Last Updated: July 1, 2025

Following is one of the best GA4 Traffic Acquisition Strategy:

I have analysed the GA4 data of many million-dollar online businesses over the years.

They all have one thing in common.

Most traffic and sales DO NOT come from organic marketing but from paid marketing.

They all have paid traffic channels as the top traffic and revenue sources.

And this is actually a sign of healthy business and marketing because:

a) Your business is not at the mercy of algorithm changes or your daily physical presence (for doing daily podcasts, Facebook Lives, YouTube, etc.).

b) You have full control over your traffic and sales.

c) You have battle-tested funnels.

d) You get time freedom.

You can scale a process, funnel, or system only if you are confident it will work 8 out of 10 times.

If you lack such confidence, you will struggle with paid advertising and remain stuck with organic methods (which are great for reducing CPA over time but not something that should be your primary weapon).

Now, when I see a business that is not spending money on ads, my default conclusion (unless proven wrong) is that it does not have a solid ‘proof of concept’, battle-tested funnel, and/or a great understanding of its target audience.

You can scale a business only to an extent with organic methods in most businesses and in many industries.

There is almost always a glass ceiling, and you can not break it.

If you want the sky to be your limit, then you have to switch to paid advertising. There is no other alternative.

Unless you are a web analyst or agency, you are unlikely to know about the businesses in various industries that are making a killing with paid advertising.

Often, the businesses you hear about the most on social media are those who are killing it with organic search and organic social. That’s why they are visible to you in the first place.

However, these businesses do not represent the 99% of online businesses out there. They are unicorns.

When people hear the success stories of these unicorns, they conclude that paid ads are dead and organic social is the future.

The reality is that most entrepreneurs do not have the time or capacity to produce podcasts or publish social media or blog posts daily.

They want to run their business and scale marketing in a way that does not always require their constant manual input or physical presence.

Look around how many of your own clients are doing daily podcasts, Facebook lives, YouTube or publishing blog posts.

Google, Facebook, Amazon, Apple, Nike ….. all do paid advertising.

I often hear this objection that rising advertising costs are making paid marketing unprofitable.

Wait till you hear about the cost of organic marketing. Most people think organic means free.

Until reality hits, they realize that the amount of money required on content development and marketing just to create a dent in the marketplace can easily dwarf their puny daily ad spend.