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What is unassigned traffic in GA4 and how to fix it
Unassigned traffic in GA4 (Google Analytics 4) refers to the website traffic that is not attributed to any specific channel group (like organic search, paid search, referral, direct etc.)....
Unassigned traffic in GA4 (Google Analytics 4) refers to the website traffic that is not attributed to any specific channel group (like organic search, paid search, referral, direct etc.)....
Causes of Sudden Spike in Direct Traffic in GA4
Do you see a massive and sudden spike in direct traffic in GA4 and GA3 (aka Universal Analytics)? If yes then is it just a couple of days event or do you see a continued increase in direct traffic over weeks and months? ...
Do you see a massive and sudden spike in direct traffic in GA4 and GA3 (aka Universal Analytics)? If yes then is it just a couple of days event or do you see a continued increase in direct traffic over weeks and months? ...
How to set up Cookieless Tracking in GA4
You can set up cookieless tracking in GA4 (Google Analytics 4) by using the following storage mechanism (instead of cookies) to achieve as much functionality as possible without compromising user experience, functionality, or data privacy....
You can set up cookieless tracking in GA4 (Google Analytics 4) by using the following storage mechanism (instead of cookies) to achieve as much functionality as possible without compromising user experience, functionality, or data privacy....
GA4 data not matching? Here is why
Understanding the tools and technologies that can wreck your GA4/GTM tracking can answer endless questions regarding GA4 data not matching with other platforms (like Google Ads, Backend, CRM, shopping cart etc.)....
Understanding the tools and technologies that can wreck your GA4/GTM tracking can answer endless questions regarding GA4 data not matching with other platforms (like Google Ads, Backend, CRM, shopping cart etc.)....
GA4 UTM parameters not working? Here is how to fix it.
GA4 UTM parameters not working? Here is how to fix it. In the following cases, your UTM parameters won’t work: 1) You are using a UTM parameter that is not supported by GA4....
GA4 UTM parameters not working? Here is how to fix it. In the following cases, your UTM parameters won’t work: 1) You are using a UTM parameter that is not supported by GA4....
How to Install Google Analytics 4 on Shopify
Learn to Install Google Analytics 4 on Shopify through this step by step guide. Get the free ebook on Google Analytics 4 (50+ pages)...
Learn to Install Google Analytics 4 on Shopify through this step by step guide. Get the free ebook on Google Analytics 4 (50+ pages)...
GA4 User Properties (User Scoped Custom Dimensions) – Tutorial
Learn to create and use the GA4 user properties. The User properties are attributes that can be used to define segments of your user base, such as language preference or geographic location....
Learn to create and use the GA4 user properties. The User properties are attributes that can be used to define segments of your user base, such as language preference or geographic location....
Landing page not set GA4 [Fixed]
If any other event fires before the ‘page_view’ event, the landing page not set GA4 issue occurs. This is the most common cause of (not set) landing pages....
If any other event fires before the ‘page_view’ event, the landing page not set GA4 issue occurs. This is the most common cause of (not set) landing pages....
How to find 404 pages (broken links) in GA4
Follow the steps below to find 404 pages (broken links) in GA4 (Google Analytics 4): 1) Make sure that your broken links are hard 404 and not soft 404.....
Follow the steps below to find 404 pages (broken links) in GA4 (Google Analytics 4): 1) Make sure that your broken links are hard 404 and not soft 404.....
Correctly calculate Average Order Value in GA4
In GA4, the 'Average Order Value' metric is called 'Average purchase revenue'. It is calculated as 'Purchase Revenue' / 'Transactions'....
In GA4, the 'Average Order Value' metric is called 'Average purchase revenue'. It is calculated as 'Purchase Revenue' / 'Transactions'....
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