Category Archives: Conversion Rate

2 Powerful Reasons you should STOP doing CRO Right NOW

One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the most popular ways of increasing conversions for a web based business. But as odd as it may sound, CRO has always been the sub optimal way of optim...

Conversion Funnel Optimization through Paditrack

    To segment and test funnels I have been using a special tool called PadiTrack for the last few years.  Sorry for writing about it so late. This tool pulls the data directly from your Google Analytics account and is 100% free to use. &n...

What Matters more: Conversion Volume or Conversion Rate – Case Study

What matters the most to a business: Conversion Volume or Conversion Rate? There are three camps involved in this debate: First camp – in the favor of giving more weight to the conversion volumes. I am from this camp. Second camp – in the fav...

Here is Why Conversion Volume Optimization is better than CRO

  Conversion volume optimization (CVO) is a web analytics term coined by yours truly in 2012 which focuses on optimizing conversion volumes of a marketing channel rather than the conversion rates. While the rest of the world is busy in optimizin...

Analyzing and Reporting Conversion Rate in Google Analytics

The goal conversion rate of a website is 61.99%. Ok good. But what insight you can get from it and what action you can take? The short and sweet answer is ‘nothing much’. “Google Analytics add the conversion rate of each individual Goal and ...

Is your conversion Rate Statistically Significant?

  Majority of us take marketing decisions on the basis of conversion rate. There is an industry trend to invest more in the marketing channel which has higher conversion rate. But sometimes such thinking can backfire and it can backfire really b...

Calculating True Conversion Rate in Google Analytics

Whenever I get a new account the first thing that I do is dramatically improve the conversion rate of the website along with campaign performance, users’ engagement and content consumption. You may say, “We all do that eventually”. But there is...

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