Category Archives: Google Analytics 4

Google Analytics 4 Conversion Tracking Guide – GA4 Goals

Learn to track conversions in GA4 through Google Analytics 4 Conversion Tracking guide. A GA4 conversion (also known as a GA4 goal) on a website or app can be any crucial activity that is important to your business....

GA4 (Google Analytics 4) Conversion Paths Report in Attribution

Learn all about the GA4 Conversion paths report. This report shows users’ paths that lead to conversions under a particular attribution model and in a particular time period....

Advertising Snapshot in GA4 (Google Analytics 4) Attribution

Learn all about the Advertising Snapshot in GA4 attribution. The Advertising Snapshot is an advertising workspace in your GA4 property that gives an overview of your conversion performance and your customers’ purchase journeys....

GA4 (Google Analytics 4) Model comparison report in Attribution

Learn all about the GA4 Model comparison report. This report is one of the attribution reports in Google Analytics 4 which is used to compare different attribution models to each other. Such comparison is carried out to identify new optimization oppo...

GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial

Learn to set up Google Analytics 4 ecommerce tracking via Google Tag Manager (GTM). Get the FREE ebook on Google Analytics 4 (50+ pages)....

Guide to Attribution Models in GA4 (Google Analytics 4)

Learn all about the Attribution Models in GA4 (Google Analytics 4): Cross-channel rules-based models, Ads-preferred rules-based model (Ads-preferred Last Click model), Data-driven attribution model....

GA4 Attribution Modelling Tutorial

Learn all about the attribution modelling in Google Analytics 4 through this GA4 attribution modelling tutorial. We use attribution modelling to understand and assign conversion credit to marketing touchpoints on a conversion path. ...

How to Change Attribution Models in GA4 (Google Analytics 4)?

Learn to change Attribution Models in GA4 (Google Analytics 4) through this step by step guide. You can change attribution models through Advertising reports and Attribution Settings....

GA4 vs GA4 360 – Pricing, Limits, Billing and more

GA4 vs GA4 360 - 1) The GA4 standard refers to the standard/free version of the GA4 property. Whereas, GA4 360 refers to the premium/paid version of the GA4 property....

GA4 Firebase Integration – Correctly add App data streams to GA4 property

Learn to do GA4 Firebase integration through this step by step guide. Learn to correctly add mobile app data streams to your GA4 property....

Using the GA4 Test Property – Testing Google Analytics 4

Learn to set up GA4 test property through this easy to understand step by step guide. A GA4 test property is used for testing Google Analytics 4 configurations....

What is GA4 (Google Analytics 4) – The App+Web Property?

What is GA4 (Google Analytics 4)? It is the latest version of Google Analytics (formerly known as Apps+web). Get the FREE ebook on GA4 (50+ pages)....

How to link GA4 (Google Analytics 4) with Google Ads

Learn to link GA4 (Google Analytics 4) with Google Ads through this step by step guide....

Setup GA4 – Upgrade to GA4 – Implementation Guide

Learn to setup GA4 or upgrade to GA4 (Google Analytics 4) step by step. This GA4 implementation tutorial covers three different scenarios. ...

Roll up Property in Google Analytics 4 (GA4) – Tutorial

Learn to set up roll up properties in Google Analytics 4 (GA4). The roll up property is used to aggregate data from different websites into a single reporting view. It enables roll up reporting in Google Analytics....

Google Analytics 4 Sub Properties Tutorial

A Google Analytics 4 Sub properties is like a typical GA4 property but it gets its data from another property (also called the source property). In other words, a subproperty inherits its data from the source property....

Key Benefits of Using Google Analytics 4 (GA4)

Learn about the key benefits of using Google Analytics 4 (GA4)....

Google Analytics 4 Content Grouping – Create Content Groups in GA4

Learn all about Google Analytics 4 content grouping. Learn to create content groups in GA4 through this step by step guide. A content group is a set of web pages that are based on the same theme....

Google Analytics Account Hierarchy (structure explained)

Learn about the hierarchy of google analytics account. Learn to correctly set up the Google Analytics account structure for Google Analytics 4 (GA4). ...

Google Analytics 4 (GA4) vs Universal Analytics – What is the difference?

Learn about the main differences between Google Analytics 4 (GA4) and Universal Analytics. Get the FREE ebook on Google Analytics 4 (50+ pages)....

Learn and Master Google Analytics 4 (GA4) - 126 pages ebook

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