Category Archives: Data Analysis

Understanding the Analytics behind Google Adwords

Learn the Analytics behind Google Adwords. Learn to analyze adwords marketing campaigns. Learn everything about Google Adwords Analytics....

Understanding Data Sampling in Google Analytics

Understand data sampling in Google Analytics. Learn to find and fix data sampling issues. Learn about data tables, single day & multi day processed tables....

Google Analytics Mistakes that kill your Analysis & Conversions

Learn about the Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions....

Top 10 KPIs for SEO

Have you ever wondered which are the most important internal KPIs you should be tracking for SEO and any other online marketing campaign?...

Analyzing and Reporting Conversion Rate in Google Analytics

The goal conversion rate of a website is 61.99%. Ok good. But what insight you can get from it and what action you can take? The short and sweet answer is ‘nothing much’. “Google Analytics add the conversion rate of each individual Goal and ...

About Google Analytics Not Provided Keywords and how to unlock them

Learn to get back 'Not provided' keywords in Google Analytics through these easy to use but powerful pro tips....

You are doing Conversion Tracking all wrong. Here is why

If your conversions are goal conversions and not ecommerce transactions then there is always a possibility that they are adding little to no value to your business bottomline. In fact it could be more likely than you think....

Key Performance Indicators (KPIs) with Examples – Beginner’s guide

Beginner's guide to Key Performance Indicators with examples. Learn to select Good KPIs and determine KPI performance. Learn about internal & external KPIs....

Best Excel Charts Types for Data Analysis, Presentation and Reporting

Learn to select best Excel Charts for Data Analysis, Presentation and Reporting within 15 minutes. Learn about the various excel charts types....

Bounce Rate Optimization in Google Analytics – Complete Guide

If people are not sticking around your website then it is highly unlikely that they will make a purchase or complete any other conversion. ...

How Google identify and measure social media engagement

A long time ago, in a galaxy far far away, there exist a social media analytics company called ‘PostRank‘. It was launched in mid 2007 and was acquired by Google in June of 2011. PostRank Analytics was one of my favorite analytics tool...

Complete Guide to Direct Traffic Analysis in Google Analytics

Direct traffic is increasing day by day and if you don’t do anything about it now, then one day all you will see in your analytics reports will be direct traffic: little to no referral data, just direct traffic and your favourite ‘not provided’...

Google Analytics Tutorial – Understanding Traffic Acquisition

    Google Analytics is a powerful tool. But just like any other tool, it is only as good as the person using it. While some people are able to gain great insight through its creative usage, others are not able to move beyond page views and...

Making Good Marketing Decisions Despite Faulty Analytics Data

Google Analytics (GA) data is not very accurate and sometimes can lead to dangerous conclusions if you are not very careful. Don’t get me wrong, I am a big fan of Google Analytics. In fact I am four times GAIQ certified for this very reason. But a...

How to Analyze and Report above AVERAGE

Nobody wants to be average and yet we all love averages. That is why our analytics reports are all jam packed with averages: In order to analyze and report above average we first need to stop being obsessed about all the metrics which are ‘average...

Google Analytics Not Provided Keywords Analysis – Ultimate Guide

Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We therefore can no longer ignore the impact of ‘not provid...

7 Powerful KPIs to Measure your Link Building Outreach

We all know how time consuming outreach for link building can be. We also know that time is money and majority of us charge per hour. Therefore it becomes very important that we measure our outreach efforts and reduce outreach cost. This post is all ...

Google Universal Analytics Data Trend Analysis – Complete Guide

Analysing data trends is an age old and powerful tactic which is used to measure the performance of marketing campaigns over time and to predict future outcomes.   We do trend analysis to get answers to questions like: 1. What are my top sellin...

Google Analytics Direct Traffic – Most kept Secret

Today I am going to reveal one of the most kept secret in Google Analytics which will fundamentally change the way you look at revenue and conversions generated through direct traffic, for good....

Exploring Google Analytics Pivot Tables

Pivot tables are hidden gems in Google Analytics reports. They are extremely powerful data summarization tools and are commonly used in spreadsheet programs like Microsoft Excel. Through pivot tables you can quickly summarize data in desired format a...

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