‘Time‘ is such an important factor in the Link building process, yet many SEOs fail to take it into account while talking about link building tactics.
Build relationships with linking partners, develop kick-ass contents, become a thought leader in your field and you shall get links. Yes, true, but when?
There is no definite answer. It may take few months, few years. God knows. Thinking of long term gains is a good strategy but aiming for short term gains is critical to keep your job/client in the first place.
Regardless of how long it takes to show results, your client is still paying you every month, is short of patience and expect you to show results which should at least convince him to continue with you for another few months. You have to be promising from day 1 which means you need to show gradual increase in traffic and rankings each week/month no matter what.
Following are few powerful ways to get quick links and speed up your link building while you work on making your client a thought leader in the background for long term gains. For each tactic I have also estimated the time it will take to implement it and get results. So here we go.
Tactic -1: Start your link building from day 1
Don’t wait till some basic on-page is done on the site. Don’t wait till the site crawling and indexing issues are resolved. Don’t wait for anything. Once you have contracted the client, start your link building. The anchor text you can target is your client’s business/brand name and the page that you can target is the home page.
(Estimated Time: 0 seconds)
Tactic-2: Leverage business relationships of your client
Get contact details of all the vendors, suppliers and dealers with whom your client does business. These are the first people you should outreach for links. Since they already have business relationship with your client they will be most likely to link out to your client’s site. One good way of doing this is through testimonials. Recommend them on your website and ask them to recommend in return with a link back to your site or offer them discount or special offer in lieu of a recommendation. Sometimes a simple request can get you a link. It all depends upon how strong your client’s business relations are with his vendors.
(Estimated Time: 2 to 5 days)
Tactic-3: Leverage partnership opportunities of your client
If your client is a member of a trade body or a association then he is mostly likely to have a profile page on such websites. Often these websites provide an opportunity to link out. Leverage this opportunity. It can be a good way to get quick links from authority sites, sometimes even from .edu, .gov websites.
(Estimated Time: 1 to 3 days)
Tactic-4: Leverage your client’s assets
If your client owns and operates several websites then here is your chance to leverage his online assets for link building. Get a link from the home page of each domain. However don’t go overboard and do site wide linking. Also check your client’s inventory. Figure out what your client can give away for free. You can use these items to get reviews from bloggers or as a prize in some competition.
If your client has a strong community that love his brand then you can do three quick things:
1. Develop a community badge (if it is not already there) or polish it to the point that it entice adoption by community members. Once you have a badge ready, announce it to the community. You can get a lot of links through badges.
2. Polish user profiles – Ever wondered why site users don’t complete there profiles. Cos you either don’t remind them to complete it or you don’t give them a good reason. If you can give them a good reason to complete their profile they may link out to it. For e.g. a lot of people link out to their SEOmoz profiles including me.
3. Give incentives to webmasters/bloggers in your community so that they link out to you. Webmasters/bloggers in your community or mailing list are the most important people from link building perspective. What are you doing to encourage them to link out to you? For a start, you can give them awards or special offers/discounts. Use your creativity here.
(Estimated Time: 1 to 15 days)
Tactic-5: Leverage your personal relationships
If you have worked in an industry long enough then most probably you already have developed a good relationship with niche bloggers, webmasters of authority sites, media buyers and the traditional PR firms. Now is the time to leverage these relationships. Offer them free product or service of your client in lieu of a review. (Estimated Time: 1 to 2 weeks)
Tactic-6: Throw a bunch of Press Releases
Press releases are a no brainer. You can get a press release on anything. You can re-launch any product/service of your client. Heck, you can even announce via press release that you have partnered with your client to help them with their inbound marketing. To make this tactic work, use paid services like PRWeb.
(Estimated Time: 1 to 5 days)
Tactic-7: Target niche directories
Niche directories are quick ways to get relevant links. Any directory which enforces editorial judgement, pass link juice and is relevant to your niche is worth targeting.
(Estimated Time: 2 days to 3 weeks)
Tactic-8: Target Article directories
Again a no brainer. Write keyword-rich contents and submit them to articles sites like ezinearticles, isnare etc. Pro tip here is to get premium accounts on these sites, so that your article is approved fast. If you think articles directories don’t work then please feel free to skip this tactic. I won’t be offended.
(Estimated Time: 2 days to 3 weeks)
Tactic-9: Do competitive back links analysis
Competitive back links analysis can help you a lot in speeding up your link prospecting process and in quickly replicating all the good strategies used by your competitors. Use tool like open site explorer to quickly determine the type of contents which are acquiring links for your competitors and the websites which are linking out to such contents.
(Estimated Time: 1 to 4 hours)
Tactic-10: Create a strategy for your link building
Once you have applied all the above tactics then now is the time to work on your strategy. Some of you may argue that one should start link building with a well defined strategy. The problem here is that you can’t come up with any good strategy on day 1 of you work or without first getting a good background knowledge of your client business, his target audience and competitive space. It can take 3 to 4 weeks to acquire such knowledge (depending upon you current work load and client niche). Once you work on a client site for a month or so, you get enough information to work on a strategy. Till then i am afraid you have to run like a headless chicken to acquire links and show results.
Determine speed, set targets & deadlines for your link building campaign – You must know the speed you need to acquire links so that you can achieve your ranking and traffic goals in the given time period. If you don’t know the required speed then you are in trouble my friend. Competitive analysis can give you a good idea of what it will take to rank for targeted keywords. Set link buildings targets. Like i have to acquire these many links from these many sources every week or month. I have to outreach to these many people every week. Without targets and deadlines no goal is unachievable and you can’t measure your success, failure and especially the link building speed.
(Estimated Time: 1 to 4 hours)
Tactic-11: Acquire all those links which don’t require any special relationship
Acquire all those links first which don’t require any special relationship with the linking partners. These links can be acquired quickly than the relationship based links. Link building through broken links, content conversions, content licensing, curated posts, charity, sponsorship and giving stuff away do not require any special relationship with linking partners. All it requires is creativity.
(Estimated Time: 1 to 3 weeks)
Tactic-12: Scale your link building process
Why people use tools like Majestic, open site explorer and buzzstream? They use it to scale their link building process. To speed up tasks which may require several days or weeks otherwise. Outsource any repeated or dumb tasks like directory or articles submission. Create well defined processes. Improve your ability to scale relationships. All this will help you in scaling and speeding up your link building.
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Digital Marketing Consultant and Founder of Optimizesmart.com
Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers' purchase journey and helping them determine the most effective marketing channels for investment.
He has over 12 years of experience in digital analytics and digital marketing.
He was nominated for the Digital Analytics Association's Awards for Excellence. The Digital Analytics Association is a world-renowned not-for-profit association that helps organisations overcome the challenges of data acquisition and application.
He is the author of four best-selling books on analytics and conversion optimization: