4 Divine Rules for link building outreach



My heading may sound a bit of overstatement but once you will go through this post, you will understand that why these rules are so important if you wish to achieve high success rate in your link building outreach and life in general.


Rule-1: Understand People or die trying it

The ability to understand people is one of the greatest skills a link builder (or any person) can ever have. When you understand people you are in a better position to negotiate and persuade. You can solve big problems and get things done. All the business tycoons out there have great ability to understand people.


Understand what makes people tick and why. What they are most likely to respond to. What they like, what they don’t like and what they can’t stand. Understand that every person is not like you and it is still perfectly normal that they are different. Understand that you can’t expect others to show the same level of enthusiasm/professionalism you have shown in your work, what you share/tweet or talk about. You can’t expect others to respect your deadlines and put all their work aside to help you with your link request. When you understand this view point, your hustling is less likely to annoy people. It is the lack of information about other people which often results in zero response/ conversion.


Rule-2: Understand the goal your link target is striving for and help him to achieve his goal.

When you understand your link target esp. his goals, you are in a better position to strike a deal like guest post opportunity or interview request. For example a struggling writer usually craves for more exposure of his book. He will be happy with just any good review about his book. So if you leave a good review of his book on your blog, he is most likely to link back to it. He is linking back not because you asked him but because you helped him in achieving his goal of getting more publicity of his work.


On the other hand a prominent writer is most likely to have some other goals in his mind. He wants to be interviewed by a big publication/media house. Consequently he is not interested in your interview or the review you have written on your blog about his book. Is there any way you can help him in connecting with the big media house? If you can then you may strike a deal. When you look at people’ actions from this perspective you can figure out why they act in a certain way with you. You can figure out why they don’t respond to your emails/link request. Which brings me to the rule no 3, which is the most important rule of all


Rule-3: Get a solid answer ready for ‘What is in it for me?’

 Understand that majority of people (not all) are selfish by nature. Some are less selfish than others. In my event management classes I read about the theory of compliance management which helped me a lot in striking deals. According to this theory:

No one is going to comply with your request unless he feels that he is going to benefit from it in some way or the other,directly, indirectly or in the long run. 

If you keep this theory in mind while formulating proposal, you have better chances of success.


Rule-4: Help others

Not just because it gives you great joy and satisfaction but also because it brings good will, build new relationships, business and partnership opportunities. If you want to motivate someone to help you then help him first. If you help him 10 times without any ulterior motive then you will eventually build a strong desire in him to look for ways to return the favor.

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Do you know the difference between Web Analytics and Google Analytics?

99.99% of course creators themselves don’t know the difference between Web analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Web analytics.

They just copy each other. Monkey see, monkey do.

But Web analytics is not about GA, GTM.

It is about analyzing and interpreting data, setting up goals, strategies and KPIs.

It’s about creating strategic roadmap for your business.

Web Analytics is the core skill. Google Analytics is just a tool used to implement ‘Web Analytics’.

You can also implement ‘Web analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without the good understanding of ‘Web analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.

You are either likely to end up somewhere other than your destination or you get involved in an accident.

You learn data analysis and interpretation from Web analytics and not from Google Analytics.

The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.

You get that direction from ‘Web analytics’ and not from ‘Google Analytics’.

You learn to set up KPIs, strategies and measurement framework for your business from ‘Web analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Google Analytics’, you are learning to use one of the tools of ‘Web analytics’. You are not learning the ‘Web analytics’ itself.

Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.

You need to know lot more than GA in order to work in Web analytics and marketing field.

So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage web/digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.

Here what You'll Learn On This FREE Web Class!

1) Why digital analytics is the key to online business success

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My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers' purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years of experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence. The Digital Analytics Association is a world-renowned not-for-profit association that helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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