Category Archives: Analytics Maths & Stats

How to Analyze and Report above AVERAGE

Learn to Analyze and Report above AVERAGE. We need to stop being obsessed about all the metrics which are ‘average and take the insight they provide with a huge grain of salt....

Maths and Stats behind Web Analytics – Beginners Guide

Learn the maths and statistics behind web Analytics. It is not just about what you should know but is more about what you are expected to know....

What Matters more: Conversion Volume or Conversion Rate – Case Study

What matters the most to a business: Conversion Volume or Conversion Rate? There are three camps involved in this debate: First camp – in the favor of giving more weight to the conversion volumes. I am from this camp. Second camp - in the ...

The little known details about hypothesis in conversion optimization

In this article you will learn: # Why always be testing is a bad advice. # Why creating and running one well designed test is better than running 10 stupid tests. # What Hypothesis is and what it is not. # What are the characteristics of an Under...

Is your conversion Rate Statistically Significant?

Majority of us take marketing decisions on the basis of conversion rate. There is an industry trend to invest more in the marketing channel which has higher conversion rate. But sometimes such thinking can backfire and it can backfire really badly. W...

Calculated Metrics in Google Analytics – Complete Guide

Learn all about Calculated metrics in Google Analytics through this easy to understand guide....

Here is Why Conversion Volume Optimization is better than CRO

Conversion volume optimization (CVO) is a web analytics term coined by yours truly which focuses on optimizing conversion volumes than the conversion rates....

Best Excel Charts Types for Data Analysis, Presentation and Reporting

Learn to select best Excel Charts for Data Analysis, Presentation and Reporting within 15 minutes. Learn about the various excel charts types....

Bare Minimum Statistics for Web Analytics

Learn the bare Minimum Statistics for Web Analytics. Only by leveraging the knowledge of statistics you can accurately interpret data....

Understanding A/B Testing Statistics to get REAL Lift in Conversions

If you want to increase your chances of getting a real lift through A/B tests then you need to understand the statistics behind it. If you don’t like learning statistics then I am afraid A/B testing is not for you....

10 Techniques to Migrate from Data Driven to Data Smart Marketing

In the next few minutes, I will show you ten different techniques that will help you in migrating from being data driven to being data smart. I will also prove it to you how being ‘data smart’ will give you an edge over your competition. Don’t...

Data Driven or Data blind and why I prefer being Data Smart

“Not everything that counts can be counted, and not everything that can be counted counts.” – Albert Einstein Many marketers/analysts draw conclusions based on the data and tools available to them. Now how I am so sure about that? Because I...

The Guaranteed way to Sell Conversion Optimization to your Client

Many people struggle with selling conversion optimization to their clients/boss. This is because they are not able to convince why ‘conversion optimization’ is worth the effort and deserve dedicated resources (time, budget, professionals etc). To...

SEO ROI Analysis – How to do ROI calculations for SEO

We often talk about ROI during reporting and esp. during pitching a new client. ROI is a very important metric, even more important than sales or conversions. This is because it takes into account the cost of the investment. Common business sense dic...

Smart SEO Formulas

    1. Keyword CTR (Click through Rate) = No. of times your ad/search engine listing is clicked/ No. of times your keyword is searched. For e.g. Let say your search listing on Google was clicked 2 times when the keyword ‘event management ...

ROI, Conversions and You

Clients often talk about ROI and conversions. SEOs also talk about them to fetch projects and entice clients. But there is a difference between how the two groups look at ROI. For clients ROI means ‘dollar returns’, for SEO it means quali...

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