Category Archives: Conversion Optimization

CPA optimization – How to reduce cost per acquisition

Learn to do CPA optimization. Learn about the 12 guaranteed methods to reduce your Cost Per Acquisition and improve business bottomline. ...

10 Google Analytics views that you must always use

Learn about the 10 Google Analytics Views/profiles that you must always use to analyze and interpret your data and get maximum ROI....

6 Data Drill-Downs for Increasing Ecommerce Products Sales via Google Analytics

Get to know the 6 data drill-downs in Google Analytics which can help you in increasing the sales of your Ecommerce Products....

Practical Tips to develop user engagement for e-commerce website

Learn practical tips to develop user engagement on your e-commerce website and increase sales, leads and customer life time value....

You are doing conversion tracking all wrong. Here is why

If your conversions are goal conversions and not ecommerce transactions then there is always a possibility that they are adding little to no value to your business bottomline. In fact it could be more likely than you think....

Minimum Viable Traffic – The Maths Behind Conversion Optimization

Minimal Viable Traffic is the volume of traffic you need on your website to sustain your business and marketing operations and make some money on top of that. This is the volume of traffic you need just to remain profitable and in business. ...

Digital Analytics and Marketing Framework for Conversion Optimization

Digital analytics and marketing framework to increase conversions and improve business bottomline....

Introduction to Machine Learning in Conversion Optimization

In this article I will show you the various applications of machine learning in conversion optimization which will help you in understanding, how machine learning can be used to maximize conversions. ...

Why your website conversion rate is destined to remain poor

70-80% of your website visitors will abandon your shopping cart today. It is inevitable. Only around 20% will make a purchase, the rest 80% with abandon the checkout. So the question is, what you are going to do about that. Will you let them go, ju...

A/B Testing vs Usability Testing. Which one is better?

A/B Testing vs Usability Testing. Which is the better conversion optimization technique? A/B tests are carried out to measure users’ preferences. Whereas usability tests are carried out to measure users’ behavior....

Website errors that kill your conversions and how to fix them

“79 percent of online shoppers who experience a dissatisfying visit are less likely to buy from that site again” – Source: Akami “If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 mill...

One Tip That Will Skyrocket Your Analytics Career

I don’t use the word ‘skyrocket’ lightly, and yes this is not just a clickbait title. Though it is a clickbait title. I’ll just admit it. The marketer inside me could not resist the temptation of using clickbait. In the next f...

10 Techniques to Migrate from Data-Driven to Data-Smart Marketing

In the next few minutes, I will show you ten different techniques that will help you in migrating from being data-driven to being data-smart. I will also prove it to you how being ‘data-smart’ will give you an edge over your competition. Don...

Data-Driven or Data-Blind and Why I Prefer Being Data-Smart

“Not everything that counts can be counted, and not everything that can be counted counts.”– Albert Einstein Many marketers/analysts draw conclusions based on the data and tools available to them. Now how I am so sure about that? ...

The Guaranteed Way to Sell Conversion Optimization to Your Client

Many people struggle with selling conversion optimization to their client/boss. This is because they are not able to convince why ‘conversion optimization’ is worth the effort and deserve dedicated resources (time, budget, professionals, etc). To...

How to find ecommerce clients and improve bottomline

Learn how to find ecommerce clients and improve your business bottomline and sales. When it comes to understanding your ecommerce clients, you would need the following information:...

Improve bottom line through these growth strategies

Following are the seven powerful growth strategies to improve bottom line of a business. Focusing on top-line growth is hurting your business...

How to Use Agile Analytics to Quickly Solve Your Conversion Problems

‘Agile’ is the ability to move quickly and easily. In analytics, agility is the ability of an analyst/analysis to adapt rapidly and cost efficiently in response to changes in the marketing environment. The aim here is to conduct a very focused an...

2 Powerful Reasons You Should STOP Doing CRO Right NOW

One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the most popular ways of increasing conversions for a web-based business. But as odd as it may sound: CRO has always been the sub optimal way of optim...

How to set up measurable objectives for a business

Learn to set up measurable objectives for a business by translating business objectives into measurable goals....

Learn and Master Google Analytics 4 (GA4) - 126 pages ebook

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