Category Archives: Analytics

Tracking Long Tail Keywords through Google Analytics

Learn to track long tail keywords through Google Analytics. Create custom segments for one word, two words, three or more words long tail keywords....

How to set up the Facebook Attribution Tool

Learn to setup the Facebook Attribution Tool through this step by step guide. This tool is free to use and is available to all Facebook advertisers. Through Facebook Attribution tool, you can measure the impact of your ads across publishers, channels...

Understanding Account, Property and View Users in Google Analytics

In the context of user management in Google Analytics, there are three types of users: Account Users, Property Users and View Users. You as a GA user probably fall into one, more or all of the aforesaid categories. ...

Introduction to DOM, Nodes & CSS Selectors for Google Tag Manager

If you want to implement advanced tracking via Google Tag Manager then you need to have adequate knowledge of: DOM, Nodes & CSS Selectors. ...

Introduction to gtag.js – The new Google Global Site Tag

Global site tag or gtag.js is the new JavaScript library from Google. Unlike ga.js or analytics.js, it is not strictly a Google Analytics Library as it is supporting Google Adwords Conversion tracking and will support tracking for many other Google p...

Minimum Viable Traffic – the Maths behind Conversion Optimization

Minimal Viable Traffic is the volume of traffic you need on your website to sustain your business and marketing operations and make some money on top of that. This is the volume of traffic you need just to remain profitable and in business. ...

Complete Guide to Google Analytics Intelligence

Analytics Intelligence is a machine learning algorithm used by Google Analytics which makes it easier to drill down data & quickly get the insight you want. You can ask any question about your data in plain english (natural language) and GA machine l...

Understanding Conversion Probability data and report in Google Analytics

Learn all about conversion probability data ('Conversion Probability dimension’, 'Conversion Probability buckets’ & 'Average % Conversion Probability metric') and report in Google Analytics. Learn to create 'conversion probability Segment’ and ...

Google Tag Manager WordPress Installation Guide

Learn to to correctly install Google Tag Manager on your WordPress Website through this easy to understand step by step guide. ...

How to install and use Google Tag Manager in Segment.com

Learn to install and use Google Tag Manager in Segment.com...

Eight False beliefs that stop you from becoming an expert (The Mindset Training)

Following are the false beliefs that I have discovered over the years through my own experience and through feedback from countless people on my blog posts, books and courses....

Complete guide to Filter Verification in Google Analytics

Learn the 8 Steps process to correctly testing a filter in Google Analytics. Learn about Google Analytics built-in verification tool & its limitations. ...

How to correctly block internal traffic in Google Analytics

Learn to correctly block internal traffic in Google Analytics. Internal traffic is the one generated by you and your employees to your website....

Understanding Facebook Referral Traffic in Google Analytics

Learn about Facebook referrers and Facebook Link Shim pages. Learn the difference between l.facebook.com or lm.facebook.com Understand Facebook Referral traffic in Google Analytics....

Beginners guide to Ecommerce Analytics – Lifetime value and beyond

In order to track long term gains and true value of your marketing and customers, you need to spend time in calculating and monitoring, many ecommerce analytics metrics....

Measuring Customers lifetime value in Google Analytics for Mobile App and Website users

Through Google Analytics 'Lifetime Value' report, you can measure the life time value for mobile app users and website users....

How to track web pages with zero traffic in Google Analytics

Learn to identify website pages which are getting zero traffic in Google Analytics....

If you take this one risk then be prepared to lose it all

If you take this one risk then be prepared to lose it all....

Tracking Facebook ‘Likes’ and ‘Unlikes’ in Google Analytics

Learn to track Facebook 'likes' & 'unlikes' in Google Analytics. Learn to install Facebook JavaScript SDK. Learn about Facebook Social Interactions Tracking...

Virtual pageviews in Google Analytics – Complete Guide

Table of Contents What is a virtual pageview in Google Analytics? When to use virtual pageviews Naming conventions for virtual pageviews Tying virtual pageviews to web page elements via event handlers Debugging virtual pageviews tracking Scaling and...

error: Alert: Content is protected !!