Category Archives: Attribution Modelling

Touch Point Analysis in Google Analytics Attribution Modelling

Understand all about touch points in Google Analytics Attribution Modelling. Types of Interactions. Not all "touch points" are equally valuable....

How to valuate Display Advertising through Attribution Modelling

Learn to determine the true value of display advertising on your business bottomline through attribution modelling. ...

Understanding Shopping Carts for Analytics and Conversion Optimization

Shopping carts play a very important role in conversion optimization, in fixing multi-device & multi-channel attribution issues....

Attribution Model Comparison Tool in Google Analytics

Learn all about Attribution Model Comparison Tool in Google Analytics. Learn to to valuate organic search channel via Data Driven Attribution Model....

View-through conversion tracking in Google Analytics

Learn about view-through conversions and GDN impression reporting in Google Analytics. Learn to track the performance of display ads. ...

Understanding View-Through conversions In Google Adwords

View-through conversion happens when a user completes a conversion on your website within 30 days, after viewing (but not clicking) one of your display network ad....

Understanding Missing Touch Points in Attribution Modelling

You need to be aware of the following drawbacks before your interpret the attribution data and take business decisions based on such data:...

Google Analytics Attribution Modeling – Beginners Guide

  Attribution modeling is one of my favorite topics in web analytics because it is so complicated and challenging. It forces you to use both your left and right brain simultaneously. It is something which requires deep understanding of your clie...

Baseline and Custom Attribution Models in Google Analytics

  This article is in conjunction with the article: Beginners guide to Attribution Modelling in Google Analytics where I introduced the concept of attribution modelling in the context of Google Analytics and explained the various components of at...

Google Analytics Offline Conversion Tracking – Complete Guide

  How can you optimize your online marketing campaigns for conversions if majority or all of your conversions are happening offline? This is a very common problem for the service industry where businesses use websites and online marketing campai...

How to explain attribution modelling to your clients

    Learn to explain attribution modelling to your clients that actually make sense to them.   Other articles on Attribution Modelling: #1 You are doing Google Analytics all wrong. Here is why #2 Beginners Guide to Google Analytics A...

6 Keys to Digital Success in Attribution Modelling

  Today I am going to share with you the ‘6 keys to success’ in attribution modelling. Learn my tricks and tips and your success in attribution is guaranteed. Understand Customers Purchase Journey Understand the concept of ‘Missing Tou...

How to use ZMOT to increase Conversions and Sales exponentially

    Zero moment of truth or ZMOT is the term coined by Google’s Jim Lecinski in 2011. ZMOT is the most powerful moment in a customer journey to purchase. This is because ZMOT shapes the consumer’s purchase decision. And if you fail ...

How to measure & improve the Quality of SEO Traffic through Google Analytics

  They say ‘quality’ is subjective and hence can’t be measured. Well not really. In the next few minutes I will show you one powerful method to effectively measure the quality of your SEO traffic in Google Analytics. You in fact can measu...

Google Analytics Not Provided Keywords Analysis – Ultimate Guide

    Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We therefore can no longer ignore the impact of...

How to analyse and report the true value of your SEO Campaign

    For any organic search campaign you would be interested in knowing three aspects of the campaign: How the campaign has performed? How organic visitors have consumed your contents? How the organic campaign has helped other marketing c...

8 Google Analytics Conversions Segments you Must use

  Of late on ‘LinkedIn’ I was asked this question “how I can measure the influence of PPC on organic search in Google Analytics?” I think it is an excellent question and I am sure every marketer would like to know the answer to this que...

Attribution Modelling in Google Adwords – Complete Guide

  Attribution modelling is a very broad topic. This article talks only about understanding and using attribution modelling in relation to Google AdWords. To understand the basics of attribution modelling and how it works in general and in Google...

You are doing Google Analytics all wrong. Here is why

  I have dealt with hundreds of Google Analytics accounts in my career and have seen lot of issues from: incorrect tracking code, selecting wrong KPIs to analysing data without using custom reports & advanced segments. All of these issues pr...

Selecting the Best Attribution Model for Inbound Marketing

    In this article, I am going to highlight the issues with existing attribution models like: ‘last touch attribution’ and the ‘first touch attribution model‘. I am also going to introduce you to my  ‘Proportional Mu...