Category Archives: Analytics Maths & Stats

How to select the best Excel charts for data analysis and reporting

Learn how to select the best Excel charts for your data analysis and reporting within 15 minutes. Learn about the various data types that can be visualised....

Calculated metrics in Google Analytics – Complete Guide

Learn all about Calculated metrics in Google Analytics through this easy to understand guide....

Bare Minimum Statistics for Web Analytics

Learn the bare Minimum Statistics for Web Analytics. Only by leveraging the knowledge of statistics you can accurately interpret data....

Understanding A/B testing statistics to get REAL Lift in Conversions

  If you want to increase your chances of getting a real lift through A/B tests then you need to understand the statistics behind it. If you don’t like learning statistics then I am afraid A/B testing is not for you. Running a A/B test is actu...

10 Techniques to Migrate from Data Driven to Data Smart Marketing

In the next few minutes I will show you ten different techniques that will help you in migrating from being data driven to being data smart. I will also prove it to you how being ‘data smart’ will give you an edge over your competition. Don’t ...

Data Driven or Data blind and why I prefer being Data Smart

    “Not everything that counts can be counted, and not everything that can be counted counts.” – Albert Einstein Many marketers/analysts draw conclusions based on the data and tools available to them. Now how I am so sure about t...

The Guaranteed way to Sell Conversion Optimization to your Client

    Many people struggle with selling conversion optimization to their clients/boss. This is because they are not able to convince why ‘conversion optimization’ is worth the effort and deserve dedicated resources (time, budget, professi...

How to Analyze and Report above AVERAGE

Nobody wants to be average and yet we all love averages. That is why our analytics reports are all jam packed with averages: In order to analyze and report above average we first need to stop being obsessed about all the metrics which are ‘average...

Maths and Stats behind Web Analytics – Beginners Guide

A long time ago in a galaxy far, far away a person was questioned for his unreasonable use of stats techniques in website analysis by an authority figure. Unfortunately that person was me. Maths is not really a problem for me until it turns into sets...

SEO ROI Analysis – How to do ROI calculations for SEO

  We often talk about ROI during reporting and esp. during pitching a new client. ROI is a very important metric, even more important than sales or conversions. This is because it takes into account the cost of the investment. Common business se...

What Matters more: Conversion Volume or Conversion Rate – Case Study

What matters the most to a business: Conversion Volume or Conversion Rate? There are three camps involved in this debate: First camp – in the favor of giving more weight to the conversion volumes. I am from this camp. Second camp – in the fav...

Here is Why Conversion Volume Optimization is better than CRO

  Conversion volume optimization (CVO) is a web analytics term coined by yours truly in 2012 which focuses on optimizing conversion volumes of a marketing channel rather than the conversion rates. While the rest of the world is busy in optimizin...

Is your conversion Rate Statistically Significant?

  Majority of us take marketing decisions on the basis of conversion rate. There is an industry trend to invest more in the marketing channel which has higher conversion rate. But sometimes such thinking can backfire and it can backfire really b...

Smart SEO Formulas

    1. Keyword CTR (Click through Rate) = No. of times your ad/search engine listing is clicked/ No. of times your keyword is searched. For e.g. Let say your search listing on Google was clicked 2 times when the keyword ‘event management ...

ROI, Conversions and You

Clients often talk about ROI and conversions. SEOs also talk about them to fetch projects and entice clients. But there is a difference between how the two groups look at ROI. For clients ROI means ‘dollar returns’, for SEO it means quali...