Category Archives: Analytics

Google Analytics Access And Permissions – Tutorial

Learn about how to give Google Analytics access. Learn about the various Google Analytics access levels. Learn about the various users permissions in GA....

Introduction to DOM, Nodes & CSS Selectors for Google Tag Manager

If you want to implement advanced tracking via Google Tag Manager then you need to have adequate knowledge of: DOM, Nodes & CSS Selectors. ...

Introduction to gtag.js – The Google Global Site Tag

Global site tag or gtag.js is the new JavaScript library from Google. Unlike ga.js or analytics.js, it is not strictly a Google Analytics Library as it is supporting Google Adwords Conversion tracking and will support tracking for many other Google p...

Minimum Viable Traffic – The Maths Behind Conversion Optimization

Minimal Viable Traffic is the volume of traffic you need on your website to sustain your business and marketing operations and make some money on top of that. This is the volume of traffic you need just to remain profitable and in business. ...

Google Analytics Intelligence Tutorial

Analytics Intelligence is a machine learning algorithm used by Google Analytics which makes it easier to drill down data & quickly get the insight you want. You can ask any question about your data in plain english (natural language) and GA machine l...

Understanding Conversion Probability data and report in Google Analytics

Learn all about conversion probability data ('Conversion Probability dimension’, 'Conversion Probability buckets’ & 'Average % Conversion Probability metric') and report in Google Analytics. Learn to create 'conversion probability Segment’ and ...

How to install and use Google Tag Manager in Segment.com

Learn to install and use Google Tag Manager in Segment.com...

Eight false beliefs that stop you from becoming an expert (the mindset training)

Following are the false beliefs that I have discovered over the years through my own experience and through feedback from countless people on my blog posts, books and courses....

Filter Verification in Google Analytics – Tutorial

Learn the 8 Steps process to correctly testing a filter in Google Analytics. Learn about Google Analytics built-in verification tool & its limitations. ...

How to correctly block internal traffic in Google Analytics

Learn to correctly block internal traffic in Google Analytics. Internal traffic is the one generated by you and your employees to your website....

Understanding Facebook Referral Traffic in Google Analytics

Learn about Facebook referrers and Facebook Link Shim pages. Learn the difference between l.facebook.com or lm.facebook.com Understand Facebook Referral traffic in Google Analytics....

If you take this one risk then be prepared to lose it all

If you take this one risk then be prepared to lose it all....

Tracking Facebook ‘Likes’ and ‘Unlikes’ in Google Analytics

Learn to track Facebook 'likes' & 'unlikes' in Google Analytics. Learn to install Facebook JavaScript SDK. Learn about Facebook Social Interactions Tracking...

Understanding Triggers in Google Tag Manager

Trigger Events A trigger event is one of the conditions when the trigger should fire/execute. Following are the various events when a trigger can be fired: #1 Pageview – fire the trigger on pageview #2 Click – fire the trigger when a clic...

Learn to Correctly Track Facebook Referral Traffic in Google Analytics

Learn to correctly track Facebook Referral traffic in Google Analytics by using custom channel grouping ....

Keyword Research for e-commerce websites – Tutorial

Learn to do keyword research for e-commerce websites. Determine how people describe your products both online and offline....

Introduction to Google Analytics Commands

In order to set up / debug Google Analytics implementation whether it is ecommerce or cross domain tracking you need to understand what these commands are....

Understanding and Improving Ecommerce Products Sales via Google Analytics

When it comes to understanding your ecommerce clients, you need the following information: #1 Geographic data of your best ecommerce clients #2 Demographic data of your best ecommerce clients #3 Psychographic data of your best ecommerce clients #4 Un...

Advanced Twitter Analysis in Google Analytics

Imagine you can tie every Twitter click, tweet, and follower to sales and conversions. Well, this is what I am going to do in this post. In the next few minutes, I will show you how to determine the Twitter followers which send maximum conversions a...

High Level Search Marketing Optimization in Google Analytics

Get to know the five data drill downs which can help you immensely in optimizing your marketing campaigns, products and eventually sales. The majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important t...

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