Global site tag or gtag.js is the new JavaScript library from Google. Unlike ga.js or analytics.js, it is not strictly a Google Analytics Library as it is supporting Google Adwords Conversion tracking and will support tracking for many other Google p...

Analytics Intelligence is a machine learning algorithm used by Google Analytics which makes it easier to drill down data & quickly get the insight you want. You can ask any question about your data in plain english (natural language) and GA machine l...

All of the data you see in Google Analytics reports today lie to you unless you know exactly how to interpret it correctly. Learn to avoid the mistake of crediting conversions to the wrong marketing channels. ...

Learn all about conversion probability data ('Conversion Probability dimension’, 'Conversion Probability buckets’ & 'Average % Conversion Probability metric') and report in Google Analytics. Learn to create 'conversion probability Segment’ and ...

Following are the false beliefs that I have discovered over the years through my own experience and through feedback from countless people on my blog posts, books and courses....

Learn the 8 Steps process to correctly testing a filter in Google Analytics. Learn about Google Analytics built-in verification tool & its limitations. ...

Learn to correctly block internal traffic in Google Analytics. Internal traffic is the one generated by you and your employees to your website....

Following are the 8 powerful Google Analytics Conversions Segments that you must use for the analysis of your Multi Channel Funnel Reports....

Learn the tricks and tips to achieve success in Attribution Modelling. Understand customers purchase journey, learn the concept of 'missing touch points'......

In order to track long term gains and true value of your marketing and customers, you need to spend time in calculating and monitoring, many ecommerce analytics metrics....

Learn all about Baseline and Custom Attribution Models in Google Analytics. The baseline attribution model are pre-built models that defines how credit for conversion should be distributed to various interactions (or touch points) in a conversion pa...

Learn to select the best Attribution Model for Inbound Marketing. Learn about the various issues with Google Analytics attribution models....

Through Google Analytics 'Lifetime Value' report, you can measure the life time value for mobile app users and website users....

You need to be aware of the following drawbacks before your interpret the attribution data and take business decisions based on such data:...

Understand all about touch points in Google Analytics Attribution Modelling. Types of Interactions. Not all "touch points" are equally valuable....

Following are some general guidelines you can use while selecting an attribution model: #1 Least Amount of buying consideration = Last Touch interaction Model.....