Category Archives: Analytics

Virtual pageviews in Google Analytics – Complete Guide

  Index (Virtual Pageviews) #1 What are Virtual Pageviews? #5  Debugging Virtual Pageviews tracking #2 When to use Virtual Pageviews #6  Scaling and automating virtual pageviews tracking via Google Tag Manager #3 Naming Conventions for Virt...

Understanding User Explorer report in Google Analytics

  Google Analytics has launched a new report (still in beta) called the ‘User Explorer‘. You can find this report by navigating to Audience menu > User Explorer in your GA view: As the name suggest, this report provides detailed i...

Measuring Customers lifetime value in Google Analytics for Mobile App users

  In Google Analytics, there is a new report (still in beta), called the ‘Lifetime Value‘ report  through which you can measure the life time value (also known as LTV) for mobile app users, acquired through different marketing cha...

Beginners guide to Ecommerce Analytics – lifetime value and beyond

  When you track website usage data (sessions, bounce rate, conversion rate etc) from analytics tools like Google Analytics, you are focusing only on tracking short term gains and impact. In order to track long term gains and true value of your ...

Introduction to Google Analytics Commands

  In order to set up / troubleshoot any Google Analytics implementation whether it is ecommerce tracking, cross domain tracking, event tracking or enhanced ecommerce tracking, you need to understand how the ga() command queue function works. Fol...

How to track web pages with zero traffic in Google Analytics

  Google Anaytics does not report on web pages which have got zero pageviews in a selected time period. However Google Analytics does report on web pages which have got zero pageviews on certain days and 1 or more pageviews on other days in a se...

Google Analytics Training Resources and Tutorials

  Index #1 Most read Articles on OptimizeSmart.com #2 Articles on getting started with Google Analytics #3 Articles on getting started with Google Tag Manager   #4 Articles on specialized trackings in Google Analytics #5 Articles on Cross ...

High Level Search Marketing Optimization in Google Analytics

Get to know the 5 data drill downs which can help you immensely in optimizing your marketing campaigns, products and eventually sales. Majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important that wha...

Conversion Funnel Optimization through Paditrack

  To segment and test funnels I have been using a special tool called PadiTrack for the last few years.  Sorry for writing about it so late. This tool pulls the data directly from your Google Analytics account and is 100% free to use.   I ...

Google Analytics Attribution Modeling – Beginners Guide

  Attribution modeling is one of my favorite topics in web analytics because it is so complicated and challenging. It forces you to use both your left and right brain simultaneously. It is something which requires deep understanding of your clie...