Category Archives: Attribution Modelling

Position Based Attribution Model in Google Analytics

The position based attribution model in Google Analytics assigns 40% of the conversion credit to the first interaction, 20% of the conversion credit to the middle interactions and 40% of the conversion credit to the last interaction on a conversion p...

Linear Attribution Model in Google Analytics

The linear attribution model in Google Analytics assigns equal credit for a conversion to each interaction on a conversion path. If you have a business model where each interaction is equally important for your conversions then you can use the linear...

First Interaction Attribution Model in Google Analytics

The first interaction attribution model in Google Analytics assigns 100% credit for a conversion to the first interaction on a conversion path. This model is also known as the first touch attribution model....

Last Interaction Attribution Model in Google Analytics Explained

The last interaction attribution model in Google Analytics assigns 100% credit for a conversion to the last interaction on a conversion path. This model is also known as the last touch attribution model....

Google Analytics Attribution Modeling Tutorial

Learn everything about Google Analytics attribution modeling. learn about Acquisition channels, Multi Channel Funnel Reports, Conversion Paths, Channel Labels...

How to valuate Display Advertising through Attribution Modelling

Learn to determine the true value of display advertising on your business bottomline through attribution modelling. ...

How to analyse and report the true value of your SEO Campaign

Learn to determine the true value of your SEO campaigns. Learn the art of Calculating the complete economic value of your SEO efforts....

Shopping Cart Analytics Tutorial

Through Shopping Cart Analytics you can understand and fix multi-device and multi-channel attribution issues and accurately tracking sales data, across devices and platforms....

6 Keys to Digital Success in Attribution Modelling

Learn the tricks and tips to achieve success in Attribution Modelling. Understand customers purchase journey, learn the concept of 'missing touch points'......

How to Measure and Improve the Quality of SEO Traffic through Google Analytics

Learn to effectively measure & Improve the quality of SEO Traffic through Google Analytics....

How to explain attribution modelling to your clients

Learn to explain attribution modelling to your clients that actually make senses to them. Attribution modelling is the process of understanding the buying behaviour of your website visitors and determining the most effective marketing channels for in...

Default & Custom Google Analytics Attribution Models Explained

Learn all about the Default and Custom Google Analytics attribution models. The default attribution models are pre-built models that define how credit for conversion should be distributed to various interactions (or touchpoints) in a conversion path...

Understanding Missing Touchpoints in Attribution Modelling

You need to be aware of the following drawbacks before your interpret the attribution data and take business decisions based on such data....

What You Should Know about Historical Data in Web Analytics

Historical data in web analytics is important because it help in optimizing marketing campaigns but when interpreted incorrectly can result in monetary loss....

Model Comparison Report Explained in Google Analytics Attribution

The model comparison report (or attribution model comparison report) is used to compare different attribution models to each other. This comparison is carried out to determine how a marketing channel can be valued from a different perspective....

Data-Driven Attribution Model in Google Analytics – Tutorial

Learn how to use data-driven attribution in google analytics. Learn why the data-driven attribution (DDA) model is incrementally better. DDA Model eligibility checklist......

Conversion Lag Report Explained in Google Analytics Attribution

Through the Conversion Lag report, you can determine the number of days it takes on an average for customers to complete one or more conversions on your website under a particular conversion credit model (aka attribution model)....

Selecting the Best Attribution Model for Inbound Marketing

Learn to select the best Attribution Model for Inbound Marketing. Learn about the various issues with Google Analytics attribution models....

Do ROI Analytics, Calculate ROAS in Google Analytics

Learn to do ROI analytics. Calculate ROAS in Google Analytics via the ‘ROI Analysis’ & ‘Cost Analysis’ reports....

Conversion Credit Models Guide – Google Analytics Attribution

A conversion credit model is a rule or set of rules or a data-driven algorithm that determines how credit for conversions should be attributed/distributed to one or more touchpoints on conversion paths. It is another name for an attribution model. ...

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