Category Archives: Attribution Modelling

Google Analytics Not Provided Keywords and how to unlock and analyze them

Learn to get back 'Not provided' keywords in Google Analytics through these easy to use but powerful pro tips....

How to analyse and report the true value of your SEO Campaign

Learn to determine the true value of your SEO campaigns. Learn the art of Calculating the complete economic value of your SEO efforts....

How to valuate Display Advertising through Attribution Modelling

Learn to determine the true value of display advertising on your business bottomline through attribution modelling. ...

Understanding Shopping Carts for Analytics and Conversion Optimization

Shopping carts play a very important role in conversion optimization, in fixing multi-device & multi-channel attribution issues....

6 Keys to Digital Success in Attribution Modelling

Learn the tricks and tips to achieve success in Attribution Modelling. Understand customers purchase journey, learn the concept of 'missing touch points'......

Google Analytics Attribution Modeling Tutorial

Learn about attribution modelling in Google Analytics. Learn about Acquisition channels, Multi Channel Funnel Reports, Conversion Paths, Channel Labels...

How to Measure and Improve the Quality of SEO Traffic through Google Analytics

Learn to effectively measure & Improve the quality of SEO Traffic through Google Analytics....

How to explain attribution modelling to your clients

Learn to explain attribution modelling to your clients that actually make senses to them. Attribution modelling is the process of understanding the buying behaviour of your website visitors and determining the most effective marketing channels for in...

Default and Custom Attribution Models in Google Analytics

Learn all about default and Custom Attribution Models in Google Analytics. The default attribution models are pre-built models that defines how credit for conversion should be distributed to various interactions (or touch points) in a conversion pat...

Understanding Missing Touchpoints in Attribution Modelling

You need to be aware of the following drawbacks before your interpret the attribution data and take business decisions based on such data....

What You Should Know about Historical Data in Web Analytics

Historical data in web analytics is important because it help in optimizing marketing campaigns but when interpreted incorrectly can result in monetary loss....

Model Comparison Report Explained in Google Analytics Attribution

The model comparison report (or attribution model comparison report) is used to compare different attribution models to each other. This comparison is carried out to determine how a marketing channel can be valued from a different perspective....

Data-Driven Attribution Model in Google Analytics – Tutorial

Learn all about data driven attribution (DDA) model in Google Analytics. Learn why DDA model is incrementally better. Learn to set it up. ...

Conversion Lag Report Explained in Google Analytics Attribution

Through the Conversion Lag report, you can determine the number of days it takes on an average for customers to complete one or more conversions on your website under a particular conversion credit model (aka attribution model)....

Selecting the Best Attribution Model for Inbound Marketing

Learn to select the best Attribution Model for Inbound Marketing. Learn about the various issues with Google Analytics attribution models....

How to do ROI Analysis in Google Analytics

You can do ROI analysis in Google Analytics by using the ‘ROI Analysis’ & ‘Cost Analysis’ reports. Through these reports you can calculate ROAS....

Conversion Credit Models Guide – Google Analytics Attribution

A conversion credit model is a rule or set of rules or a data-driven algorithm that determines how credit for conversions should be attributed/distributed to one or more touchpoints on conversion paths. It is another name for an attribution model. ...

Introduction to Nonline Analytics – True Multi Channel Analytics

True multi channel analytics is nonline analytics. When we talk about nonline analytics, we do not measure just the online customer purchase journey or just the offline customer journey....

Conversion Types Explained in Google Analytics Attribution

In the context of an attribution project, a conversion type can be a goal conversion and/or e-commerce transaction which has been defined in one or more GA properties....

Attribution Channels Explained in Google Analytics Attribution

In the context of Google attribution reports, the marketing channels are referred to as attribution channels.The following are examples of attribution channels: Direct, Organic search, Shopping, Branded paid search, Generic paid search......

error: Alert: Content is protected !!