Category Archives: Analytics

Guide to Google Global Site Tag – gtag.js – The New Google Analytics Library

Global site tag or gtag.js is the new JavaScript library from Google. Unlike ga.js or analytics.js, it is not strictly a Google Analytics Library as it is supporting Google Adwords Conversion tracking and will support tracking for many other Google p...

Minimum Viable Traffic – the Maths behind Conversion Optimization

Minimal Viable Traffic is the volume of traffic you need on your website to sustain your business and marketing operations and make some money on top of that. This is the volume of traffic you need just to remain profitable and in business. ...

Complete Guide to Google Analytics Intelligence

Analytics Intelligence is a machine learning algorithm used by Google Analytics which makes it easier to drill down data & quickly get the insight you want. You can ask any question about your data in plain english (natural language) and GA machine l...

You are doing Google Analytics all wrong. Here is why

All of the data you see in Google Analytics reports today lie to you unless you know exactly how to interpret it correctly. Learn to avoid the mistake of crediting conversions to the wrong marketing channels. ...

Understanding Conversion Probability data and report in Google Analytics

Learn all about conversion probability data ('Conversion Probability dimension’, 'Conversion Probability buckets’ & 'Average % Conversion Probability metric') and report in Google Analytics. Learn to create 'conversion probability Segment’ and ...

Google Tag Manager WordPress Installation Guide

Learn to to correctly install Google Tag Manager on your WordPress Website through this easy to understand step by step guide. ...

How to install and use Google Tag Manager in Segment.com

Learn to install and use Google Tag Manager in Segment.com...

Eight False beliefs that stop you from becoming an expert (The Mindset Training)

Following are the false beliefs that I have discovered over the years through my own experience and through feedback from countless people on my blog posts, books and courses....

Complete guide to Filter Verification in Google Analytics

Learn the 8 Steps process to correctly testing a filter in Google Analytics. Learn about Google Analytics built-in verification tool & its limitations. ...

How to correctly block internal traffic in Google Analytics

Learn to correctly block internal traffic in Google Analytics. Internal traffic is the one generated by you and your employees to your website....

Understanding Facebook Referral traffic in Google Analytics

Learn about Facebook referrers and Facebook Link Shim pages. Learn the difference between l.facebook.com or lm.facebook.com Understand Facebook Referral traffic in Google Analytics....

8 Google Analytics Conversions Segments You Must Use

Following are the 8 powerful Google Analytics Conversions Segments that you must use for the analysis of your Multi Channel Funnel Reports....

6 Keys to Digital Success in Attribution Modelling

Learn the tricks and tips to achieve success in Attribution Modelling. Understand customers purchase journey, learn the concept of 'missing touch points'......

Beginners guide to Ecommerce Analytics – Lifetime value and beyond

In order to track long term gains and true value of your marketing and customers, you need to spend time in calculating and monitoring, many ecommerce analytics metrics....

Baseline and Custom Attribution Models in Google Analytics

Learn all about Baseline and Custom Attribution Models in Google Analytics. The baseline attribution model are pre-built models that defines how credit for conversion should be distributed to various interactions (or touch points) in a conversion pa...

Selecting the Best Attribution Model for Inbound Marketing

Learn to select the best Attribution Model for Inbound Marketing. Learn about the various issues with Google Analytics attribution models....

Measuring Customers lifetime value in Google Analytics for Mobile App and Website users

Through Google Analytics 'Lifetime Value' report, you can measure the life time value for mobile app users and website users....

Understanding Missing Touch Points in Attribution Modelling

You need to be aware of the following drawbacks before your interpret the attribution data and take business decisions based on such data:...

Touch Point Analysis in Google Analytics Attribution Modelling

Understand all about touch points in Google Analytics Attribution Modelling. Types of Interactions. Not all "touch points" are equally valuable....

Guidelines for selecting an attribution model in Google Analytics

Following are some general guidelines you can use while selecting an attribution model: #1 Least Amount of buying consideration = Last Touch interaction Model.....

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