Category Archives: Analytics

GA4 Attribution Modelling Tutorial

Learn all about the attribution modelling in Google Analytics 4 through this GA4 attribution modelling tutorial. We use attribution modelling to understand and assign conversion credit to marketing touchpoints on a conversion path. ...

Google Analytics Career Path – How to Become a Web Analyst

Google Analytics Career Path: "How to Become a Web Analyst", "where to start", "Which books to read"...Learn from the top Industry experts in the field of Digital Analytics....

Is there a fast, easy and accurate solution for GA4 tag migration?

Google Analytics is soon changing for everyone. Especially since Google dropped the hammer on 14th October, 2020 regarding the launch of their all-new analytics property called Google Analytics 4 (GA4). GA4 is more forward-looking than UA. The new ve...

How to measure SEO in Google Analytics

You can measure SEO in Google Analytics via the following methods: 1) Use the Channels report to measure the performance of SEO traffic in Google Analytics. ...

Causes of Sudden Spike in Direct Traffic in Google Analytics

Do you see a massive and sudden spike in direct traffic? If yes then is it just a couple of days event or do you see a continued increase in direct traffic over weeks and months? ...

8 Methods To Help You Lower Your Email Bounce Rate

Following are the 8 methods to help lower your email bounce rate: 1) Verify your email domain 2) Get permission from potential subscribers 3) Do not buy email list 4) Be consistent in sending emails 5) Avoid sending emails that look like spam...

Google Analytics Tutorial 2022 – With Free PDF E-Book

Google Analytics Tutorial 2021 - With Free PDF E-Book. Table of Contents 1) Getting Started with Google Analytics 2) "How to” articles on GA 3) Specialised Tracking...

facebook.com Referral Traffic in Google Analytics Explained

Understand facebook.com Referral traffic in Google Analytics. Learn about Link Shim referrers. Understand difference between l.facebook.com & lm.facebook.com...

gtag.js – Global Site Tag in Google Analytics – Tutorial

Global site tag or gtag.js is the new JavaScript library from Google. Unlike ga.js or analytics.js, it is not strictly a Google Analytics Library as it is supporting Google Adwords Conversion tracking and will support tracking for many other Google p...

How to install Google Tag Manager on your WordPress Website

Learn to to correctly install Google Tag Manager on your WordPress Website through this easy to understand step by step guide....

Model Comparison Tool vs Model Comparison report

The following are the main differences between the Model Comparison Tool report in multi-channel funnels and the Model Comparison report of an attribution project: #1 The MCF Model Comparison Tool report in multi-channel funnels allows you to segment...

Path Length Report vs Conversion Path Length Report

The following are the main differences between the Path Length report in multi-channel funnels and the Conversion path length report of an attribution project: #1 The Path Length report in multi-channel funnels allows you to ...

Time Lag Report vs Conversion Lag Report

The following are the main differences between the Time Lag report in multi-channel funnels and the Conversion Lag report of an attribution project: #1 The Time Lag report in multi-channel funnels allows you to segment the time lag data by conversion...

Top Conversion Paths Report vs Conversion Paths Report

The following are the main differences between the Top Conversion paths report in multi-channel funnels and the Conversion paths report of an attribution project: #1 The Top Conversion paths report in multi-channel funnels allows you to segment the c...

How to Create Server Side Container for Google Tag Manager

Learn to create server side container for Google Tag Manager through this step by step guide. The GTM server side container allows you to set up server side tracking. ...

Schwartz five stages of awareness in marketing

Eugene Schwartz in his book 'Breakthrough Advertising' introduced and explained the five stages of awareness. In order to create an offer/ad copy that resonates with your target audience, you must be aware of these different stages of awareness....

How to set up the Facebook Attribution Tool

Learn to setup the Facebook Attribution Tool through this step by step guide. This tool is free to use and is available to all Facebook advertisers....

Google Analytics Virtual Pageviews Tutorial

Learn all about virtual pageviews in Google Analytics. What is virtual pageview, when to use virtual pageview. Naming Conventions for Google Analytics Virtual Pageviews...

Difference Between Web / Digital Analytics and Google Analytics

99.99% of course creators themselves don’t know the difference between digital analytics, Google Analytics (GA) and Google Tag Manager (GTM). So they are teaching GA and GTM in the name of teaching digital analytics. They just copy each other. Monk...

Beginners Guide to Ecommerce Analytics – Lifetime Value and Beyond

In order to track long term gains and true value of your marketing and customers, you need to spend time in calculating and monitoring, many ecommerce analytics metrics....

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