Category Archives: Enhanced Ecommerce

Enhanced Ecommerce tracking in Google Analytics – Beginners Guide

Learn all about enhanced ecommerce tracking in Google Analytics. Enhanced e-commerce provides deep insight into e-commerce engagement of your users....

Using Enhanced E-Commerce segments for Remarketing in Google Analytics

Learn to use Enhanced E-Commerce segments for creating Remarketing audience in Google Analytics....

Installing Enhanced Ecommerce Tracking on your Shopify Store

Learn to correctly install Enhanced Ecommerce Tracking on your Shopify Store through this easy to understand, step by step guide....

Implementing Enhanced Ecommerce tracking in Google Analytics – Nerd Guide

This article is in conjunction with the article Beginners Guide to Enhanced Ecommerce tracking in Google Analytic where I introduced the concept of enhanced ecommerce, explained it benefits, explained various enhanced ecommerce metrics/reports a...

Understanding Google Analytics Product Data Import

Learn about Google Analytics Product Data Import feature and use it to correctly install enhanced ecommerce tracking....

Enhanced Ecommerce Tracking via Google Tag Manager

This is my 6th article in the enhanced ecommerce series. #1 The first article was Understanding Enhanced Ecommerce tracking in Universal Analytics where I introduced the concept of enhanced ecommerce, enhanced ecommerce measurement model and various ...

Fixing Duplicate, Cancelled, Test orders & Refunds in Google Analytics

Maintaining the accuracy and consistency of your data esp. e-commerce data is a critical aspect of your analysis. So how confident you are on the scale of 1 to 10 then that ecommerce data in your GA reports is accurate? Imagine a scenario where large...

Using Cohort Analysis & Enhanced ecommerce to understand users behavior

How users who made a purchase on your website behaved differently than the users who abandoned your shopping cart? Both user segments had the intention to make a purchase on your website. But one user segment chose to proceed with the checkout, the o...

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