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Last Updated: May 26, 2022

Just like GA properties inherit user permissions from their corresponding GA account, attribution projects also inherit user permissions from their corresponding GA account. 

What that means is that any user with GA account level permission has access to your Attribution project(s), unless you specify otherwise.

For example, if a user has ‘Edit’ permission at the account level, he automatically inherits ‘edit’ permission for the attribution project(s), unless you specify otherwise:

Similarly, if a user has only ‘Read & Analyze’ permission at the account level, he automatically inherits ‘Read & Analyze’ permission for the attribution project(s), unless you specify otherwise:

You can provide the following types of permissions (either singly or in combination) to a user for attribution project(s):

• Edit – A user with ‘Edit’ permission can change configuration data and/or connect the attribution project to additional GA properties. But he can’t manage users.
• Read & Analyze – A user with ‘Read & Analyze’ permission can see report and configuration data. He can also manipulate data within reports (for example, filter a table, add a secondary dimension), but he can’t manage users.
• Manage Users – A user with ‘Manage Users’ permission can add or delete other users. He can also change users’ permissions.

Note: The ‘Collaborate’ permission does not apply to the attribution projects.

There are two ways you can add, edit or remove users from your attribution project(s):

• Through the ‘Admin’ section of your Google Analytics reporting view.
• From within an attribution project.

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• Learn to implement attribution modelling in your organisation
• Understand the customer purchase journey across devices
• Determine the most effective marketing channels for investment

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Adding, editing or removing users from attribution project(s) via the GA reporting view

If the user you want to edit (change permission level) or remove for an attribution project is already added to your GA account then follow the steps below:

Step-1: Navigate to the admin section of the GA reporting view which is connected to your attribution project.

Step-2: Click on the ‘User Management’ link under the ‘Account’ column:

Note: The users who have GA property level access or GA view level access do not automatically inherit access to corresponding attribution project(s). Only the users with GA account-level access, automatically inherit access to corresponding attribution project(s)

Step-3: Click on the listing of the user whose permission you want to change:

Step-4: Scroll down and then click on the ‘Attribution Projects’ tab:

You can now see the list of attribution projects this user has got access to + the type of access he has got for each attribution project:

Step-5: In order to change the access level for a particular attribution project, just click on the permission type next to the attribution project:

Step-6: Change the permission level and then click on the ‘Save’ button. Alternatively, click on the ‘Remove’ button if you want to remove the user from the attribution project.

Adding a new user from within the attribution project

Follow the steps below to add a new user to your attribution project:

Step-1: Navigate to https://analytics.google.com/analytics/attribution (You may be asked to log in).

Step-2: From the attribution projects list, click on the attribution project to which you want to add a user:

Step-3: Click on the ‘Project Settings’ link under the ‘Configure’ section:

Step-4: Click on the ‘User Management’ button:

Step-5: Click on the blue plus button on the top right-hand side to add a new user:

Step-6: Click on ‘Add Users’ item from the drop-down menu:

Step-7: Enter the email address of the person you want to give access to:

Step-8: Click on the checkbox next to the permission you want to give to the new user:

Step-9: Click on the ‘Add’ button at the top right-hand side:

Get my best selling books on Attribution Modelling

• Learn to implement attribution modelling in your organisation
• Understand the customer purchase journey across devices
• Determine the most effective marketing channels for investment

 Click book covers to find out more

Editing a user from within the attribution project

Follow the steps below to edit (change permission level) a user:

Step-1: Navigate to the attribution project from which you want to edit (change permission level) a user.

Step-2: Click on the ‘Project Settings’ link under the ‘Configure’ section

Step-3: Click on the ‘User Management’ button.

Step-4: Click on the listing of the user whose permission you want to change:

Step-5: Change the permission of the user by checking or unchecking the appropriate checkbox:

Step-6: Click on the ‘save’ button.

Removing a user from within the attribution project

You can remove a user from within an attribution project, provided the user did not inherit the permission to access the attribution project from another location (such as a user group, organization admin role, or a parent account).

Follow the steps below to remove a user from within the attribution project:

Step-1: Navigate to the attribution project from which you want to edit (change permission level) a user.

Step-2: Click on the ‘Project Settings’ link under the ‘Configure’ section

Step-3: Click on the ‘User Management’ button.

Step-4: Click on the three-dot menu next to the user you want to remove:

Step-5: Click on ‘Remove Access’:

Step-6: Click on the ‘Remove’ button:

Note: If you try to remove a user from within an attribution project who inherited the permission to access the attribution project from another location (such as a user group, organization admin role, or a parent account) then you won’t be able to and you would get the following ‘No Permission to Remove’ message:

To remove multiple users from your attribution project in one go, follow the steps below:

Step-1: Select the checkboxes next to all users you want to remove.

Step-2: Click the ‘Remove’ button in the upper right.

Step-3: In the pop-up, click Remove. 

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