Category Archives: Google Analytics

Google Analytics Career Path – How to Become a Web Analyst

Google Analytics Career Path: "How to Become a Web Analyst", "where to start", "Which books to read"...Learn from the top Industry experts in the field of Digital Analytics....

GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial

Learn to set up Google Analytics 4 ecommerce tracking via Google Tag Manager (GTM). Get the FREE ebook on Google Analytics 4 (50+ pages)....

User ID in Google Analytics Explained with Examples

Google Analytics User ID is a unique set of alphanumeric characters assigned to a user so that they can be identified across devices/ browsers and over the course of multiple sessions. ...

What is Google Analytics Keyword Not Provided and how to unlock it

Google Analytics Keyword Not Provided is the keyword without 'keyword referral data'. The keyword referral data tells you which search term was used by a person to visit your website. ...

How to correctly use referral exclusion list in Google Analytics

A referral exclusion list is the list of domains whose incoming traffic is treated as direct traffic (instead of referral traffic) by Google Analytics.When you add a domain to the referral exclusion list, people who arrive to your website from the ex...

Google Analytics Subdomain Tracking Tutorial 2022

Learn to track sub-domains through Google Analytics Subdomain Tracking Tutorial. Learn to set up sub-domain tracking via Google Tag Manager....

Content Marketing Analytics via Google Analytics

Learn to do Content Marketing Analytics via Google Analytics. Great content is a piece of content that is most frequently viewed prior to conversion(s) and/or transaction(s) on your website. ...

Understand Session & Campaign Timeout in Google Analytics

Understand session and campaign timeout in Google Analytics. When does a default analytics session expire.......

How to reduce Direct Traffic in Google Analytics?

Use the following methods to reduce direct traffic in Google Analytics: #1 Tag the URLs of all marketing campaigns. #2 Tag each marketing campaign correctly #3 Make sure all the pages of your website contain valid Google Analytics Tracking Code which...

What is direct traffic in Google Analytics & why is it so high?

Direct traffic is that Google Analytics session (or visit) that starts without a referrer being passed by a user's web browser. This is the most accurate definition of direct traffic. ...

Understanding MCF Channel Groupings in Google Analytics

This article is in conjunction with the articles: understanding channels in Google Analytics and understanding channel grouping in Google Analytics  The knowledge acquired through these articles will help you greatly in understanding the present...

Default and Custom Channel Grouping in Google Analytics Explained

Learn all about channel grouping in Google Analytics. Learn to create your own channel groups for advanced data analysis. Google Analytics default channel grouping, custom channel grouping Google Analytics...

How to Fix Redundant Views in Google Analytics

Learn to fix Redundant Views in Google Analytics. You get the ‘Redundant Views’ notification when you have more than one view which is configured similarly for a particular Google Analytics Property....

How Cloudflare Impacts Google Analytics Stats

We have found that Cloudflare impact Google Analytics Stats. For example, Cloudflare ‘Rocket Loader’ feature can automatically add type = 'text/rocketscript' to all the JavaScript codes embedded on your website....

How to fix ‘Untagged Email Campaigns’ in Google Analytics

Learn to fix the ‘Untagged Email Campaigns’ notification in Google Analytics through this step by step guide. You get this notification when you are running email marketing campaigns that are either untagged or not tagged correctly....

How to fix ‘Incomplete Google AdWords Linking’ in Google Analytics

Learn to fix the ‘Incomplete Google AdWords Linking’ notification in Google Analytics through this step by step guide. You get this notification when your GA view is receiving Google Ads traffic from one or more unlinked Google Ads account....

How to fix ‘Destination URLs Not Tagged’ Google Analytics notification

Learn to fix the ‘Destination URLs Not Tagged’ Google Analytics notification through this step by step guide. You get this notification whenever there is a significant Google Ads clicks and GA sessions discrepancy....

Google Ads Linking – How to link Google Ads to Google Analytics

Learn to link Google Ads to Google Analytics through this step by step guide. Linking your Google Ads account to your Google Analytics property lets you see the Google Ads performance data in your Google Analytics reports....

How to Fix Tracking Code Mismatch in Google Analytics

Learn to fix Tracking Code Mismatch in Google Analytics. You get this notification when some or all of the web pages on your website have got Google analytics tracking code which is meant for another web property....

How to fix self-referrals in Google Analytics

Learn to fix self-referrals in Google Analytics. Self-referral is referral traffic that is generated by your website domain. If you see your website domain in the referrals report, then that means there are some issues with your Google Analytics set-...

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