Attribution Beta – Conversion Types Explained

In the context of the Attribution project, a conversion type can be a goal conversion and/or e-commerce transaction which has been defined in one or more GA properties.

What that means, if you have goal conversions and/or e-commerce transactions defined in multiple GA properties, you may choose to use them in the same Attribution project. 

 

Enabling a conversion type in an Attribution project

You can enable or disable a conversion type in an Attribution Project.

When you enable a conversion type, the attribution project starts collecting conversion data associated with the conversion type and runs attribution for the conversion type.

You can find out whether a conversion is enabled by navigating to ‘Conversion types’ in your attribution project and then checking the current status of the conversion type:

 

The conversion types that you select while creating an attribution project are enabled by default. 

 

If you want to enable new conversion types then follow the steps below:

Step-1: Navigate to your attribution project.

Step-2: Click on ‘Conversion Types’ in the ‘Configure’ section:

Step-3: Click the three-dot button next to the conversion type you wish to enable:

Step-4: Select ‘Enable’ from the drop-down menu:

Disabling a conversion type in an Attribution project

When you disable a conversion type, the attribution project stops collecting conversion data associated with the conversion type and stop running attribution for the conversion type. However, the historical conversion data remains available in the attribution project.

If later on, you re-enable the conversion type from the disabled state, the attribution project again starts collecting conversion data associated with the conversion type. But the conversion data is not collected retroactively and no backfilling is available. So think twice before disabling a conversion type.

You can find out whether a conversion is disabled by navigating to ‘Conversion types’ in your attribution project and then checking the current status of the conversion type.

 

If you want to disable an existing conversion type then follow the steps below:

Step-1: Navigate to your attribution project.

Step-2: Click on ‘Conversion Types’ in the ‘Configure’ section.

Step-3: Click the three-dot button next to the conversion type you wish to disable:

Step-4: Select ‘Disable’ from the drop-down menu:

Important information about conversion types

#1 When you create a new conversion in the Google Analytics view which is connected to your attribution project, the corresponding conversion type will appear automatically in the Attribution project in a ‘Disabled’ state. 

For example, if you create a new conversion called ‘Newsletter Signups’ in the Google Analytics view which is connected to your attribution project, the corresponding conversion type will appear automatically in the Attribution project in a ‘Disabled’ state:

# 2 When you disable an existing conversion in the Google Analytics view which is connected to your attribution project, the corresponding conversion type will automatically get disabled in the Attribution project.

#3 When you change the details of a conversion (such as the name of the conversion) in the Google Analytics view which is connected to your attribution project, the changes will automatically be synced in your attribution project. 

So if you change the name of a conversion in the Google Analytics view, the name of the corresponding conversion type will automatically change in the attribution project.

Note: Just like in Google Analytics, you can not delete a conversion type in your attribution project. You can only disable it.

 

Related Articles

 

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