Category Archives: Data Analysis

The 7-Step Process to Run a Thorough SEO Competitor Analysis

Learn the 7-Step process to run a thorough SEO competitor analysis. A great way to make your business more competitive is to understand what your competition is up to. ...

KPI Meaning, Examples, Calculation & Dashboard Tutorial

This tutorial covers KPI meaning, KPI examples, KPI calculation and KPI dashboard. Learn to find good KPIs. Get the free ebook on KPI (32 pages). ...

Best Types of Charts in Excel for Data Analysis, Presentation and Reporting

Learn to select the best types of Charts in Excel for Data Analysis, Presentation and Reporting. Get the FREE ebook on "Best Excel Charts" (40 pages)...

Google Analytics Mistakes that kill your Analysis & Conversions

Learn about the common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions....

Top 20 reasons why people misinterpret data and reports

Following are the top 20 reasons why most people misinterpret data and reports: 1) Lack of context - Different people analyze and interpret the same data/chart differently. ...

What type of chart to use to compare data in Excel

One of the most frequently asked questions in data visualization is "What type of chart to use to compare data in Excel". Following are the best chart types for comparing data in excel.......

Data Visualization in Excel Tutorial

Data visualization is the presentation of data (both qualitative and quantitative data) in graphical format. In Excel, charts and graphs are used to make a visual representation of data....

What You Should Know about Historical Data in Web Analytics

Historical data in web analytics is important because it help in optimizing marketing campaigns but when interpreted incorrectly can result in monetary loss....

Making Good Marketing Decisions Despite of Faulty Analytics Data

Learn to make good Marketing decisions despite of Faulty Analytics data....

Google Analytics Pivot Table Tutorial

Through Google Analytics pivot tables, you can quickly summarize data in the desired format and detect data trends that you can not determine otherwise....

How does Google Analytics attribute conversions to Direct Traffic

What you probably don’t know is how does Google Analytics attribute conversions to direct traffic. All untagged or improperly tagged marketing campaigns from display ads to emails can be treated as direct traffic by Google....

Google Analytics Sampling Tutorial

Understand data sampling in GA and GA360 (Google Analytics premium) through Google Analytics Sampling Tutorial. Learn to find and fix data sampling issues. Learn about data tables, single day & multi-day processed tables....

Google Ads algorithm – How do Google ads work?

The google ads algorithm decides how Google ads should work. Google ranks Google Ads on the basis of Ad Rank. The ad rank determines your ad position....

Conversion Rate in Google Analytics – Learn to Analyze & Report

Learn the best way to analyze and report conversion rate in Google Analytics. Learn to calculate the true conversion rate....

Data Trend Analysis in Google Analytics

Ten 10 tips to analyse data trends in Google Analytics...

Google Analytics Averages – Learn to Analyze & Report above Average

Learn to analyze and report above Google Analytics averages. We need to stop being obsessed with all the metrics which are ‘average' and take the insight they provide with a huge grain of salt....

7 Powerful KPIs to Measure your Link Building Outreach

Learn about the 7 Powerful KPIs to Measure your Link Building Outreach. Learn to calculate the ROI of your outreach campaigns....

Direct Traffic in Google Analytics – Tutorial

Learn everything about direct traffic in Google Analytics and retaining referral data. Learn to send referrer data from HTTPS to non-HTTPS websites. Learn to measure the impact of Organic search and paid search traffic on Direct Traffic....

You are doing conversion tracking all wrong. Here is why

If your conversions are goal conversions and not ecommerce transactions then there is always a possibility that they are adding little to no value to your business bottomline. In fact it could be more likely than you think....

Top 10 KPIs for SEO

Have you ever wondered which are the most important internal KPIs you should be tracking for SEO and any other online marketing campaign?...

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