Adding Users Metric to Google Analytics Reports

Google Analytics quietly released a new feature through which you can:

  1. Add users metrics (‘Users’, ‘New Users’, Number of Sessions per user’ etc) to standard Google Analytics reports and thus make GA reporting more user-centric than session centric.
  2. Update the GA calculations used for counting users and active users with higher accuracy and lower error rate (less than 2% according to Google).

When you enable this feature, the users metrics is added to various GA reports.

For example, the following is the Audience Overview report in GA when the users metrics in reporting is not enabled:

users metric in reporting not enabled

And when the users metrics in reporting is enabled:

number of sessions per user

Another example. The following is Channels report in GA when the users metrics in reporting is not enabled:

audience overview without users metric

And when the users metrics in reporting is enabled:

users metric in reporting enabled

thumbnail ga checklist

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To add users metric to Google Analytics reports, follow the steps below:

Step-1: Make sure that you have got ‘Edit’ permission at the Property level so that you can change GA property settings.

Step-2: Login to your GA account and then navigate to your main view.

Step-3: Find the ‘Admin’ button located on the bottom left and then click on it:

admin button google analytics

Step-4: Click on the ‘Property Settings’ link under the ‘Property’ column:

property settings

Step-5: Scroll down the page and then set the toggle switch for ‘Enable Users Metric in Reporting’ on:

Adding Users Metric to Google Analytics Reports

Step-6: Click on the ‘Save’ button.

You should be able to see the new users metrics in Standard GA reports immediately.

Other articles you will find useful

#1 Google Analytics Users (New, Returning, Unique) explained in great detail

#2 Learn about Active Users Report in Google Analytics

#3 Understanding the difference between Client ID and User ID

#4 Google Analytics User ID Explained

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