Category Archives: Google Analytics

Google Analytics Channels, Source and Medium explained in great detail

Learn what traffic sources, medium & Channels really are. How Google defines: organic search, paid search, direct traffic. Learn about Channel Grouping....

Understanding Channel Grouping in Google Analytics

Learn all about channel grouping in Google Analytics. Learn to create your own channel groups for advanced data analysis....

Understanding Session Quality data and report in Google Analytics

Learn all about Session Quality data (Session Quality’, Average Session Quality’) and report in Google Analytics. Learn to create ‘Session Quality Segment’ and remarketing audience from session quality segments....

Google Analytics Users (New, Returning, Unique) explained in great detail

Learn all about Users in Google Analytics. How Google Analytics define users and count New and Returning users. GA does not report on unique users....

Using Custom Channels to understand Google Analytics Reports

  Google Analytics reports are not easy to understand for an average joe. For example, Unless you have already read at least 10 articles on Google Analytics, you can’t figure out what this report is about. Some common questions asked by cl...

Understanding MCF Channel Groupings in Google Analytics

  This article is in conjunction with the articles: understanding channels in Google Analytics  and understanding channel grouping in Google Analytics  The knowledge acquired through these articles will help you greatly in understanding the pr...

Understanding Sessions in Google Analytics

How Google Analytics define a session? In Google Analytics, a session is a group of hits recorded for a user in a given time period. A hit is a user’s interaction (pageview, screenview, event, transaction etc) with your website that results in dat...

100+ Google Analytics Remarketing audiences for Retargeting

  In this article I will show more than 100 different ways to remarket to your target audience. You will learn about more than 100 different customers personas and how they can be used to get optimum results from your marketing campaings, budget...

Guide to Dynamic remarketing in Google analytics & Adwords

Learn to implement Dynamic re-marketing campaigns in Google Analytics and Google Adwords. Learn about dynamic attributes and dynamic remarketing audiences....

Conversion Funnel Optimization through Paditrack

    To segment and test funnels I have been using a special tool called PadiTrack for the last few years.  Sorry for writing about it so late. This tool pulls the data directly from your Google Analytics account and is 100% free to use. &n...

error: Content is protected !!