Category Archives: Google Analytics

What is not provided in Google Analytics

Not provided is a keyword without ‘keyword referral data’. Google Analytics report (not provided) in place of organic keywords in its reports: The keyword referral data tells you which search term was used by a person on a search engine (...

How to unlock not provided keywords in Google Analytics

Not provided is a keyword without ‘keyword referral data’. Google Analytics report (not provided) in place of organic keywords in its reports: The following five methods can help you in unlocking the not provided keywords in Google Analyt...

Why is direct traffic increasing and how to fix it

Direct traffic is increasing day by day and if you don’t do anything about it now, then one day all you will see in your analytics reports will be direct traffic: little to no referral data, just direct traffic and ‘not provided’ keywords. Foll...

What is direct traffic in Google Analytics & why it is so high?

Direct traffic is that Google Analytics session (or visit) which starts without a referrer being passed by a user’s web browser. This is the most accurate definition of direct traffic. All other definitions of direct traffic (like direct traffi...

Difference between direct traffic and referral traffic

Direct traffic is a Google Analytics session (or visit) that starts without a referrer being passed by a user’s web browser. In Google Analytics, a session is a group of hits recorded for a user in a given time period. A hit is a user’s interacti...

How to use Top Conversion Paths Report in Google Analytics

Step-1: Navigate to the ‘Top Conversion Paths’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Unselect all Goal Conversions from the ‘Conversions’ drop down menu and then click on the ‘Apply...

How to use Assisted Conversions Report in Google Analytics

Step-1: Navigate to the ‘Assisted Conversions’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Unselect all Goal Conversions from the ‘Conversions’ drop down menu and then click on the ‘Apply...

How to Find Top Performing Keywords in Google Analytics

Once you know the top landing for your top selling product, you can improve its performance further by targeting/bidding on the top performing keywords. Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics vie...

How to do Conversion Funnel Analysis in Google Analytics

Getting traffic to your website is one thing but getting it to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little to no value to the business bottomline than your...

How to Find Top Landing Pages for conversion funnel analysis in Google Analytics

Once you know your top traffic source in terms of sales for your best-selling product(s), you need to determine the top landing pages, so that you can optimize them further to improve sales. Step-1: Upload this custom report called ‘Product Analysi...

How to Find Top Performing Traffic Sources in Google Analytics

Once you know your top selling product, you need to find the top traffic source which is responsible for the majority of its sales. Without the knowledge of the top traffic source, you cannot do much in terms of improving the product sales. Step-1: U...

How to Find Top Selling Products in Google Analytics

Once you know your top selling product category, you need to find top selling products in that category. You may have got dozens or even hundreds of products in your top product category. But you won’t generate equal volume of sales from each a...

How to Find Top Selling Product Categories in Google Analytics

Once you know your top selling location, you need to determine your top selling product categories in that location. You may have got dozens or even hundreds of product categories on your website. But you won’t generate equal volume of sales fr...

How to Find Top Selling Locations in Google Analytics

Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics view: https://analytics.google.com/analytics/web/template?uid=T9NIg6JpQouv-ds7RNJ9-Q  Step-2: Open the custom report. It would look like the one below:  S...

How to use Product Performance Report in Google Analytics

Step-1: Navigate to the ‘Product Performance’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Note down the top 5 to 10 products in terms of website sales: Step-4: Click on the ‘Product Category (...

How to use Checkout Behavior Analysis Report in Google Analytics

According to Statistia, the average online shopping cart abandonment rate is 74.1%.  That means for every 100 potential clients, 74 of them may abandon your shopping cart today.  Now calculate how much money you are losing each day in terms of lost...

How to use Ecommerce Overview Report in Google Analytics

Step-1: Navigate to the ‘Ecommerce Overview’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Calculate and note down the average monthly revenue and average monthly orders: Average Monthly Revenue =...

How to use Goal Flow Report in Google Analytics

One of the best ways of converting existing website traffic into sales, is by mapping the entire conversion /sales process from lead generation ads to post sales follow up and then look for the biggest drop-offs from one step to the next.  You do th...

How to use Landing Pages Report in Google Analytics

Step-1: Navigate to the ‘Landing Pages’ report: Step-2: Make sure the date range of the report is set to the last three months.   Step-3: Click on the ‘Ecommerce’ tab: Step-4: Filter out all the pages from the data table which are part o...

How to use Source / Medium Report in Google Analytics

Step-1: Navigate to the ‘Source/Medium’ report: Step-2: Make sure the date range of the report is set to the last three months.   Step-3: Click on the ‘Ecommerce’ tab of the report.   Step-4: Scroll down to the data table an...

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