traffic source in terms of sales for your best-selling product(s), you need to determine the top landing pages, so that you can optimize them further to improve sales. Step-1: Upload this custom report called ‘Product Analysi...

How to Find Top Performing Traffic Sources in Google Analytics

Once you know your top selling product, you need to find the top traffic source which is responsible for the majority of its sales. Without the knowledge of the top traffic source, you cannot do much in terms of improving the product sales. Step-1: U...

How to Find Top Selling Products in Google Analytics

Once you know your top selling product category, you need to find top selling products in that category. You may have got dozens or even hundreds of products in your top product category. But you won’t generate equal volume of sales from each a...

How to Find Top Selling Product Categories in Google Analytics

Once you know your top selling location, you need to determine your top selling product categories in that location. You may have got dozens or even hundreds of product categories on your website. But you won’t generate equal volume of sales fr...

How to Find Top Selling Locations in Google Analytics

Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics view: https://analytics.google.com/analytics/web/template?uid=T9NIg6JpQouv-ds7RNJ9-Q  Step-2: Open the custom report. It would look like the one below:  S...

How to use Product Performance Report in Google Analytics

Step-1: Navigate to the ‘Product Performance’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Note down the top 5 to 10 products in terms of website sales: Step-4: Click on the ‘Product Category (...

How to use Checkout Behavior Analysis Report in Google Analytics

According to Statistia, the average online shopping cart abandonment rate is 74.1%.  That means for every 100 potential clients, 74 of them may abandon your shopping cart today.  Now calculate how much money you are losing each day in terms of lost...

How to use Ecommerce Overview Report in Google Analytics

Step-1: Navigate to the ‘Ecommerce Overview’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Calculate and note down the average monthly revenue and average monthly orders: Average Monthly Revenue =...

How to use Goal Flow Report in Google Analytics

One of the best ways of converting existing website traffic into sales, is by mapping the entire conversion /sales process from lead generation ads to post sales follow up and then look for the biggest drop-offs from one step to the next.  You do th...

How to use Landing Pages Report in Google Analytics

Step-1: Navigate to the ‘Landing Pages’ report: Step-2: Make sure the date range of the report is set to the last three months.   Step-3: Click on the ‘Ecommerce’ tab: Step-4: Filter out all the pages from the data table which are part o...

How to use Source / Medium Report in Google Analytics

Step-1: Navigate to the ‘Source/Medium’ report: Step-2: Make sure the date range of the report is set to the last three months.   Step-3: Click on the ‘Ecommerce’ tab of the report.   Step-4: Scroll down to the data table an...

How to use Channels Report in Google Analytics

In Google Analytics, a channel or a marketing channel is a group of several traffic sources with same medium. For example ‘organic search’ is a marketing channel.  It can be made up of following traffic sources with same medium called ‘organic...

How to use Users Flow Report in Google Analytics

Through the ‘Users Flow’ report you can determine how website visitors are navigating through your website. From which web page they start browsing your website and from where they exit the website.  ‘Users flow’ is a very important report i...

How to use Acquisition Device Report in Google Analytics

The very first device (desktop, tablet or mobile) a website user used to interact with your website is known as the ‘Originating device‘.  The originating device is also known as the ‘Acquisition Device‘ as this is the device through which, ...

How to use Cross Device Channels Report in Google Analytics

Cross device channels are those marketing channels which your website visitors were exposed to as they interacted with your website across devices. Use the ‘Cross Device Channels’ report only when you have concluded from your data analysis that p...

How to use Device Paths Report in Google Analytics

Step-1: Navigate to the ‘Device Paths’ report: Step-2: Make sure the date range of the report is set to the last 30 days. Step-3: Note down the sales reported for the top 3 to 5 device categories: From the data table above we can conclude that ma...

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