Category Archives: Analytics

GA4 Attribution Modelling Tutorial

Learn all about the attribution modelling in Google Analytics 4 through this GA4 attribution modelling tutorial. We use attribution modelling to understand and assign conversion credit to marketing touchpoints on a conversion path. ...

Model Comparison Tool vs Model Comparison report

The following are the main differences between the Model Comparison Tool report in multi-channel funnels and the Model Comparison report of an attribution project: #1 The MCF Model Comparison Tool report in multi-channel funnels allows you to segment...

Path Length Report vs Conversion Path Length Report

The following are the main differences between the Path Length report in multi-channel funnels and the Conversion path length report of an attribution project: #1 The Path Length report in multi-channel funnels allows you to segment the path len...

Time Lag Report vs Conversion Lag Report

The following are the main differences between the Time Lag report in multi-channel funnels and the Conversion Lag report of an attribution project: #1 The Time Lag report in multi-channel funnels allows you to segment the time lag data by conversion...

Top Conversion Paths Report vs Conversion Paths Report

The following are the main differences between the Top Conversion paths report in multi-channel funnels and the Conversion paths report of an attribution project: #1 The Top Conversion paths report in multi-channel funnels allows you to segment the c...

How to Create Server Side Container for Google Tag Manager

Learn to create server side container for Google Tag Manager through this step by step guide. The GTM server side container allows you to set up server side tracking. ...

Google Analytics Tutorial 2021 – With Free PDF E-Book

Google Analytics Tutorial 2021 - With Free PDF E-Book. Table of Contents 1) Getting Started with Google Analytics 2) "How to” articles on GA 3) Specialised Tracking...

Causes of Sudden Spike in Direct Traffic in Google Analytics

Do you see a massive and sudden spike in direct traffic? If yes then is it just a couple of days event or do you see a continued increase in direct traffic over weeks and months? ...

How to install Google Tag Manager on your WordPress Website

Learn to to correctly install Google Tag Manager on your WordPress Website through this easy to understand step by step guide....

Schwartz five stages of awareness in marketing

Eugene Schwartz in his book 'Breakthrough Advertising' introduced and explained the five stages of awareness. In order to create an offer/ad copy that resonates with your target audience, you must be aware of these different stages of awareness....

How to set up the Facebook Attribution Tool

Learn to setup the Facebook Attribution Tool through this step by step guide. This tool is free to use and is available to all Facebook advertisers....

Google Analytics Virtual Pageviews Tutorial

Learn all about virtual pageviews in Google Analytics. What is virtual pageview, when to use virtual pageview. Naming Conventions for Google Analytics Virtual Pageviews...

Difference Between Web / Digital Analytics and Google Analytics

99.99% of course creators themselves don’t know the difference between digital analytics, Google Analytics (GA) and Google Tag Manager (GTM). So they are teaching GA and GTM in the name of teaching digital analytics. They just copy each other. Monk...

Beginners Guide to Ecommerce Analytics – Lifetime Value and Beyond

In order to track long term gains and true value of your marketing and customers, you need to spend time in calculating and monitoring, many ecommerce analytics metrics....

How to calculate maximum CPA and profitable ROAS

Learn to calculate maximum CPA and profitable ROAS through this step by step guide....

Measuring Customer Lifetime Value in Google Analytics

Learn to measure the Customer Lifetime Value in Google Analytics for mobile app users and website users through the 'Lifetime Value' report. ...

How To Calculate The ROI Of Your Social Media Campaigns

Learn to calculate the ROI of your social media campaigns through this easy to understand step by step guide....

Google Analytics For Content Marketing – Advanced Content Analysis

Learn to do advanced content analysis in Google Analytics. Learn to understand the performance of content development and marketing....

How to track web pages with zero traffic in Google Analytics

Learn to identify website pages that are getting zero traffic in Google Analytics. Google Analytics does not report on web pages that have got zero pageviews in a selected time period....

How to Analyze and Report above AVERAGE in Google Analytics

Learn to analyse and report above average in Google Analytics...