Attribution Modelling Course

Attribution Modelling in Google Analytics and Beyond

Attribution Modelling
in Google Analytics and Beyond

The latest web analytics book by Himanshu Sharma,
author, certified web analyst and founder of Optimize Smart

Attribution modelling is the process of understanding and assigning credit to the marketing channels which eventually lead to conversions. The objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment.

This book has been written to help you, in implementing attribution modelling. It will teach you, how to leverage the knowledge of attribution modelling, in allocating marketing budget and understanding buying behaviour.


Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers' purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years of experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence. The Digital Analytics Association is a world-renowned not-for-profit association that helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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