Category Archives: Attribution Modelling

Understanding View-Through conversions In Google Ads (Adwords)

View-through conversion happens when a user completes a conversion on your website within 30 days, after viewing (but not clicking) one of your display network ad....

Attribution Model Comparison Tool in Google Analytics

Learn all about Attribution Model Comparison Tool in Google Analytics. Learn to to valuate organic search channel via Data Driven Attribution Model....

Touch Point Analysis in Google Analytics Attribution Modelling

Understand all about touch points in Google Analytics Attribution Modelling. Types of Interactions. Not all "touch points" are equally valuable....

Which Attribution Model to use in Google Analytics?

Following are some general guidelines you can use while selecting an attribution model in Google Analytics. #1 Least Amount of buying consideration = Last Touch attribution Model.....

How to set up Data driven attribution model in Google Analytics?

Learn to set up Data driven attribution model in Google Analytics through this easy to understand step by step guide....

View-Through Conversion Tracking in Google Analytics

Learn about view-through conversions and GDN impression reporting in Google Analytics. Learn to track the performance of display ads. ...

Guide to Offline Conversion Tracking in Google Analytics

Learn to track offline conversions (Web form leads, Phone Leads) in Google Analytics. Learn to use Coupons and vanity URLs for tracking offline leads online...

How to Create Custom Attribution Model in Google Analytics

Learn to create your own Attribution Model in Google Analytics through this easy to understand, step by step guide....

You are doing Google Analytics all wrong. Here is why

All of the data you see in Google Analytics reports today lie to you unless you know exactly how to interpret it correctly. Learn to avoid the mistake of crediting conversions to the wrong marketing channels. ...

Understanding the Analytics behind Google Ads (Adwords)

Learn the Analytics behind Google Ads (Google Adwords). Learn to analyze adwords marketing campaigns. Learn everything about Google Ads Analytics....

Store visit conversion tracking in Google Ads (AdWords)

Learn all about Shop / Store visit conversion tracking in Google Ads (Google AdWords). A store visit conversion is recorded when a user visits your physical store after clicking on your ad....

How is Attribution Modelling helpful for e-commerce and non-e-commerce websites?

Learn how is Attribution Modelling helpful for e-commerce and non-e-commerce websites. ...

Cross Account Conversion Tracking in Google Ads (Adwords)

Through cross account conversion tracking you can minimise duplicate conversion counts and make ‘cross account attribution’ possible within Google Adwords. ...

How Does Attribution Work?

Here is what we are going to cover in this video lesson: #1 What is attribution and what are its objectives? #2 The relationship between attribution and a football team. #3 Why you should not focus on measuring and optimizing just one marketing chann...

Cross Device Attribution Reports in Google Ads (AdWords)

Through cross device attribution reports in Google Ads (Google AdWords) you can determine, how customers used different devices to convert on your website....

What is Attribution Modelling and why it is the ‘key’ to online business success?

Learn what is Attribution Modelling and why it is the ‘key’ to online business success....

Data-Driven Attribution Model Explorer in Google Analytics

Learn all about Model Explorer Tool in Google Analytics. Through this tool you can determine how the Data Driven Attribution model values were calculated. ...

Introduction to Attribution Models in Facebook

Learn all about Facebook attribution models. Facebook provides seven rule based attribution models and one Algorithmic attribution model called the 'Data Driven' model....

Guide to Data Driven Attribution Model in Google Analytics

Learn all about data driven attribution (DDA) model in Google Analytics. Learn why DDA model is incrementally better. Learn to set it up. ...

How to do ROI Analysis in Google Analytics

You can do ROI analysis in Google Analytics by using the ‘ROI Analysis’ & ‘Cost Analysis’ reports. Through these reports you can calculate ROAS....

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