Category Archives: Google Analytics

Google Analytics Subdomain Tracking Tutorial

Learn to track sub-domains through Google Analytics Subdomain Tracking Tutorial. Learn to set up sub-domain tracking via Google Tag Manager....

Google Analytics Audit Checklist

Use this Google Analytics Audit Checklist to make sure that you are tracking your Google Analytics data correctly. You need accurate data to do an accurate analysis....

Google Analytics vs Adobe Analytics

Google Analytics vs Adobe Analytics - Both Google Analytics and Adobe Analytics have their pros and cons and it’s difficult to decide which tool is best for your organization. ...

How to set up goals in Google Analytics

Learn to set up goals in Google Analytics. Learn to create destination goals, duration goals, pages/screens per session goals, event goals and smart goals in Google Analytics....

How to track outbound links in Google Analytics

Learn to track outbound links in Google Analytics via Google Tag Manager through this step by step guide. To track outbound links using Google Tag Manager you would need to do the following: a) Create auto event variable b) Create a trigger...

How to remove not set in Google Analytics

Learn to remove not set in Google Analytics through this step by step guide. If not set values are contributing to more than 10% of the data then that means your analytics implementation is not correct....

How to learn Google Analytics without a website

In this article, I will show you how to learn Google Analytics without a website. You can learn about both Universal Analytics and Google Analytics 4 without having your own website....

How to install Google Analytics on your website

Learn to install Google Analytics (both Google Analytics 4 and Universal Analytics) on your website at the same time....

Where to Put Google Analytics Tracking Code

Learn where to put Google Analytics tracking code. As per Google Analytics instructions, your tracking code should always be placed just after the opening of the head tag of the website....

Top Google Analytics filters for every website

Learn about the top Google Analytics filters for every website: Unfiltered View, Main View, Test View, Exclude Internal and Third-Party Agency IP, Include Internal and Third Party Agency IP ...

Non-Interaction Events in Google Analytics Explained

Learn all about non-interaction events in Google Analytics. If the non-interaction hit parameter is set to “true”, the tracked event will not affect the bounce rate metric in Google Analytics....

How to check cross-domain tracking in Google Analytics

Learn to check cross-domain tracking in Google Analytics. If cross-domain tracking is working fine, the traffic from one domain to another domain should be attributed to the same source and medium. ...

GAIQ (Google Analytics Individual Qualification) Exam Preparation 2021

Complete guide to passing the GAIQ (Google Analytics Individual Qualification) Exam. Also, include actual GAIQ Questions & answers + FREE GAIQ Ebook (62 pages)...

How to create and use predictive audiences in Google Analytics 4 (GA4)

Learn how to create a predictive audience in Google Analytics 4 (GA4). Predictive audiences help you classify users who are likely to perform a certain action in the near future. ...

What are predictive metrics in Google Analytics 4 (GA4)

Google Analytics 4 supports predictive metrics, which are derived through machine-learning algorithms that measure the progress to a conversion. GA4 automatically enriches your data by using Google machine-learning algorithms on your dataset to predi...

Understanding Audience Triggers in Google Analytics 4 (GA4)

Learn about creating and understanding audience triggers in Google Analytics 4. GA4 allows you to create an audience trigger that will fire an event when users match the definition of an audience and become members....

GA4 (Google Analytics 4) Event Tracking Setup Tutorial

Learn to set up GA4 event tracking. An event is the user’s interaction/activity with a web page element. Get the FREE ebook on Google Analytics 4 (50+ pages)....

How to create a remarketing audience in Google Analytics 4 (GA4)

Learn how to create a remarketing audience in Google Analytics 4 (GA4). A remarketing audience is a list of users grouped together to whom you want to re-engage because of their likelihood to convert. ...

GA4 Audiences – Creating custom audience in Google Analytics 4

GA4 audiences are the set of users that you can club together based on any combinations of attributes or experience in a particular time frame....

How to build comparisons (advanced segments) in Google Analytics 4 (GA4)

In this article, I am going to talk about how to build comparisons in Google Analytics 4 (GA4). In Google Analytics 4, comparisons allow you to evaluate subsets of your data side by side. For example, you might compare all data generated by desktop d...

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