Category Archives: Attribution Modelling

Introduction to TV Attribution in Google Analytics Attribution 360

TV attribution modelling is the process of understanding the impact of: TV ad network(s), TV program(s) and TV ad airing slot(s) on your website traffic, sales and other online users activities....

Conversion Credit Distribution for Attribution Models in Google Analytics

Understand how the conversion credit is calculated for various attribution models in Google Analytics. ...

Conversion Paths Report Explained in Google Analytics Attribution

Through the Conversion Paths report, you can understand your customers’ paths to conversion for a particular conversion type, conversion credit model (aka attribution model) and conversion path length....

Attribution Model Comparison Tool in Google Analytics

Learn all about Attribution Model Comparison Tool in Google Analytics. Learn to to valuate organic search channel via Data Driven Attribution Model....

Touchpoint Analysis in Google Analytics Attribution Modelling

Understand all about touch points in Google Analytics Attribution Modelling. Types of Interactions. Not all "touch points" are equally valuable....

Attributed Conversions & Attributed Revenue Explained in Google Attribution

Attributed Conversions - Use this setting if you want to see the change in the goal conversions between two attribution models in the ‘Model comparison’ report....

Which Attribution Model to use in Google Analytics?

Following are some general guidelines you can use while selecting an attribution model in Google Analytics. #1 Least Amount of buying consideration = Last Touch attribution Model.....

Google Attribution Access and User Permissions – Tutorial

Just like Google Analytics properties inherit user permissions from their corresponding GA account, the Google attribution projects also inherit user permissions from their corresponding GA account. ...

Conversion Path Length Report Explained in Google Analytics Attribution

Through conversion path length report you can determine the number of touchpoints it takes for users to convert on your website. A touchpoint is an exposure to a marketing channel. ...

How to set up a data-driven attribution model in Google Analytics

Learn to set up Data driven attribution model in Google Analytics through this easy to understand step by step guide....

View-Through Conversion Tracking in Google Analytics

Learn about view-through conversions and GDN impression reporting in Google Analytics. Learn to track the performance of display ads. ...

Offline Conversion Tracking in Google Analytics – Tutorial

Learn to track offline conversions (Web form leads, Phone Leads) in Google Analytics. Learn to use Coupons and vanity URLs for tracking offline leads online...

How to Create Custom Attribution Model in Google Analytics

Learn to create your own Attribution Model in Google Analytics through this easy to understand, step by step guide....

8 Google Analytics Conversions Segments You Must Use

Following are the 8 powerful Google Analytics Conversions Segments that you must use for the analysis of your Multi Channel Funnel Reports....

You are doing Google Analytics all wrong. Here is why

All of the data you see in Google Analytics reports today lie to you unless you know exactly how to interpret it correctly. Learn to avoid the mistake of crediting conversions to the wrong marketing channels. ...

How to Use ZMOT to Increase Conversions and Sales Exponentially

Learn to win at the Zero Moment of Truth (or ZMOT) in order to increase conversions and sales on your website. ZMOT is the most powerful moment in a customer journey to purchase....

Connected Properties Explained in Google Analytics Attribution

Important information about connected properties in Google Attribution: 1) Data from connected GA properties is available from the connection date forward. 2) Only properties from the same Google Analytics account can be connected to your attributio...

Marketing Mix Modelling or Attribution Modelling. Which one is for you?

Introduction to Marketing Mix Modelling (MMM). Why do you need Attribution Modelling and how it is different from MMM. Learn to integrate Attribution Modelling into Marketing Mix Modelling....

How is attribution modelling helpful for ecommerce and non-ecommerce websites?

Learn how is Attribution Modelling helpful for e-commerce and non-e-commerce websites through this video tutorial....

Conversion Time & Interaction Time Explained in Google Analytics Attribution

Through the report settings panel in the 'Model comparison' report you can change reporting time to ‘Conversion time’ or ‘Interaction time’. Use the conversion time setting if you want the model comparison report to include only those touchpo...

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