Category Archives: Enhanced Ecommerce

Implementing Enhanced Ecommerce tracking in Google Analytics – Nerd Guide

This article is in conjunction with the article Beginners Guide to Enhanced Ecommerce tracking in Google Analytic where I introduced the concept of enhanced ecommerce, explained it benefits, explained various enhanced ecommerce metrics/reports a...

Understanding Google Analytics Product Data Import

Learn about Google Analytics Product Data Import feature and use it to correctly install enhanced ecommerce tracking....

Enhanced Ecommerce Tracking via Google Tag Manager

This is my 6th article in the enhanced ecommerce series. #1 The first article was Understanding Enhanced Ecommerce tracking in Universal Analytics where I introduced the concept of enhanced ecommerce, enhanced ecommerce measurement model and various ...

Fixing Duplicate, Cancelled, Test orders & Refunds in Google Analytics

Maintaining the accuracy and consistency of your data esp. e-commerce data is a critical aspect of your analysis. So how confident you are on the scale of 1 to 10 then that ecommerce data in your GA reports is accurate? Imagine a scenario where large...

Using Cohort Analysis & Enhanced ecommerce to understand users behavior

How users who made a purchase on your website behaved differently than the users who abandoned your shopping cart? Both user segments had the intention to make a purchase on your website. But one user segment chose to proceed with the checkout, the o...

Using Enhanced E-Commerce segments for Remarketing in Google Analytics

  Enhanced e-commerce segments are hidden gems of enhanced ecommerce reports. If you have set up enhanced ecommerce tracking on your website then you can create and use these ecommerce segments by following the steps below: Step-1: Go to Convers...

Enhanced Ecommerce tracking in Google Analytics – Beginners Guide

Introduction to Enhanced Ecommerce Enhanced e-commerce tracking is a complete revamp of the traditional ecommerce tracking in the sense that, it provides many more ways to collect and analyse e-commerce data. It is like an e-commerce tracking on st...

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