Category Archives: Google Analytics

GAIQ (Google Analytics Individual Qualification) Exam Preparation 2021

Complete guide to passing the Google analytics certification Exam (Google Analytics IQ or GAIQ) in 2021. Also, include actual GAIQ Questions and answers....

How to create and use predictive audiences in Google Analytics 4 (GA4)

Learn how to create a predictive audience in Google Analytics 4 (GA4). Predictive audiences help you classify users who are likely to perform a certain action in the near future. ...

What are predictive metrics in Google Analytics 4 (GA4)

Google Analytics 4 supports predictive metrics, which are derived through machine-learning algorithms that measure the progress to a conversion. GA4 automatically enriches your data by using Google machine-learning algorithms on your dataset to predi...

Understanding Audience Triggers in Google Analytics 4 (GA4)

Learn about creating and understanding audience triggers in Google Analytics 4. GA4 allows you to create an audience trigger that will fire an event when users match the definition of an audience and become members....

How to set up event tracking in Google Analytics 4 (GA4)

Learn to set up event tracking in Google Analytics 4 (GA4). Any user interactions with content from a web page or a screen load can be tracked as an event....

How to create a remarketing audience in Google Analytics 4 (GA4)

Learn how to create a remarketing audience in Google Analytics 4 (GA4). A remarketing audience is a list of users grouped together to whom you want to re-engage because of their likelihood to convert. ...

How to create a custom audience in Google Analytics 4 (GA4)

I am going to talk about how to create a custom audience in Google Analytics 4 (GA4). IIn the context of Google Analytics 4, an audience is a group of users that you can club together based on any combinations of attributes or experience in a particu...

How to build comparisons (advanced segments) in Google Analytics 4 (GA4)

In this article, I am going to talk about how to build comparisons in Google Analytics 4 (GA4). In Google Analytics 4, comparisons allow you to evaluate subsets of your data side by side. For example, you might compare all data generated by desktop d...

How to create custom insights in Google Analytics 4 (GA4)

In this article, I am going to talk about how to create custom insights in GA4. Google Analytics 4 provides insights using analytics intelligence which is a set of features that uses machine learning and a set of conditions defined by you to help you...

How to create user properties in Google Analytics 4 (GA4)

In this article, I am going to talk about how to create custom user properties in Google Analytics 4 (GA4). User properties are attributes that can be used to define segments of your user base, such as language preference or geographic location....

How to use DebugView report in Google Analytics 4 (GA4)

In this article, I am going to talk about the DebugView feature available in Google Analytics 4 (GA4). You can use DebugView to validate your analytics configuration and data which is being sent to Google Analytics 4....

How to block internal traffic in Google Analytics 4 (GA4)

In this article, I am going to talk about how to set up internal traffic filters to exclude internal traffic in Google Analytics 4 (GA4). Data filters are configured at the property level. You can create up to 10 filters per property....

How To Set Up Ecommerce Tracking in Google Analytics 4 (GA4) via Google Tag Manager

In this article, I am going to show you how to set up ecommerce tracking in Google Analytics 4 (GA4) using Google Tag Manager (GTM). With Google Analytics 4 properties, ecommerce implementation is bit different compared to Universal Analytics....

How to set up scroll tracking in GA4 (Google Analytics 4)

Learn to set up scroll tracking in GA4 (Google Analytics 4). Scroll tracking allows you to measure how website users are engaging with your content....

How to set up site search tracking in Google Analytics 4 (GA4)

In this article, I am going to talk about setting up site search tracking in Google Analytics 4. With the release of Google Analytics 4 property (GA4) in October 2020, by enabling enhanced measurement in GA4 you can automatically track and measure in...

How to connect GA4 (Google Analytics 4) with Google Ads

Learn to connect GA4 (Google Analytics 4) with Google Ads through this step by step guide. ...

How to set up conversion tracking in GA4 (Google Analytics 4)

Learn to set up conversion tracking in GA4 (Google Analytics 4) through this step by step guide. ...

Google Analytics Goals and Sales Funnels – Tutorial

Learn everything about goals and sales funnels in Google Analytics. Learn to set up correct funnel visualization reports. Learn about funnel optimization....

Google Analytics Goals: ‘Equals to’ vs. ‘Begins with’ vs. ‘Regular Expressions’

Google Analytics provides three goal match types: 'Equals to', 'Begins with' and 'Regular Expression' when you create a goal....

Google Analytics Dashboard Tutorial

Table of Contents What are Google Analytics dashboards? What are widgets in a Google Analytics dashboard? How to create a Google Analytics dashboard Dashboard customization Dashboard sharing and export Dashboard import Top 10 dashboard samples Limita...

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