Category Archives: Analytics

Beginners guide to Ecommerce Analytics – Lifetime value and beyond

In order to track long term gains and true value of your marketing and customers, you need to spend time in calculating and monitoring, many ecommerce analytics metrics....

Baseline and Custom Attribution Models in Google Analytics

Learn all about Baseline and Custom Attribution Models in Google Analytics. The baseline attribution model are pre-built models that defines how credit for conversion should be distributed to various interactions (or touch points) in a conversion pa...

Selecting the Best Attribution Model for Inbound Marketing

Learn to select the best Attribution Model for Inbound Marketing. Learn about the various issues with Google Analytics attribution models....

Measuring Customers lifetime value in Google Analytics for Mobile App and Website users

Through Google Analytics 'Lifetime Value' report, you can measure the life time value for mobile app users and website users....

Understanding Missing Touch Points in Attribution Modelling

You need to be aware of the following drawbacks before your interpret the attribution data and take business decisions based on such data:...

Five False beliefs that stop you from becoming an expert

Following are the false beliefs that I have discovered over the years through my own experience and through feedback from countless people on my blog posts, books and courses: False belief #1: I can figure it out on my own. If i just read enough arti...

Touch Point Analysis in Google Analytics Attribution Modelling

Understand all about touch points in Google Analytics Attribution Modelling. Types of Interactions. Not all "touch points" are equally valuable....

Guidelines for selecting an attribution model in Google Analytics

Following are some general guidelines you can use while selecting an attribution model: #1 Least Amount of buying consideration = Last Touch interaction Model.....

How to set up Data driven attribution model in Google Analytics

Learn to set up Data driven attribution model in Google Analytics through this easy to understand step by step guide....

Understanding Lookup Table Variable in Google Tag Manager

A Lookup table variable is a user defined variable in Google Tag Manager. This type of variable is used to lookup for the value that matches a given input pattern. It determines whether or not there is an exact match with an input pattern and if ther...

Understanding Account, Property and View Users in Google Analytics

In the context of user management in Google Analytics, there are three types of users: Account Users, Property Users and View Users. You as a GA user probably fall into one, more or all of the aforesaid categories. ...

How to track web pages with zero traffic in Google Analytics

Learn to identify website pages which are getting zero traffic in Google Analytics....

Introduction to DOM, Nodes & CSS Selectors for Google Tag Manager

If you want to implement advanced tracking via Google Tag Manager then you need to have adequate knowledge of: DOM, Nodes & CSS Selectors. ...

How to create Custom Attribution Model in Google Analytics

Learn to create your own Attribution Model in Google Analytics through this easy to understand, step by step guide....

Guide to Google Global Site Tag – gtag.js

Global site tag or gtag.js is the new JavaScript library from Google. Unlike ga.js or analytics.js, it is not strictly a Google Analytics Library as it is supporting Google Adwords Conversion tracking and will support tracking for many other Google p...

If you take this one risk then be prepared to lose it all

If you take this one risk then be prepared to lose it all....

Minimum Viable Traffic – the Maths behind Conversion Optimization

Minimal Viable Traffic is the volume of traffic you need on your website to sustain your business and marketing operations and make some money on top of that. This is the volume of traffic you need just to remain profitable and in business. ...

Store visit conversion tracking in Google AdWords

Learn all about Shop / Store visit conversion tracking in Google AdWords. A store visit conversion is recorded when a user visits your physical store after clicking on your ad....

Cross Account Conversion Tracking in Google Adwords

Through cross account conversion tracking you can minimise duplicate conversion counts and make ‘cross account attribution’ possible within Google Adwords. ...

Cross device attribution reports in Google AdWords

By using cross device attribution reports in Google AdWords you can determine how your customers used different devices to convert on your website. ...

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