Category Archives: Direct Traffic

Difference between direct traffic and referral traffic

Direct traffic is a Google Analytics session (or visit) that starts without a referrer being passed by a user’s web browser. In Google Analytics, a session is a group of hits recorded for a user in a given time period. A hit is a user’s interacti...

Why is direct traffic increasing and how to fix it?

Direct traffic is increasing day by day and if you don’t do anything about it now, then one day all you will see in your analytics reports will be direct traffic: little to no referral data, just direct traffic and ‘not provided’ keywords. Foll...

What is direct traffic in Google Analytics & why is it so high?

Direct traffic is that Google Analytics session (or visit) which starts without a referrer being passed by a user's web browser. This is the most accurate definition of direct traffic. All other definitions of direct traffic (like direct traffic is ...

How does direct traffic work?

In order to understand how direct traffic works, you first need to understand the concept of a ‘referrer’. In order to understand ‘referrer’ you first need to understand HTTP. So let us first start with HTTP and then we will gradually move t...

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