Category Archives: Analytics

Draft – Beginner’s guide to Google Tag Manager

Index #1 What is Google Tag Manager? #10 Introduction to GTM Triggers #2 What is a tag? #11 Firing triggers #3 Key Benefits of using Google Tag Manager #12 Blocking triggers #4 Google Tag Manager Container Tag #13 Introduction to GTM Variables #5 Ana...

Complete Guide to Data Driven Attribution Model in Google Analytics

Learn all about data driven attribution (DDA) model in Google Analytics. Learn why DDA model is incrementally better. Learn to set it up. ...

Keyword Research for e-commerce websites – Tutorial

Learn to do keyword research for e-commerce websites. Determine how people describe your products both online and offline....

How to do ROI Analysis in Google Analytics

You can do ROI analysis in Google Analytics by using the ‘ROI Analysis’ & ‘Cost Analysis’ reports. Through these reports you can calculate ROAS....

Understanding Model Explorer Tool in Google Analytics

Learn all about Model Explorer Tool in Google Analytics. Through this tool you can determine how the Data Driven Attribution model values were calculated. ...

Cross device attribution reports in Google AdWords

By using cross device attribution reports in Google AdWords you can determine how your customers used different devices to convert on your website. ...

Understanding Conversion Credit distribution for Attribution Models in Google Analytics

Understand how the conversion credit is calculated for various attribution models in Google Analytics. ...

Why Facebook and Google Analytics data do not match

Following are the top reasons, why your Facebook and Google Analytics do not match: #1 Facebook ad Clicks & Google Analytics Sessions are different metrics...

Tracking Facebook ‘Likes’ and ‘Unlikes’ in Google Analytics

Learn to track Facebook 'likes' & 'unlikes' in Google Analytics. Learn to install Facebook JavaScript SDK. Learn about Facebook Social Interactions Tracking...

Learn to correctly track Facebook Referral traffic in Google Analytics

Learn to correctly track Facebook Referral traffic in Google Analytics by using custom channel grouping ....

Understanding Facebook Referral traffic in Google Analytics

Learn about Facebook referrers and Facebook Link Shim pages. Learn the difference between l.facebook.com or lm.facebook.com Understand Facebook Referral traffic in Google Analytics....

You are doing Google Analytics all wrong. Here is why

All of the data you see in Google Analytics reports today lie to you unless you know exactly how to interpret it correctly. Learn to avoid the mistake of crediting conversions to the wrong marketing channels. ...

Marketing Mix Modelling or Attribution Modelling. Which one is for you?

Introduction to Marketing Mix Modelling (MMM). Why do you need Attribution Modelling and how it is different from MMM. Learn to integrate Attribution Modelling into Marketing Mix Modelling....

Introduction to Nonline Analytics – True Multi Channel Analytics

True multi channel analytics is nonline analytics. When we talk about nonline analytics, we do not measure just the online customer purchase journey or just the offline customer journey....

Cross Account Conversion Tracking in Google Adwords

Through cross account conversion tracking you can minimise duplicate conversion counts and make ‘cross account attribution’ possible within Google Adwords. ...

Store visit conversion tracking in Google AdWords

Learn all about Shop / Store visit conversion tracking in Google AdWords. A store visit conversion is recorded when a user visits your physical store after clicking on your ad....

How to create Custom Attribution Model in Google Analytics

Learn to create your own Attribution Model in Google Analytics through this easy to understand, step by step guide....

How to set up Data driven attribution model in Google Analytics

Learn to set up Data driven attribution model in Google Analytics through this easy to understand step by step guide....

Guidelines for selecting an attribution model in Google Analytics

Following are some general guidelines you can use while selecting an attribution model: #1 Least Amount of buying consideration = Last Touch interaction Model.....

Introduction to Google Analytics Commands

In order to set up / debug Google Analytics implementation whether it is ecommerce or cross domain tracking you need to understand what these commands are....