Category Archives: Attribution Modelling

Cross Device Attribution Reports in Google Ads (AdWords)

Through cross device attribution reports in Google Ads (Google AdWords) you can determine, how customers used different devices to convert on your website....

Shopping Cart Analytics Tutorial

Through Shopping Cart Analytics you can understand and fix multi-device and multi-channel attribution issues and accurately tracking sales data, across devices and platforms....

Google Analytics Attribution Modeling Tutorial

Learn everything about Google Analytics attribution modelling. Learn about Acquisition channels, Multi-Channel Funnel Reports, Conversion Paths, Channel Labels...

The Future of Attribution Modeling – Attribution without cookies

Learn about the Future of Attribution Modeling. The world of conversion attribution without cookies. In case you haven't noticed, analytics platforms are not becoming smarter in tracking customers’ purchase journey anonymously....

The top barriers to implementing Attribution Modelling

Following are the top barriers to implementing Attribution Modelling: 1) A work culture that is not data-driven 2) Lack of business agility 3) A work culture that does not encourage innovation .......

Benefits of Attribution Modelling in Online Marketing and Business

Following are the benefits of Attribution Modelling in Online Marketing and Business: Attribution Modelling helps in finding and fixing attribution issues. It helps in understanding the buying behaviour of website users.......

What is Attribution Problem in Online Marketing

An attribution problem occurs in online marketing when you can not determine the primary source of conversion or you do not know the conversion paths followed by your website users....

First / Last Click or Direct Conversions in Google Analytics Explained

Learn all about 'First / Last Click or Direct Conversions' in Google Analytics 'Assisted Conversions report'. The 'First / Last Click or Direct Conversions' is a ratio metric which is calculated as: number of first click conversions / number of last...

First Click Conversions and Value in Google Analytics Explained

Learn all about First Click Conversions and First Click Conversion Value in Google Analytics 'Assisted Conversions report'. The First Click Conversions are the number of conversions initiated by a marketing channel....

Assisted / Last Click or Direct Conversions in Google Analytics Explained

Learn all about 'Assisted / Last Click or Direct Conversions' in Google Analytics 'Assisted Conversions report'. The 'Assisted / Last Click or Direct Conversions' ratio is calculated as: number of assisted conversions / number of last-click conversi...

Last Click or Direct Conversions and Value in Google Analytics Explained

Learn all about Last Click or Direct Conversions and Last Click or Direct Conversion Value in Google Analytics 'Assisted Conversions report'. The Last Click or Direct Conversions are the number of conversions completed by a marketing channel....

Assisted Conversions and Value in Google Analytics Explained

Learn all about Assisted Conversions and Assisted Conversion Value in Google Analytics 'Assisted Conversions report'. The assisted conversions are the number of conversions assisted by a marketing channel....

Google Analytics Multi-Channel Funnel Reports – Tutorial

Learn all about the Google Analytics Multi-Channel Funnel Reports. In Google Analytics, you can carry out Attribution Modelling through these reports....

8 Google Analytics Conversion Segments You Must Use

Following are the 8 powerful Google Analytics Conversions Segments that you must use for the analysis of your Multi Channel Funnel Reports....

How to Create Custom Attribution Model in Google Analytics

Learn to create Custom Attribution Model in Google Analytics. The attribution model that you build, will be built on top of a baseline attribution model....

Google Ads Performance Report Attribution Beta

What is the Google Ads Performance report in Attribution Beta? Through the Google Ads performance report, you can analyze the performance of your Google Ads at the account level, campaign level and ad group level under different attribution models.&n...

Model Comparison Report Explained in Google Analytics Attribution

The model comparison report (or attribution model comparison report) is used to compare different attribution models to each other. This comparison is carried out to determine how a marketing channel can be valued from a different perspective....

Conversion Path Length Report Explained in Google Analytics Attribution

Through conversion path length report you can determine the number of touchpoints it takes for users to convert on your website. A touchpoint is an exposure to a marketing channel. ...

Conversion Lag Report Explained in Google Analytics Attribution

Through the Conversion Lag report, you can determine the number of days it takes on an average for customers to complete one or more conversions on your website under a particular conversion credit model (aka attribution model)....

Conversion Paths Report Explained in Google Analytics Attribution

Through the Conversion Paths report, you can understand your customers’ paths to conversion for a particular conversion type, conversion credit model (aka attribution model) and conversion path length....

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