Category Archives: Data Reporting

Top 20 reasons why people misinterpret data and reports

Following are the top 20 reasons why most people misinterpret data and reports: 1) Lack of context - Different people analyze and interpret the same data/chart differently. ...

What type of chart to use to compare data in Excel

One of the most frequently asked questions in data visualization is "What type of chart to use to compare data in Excel". Following are the best chart types for comparing data in excel.......

Data Visualization in Excel Tutorial

Data visualization is the presentation of data (both qualitative and quantitative data) in graphical format. In Excel, charts and graphs are used to make a visual representation of data....

How to analyse and report the true value of your SEO Campaign

Learn to determine the true value of your SEO campaigns. Learn the art of Calculating the complete economic value of your SEO efforts....

Best Types of Charts in Excel for Data Analysis, Presentation and Reporting

Learn to select the best types of Charts in Excel for Data Analysis, Presentation and Reporting. Get the FREE ebook on "Best Excel Charts" (40 pages)...

Google Analytics Active Users Report Explained

Through Google Analytics Active Users Report you can determine the number of unique users who visited your website in the last 1, 7, 14 or 30 days in the selected time period....

Conversion Rate in Google Analytics – Learn to Analyze & Report

Learn the best way to analyze and report conversion rate in Google Analytics. Learn to calculate the true conversion rate....

Google Analytics Averages – Learn to Analyze & Report above Average

Learn to analyze and report above Google Analytics averages. We need to stop being obsessed with all the metrics which are ‘average' and take the insight they provide with a huge grain of salt....

Link Building Dashboards in Excel – Tutorial

Link building is an important part of a SEO campaign and marketers need to continuously track the campaigns' performance in order to optimize them....

How to improve data reporting skills – FREE Training

Data reporting is all about interacting with people and getting your recommendations implemented in a timely manner. What data reporting is not really about, is creating fancy charts and tables and/or stoning the innocent (the non-geeky people) wit...

Power BI Google Analytics Tutorial – Visualize GA Data

Learn to visualize Google Analytics data via Microsoft Power BI through the Power BI Google Analytics Tutorial. Power BI can be connected to various data sources including ‘Google Analytics’....

Mastering Data Reporting via Data Storytelling

Data Storytelling is a mechanism used for sharing ‘knowledge' in the most engaging, memorable, and persuasive way possible. When you add ‘narrative’ to ‘data’ and ‘visuals’ it becomes a ‘data story’....

High Level Search Marketing Optimization in Google Analytics

Get to know the five data drill downs which can help you immensely in optimizing your marketing campaigns, products and eventually sales. The majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important t...

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