Category Archives: Analytics

Importing – Exporting Container Tag in Google Tag Manager

  How to migrate your account to Google Tag Manager V2 Now you have got two options for migrating your account from GTM V1 to GTM V2: #1 Create a new account in GTM V2 and then manually create all the tags, triggers (or rules) and variables (or ...

Understanding triggers in Google Tag Manager

  Trigger Events A trigger event is one of the conditions when the trigger should fire/execute. Following are the various events when a trigger can be fired: #1 Pageview – fire the trigger on pageview #2 Click – fire the trigger when...

Complete guide to Filter Verification in Google Analytics

Learn the 8 Steps process to correctly testing a filter in Google Analytics. Learn about Google Analytics built-in verification tool & its limitations. ...

Correctly evaluating Google Analytics Traffic by hour and day for conversion optimization

Learn to correctly evaluate Google Analytics traffic by hour, day and time zone for conversion optimization....

How to correctly block internal traffic in Google Analytics

Learn to correctly block internal traffic in Google Analytics. Internal traffic is the one generated by you and your employees to your website....

Complete Guide to Data Driven Attribution Model in Google Analytics

Learn all about data driven attribution (DDA) model in Google Analytics. Learn why DDA model is incrementally better. Learn to set it up. ...

Keyword Research for e-commerce websites – Tutorial

Learn to do keyword research for e-commerce websites. Determine how people describe your products both online and offline....

How to do ROI Analysis in Google Analytics

You can do ROI analysis in Google Analytics by using the ‘ROI Analysis’ & ‘Cost Analysis’ reports. Through these reports you can calculate ROAS....

Understanding Model Explorer Tool in Google Analytics

Learn all about Model Explorer Tool in Google Analytics. Through this tool you can determine how the Data Driven Attribution model values were calculated. ...

Cross device attribution reports in Google AdWords

By using cross device attribution reports in Google AdWords you can determine how your customers used different devices to convert on your website. ...

Understanding Conversion Credit distribution for Attribution Models in Google Analytics

Understand how the conversion credit is calculated for various attribution models in Google Analytics. ...

Why Facebook and Google Analytics data do not match

Following are the top reasons, why your Facebook and Google Analytics do not match: #1 Facebook ad Clicks & Google Analytics Sessions are different metrics...

Tracking Facebook ‘Likes’ and ‘Unlikes’ in Google Analytics

Learn to track Facebook 'likes' & 'unlikes' in Google Analytics. Learn to install Facebook JavaScript SDK. Learn about Facebook Social Interactions Tracking...

Learn to correctly track Facebook Referral traffic in Google Analytics

Learn to correctly track Facebook Referral traffic in Google Analytics by using custom channel grouping ....

Understanding Facebook Referral traffic in Google Analytics

Learn about Facebook referrers and Facebook Link Shim pages. Learn the difference between l.facebook.com or lm.facebook.com Understand Facebook Referral traffic in Google Analytics....

You are doing Google Analytics all wrong. Here is why

All of the data you see in Google Analytics reports today lie to you unless you know exactly how to interpret it correctly. Learn to avoid the mistake of crediting conversions to the wrong marketing channels. ...

Marketing Mix Modelling or Attribution Modelling. Which one is for you?

Introduction to Marketing Mix Modelling (MMM). Why do you need Attribution Modelling and how it is different from MMM. Learn to integrate Attribution Modelling into Marketing Mix Modelling....

Introduction to Nonline Analytics – True Multi Channel Analytics

True multi channel analytics is nonline analytics. When we talk about nonline analytics, we do not measure just the online customer purchase journey or just the offline customer journey....

Cross Account Conversion Tracking in Google Adwords

Through cross account conversion tracking you can minimise duplicate conversion counts and make ‘cross account attribution’ possible within Google Adwords. ...

Store visit conversion tracking in Google AdWords

Learn all about Shop / Store visit conversion tracking in Google AdWords. A store visit conversion is recorded when a user visits your physical store after clicking on your ad....