Learn about various website navigation design best practices. Your website navigation needs to be logical, intuitive and easy to understand. ...

Learn to select the best types of Charts in Excel for Data Analysis, Presentation and Reporting. Get the FREE ebook on "Best Excel Charts" (40 pages)...

Use the checklist for conducting Social Media Strategy Audit. Determine how a business is currently using social media and how it should be using social media to get the highest possible return on its investment....

Conversion volume optimization (CVO) is a web analytics term coined by yours truly which focuses on optimizing conversion volumes than the conversion rates....

You can realistically advertise on Facebook or any other marketing platform (like Google Ads, Twitter etc) for FREE as long as you focus on optimising this one metric...

Following are the top 20 reasons why most people misinterpret data and reports: 1) Lack of context - Different people analyze and interpret the same data/chart differently. ...

Data reporting is all about interacting with people and getting your recommendations implemented in a timely manner. What data reporting is not really about, is creating fancy charts and tables and/or stoning the innocent (the non-geeky people) wit...

Predictive analytics is an area of statistical analysis in which we extract information from data and then analyze it to identify patterns and make predictions about future outcomes/events. Predictive marketing is the application of predictive analyt...

Why grow your blog traffic? A blog is the best tool to generate free organic traffic for your website. While this traffic is not exactly free, in the long run, it is pretty much close to free. Because once you publish an article, it exists on the int...

One of the most frequently asked questions in data visualization is "What type of chart to use to compare data in Excel". Following are the best chart types for comparing data in excel.......

This tutorial covers KPI meaning, KPI examples, KPI calculation and KPI dashboard. Learn to find good KPIs. Get the free ebook on KPI (32 pages). ...

How to name Facebook Ad Campaigns like a Pro? Following is the ideal naming conventions for Facebook Ad Campaigns: Product/ Service Name || Campaign Objective .......

Learn to automatically turn off Facebook ads on weekends and then automatically turned them on again on workdays via the Facebook automated rules....

Through Shopping Cart Analytics you can understand and fix multi-device and multi-channel attribution issues and accurately tracking sales data, across devices and platforms....

Follow the steps below to use the Facebook Pixel Helper to Test Facebook Events: Step-1: Install the Facebook Pixel Helper Chrome extension and enable it. ...

Follow the steps below to use the Facebook Event Setup Tool: Step-1: Navigate to your Facebook Events Manager...

Follow the steps below to add Facebook Pixel to WordPress without a Plugin. Step-1: Navigate to your Facebook Events Manager:...

Learn to add Facebook pixel to Wordpress website through this step by step guide. Learn to test and deploy the Facebook Pixel Code. Connect your WordPress account to Facebook....

Web analytics 2.0 is a term coined by the world-famous analytics guru ‘Avinash Kaushik’ in 2007. But what is web analytics 2.0? Before we dive deep, let us first get a basic understanding of Web Analytics 1.0 What is Web Analytics 1.0? This is wh...

Following are the 8 methods to help lower your email bounce rate: 1) Verify your email domain 2) Get permission from potential subscribers 3) Do not buy email list 4) Be consistent in sending emails 5) Avoid sending emails that look like spam...