Category Archives: Analytics Maths & Stats

Best Types of Charts in Excel for Data Analysis, Presentation and Reporting

Learn to select the best types of Charts in Excel for Data Analysis, Presentation and Reporting. Get the FREE ebook on "Best Excel Charts" (40 pages)...

Google Analytics Calculated Metrics – Tutorial

Learn all about Calculated metrics in Google Analytics through this easy to understand Google Analytics Calculated Metrics - Tutorial. Calculated metric’ is a type of user defined metric. Calculated metrics are ideal, whenever you want to report on...

Predictive Analytics & Marketing – The Next Stage of Business Optimization

Predictive analytics is an area of statistical analysis in which we extract information from data and then analyze it to identify patterns and make predictions about future outcomes/events. Predictive marketing is the application of predictive analyt...

SEO ROI (return on investment) Calculation & Analysis

Learn to calculate and analyze SEO ROI (return on investment). The SEO ROI should not be confused with raw organic traffic, organic conversions, rankings, number of links built etc....

Bare Minimum Statistics for Web Analytics

Learn the bare Minimum Statistics for Web Analytics. Only by leveraging the knowledge of statistics you can accurately interpret data....

Here is Why Conversion Volume Optimization is better than CRO

Conversion volume optimization (CVO) is a web analytics term coined by yours truly which focuses on optimizing conversion volumes than the conversion rates....

Understanding A/B Testing Statistics to get REAL Lift in Conversions

Through A/B testing statistics, you can understand the statistics behind A/B tests and can increase your chances of getting a real lift in sales and other conversions. ...

Google Analytics Averages – Learn to Analyze & Report above Average

Learn to analyze and report above Google Analytics averages. We need to stop being obsessed with all the metrics which are ‘average' and take the insight they provide with a huge grain of salt....

Maths and Stats behind Web Analytics – Beginners Guide

Learn the maths and statistics behind web Analytics. It is not just about what you should know but is more about what you are expected to know....

What Matters More? Conversion Volume or Conversion Rate – Case Study

What matters the most to a business: Conversion Volume or Conversion Rate? There are three camps involved in this debate: First camp – in the favor of giving more weight to the conversion volumes. I am from this camp. Second camp - in the ...

The little known details about hypothesis in conversion optimization

In this article you will learn: # Why always be testing is a bad advice. # Why creating and running one well designed test is better than running 10 stupid tests. # What Hypothesis is and what it is not. # What are the characteristics of an Under...

Is Your Conversion Rate Statistically Significant?

Is Your Conversion Rate Statistically Significant? The majority of us take marketing decisions on the basis of conversion rate. There is an industry trend to invest more in the marketing channel which has a higher conversion rate.....

10 Techniques to Migrate from Data-Driven to Data-Smart Marketing

In the next few minutes, I will show you ten different techniques that will help you in migrating from being data-driven to being data-smart. I will also prove it to you how being ‘data-smart’ will give you an edge over your competition. Don’t...

Data-Driven or Data-Blind and Why I Prefer Being Data-Smart

“Not everything that counts can be counted, and not everything that can be counted counts.” – Albert Einstein Many marketers/analysts draw conclusions based on the data and tools available to them. Now how I am so sure about that? Because...

The Guaranteed Way to Sell Conversion Optimization to Your Client

Many people struggle with selling conversion optimization to their client/boss. This is because they are not able to convince why ‘conversion optimization’ is worth the effort and deserve dedicated resources (time, budget, professionals, etc). To...

Smart SEO Formulas

1. Keyword CTR (Click through Rate) = No. of times your ad/search engine listing is clicked/ No. of times your keyword is searched. For e.g. Let say your search listing on Google was clicked 2 times when the keyword ‘event management courses’ was...

ROI, Conversions and You

Clients often talk about ROI and conversions. SEOs also talk about them to fetch projects and entice clients. But there is a difference between how the two groups look at ROI. For clients ROI means ‘dollar returns’, for SEO it means quali...

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