Category Archives: Conversion Optimization

2 Powerful Reasons You Should STOP Doing CRO Right NOW

One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the most popular ways of increasing conversions for a web-based business. But as odd as it may sound: CRO has always been the sub optimal way of optim...

How to set up measurable objectives for a business

Learn to set up measurable objectives for a business by translating business objectives into measurable goals....

Measuring Content Marketing Success in Google Analytics

This article is in the conjunction with the article: How to measure the ROI of Content Marketing where I have outlined the definition of great contents and how this greatness can be measured in monetary terms. I would strongly suggest you to read tha...

How to Use Web Analytics 2.0 to Improve Your Conversions

You all have probably heard of web analytics 2.0 at some point in your life and thought what it is all this about and how it can help me? In case you don’t know, web analytics 2.0 is a term coined by the world-famous analytics guru ‘Avinash Kaush...

Pocket Guide to Do It Yourself Usability Testing

Usability testing is a technique which is used to evaluate website usability i.e. how easy it is for the visitors to use your website. This technique should not be confused with website accessibility which measures how accessible your website is to s...

AIDA Communication Model and Conversions

The AIDA communication model is generally used to write sales copy. But it can also be used to optimize a website so that it works for your business. Through this model, you can determine up to which extent your website is user friendly. In AIDA: Get...

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