Category Archives: Direct Traffic

Referral traffic vs Direct traffic in Google Analytics

Learn about referral traffic vs direct traffic in Google Analytics. Direct traffic is the Google Analytics session that starts without a referrer being passed by a user’s web browser....

Why is direct traffic increasing and how to fix it?

Following are the main reasons why your direct traffic is increasing: #1 Your website is still using a non-secure connection (http://). #2 One or more URLs of your marketing campaigns are incorrectly tagged. #3 Not all URLs of your marketing campaign...

What is direct traffic in Google Analytics & why is it so high?

Direct traffic is that Google Analytics session (or visit) that starts without a referrer being passed by a user's web browser. This is the most accurate definition of direct traffic. ...

How does direct traffic work?

In order to understand how direct traffic works, you first need to understand the concept of a ‘referrer’. In order to understand ‘referrer’ you first need to understand HTTP. So let us first start with HTTP and then we will gradually move t...

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