Category Archives: Data Analysis
Google Analytics Mistakes that kill your Analysis & Conversions
Learn about the common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions....
Learn about the common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions....
Top 20 reasons why people misinterpret data and reports
Following are the top 20 reasons why most people misinterpret data and reports: 1) Lack of context - Different people analyze and interpret the same data/chart differently. ...
Following are the top 20 reasons why most people misinterpret data and reports: 1) Lack of context - Different people analyze and interpret the same data/chart differently. ...
What type of chart to use to compare data in Excel
One of the most frequently asked questions in data visualization is "What type of chart to use to compare data in Excel". Following are the best chart types for comparing data in excel.......
One of the most frequently asked questions in data visualization is "What type of chart to use to compare data in Excel". Following are the best chart types for comparing data in excel.......
Data Visualization in Excel Tutorial
Data visualization is the presentation of data (both qualitative and quantitative data) in graphical format. In Excel, charts and graphs are used to make a visual representation of data....
Data visualization is the presentation of data (both qualitative and quantitative data) in graphical format. In Excel, charts and graphs are used to make a visual representation of data....
KPI Meaning, Examples, Calculation & Dashboard Tutorial
This tutorial covers KPI meaning, KPI examples, KPI calculation and KPI dashboard. Learn to find good KPIs. Get the free ebook on KPI (32 pages). ...
This tutorial covers KPI meaning, KPI examples, KPI calculation and KPI dashboard. Learn to find good KPIs. Get the free ebook on KPI (32 pages). ...
Best Types of Charts in Excel for Data Analysis, Presentation and Reporting
Learn to select the best types of Charts in Excel for Data Analysis, Presentation and Reporting. Get the FREE ebook on "Best Excel Charts" (40 pages)...
Learn to select the best types of Charts in Excel for Data Analysis, Presentation and Reporting. Get the FREE ebook on "Best Excel Charts" (40 pages)...
What You Should Know about Historical Data in Web Analytics
Historical data in web analytics is important because it help in optimizing marketing campaigns but when interpreted incorrectly can result in monetary loss....
Historical data in web analytics is important because it help in optimizing marketing campaigns but when interpreted incorrectly can result in monetary loss....
Making Good Marketing Decisions Despite of Faulty Analytics Data
Learn to make good Marketing decisions despite of Faulty Analytics data....
Learn to make good Marketing decisions despite of Faulty Analytics data....
Google Analytics Pivot Table Tutorial
Through Google Analytics pivot tables, you can quickly summarize data in the desired format and detect data trends that you can not determine otherwise....
Through Google Analytics pivot tables, you can quickly summarize data in the desired format and detect data trends that you can not determine otherwise....
How does Google Analytics attribute conversions to Direct Traffic
What you probably don’t know is how does Google Analytics attribute conversions to direct traffic. All untagged or improperly tagged marketing campaigns from display ads to emails can be treated as direct traffic by Google....
What you probably don’t know is how does Google Analytics attribute conversions to direct traffic. All untagged or improperly tagged marketing campaigns from display ads to emails can be treated as direct traffic by Google....
Google Analytics Sampling Tutorial
Understand data sampling in GA and GA360 (Google Analytics premium) through Google Analytics Sampling Tutorial. Learn to find and fix data sampling issues. Learn about data tables, single day & multi-day processed tables....
Understand data sampling in GA and GA360 (Google Analytics premium) through Google Analytics Sampling Tutorial. Learn to find and fix data sampling issues. Learn about data tables, single day & multi-day processed tables....
Google Ads algorithm – How do Google ads work?
The google ads algorithm decides how Google ads should work. Google ranks Google Ads on the basis of Ad Rank. The ad rank determines your ad position....
The google ads algorithm decides how Google ads should work. Google ranks Google Ads on the basis of Ad Rank. The ad rank determines your ad position....
Conversion Rate in Google Analytics – Learn to Analyze & Report
Learn the best way to analyze and report conversion rate in Google Analytics. Learn to calculate the true conversion rate....
Learn the best way to analyze and report conversion rate in Google Analytics. Learn to calculate the true conversion rate....
Data Trend Analysis in Google Analytics
Ten 10 tips to analyse data trends in Google Analytics...
Ten 10 tips to analyse data trends in Google Analytics...
Google Analytics Averages – Learn to Analyze & Report above Average
Learn to analyze and report above Google Analytics averages. We need to stop being obsessed with all the metrics which are ‘average' and take the insight they provide with a huge grain of salt....
Learn to analyze and report above Google Analytics averages. We need to stop being obsessed with all the metrics which are ‘average' and take the insight they provide with a huge grain of salt....
7 Powerful KPIs to Measure your Link Building Outreach
Learn about the 7 Powerful KPIs to Measure your Link Building Outreach. Learn to calculate the ROI of your outreach campaigns....
Learn about the 7 Powerful KPIs to Measure your Link Building Outreach. Learn to calculate the ROI of your outreach campaigns....
Direct Traffic in Google Analytics – Tutorial
Learn everything about direct traffic in Google Analytics and retaining referral data. Learn to send referrer data from HTTPS to non-HTTPS websites. Learn to measure the impact of Organic search and paid search traffic on Direct Traffic....
Learn everything about direct traffic in Google Analytics and retaining referral data. Learn to send referrer data from HTTPS to non-HTTPS websites. Learn to measure the impact of Organic search and paid search traffic on Direct Traffic....
You are doing conversion tracking all wrong. Here is why
If your conversions are goal conversions and not ecommerce transactions then there is always a possibility that they are adding little to no value to your business bottomline. In fact it could be more likely than you think....
If your conversions are goal conversions and not ecommerce transactions then there is always a possibility that they are adding little to no value to your business bottomline. In fact it could be more likely than you think....
Top 10 KPIs for SEO
Have you ever wondered which are the most important internal KPIs you should be tracking for SEO and any other online marketing campaign?...
Have you ever wondered which are the most important internal KPIs you should be tracking for SEO and any other online marketing campaign?...
Bounce Rate Optimization in Google Analytics – Complete Guide
If people are not sticking around your website then it is highly unlikely that they will make a purchase or complete any other conversion. ...
If people are not sticking around your website then it is highly unlikely that they will make a purchase or complete any other conversion. ...