Category Archives: Data Reporting

How to select best Excel Charts for Data Analysis & Reporting

  Index #1 Type of data (Qualitative and Quantitative) #11 Composition of Data #2 How you can summarize Qualitative data? #12 Pie Chart #3 How you can’t summarize Qualitative data? #13 Stacked Column Chart #4 How you can summarize Quant...

Understanding Active Users Report in Google Analytics

  Through ‘Active users’ report you can determine the number of users who visited your website in the last 1, 7, 14 or 30 days in the selected time period. Users who visited your website in the last 1 day, in the selected time period...

High Level Search Marketing Optimization in Google Analytics

  Get to know the 5 data drill downs which can help you immensely in optimizing your marketing campaigns, products and eventually sales. Majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important t...

How to become Champion in Data Reporting

  Data reporting is all about interacting with people and getting your recommendations implemented in a timely manner. What data reporting is not really about, is creating fancy charts and tables and/or stoning the innocent (the non-geeky peop...

How to Analyze and Report above AVERAGE

  Nobody wants to be an average and yet we all love averages. That is why our analytics reports are all jam packed with averages: In order to analyze and report above average we first need to stop being obsessed about all the metrics which are ...

Complete Guide to Link Building Dashboards in Excel

    Link building is an important part of a SEO campaign and marketers need to continuously track the campaigns’ performance in order to optimize them. One way of measuring the link building performance is through keywords performance ana...

How to analyse and report the true value of your SEO Campaign

    For any organic search campaign you would be interested in knowing three aspects of the campaign: How the campaign has performed? How organic visitors have consumed your contents? How the organic campaign has helped other marketing c...

Analyzing and Reporting Conversion Rate in Google Analytics

  The goal conversion rate of a website is 61.99%. Ok good. But what insight you can get from it and what action you can take? The short and sweet answer is ‘nothing much’. “Google Analytics add the conversion rate of each individual Go...