Category Archives: Attribution Modelling

Conversion Credit Distribution for Attribution Models in Google Analytics

Understand how the conversion credit is calculated for various attribution models in Google Analytics. ...

How to test Attribution Model in Google Ads (Adwords)

Google Ads provide several Attribution metrics in its reports through which you can test a new attribution model. You can get a good idea of, how your historical conversion data would look like with the new attribution model....

How to Use ZMOT to Increase Conversions and Sales Exponentially

Learn to win at the Zero Moment of Truth (or ZMOT) in order to increase conversions and sales on your website. ZMOT is the most powerful moment in a customer journey to purchase....

Facebook Attribution and Conversion Windows Tutorial

Have you ever wondered, why Facebook’s sales data do not match with Google Analytics’ data on Facebook? Have you ever wondered, why Facebook tend to record far more conversions than Google Analytics?...

How to Allocate Budgets in Multi Channel Marketing

Learn to use the Law of Diminishing Returns in allocating marketing budgets. Understand the role of assisting marketing channels to stay away from the point of diminishing returns....

Understanding Search Attribution Reports in Google Ads (Adwords)

Learn all about Search Attribution Reports (aka attribution modelling reports) in Google ads (formerly Google Adwords). ...

Understanding Conversion Paths in Google Ads (Adwords)

Learn all about conversion paths and paths reports (top paths report, time lag report, path length report) in Google Ads (formerly Google Adwords). Learn about: Click Paths, Transition Click Paths, Impression Paths, Transition Impression Paths....

Assisted Conversions Report in Google Ads (Adwords)

The ‘Assisted Conversions’ report in Google Ads (formerly Google Adwords) tell you about assisted conversions generated by a campaign, ad group, keyword and match type....

How to change Attribution Model in Google Ads (Adwords)

Learn to change / set Attribution Model in Google Ads (Google Adwords) through this easy to understand, step by step guide....

Which Attribution Model to use in Google Ads (Adwords)?

Following are some general guidelines you can use while selecting an attribution model in Google Ads (Google Adwords): ...

Attribution Modelling in Google Ads (Adwords) – Tutorial

Learn all about attribution modelling in Google Ads (formerly Google Adwords) and determine the most effective keywords, ad groups and campaigns for investment....

Google Analytics Not Provided Keywords and how to unlock and analyze them

Learn to get back 'Not provided' keywords in Google Analytics through these easy to use but powerful pro tips....

Understanding Missing Touchpoints in Attribution Modelling

You need to be aware of the following drawbacks before your interpret the attribution data and take business decisions based on such data....

Data Driven Attribution Model in Google Ads (Adwords)

Learn all about Data Driven Attribution Model used in Google Adwords....

Introduction to TV Attribution in Google Analytics Attribution 360

TV attribution modelling is the process of understanding the impact of: TV ad network(s), TV program(s) and TV ad airing slot(s) on your website traffic, sales and other online users activities....

8 Google Analytics Conversions Segments You Must Use

Following are the 8 powerful Google Analytics Conversions Segments that you must use for the analysis of your Multi Channel Funnel Reports....

Google Analytics Attribution Modeling Tutorial

Learn about attribution modelling in Google Analytics. Learn about Acquisition channels, Multi Channel Funnel Reports, Conversion Paths, Channel Labels...

Setting up Data Driven Attribution Model in Google Ads (Adwords)

Learn to correctly set up Data Driven Attribution Model in Google Ads (Google Adwords) and optimize your ad campaigns using predictive algorithms & automated bidding....

Marketing Mix Modelling or Attribution Modelling. Which one is for you?

Introduction to Marketing Mix Modelling (MMM). Why do you need Attribution Modelling and how it is different from MMM. Learn to integrate Attribution Modelling into Marketing Mix Modelling....

Introduction to Nonline Analytics – True Multi Channel Analytics

True multi channel analytics is nonline analytics. When we talk about nonline analytics, we do not measure just the online customer purchase journey or just the offline customer journey....

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