Category Archives: Attribution Modelling

Data Driven Attribution Model in Google Ads (Adwords)

Learn all about Data Driven Attribution Model used in Google Adwords....

Introduction to TV Attribution in Google Analytics Attribution 360

TV attribution modelling is the process of understanding the impact of: TV ad network(s), TV program(s) and TV ad airing slot(s) on your website traffic, sales and other online users activities....

8 Google Analytics Conversions Segments You Must Use

Following are the 8 powerful Google Analytics Conversions Segments that you must use for the analysis of your Multi Channel Funnel Reports....

Google Analytics Attribution Modeling – Complete Guide

Learn about attribution modelling in Google Analytics. Learn about Acquisition channels, Multi Channel Funnel Reports, Conversion Paths, Channel Labels...

Setting up Data Driven Attribution Model in Google Ads (Adwords)

Learn to correctly set up Data Driven Attribution Model in Google Ads (Google Adwords) and optimize your ad campaigns using predictive algorithms & automated bidding....

Marketing Mix Modelling or Attribution Modelling. Which one is for you?

Introduction to Marketing Mix Modelling (MMM). Why do you need Attribution Modelling and how it is different from MMM. Learn to integrate Attribution Modelling into Marketing Mix Modelling....

Introduction to Nonline Analytics – True Multi Channel Analytics

True multi channel analytics is nonline analytics. When we talk about nonline analytics, we do not measure just the online customer purchase journey or just the offline customer journey....

How to valuate Display Advertising through Attribution Modelling

Learn to determine the true value of display advertising on your business bottomline through attribution modelling. ...

Understanding Shopping Carts for Analytics and Conversion Optimization

Shopping carts play a very important role in conversion optimization, in fixing multi-device & multi-channel attribution issues....

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