Book #1: Maths and Stats for Web Analytics and Conversion Optimization - This expert guide will teach you, how to leverage the knowledge of maths and statistics, in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.Book #2: Master the Essentials of Email Marketing Analytics - This book focuses solely on the ‘analytics’ that power your email marketing optimization program and help you in dramatically reducing your cost per acquisition and increasing marketing ROI, by tracking the performance of the various KPIs and metrics used for email marketing.
Book #3: Attribution Modelling in Google Analytics and Beyond - Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you, in implementing attribution modelling. It will teach you, how to leverage the knowledge of attribution modelling, in allocating marketing budget and understanding buying behaviour.
Certified web analyst and founder of OptimizeSmart.com
- More than ten years' experience in SEO, PPC and web analytics
- Certified web analyst (master level) from MarketMotive.com
- Google Analytics certified
- Google AdWords certified
- Nominated for Digital Analytics Association Award for Excellence
- Bachelors degree in Internet Science
- Founder of OptimizeSmart.com and EventEducation.com