Category Archives: Data Analysis

Top 20 reasons why people misinterpret data and reports

Following are the top 20 reasons why most people misinterpret data and reports: 1) Lack of context - Different people analyze and interpret the same data/chart differently. ...

What type of chart to use to compare data in Excel

One of the most frequently asked questions in data visualization is "What type of chart to use to compare data in Excel". Following are the best chart types for comparing data in excel.......

Best Types of Charts in Excel for Data Analysis, Presentation and Reporting

Learn to select the best types of Charts in Excel for Data Analysis, Presentation and Reporting. Get the FREE ebook on "Best Excel Charts" (40 pages)...

Google Analytics Mistakes that kill your Analysis & Conversions

Learn about the common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions....

Data Science Vs. Data Analytics – An In-Depth Comparison Of Similarities And Differences

Data Science Vs. Data Analytics. Get an in-depth comparison of similarities and differences. Data science explores data in its earlier and more chaotic form. On the other hand, data analytics deals with a specific stage in the life cycle of data scie...

The 7-Step Process to Run a Thorough SEO Competitor Analysis

Learn the 7-Step process to run a thorough SEO competitor analysis. A great way to make your business more competitive is to understand what your competition is up to. ...

Conversion Rate in Google Analytics – Learn to Analyze & Report

Learn the best way to analyze and report conversion rate in Google Analytics. Learn to calculate the true conversion rate....

What You Should Know about Historical Data in Web Analytics

Historical data in web analytics is important because it help in optimizing marketing campaigns but when interpreted incorrectly can result in monetary loss....

Making Good Marketing Decisions Despite of Faulty Analytics Data

Learn to make good Marketing decisions despite of Faulty Analytics data....

Google Analytics Pivot Table Tutorial

Through Google Analytics pivot tables, you can quickly summarize data in the desired format and detect data trends that you can not determine otherwise....

Google Analytics Sampling Tutorial

Understand data sampling in GA and GA360 (Google Analytics premium) through Google Analytics Sampling Tutorial. Learn to find and fix data sampling issues. Learn about data tables, single day & multi-day processed tables....

Google Ads algorithm – How do Google ads work

The google ads algorithm decides how Google ads should work. Google ranks Google Ads on the basis of Ad Rank. The ad rank determines your ad position....

Data Trend Analysis in Google Analytics

Ten 10 tips to analyse data trends in Google Analytics...

You are doing conversion tracking all wrong. Here is why

If your conversions are goal conversions and not ecommerce transactions then there is always a possibility that they are adding little to no value to your business bottomline. In fact it could be more likely than you think....

How Google identifies and measures social media engagement

A long time ago, in a galaxy far, far away, there exists a social media analytics company called ‘PostRank‘. It was launched in mid-2007 and was acquired by Google in June of 2011. PostRank Analytics was one of my favorite analytics tool...

Google Analytics Traffic Acquisition Tutorial

Learn to get the most out of the Google Analytics reports through the Google Analytics Traffic Acquisition Tutorial. Understand Visitors’ demographic, Behavior and Site Stickiness....

Get My Step-By-Step Blueprint For Finding The Best KPIs (32 pages ebook)

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