Category Archives: Analytics

Google Data Studio Tutorial – 2019

In this Google Data Studio Tutorial you will learn about data sources, data connectors, how to use data studio with Google Sheets...

Beginners guide to Ecommerce Analytics – Lifetime value and beyond

In order to track long term gains and true value of your marketing and customers, you need to spend time in calculating and monitoring, many ecommerce analytics metrics....

How to calculate maximum CPA and profitable ROAS?

Learn to calculate maximum CPA and profitable ROAS through this step by step guide....

Measuring Customers lifetime value in Google Analytics for Mobile App and Website users

Through Google Analytics 'Lifetime Value' report, you can measure the life time value for mobile app users and website users....

Virtual pageviews in Google Analytics – Complete Guide

Learn all about virtual pageviews in Google Analytics. What is virtual pageview, when to use virtual pageview. Naming Conventions for Virtual Pageviews......

How To Calculate The ROI Of Your Social Media Campaigns?

Learn to calculate the ROI of your social media campaigns through this easy to understand step by step guide....

Google Analytics For Content Marketing – Advanced Content Analysis

Learn to do advanced content analysis in Google Analytics. Learn to understand the performance of content development and marketing....

How to track web pages with zero traffic in Google Analytics

Learn to identify website pages which are getting zero traffic in Google Analytics....

How to Analyze and Report above AVERAGE in Google Analytics

Learn to analyse and report above average in Google Analytics...

How to solve any business or marketing problem?

Learn to solve any business or marketing problem....

Understanding User Explorer Report in Google Analytics

Learn to read and use the new User Explorer report in Google Analytics....

How to overcome the fear of losing money in paid advertising and how to maximize sales and ROI?

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cookies – apache mod expires

  Setting up Cookies A cookie is a small text file which is generally used to identify a visitor as first time/ returned visitor or member/non-member visitor. When a user request a page from your web server the server may place/read this text fi...

Video tutorial on how to Learn and Master Web Analytics....

Tracking Long Tail Keywords through Google Analytics

Learn to track long tail keywords through Google Analytics. Create custom segments for one word, two words, three or more words long tail keywords....

How to set up the Facebook Attribution Tool

Learn to setup the Facebook Attribution Tool through this step by step guide. This tool is free to use and is available to all Facebook advertisers. Through Facebook Attribution tool, you can measure the impact of your ads across publishers, channels...

Google Analytics Access And Permissions – Complete Guide

Learn about how to give Google Analytics access. Learn about the various Google Analytics access levels. Learn about the various users permissions in GA....

Introduction to DOM, Nodes & CSS Selectors for Google Tag Manager

If you want to implement advanced tracking via Google Tag Manager then you need to have adequate knowledge of: DOM, Nodes & CSS Selectors. ...

Introduction to gtag.js – The Google Global Site Tag

Global site tag or gtag.js is the new JavaScript library from Google. Unlike ga.js or analytics.js, it is not strictly a Google Analytics Library as it is supporting Google Adwords Conversion tracking and will support tracking for many other Google p...

Minimum Viable Traffic – the Maths behind Conversion Optimization

Minimal Viable Traffic is the volume of traffic you need on your website to sustain your business and marketing operations and make some money on top of that. This is the volume of traffic you need just to remain profitable and in business. ...

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