Category Archives: Google Analytics

How to fix ‘Missing Tracking Code’ in Google Analytics

Learn to fix ‘Missing Tracking Code’ in Google Analytics through this step by step guide. To fix the missing tracking code notification, follow the steps below: Step-1: Navigate to Google Analytics Account and then click on the Bell icon ...

How to fix Goal Conversion Irregularities in Google Analytics

Learn to fix goal conversion irregularities in Google Analytics through this easy to understand guide. Following are the reasons why your goals may not be working: Incorrect goal URL, Missing analytics tracking code on the goal page...

Oribi Analytics vs. Google Analytics: Which one is better?

Oribi Analytics vs. Google Analytics: Which one is better? This guide will compare Google Analytics with Oribi Analytics. You’ll learn about the pros and cons of each solution....

How to Fix Clicks and Sessions Discrepancy in Google Analytics

Learn to fix Clicks and Sessions Discrepancy in Google Analytics. Many times it happens that clicks from Google Ads and Google Analytics sessions do not match....

GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial

Learn to set up Google Analytics 4 ecommerce tracking via Google Tag Manager (GTM). Get the FREE ebook on Google Analytics 4 (50+ pages)....

GA4 Audiences – Creating custom audience in Google Analytics 4

GA4 audiences are the set of users that you can club together based on any combinations of attributes or experience in a particular time frame....

How to create custom insights in Google Analytics 4 (GA4)

In this article, I am going to talk about how to create custom insights in GA4. Google Analytics 4 provides insights using analytics intelligence which is a set of features that uses machine learning and a set of conditions defined by you to help you...

How to build comparisons (advanced segments) in Google Analytics 4 (GA4)

Learn to build comparisons (advanced segments) in Google Analytics 4. In GA4, comparisons allow you to evaluate subsets of your data side by side. For example, you might compare all data generated by desktop devices and all data generated by mobile d...

Understanding Audience Triggers in Google Analytics 4 (GA4)

Learn about creating and understanding audience triggers in Google Analytics 4. GA4 allows you to create an audience trigger that will fire an event when users match the definition of an audience and become members....

Google Analytics 4 Conversion Tracking Guide – GA4 Goals

Learn to track conversions in GA4 through Google Analytics 4 Conversion Tracking guide. A GA4 conversion (also known as a GA4 goal) on a website or app can be any crucial activity that is important to your business....

Exclude internal traffic in GA4 (Google Analytics 4) via IP filter

Learn to exclude internal traffic in GA4 (Google Analytics 4) via IP filter. Data filters are configured at the property level. You can create up to 10 filters per property....

GA4 (Google Analytics 4) Scroll Tracking Tutorial

Learn to set up scroll tracking in GA4 (Google Analytics 4). Scroll tracking allows you to measure how website users are engaging with your content....

GA4 (Google Analytics 4) Event Tracking Setup Tutorial

Learn to set up GA4 event tracking. An event is the user’s interaction/activity with a web page element. Get the FREE ebook on Google Analytics 4 (50+ pages)....

How to create a remarketing audience in Google Analytics 4 (GA4)

Learn how to create a remarketing audience in Google Analytics 4 (GA4). A remarketing audience is a list of users grouped together to whom you want to re-engage because of their likelihood to convert. ...

How to link GA4 (Google Analytics 4) with Google Ads

Learn to link GA4 (Google Analytics 4) with Google Ads through this step by step guide....

How to use DebugView report in Google Analytics 4 (GA4)

In this article, I am going to talk about the DebugView feature available in Google Analytics 4 (GA4). You can use DebugView to validate your analytics configuration and data which is being sent to Google Analytics 4....

What are predictive metrics in Google Analytics 4 (GA4)

Google Analytics 4 supports predictive metrics, which are derived through machine-learning algorithms that measure the progress to a conversion. GA4 automatically enriches your data by using Google machine-learning algorithms on your dataset to predi...

How to create and use predictive audiences in Google Analytics 4 (GA4)

Learn how to create a predictive audience in Google Analytics 4 (GA4). Predictive audiences help you classify users who are likely to perform a certain action in the near future. ...

CPA Analysis in Google Analytics Multi-Channel Funnel Reports

Learn to do CPA Analysis in Google Analytics Multi-Channel Funnel Reports. Learn about Last-interaction CPA, Last non-direct click CPA, Last Google Ads click CPA, First-interaction CPA, Linear CPA, Time-decay CPA, Position-based CPA, Data-driven CPA ...

User Explorer Google Analytics 4 (GA4) – Tutorial

Learn all about the User Explorer report in Google Analytics 4. This report allows you to explore and drill down the behaviour of a specific group of users or an individual user....

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