Category Archives: Conversion Optimization

10 Google Analytics Views that you must always use

Learn about the 10 Google Analytics Views/profiles that you must always use to analyze and interpret your data and get maximum ROI....

6 Data Drill-Downs for Increasing Ecommerce Products Sales via Google Analytics

Get to know the 6 data drill-downs in Google Analytics which can help you in increasing the sales of your Ecommerce Products....

Practical Tips to develop user engagement for e-commerce website

Learn practical tips to develop user engagement on your e-commerce website and increase sales, leads and customer life time value....

You are doing conversion tracking all wrong. Here is why

If your conversions are goal conversions and not ecommerce transactions then there is always a possibility that they are adding little to no value to your business bottomline. In fact it could be more likely than you think....

Minimum Viable Traffic – The Maths Behind Conversion Optimization

Minimal Viable Traffic is the volume of traffic you need on your website to sustain your business and marketing operations and make some money on top of that. This is the volume of traffic you need just to remain profitable and in business. ...

Digital Analytics and Marketing Framework for Conversion Optimization

Digital analytics and marketing framework to increase conversions and improve business bottomline....

Use these 18 notification emails to double your customer lifetime value

Use these 18 notification emails to double your customer lifetime value....

Introduction to Machine Learning in Conversion Optimization

In this article I will show you the various applications of machine learning in conversion optimization which will help you in understanding, how machine learning can be used to maximize conversions. ...

Why your website conversion rate is destined to remain poor

70-80% of your website visitors will abandon your shopping cart today. It is inevitable. Only around 20% will make a purchase, the rest 80% with abandon the checkout. So the question is, what you are going to do about that. Will you let them go, ju...

A/B Testing or Usability Testing. Which one is better?

First thing first, A/B tests and Usability tests are not the one and same thing. A/B tests are carried out to measure users’ preferences. Whereas usability tests are carried out to measure users’ behavior. A/B testing (also known as split testing...

Website errors that kill your conversions and how to fix them

“79 percent of online shoppers who experience a dissatisfying visit are less likely to buy from that site again” – Source: Akami “If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 mill...

One Tip That Will Skyrocket Your Analytics Career

I don’t use the word ‘skyrocket’ lightly, and yes this is not just a clickbait title. Though it is a clickbait title. I’ll just admit it. The marketer inside me could not resist the temptation of using clickbait. In the next f...

Advanced Conversion Funnel Analysis via PadiTrack

    Getting traffic to your website is one thing but getting it to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little to no value to the business bottom...

10 Techniques to Migrate from Data-Driven to Data-Smart Marketing

In the next few minutes, I will show you ten different techniques that will help you in migrating from being data-driven to being data-smart. I will also prove it to you how being ‘data-smart’ will give you an edge over your competition. Don’t...

Data-Driven or Data-Blind and Why I Prefer Being Data-Smart

“Not everything that counts can be counted, and not everything that can be counted counts.” – Albert Einstein Many marketers/analysts draw conclusions based on the data and tools available to them. Now how I am so sure about that? Because...

The Guaranteed Way to Sell Conversion Optimization to Your Client

Many people struggle with selling conversion optimization to their client/boss. This is because they are not able to convince why ‘conversion optimization’ is worth the effort and deserve dedicated resources (time, budget, professionals, etc). To...

How to Find Your Best Ecommerce Clients & Improve Bottomline

When it comes to understanding your e-commerce clients, you would need the following information: #1 Geographic data of your best ecommerce clients #2 Demographic data of your best ecommerce clients #3 Psychographic data of your best ecommerce client...

7 Powerful methods to Improve your Business Bottomline

Table of Contents Focusing on the top line growth is hurting your business 7 Methods to control the marketing cost and improve the bottomline Focus on acquiring only the best customers through your campaigns Stop spending money on acquiring low value...

How to Use Agile Analytics to Quickly Solve Your Conversion Problems

‘Agile’ is the ability to move quickly and easily. In analytics, agility is the ability of an analyst/analysis to adapt rapidly and cost efficiently in response to changes in the marketing environment. The aim here is to conduct a very focused an...

Optimizing Contents for Sales and Conversions through Profit Index

One of the most important and yet not so obvious difference between a low converting website and a high converting website is the volume of profitable contents on the site. Profitable content is that content which add value to the business bottomline...

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