Category Archives: Attribution Modelling

Store visit conversion tracking in Google Ads (AdWords)

Learn all about Shop / Store visit conversion tracking in Google Ads (Google AdWords). A store visit conversion is recorded when a user visits your physical store after clicking on your ad....

How is Attribution Modelling helpful for e-commerce and non-e-commerce websites?

Learn how is Attribution Modelling helpful for e-commerce and non-e-commerce websites. ...

Cross Account Conversion Tracking in Google Ads (Adwords)

Through cross account conversion tracking you can minimise duplicate conversion counts and make ‘cross account attribution’ possible within Google Adwords. ...

How Does Attribution Work?

Here is what we are going to cover in this video lesson: #1 What is attribution and what are its objectives? #2 The relationship between attribution and a football team. #3 Why you should not focus on measuring and optimizing just one marketing chann...

Cross Device Attribution Reports in Google Ads (AdWords)

Through cross device attribution reports in Google Ads (Google AdWords) you can determine, how customers used different devices to convert on your website....

What is Attribution Modelling and why it is the ‘key’ to online business success?

Learn what is Attribution Modelling and why it is the ‘key’ to online business success....

Data-Driven Attribution Model Explorer in Google Analytics

Learn all about Model Explorer Tool in Google Analytics. Through this tool you can determine how the Data Driven Attribution model values were calculated. ...

Introduction to Attribution Models in Facebook

Learn all about Facebook attribution models. Facebook provides seven rule based attribution models and one Algorithmic attribution model called the 'Data Driven' model....

Guide to Data Driven Attribution Model in Google Analytics

Learn all about data driven attribution (DDA) model in Google Analytics. Learn why DDA model is incrementally better. Learn to set it up. ...

How to do ROI Analysis in Google Analytics

You can do ROI analysis in Google Analytics by using the ‘ROI Analysis’ & ‘Cost Analysis’ reports. Through these reports you can calculate ROAS....

Conversion Credit distribution for Attribution Models in Google Analytics

Understand how the conversion credit is calculated for various attribution models in Google Analytics. ...

How to test Attribution Model in Google Ads (Adwords)

Google Ads provide several Attribution metrics in its reports through which you can test a new attribution model. You can get a good idea of, how your historical conversion data would look like with the new attribution model....

How to use ZMOT to increase Conversions and Sales exponentially

Learn to win at the Zero Moment of Truth (or ZMOT) in order to increase conversions and sales on your website. ZMOT is the most powerful moment in a customer journey to purchase....

Facebook Attribution and Conversion Windows Guide

Have you ever wondered, why Facebook’s sales data do not match with Google Analytics’ data on Facebook? Have you ever wondered, why Facebook tend to record far more conversions than Google Analytics?...

How to allocate Budgets in Multi Channel Marketing

Learn to use the Law of Diminishing Returns in allocating marketing budgets. Understand the role of assisting marketing channels to stay away from the point of diminishing returns....

Understanding Search Attribution Reports in Google Ads (Adwords)

Learn all about Search Attribution Reports (aka attribution modelling reports) in Google ads (formerly Google Adwords). ...

You are doing Google Analytics all wrong. Here is why

All of the data you see in Google Analytics reports today lie to you unless you know exactly how to interpret it correctly. Learn to avoid the mistake of crediting conversions to the wrong marketing channels. ...

Understanding Conversion Paths in Google Ads (Adwords)

Learn all about conversion paths and paths reports (top paths report, time lag report, path length report) in Google Ads (formerly Google Adwords). Learn about: Click Paths, Transition Click Paths, Impression Paths, Transition Impression Paths....

Assisted Conversions Report in Google Ads (Adwords)

The ‘Assisted Conversions’ report in Google Ads (formerly Google Adwords) tell you about assisted conversions generated by a campaign, ad group, keyword and match type....

Which Attribution Model to use in Google Analytics?

Following are some general guidelines you can use while selecting an attribution model in Google Analytics. #1 Least Amount of buying consideration = Last Touch attribution Model.....

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