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GA4 filters – Understanding data filters in Google Analytics 4

The GA4 filters are used to include or exclude certain event data. They are configured at the property level. These filters are applied to the event data from the date of creation and do not work retroactively....

GA4 Form Tracking via Google Tag Manager

Learn to set up GA4 form tracking via Google Tag Manager. Learn to test form tracking. See the form tracking data in GA4 (Google Analytics 4) reports. Learn to track forms via the GA4 user interface....

Guide to BigQuery Cost Optimization

Guide to BigQuery Cost optimization. Google BigQuery can get expensive pretty fast if you are dealing with terabytes or petabytes of data every day and you do not construct your queries properly or pull too much data too frequently....

How to track web pages with zero traffic in Google Analytics

In this article, I will show you how to track web pages with zero traffic in Google Analytics 4 (GA4) and Universal Analytics (GA3). Almost every web page on your website got traffic at some point in its lifetime....

How to track email campaigns and traffic in GA4

Learn to track email campaigns and traffic in GA4 (Google Analytics 4) through this step by step guide. To conduct email traffic analysis in GA4, we will create a new exploration report from scratch. This new report would have nine tabs. ...

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Learn and Master Google Analytics 4 (GA4) - 126 pages ebook

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