Category Archives: Data Reporting

How to select the best Excel charts for data analysis and reporting

Learn how to select the best Excel charts for your data analysis and reporting within 15 minutes. Learn about the various data types that can be visualised....

Visualizing Google Analytics data via Microsoft Power BI

Learn to visualise Google Analytics data via Microsoft Power BI. Power BI can be connected to various data sources including ‘Google Analytics’. ...

Understanding Active Users Report in Google Analytics

Through Active users report you can determine the number of unique users who visited your website in the last 1, 7, 14 or 30 days in the selected time period....

High Level Search Marketing Optimization in Google Analytics

Get to know the 5 data drill downs which can help you immensely in optimizing your marketing campaigns, products and eventually sales. Majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important that wha...

How to Become a Champion in Data Reporting

Data reporting is all about interacting with people and getting your recommendations implemented in a timely manner. What data reporting is not really about, is creating fancy charts and tables and/or stoning the innocent (the non-geeky people) wit...

How to Analyze and Report above AVERAGE

Nobody wants to be average and yet we all love averages. That is why our analytics reports are all jam packed with averages: In order to analyze and report above average we first need to stop being obsessed about all the metrics which are ‘average...

Complete Guide to Link Building Dashboards in Excel

Link building is an important part of a SEO campaign and marketers need to continuously track the campaigns’ performance in order to optimize them. One way of measuring the link building performance is through keywords performance analysis in terms...

How to analyse and report the true value of your SEO Campaign

For any organic search campaign you would be interested in knowing three aspects of the campaign: How the campaign has performed? How organic visitors have consumed your contents? How the organic campaign has helped other marketing campaigns (PPC,...

Analyzing and Reporting Conversion Rate in Google Analytics

The goal conversion rate of a website is 61.99%. Ok good. But what insight you can get from it and what action you can take? The short and sweet answer is ‘nothing much’. “Google Analytics add the conversion rate of each individual Goal and ...