Category Archives: Google Analytics 4
Understanding Event Parameters in Google Analytics 4 (GA4)
Learn all about Event Parameters in Google Analytics 4. Get the FREE ebook on GA4 (50+ pages). Event parameters provide additional information about an event that is sent along with the event. ...
Learn all about Event Parameters in Google Analytics 4. Get the FREE ebook on GA4 (50+ pages). Event parameters provide additional information about an event that is sent along with the event. ...
utm_source, utm_medium, utm_campaign Parameters – GA4 (Google Analytics 4)
Learn all about utm_source, utm_medium, utm_campaign, utm_content and other utm parameters in Universal Analytics (GA3) and Google Analytics 4 (GA4). Learn to use campaign URL builder. ...
Learn all about utm_source, utm_medium, utm_campaign, utm_content and other utm parameters in Universal Analytics (GA3) and Google Analytics 4 (GA4). Learn to use campaign URL builder. ...
Organic Search Traffic Analysis in GA4 – Complete Guide
In order to conduct organic search traffic analysis in GA4, we are going to create a new exploration report from scratch. This new report would have nine tabs. ...
In order to conduct organic search traffic analysis in GA4, we are going to create a new exploration report from scratch. This new report would have nine tabs. ...
Google Analytics 4 Averages – Learn to Analyze & Report above Average
Learn to analyze and report above Google Analytics averages. We need to stop being obsessed with all the metrics which are ‘average' and take the insight they provide with a huge grain of salt....
Learn to analyze and report above Google Analytics averages. We need to stop being obsessed with all the metrics which are ‘average' and take the insight they provide with a huge grain of salt....
How to link Google Search Console to Google Analytics 4 (GA4)
Learn to link Google Search Console to Google Analytics 4 (GA4) through this easy to understand step by step guide. Through such integration, you can view the Google Search Console data (queries, landing pages) in GA4....
Learn to link Google Search Console to Google Analytics 4 (GA4) through this easy to understand step by step guide. Through such integration, you can view the Google Search Console data (queries, landing pages) in GA4....
GA4 Conversion Rate – How to find it and use it
There are two types of GA4 Conversion Rate metrics available: 'User Conversion Rate' and 'Session Conversion Rate'. The user conversion rate is the percentage of users who triggered any conversion event....
There are two types of GA4 Conversion Rate metrics available: 'User Conversion Rate' and 'Session Conversion Rate'. The user conversion rate is the percentage of users who triggered any conversion event....
How to backfill GA4 data in BigQuery
Learn to backfill GA4 data in BigQuery through this step by step guide. By backfilling GA4 data, you can get historical data in your BigQuery project....
Learn to backfill GA4 data in BigQuery through this step by step guide. By backfilling GA4 data, you can get historical data in your BigQuery project....
BigQuery GA4 schema – Send Custom GA4 Data to BigQuery
BigQuery GA4 schema refers to the format and structure of the GA4 data and the Firebase data that is exported to BigQuery. Learn to send Custom GA4 data to BigQuery....
BigQuery GA4 schema refers to the format and structure of the GA4 data and the Firebase data that is exported to BigQuery. Learn to send Custom GA4 data to BigQuery....
How to Create Landing Pages Report in GA4 (Google Analytics 4)
Learn to create Landing Pages report in GA4 (Google Analytics 4) through this step by step guide. ...
Learn to create Landing Pages report in GA4 (Google Analytics 4) through this step by step guide. ...
How to segment GA4 data by data stream
Learn to segment GA4 data by data stream through this step by step guide. A data stream is a data source. When the data source is a website, it is called the web data stream....
Learn to segment GA4 data by data stream through this step by step guide. A data stream is a data source. When the data source is a website, it is called the web data stream....
events_ & events_intraday_ tables in BigQuery for GA4 (Google Analytics 4)
Learn all about events_ & events_intraday_ data tables in BigQuery for Google Analytics 4 (GA4). All the GA4 event data from the previous day(s) is available in the 'events_' data table. ...
Learn all about events_ & events_intraday_ data tables in BigQuery for Google Analytics 4 (GA4). All the GA4 event data from the previous day(s) is available in the 'events_' data table. ...
How to create Google Ads report in GA4 (Google Analytics 4)
Learn to creae Google Ads report in GA4 (Google Analytics 4) through this step by step guide. A GA4 property does not provide any pre-built report to measure the performance of Google Ads....
Learn to creae Google Ads report in GA4 (Google Analytics 4) through this step by step guide. A GA4 property does not provide any pre-built report to measure the performance of Google Ads....
Google Analytics 4 Conversion Tracking Guide – GA4 Goals
Learn to track conversions in GA4 through Google Analytics 4 Conversion Tracking guide. A GA4 conversion (also known as a GA4 goal) on a website or app can be any crucial activity that is important to your business....
Learn to track conversions in GA4 through Google Analytics 4 Conversion Tracking guide. A GA4 conversion (also known as a GA4 goal) on a website or app can be any crucial activity that is important to your business....
GA4 (Google Analytics 4) Conversion Paths Report in Attribution
Learn all about the GA4 Conversion paths report. This report shows users’ paths that lead to conversions under a particular attribution model and in a particular time period....
Learn all about the GA4 Conversion paths report. This report shows users’ paths that lead to conversions under a particular attribution model and in a particular time period....
Advertising Snapshot in GA4 (Google Analytics 4) Attribution
Learn all about the Advertising Snapshot in GA4 attribution. The Advertising Snapshot is an advertising workspace in your GA4 property that gives an overview of your conversion performance and your customers’ purchase journeys....
Learn all about the Advertising Snapshot in GA4 attribution. The Advertising Snapshot is an advertising workspace in your GA4 property that gives an overview of your conversion performance and your customers’ purchase journeys....
GA4 (Google Analytics 4) Model comparison report in Attribution
Learn all about the GA4 Model comparison report. This report is one of the attribution reports in Google Analytics 4 which is used to compare different attribution models to each other. Such comparison is carried out to identify new optimization oppo...
Learn all about the GA4 Model comparison report. This report is one of the attribution reports in Google Analytics 4 which is used to compare different attribution models to each other. Such comparison is carried out to identify new optimization oppo...
Guide to Attribution Models in GA4 (Google Analytics 4)
Learn all about the Attribution Models in GA4 (Google Analytics 4): Cross-channel rules-based models, Ads-preferred rules-based model (Ads-preferred Last Click model), Data-driven attribution model....
Learn all about the Attribution Models in GA4 (Google Analytics 4): Cross-channel rules-based models, Ads-preferred rules-based model (Ads-preferred Last Click model), Data-driven attribution model....
GA4 Attribution Modelling Tutorial
Learn all about the attribution modelling in Google Analytics 4 through this GA4 attribution modelling tutorial. We use attribution modelling to understand and assign conversion credit to marketing touchpoints on a conversion path. ...
Learn all about the attribution modelling in Google Analytics 4 through this GA4 attribution modelling tutorial. We use attribution modelling to understand and assign conversion credit to marketing touchpoints on a conversion path. ...
How to Change Attribution Models in GA4 (Google Analytics 4)?
Learn to change Attribution Models in GA4 (Google Analytics 4) through this step by step guide. You can change attribution models through Advertising reports and Attribution Settings....
Learn to change Attribution Models in GA4 (Google Analytics 4) through this step by step guide. You can change attribution models through Advertising reports and Attribution Settings....
GA4 vs GA4 360 – Pricing, Limits, Billing and more
GA4 vs GA4 360 - 1) The GA4 standard refers to the standard/free version of the GA4 property. Whereas, GA4 360 refers to the premium/paid version of the GA4 property....
GA4 vs GA4 360 - 1) The GA4 standard refers to the standard/free version of the GA4 property. Whereas, GA4 360 refers to the premium/paid version of the GA4 property....
