Category Archives: Conversion Optimization

Website Errors that kill your Conversions and how to fix them

  “79 percent of online shoppers who experience a dissatisfying visit are less likely to buy from that site again” – Source: Akami “If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2...

One tip that will Skyrocket your Analytics Career

I don’t use the word ‘Skyrocket’ lightly and yes this is not just a clickbait title. Though it is a clickbait title. I just admit it. The marketer inside me could not resist the temptation of using clickbait. In the next few minutes...

Advanced Conversion Funnel Analysis via PadiTrack

    Getting traffic to your website is one thing but getting it to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little to no value to the business bottom...

10 Techniques to Migrate from Data Driven to Data Smart Marketing

In the next few minutes, I will show you ten different techniques that will help you in migrating from being data driven to being data smart. I will also prove it to you how being ‘data smart’ will give you an edge over your competition. Don’t...

Data Driven or Data blind and why I prefer being Data Smart

“Not everything that counts can be counted, and not everything that can be counted counts.” – Albert Einstein Many marketers/analysts draw conclusions based on the data and tools available to them. Now how I am so sure about that? Because I...

The Guaranteed way to Sell Conversion Optimization to your Client

Many people struggle with selling conversion optimization to their clients/boss. This is because they are not able to convince why ‘conversion optimization’ is worth the effort and deserve dedicated resources (time, budget, professionals etc). To...

How to find your Best E-Commerce Clients & improve bottomline

When it comes to understanding your e-commerce clients, you would need following information: #1 Geographic data of your best ecommerce clients #2 Demographic data of your best ecommerce clients #3 Psychographic data of your best ecommerce clients #4...

7 Powerful methods to Improve your Business Bottomline

Table of Contents Focusing on the top line growth is hurting your business 7 Methods to control the marketing cost and improve the bottomline Focus on acquiring only the best customers through your campaigns Stop spending money on acquiring low value...

How to use Agile Analytics to quickly solve your Conversion problems

‘Agile’ is the ability to move quickly and easily. In analytics, agility is ability of an analyst/analysis to adapt rapidly and cost efficiently in response to changes in the marketing environment. The aim here is to conduct a very focused analys...

Optimizing Contents for Sales and Conversions through Profit Index

One of the most important and yet not so obvious difference between a low converting website and a high converting website is the volume of profitable contents on the site. Profitable content is that content which add value to the business bottomline...

2 Powerful Reasons you should STOP doing CRO Right NOW

One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the most popular ways of increasing conversions for a web based business. But as odd as it may sound, CRO has always been the sub optimal way of optim...

How to Translate Business Objectives into Measurable Goals

Learn to translate Business Objectives into Measurable Goals through a easy 5 step process....

Measuring Content Marketing Success in Google Analytics

This article is in the conjunction with the article: How to measure the ROI of Content Marketing where I have outlined the definition of great contents and how this greatness can be measured in monetary terms. I would strongly suggest you to read tha...

How to use Web Analytics 2.0 to improve your conversions

You all have probably heard of web analytics 2.0 at some point in your life and thought what it is all about and how it can help me. In case you don’t know, Web Analytics 2.0 is a term coined by world famous Analytics Guru ‘Avinash Kaushik’ in ...

Pocket Guide to do it yourself Usability Testing

Usability testing is a technique which is used to evaluate website usability i.e. how easy it is for the visitors to use your website. This technique should not be confused with website accessibility which measures how much accessible your website is...

AIDA Communication Model and Conversions

AIDA communication model is generally used to write sales copy. But it can also be used to optimize a website so that it works for your business. Through this model you can determine up to which extent your website is user friendly. In AIDA: Get atte...

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