Category Archives: Google Analytics

Google Analytics Individual Qualification (GAIQ) 2020 – Study Guide with Questions

Complete guide to passing the Google analytics certification Exam (Google Analytics IQ or GAIQ) in 2019. Also include actual GAIQ Questions....

Google Analytics Users: New Users V/S Returning Users and Unique Users Explained in Great Detail

Learn all about Users in Google Analytics. How Google Analytics define users and count New and Returning users. GA does not report on unique users....

Using Custom Channels to Understand Google Analytics Reports

Google Analytics reports are not easy to understand for an average Joe. For example, look at the following data table Unless you already know Google Analytics really well, you may have a hard time figuring out what this report is all about. Following...

Understanding MCF Channel Groupings in Google Analytics

Table of Contents What is an MCF channel grouping in Google Analytics? Types of MCF channel groupings What is the default MCF channel grouping in Google Analytics? What is a custom MCF channel grouping? How to create a custom MCF channel grouping thr...

Understanding Channel Grouping in Google Analytics

Learn all about channel grouping in Google Analytics. Learn to create your own channel groups for advanced data analysis....

Bounce Rate in Google Analytics – Complete Guide

Learn about Good and bad bounce rate. The formula for bounce rate calculation. Reasons for high and low bounce rate. Methods to reduce Bounce Rate. Difference between bounce rate and exit rate.......

Difference between Bounce Rate and Exit Rate in Google Analytics

Bounce rate is the percentage of single page GA sessions in which a person leaves your website from the landing page (entry page) without browsing any further.  Whereas exit rate is the percentage of exits on a page......

11 methods to reduce Bounce Rate in Google Analytics

Following are 11 methods to lower the bounce rate of your website/landing pages: #1 Adjust the bounce rate of your website #2 Reduce the bounce rate of the web pages in the profit index.....

0% Bounce Rate in Google Analytics Explained

If Google Analytics is reporting 0% bounce rate then it means that every single person who visited your landing page browsed other pages of your website. However, this is generally not the case....

Is high Google Analytics Bounce Rate always bad?

No high bounce rate (as reported by Google Analytics) is not always bad. Whether a high bounce rate is considered bad or normal depends upon your industry/niche. For example, it is common for blogs, news, and publishing websites to have a bounce rate...

100% Bounce Rate in Google Analytics Explained

If Google Analytics is reporting 100% bounce rate then it means that every single person who visited your landing page left your website from the landing page without browsing any further.  However, this is not always the case....

Reason of very low bounce rate in Google Analytics

A very low bounce rate like 10% means that there is probably something wrong with your website tracking. Anything below 20% is generally a cause for concern....

10 main reasons of high Bounce Rate in Google Analytics

Following are the main causes of a high website bounce rate (as reported by Google Analytics): #1 Your website is getting the traffic that has nothing to do with the products/services you sell......

How does Google Analytics calculate bounce rate? (formula for bounce rate calculation)

Google Analytics calculates the bounce rate of a web page and bounce rate of a website. Bounce rate of a web page = total number of bounces on a page (in a given time period) / total number of entrances on the page (in the same time period)...

What is a bad bounce rate in Google Analytics?

A high bounce rate (higher than 60%) is generally considered as a bad bounce rate in Google Analytics. You should be bothered about a high bounce rate. Here is one strong reason:A high bounce rate generally indicates that site entrance pages aren't r...

What is a good bounce rate in Google Analytics? (the acceptable bounce rate)

If I have to do gross generalization then bounce rate between 20% to 50% is generally considered as good. However, the definition of a good bounce rate can vary from website to website, traffic source to traffic source, device to device, and from ind...

How to extract not provided keywords?

The following methods can help you in extracting the keywords which are now hiding behind 'not provided': #1 Use the ‘Keyword Hero’ tool (the best method)......

How to unlock not provided keywords in Google Analytics?

If you want to get rid of (not provided) keywords in Google Analytics then follow the steps below: Step-1: Make sure you have got an active Google Search Console account......

How to find not provided keywords in Google Analytics?

To find not provided keywords in Google Analytics, follow the steps below: Step-1: Login to your Google Analytics account and then navigate to your main reporting view......

How Google Analytics attributes conversions to Direct Traffic?

Google Analytics attributes conversions to direct traffic in TWO ways: #1. In the case of non-multi channel funnel reports in Google Analytics, the conversion is attributed to the previous non-direct campaign/traffic source (if there is one)......

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