Category Archives: Analytics

Optimizing organic search campaigns without keyword referral data

Optimizing organic search campaigns without keyword referral data The advent of attribution models and multi channels funnels in my career was a turning point. I soon realized that everyone (I am no exception) is doing analytics all wrong and I shoul...

How to create Custom Attribution Model in Google Analytics

Learn to create your own Attribution Model in Google Analytics through this easy to understand, step by step guide....

Guide to Google Global Site Tag – gtag.js

Global site tag or gtag.js is the new JavaScript library from Google. Unlike ga.js or analytics.js, it is not strictly a Google Analytics Library as it is supporting Google Adwords Conversion tracking and will support tracking for many other Google p...

If you take this one risk then be prepared to lose it all

If you take this one risk then be prepared to lose it all....

Minimum Viable Traffic – the Maths behind Conversion Optimization

Minimal Viable Traffic is the volume of traffic you need on your website to sustain your business and marketing operations and make some money on top of that. This is the volume of traffic you need just to remain profitable and in business. ...

Store visit conversion tracking in Google AdWords

Learn all about Shop / Store visit conversion tracking in Google AdWords. A store visit conversion is recorded when a user visits your physical store after clicking on your ad....

Cross Account Conversion Tracking in Google Adwords

Through cross account conversion tracking you can minimise duplicate conversion counts and make ‘cross account attribution’ possible within Google Adwords. ...

Cross device attribution reports in Google AdWords

By using cross device attribution reports in Google AdWords you can determine how your customers used different devices to convert on your website. ...

How to explain attribution modelling to your clients

Learn to explain attribution modelling to your clients that actually make senses to them. Attribution modelling is the process of understanding the buying behaviour of your website visitors and determining the most effective marketing channels for in...

Complete Guide to Google Analytics Intelligence

Analytics Intelligence is a machine learning algorithm used by Google Analytics which makes it easier to drill down data & quickly get the insight you want. You can ask any question about your data in plain english (natural language) and GA machine l...

Tracking Facebook ‘Likes’ and ‘Unlikes’ in Google Analytics

Learn to track Facebook 'likes' & 'unlikes' in Google Analytics. Learn to install Facebook JavaScript SDK. Learn about Facebook Social Interactions Tracking...

Understanding Data-Driven Attribution Model Explorer in Google Analytics

Learn all about Model Explorer Tool in Google Analytics. Through this tool you can determine how the Data Driven Attribution model values were calculated. ...

How to do ROI Analysis in Google Analytics

You can do ROI analysis in Google Analytics by using the ‘ROI Analysis’ & ‘Cost Analysis’ reports. Through these reports you can calculate ROAS....

Google Analytics Attribution Modeling – Beginners Guide

Learn about attribution modelling in Google Analytics. Learn about Acquisition channels, Multi Channel Funnel Reports, Conversion Paths, Channel Labels...

How to track web pages with zero traffic in Google Analytics

Learn to identify website pages which are getting zero traffic in Google Analytics....

Google Tag Manager WordPress Installation Guide

Learn to to correctly install Google Tag Manager on your WordPress Website through this easy to understand step by step guide. ...

Virtual pageviews in Google Analytics – Complete Guide

Index (Virtual Pageviews) #1 What are Virtual Pageviews? #5  Debugging Virtual Pageviews tracking #2 When to use Virtual Pageviews #6  Scaling and automating virtual pageviews tracking via Google Tag Manager #3 Naming Conventions for Virtual Pag...

Setting up Data Driven Attribution Model in Google Adwords

Learn to correctly set up Data Driven Attribution Model in Google Adwords and optimize your ad campaigns using predictive algorithms & automated bidding....

How to install and use Google Tag Manager in Segment.com

Learn to install and use Google Tag Manager in Segment.com...

Importing – Exporting Container Tag in Google Tag Manager

  How to migrate your account to Google Tag Manager V2 Now you have got two options for migrating your account from GTM V1 to GTM V2: #1 Create a new account in GTM V2 and then manually create all the tags, triggers (or rules) and variables (or ...

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