How to use Google Analytics API without any coding

  In this article I will show you how to use Google Analytics API without doing any coding.   Introduction to APIs Application programming interface (or API) is the interface between two program modules. This interface is made up of

Google Analytics Training Resources and Tutorials

  I get lot of emails from folks every day, asking me to recommend a particular Google Analytics resource for further reading and learning. The resources below can help you get the most out of Google Analytics. It doesn’t matter whether

Event Tracking in Google Tag Manager V2 – Complete Guide

  In this article you will learn: #1 Tracking Form Submissions via Google Tag Manager #2 Tracking Form Fields #3 Tracking clicks on external links across a website #4 Tracking File downloads and other button clicks #5 Video Tracking in

Beginners guide to JavaScript for Google Analytics

  JavaScript is the most popular programming language in the world. It is easy to learn (thus wide spread adoption), client side (thus very fast, no server side processing) and defacto language of web browsers (thus dubbed as the language

Tracking Twitter and Linkedin Social Interactions in Google Analytics

  This is the second article in the social interactions tracking series. The first article was: Tracking Facebook Social Interactions with Google Analytics and Google Tag Manager Where I introduced the concept of social interactions tracking in Google Analytics and

Tracking Facebook Social Interactions with Google Analytics and Google Tag Manager

  Index (What you will learn) Introduction to Social Interactions Tracking in Google Analytics Requirements for Social Interactions Tracking in Google Analytics Limitation of Social Interactions Tracking in Google Analytics Facebook Event Tracking (FB.Event.subscribe) Process for tracking Facebook ‘likes’ and

Enhanced Ecommerce Tracking via Google Tag Manager

  This is my 6th article in the enhanced ecommerce series. #1 The first article was Understanding Enhanced Ecommerce tracking in Universal Analytics where I introduced the concept of enhanced ecommerce, enhanced ecommerce measurement model and various enhanced ecommerce commands.

Tracking true referrals in Google Analytics when using PayPal and other payment gateways

  Many businesses use PayPal and other third party payment gateways to accept online payment.But this can create tracking issues in Google Analytics. A payment gateway is a service through which you can accept credit/debit cards and other forms of

How to grow your blog to 215k+ visitors a month

  Content marketing is not something which I cover on this blog. This is a Sunday afternoon article, so little bit of rant is involved. Bear with me. What prompted me to write this article is the volume of misleading

Using Multiple Trackers for Cross Domain Tracking in Universal Analytics

  This is the 5th article in the cross domain tracking series. The other articles in this series are: Google & Universal Analytics Cookies Google Analytics Cross Domain Tracking Cross Domain Tracking in Universal Analytics Cross domain tracking in Google

Creating your own Google Analytics Tag Auditing System

  Tag auditing is used to identify various tags (tag is a piece of JavaScript code) on a website for the purpose of: #1 Upgrading from Classic Google Analytics to Universal Analytics #2 Migrating Classic / Universal Analytics tags &

Cross domain tracking in Google Tag Manager

  This article is the 4th in the series of cross domain tracking. The first article was: Google & Universal Analytics Cookies  where I explained cookies in great detail. Knowledge of cookies help a lot in understanding and troubleshooting cross domain

Cross Domain Tracking in Universal Analytics – demystified

  I have written about cross domain tracking in Google Analytics (ga.js) in the past, which to be honest is quite difficult to implement. But Universal Analytics (analytics.js) has made cross domain tracking quite easy. Still for many, cross domain

Digital analytics and marketing framework for Conversion Optimization

  Every analytics consultant/agency worth it salt uses some type of framework in order to measure and optimize its digital marketing efforts. In this article I am going to present the framework I use. My framework is loosely based on

12 guaranteed methods to reduce Cost Per Acquisition

  I am a big fan of reducing acquisition cost. Just by doing that I can greatly increase the ROI in short period of time without spending a penny more on traffic acquisition. Unlike sales, optimizing cost is relatively easy

Fixing Duplicate, Cancelled, Test orders & Refunds in Google Analytics

  Maintaining the accuracy and consistency of your data esp. e-commerce data is a critical aspect of your analysis. So how confident you are on the scale of 1 to 10 then that ecommerce data in your GA reports is

How to Start Conversion Optimization like a Pro

  There is a famous quote from Chinese philosopher Laozi: “A journey of a thousand miles begins with a single step”. But what if your first few steps take you in the wrong direction? Well in that case, you may end up

Using Cohort Analysis & Enhanced ecommerce to understand users behavior

  How users who made a purchase on your website behaved differently than the users who abandoned your shopping cart? Both user segments had the intention to make a purchase on your website. But one user segment chose to proceed

Understanding Active Users Report in Google Analytics

  Active users report (still in Beta and not available to all GA accounts) can be found under the ‘Audience’ menu Through Active users report you can determine the number of unique users (including both new and returning) who visited

Using Enhanced E-Commerce segments for Remarketing in Google Analytics

  Enhanced e-commerce segments are hidden gems of enhanced ecommerce reports. If you have set up enhanced ecommerce tracking on your website then you can create and use these ecommerce segments by following the steps below: Step-1: Go to Conversions