Facebook Analytics – Super Duper Guide

  I recently came across a new tool called FanPageKarma. Through this tool you can do really in-depth analysis of your Facebook Fan page. I liked this tool so much that I thought it is worth writing about it. Once

Data Driven or Data blind and why I prefer being Data Smart

  “Not everything that counts can be counted, and not everything that can be counted counts.” – Albert Einstein Many marketers/analysts draw conclusions based on the data and tools available to them. Now how I am so sure about that?

The Guaranteed way to Sell Conversion Optimization to your Client

  Many people struggle with selling conversion optimization to their clients/boss. This is because they are not able to convince why ‘conversion optimization’ is worth the effort and deserve dedicated resources (time, budget, professionals etc). To be honest, no amount

How to find your Best E-Commerce Clients & improve bottomline

  When it comes to understanding your e-commerce clients, you would need following information: Geographic data of your best ecommerce clientsDemographic data of your best ecommerce clientsPsychographic data of your best ecommerce clientsUnderstanding of the behaviour of best clientsUnderstanding of

7 Powerful methods to Improve your Business Bottomline

Many marketers believe in improving the business bottomline by focusing on the topline growth. By topline growth I mean, increasing the website traffic, increasing sales, brand mentions etc. But this is sub-optimal way of improving the business bottomline. This is

Understanding Universal Analytics Measurement Protocol

  Here is what you will learn through this post: Learn (in plain English) to send data to Universal Analytics using the measurement protocol. Learn to send event tracking data and e-commerce data to Universal Analytics.   If you are new

Advanced Attribution Modelling in Google Universal Analytics

  Attribution modelling is an advanced topic in itself but this post has been developed to take this topic to a whole new level and to talk about things which are rarely discussed in great detail in the analytics world.

How to use Agile Analytics to quickly solve your Conversion problems

  ‘Agile’ is the ability to move quickly and easily. In analytics, agility is ability of an analyst/analysis to adapt rapidly and cost efficiently in response to changes in the marketing environment. The aim here is to conduct a very

The Geek Guide to implementing Attribution Modelling

  Learn to “implement” attribution modelling in your organizational setup. Lot has been written about attribution modelling over the years. But talking about attribution is the easy bit. Implementing it is the real challenge. If I can give another title

6 Keys to Digital Success in Attribution Modelling

  Today I am going to share with you the ‘6 keys to success’ in attribution modelling. Learn my tricks and tips and your success in attribution is guaranteed Understand Customers Purchase Journey Understand the concept of ‘Missing Touch Points’

How to use ZMOT to increase Conversions and Sales exponentially

  Zero moment of truth or ZMOT is the term coined by Google’s Jim Lecinski in 2011. ZMOT is the most powerful moment in a customer journey to purchase. This is because ZMOT shapes the consumer’s purchase decision. And if

Google Universal Analytics Conversion & Sales Funnels – Complete Guide

  In order to make your business a success, you should be spending more time and resources in converting existing traffic than acquiring new traffic. When you work with the mindset of increasing sales by just sending more traffic to

Google Analytics Tutorial – Understanding Traffic Acquisition

  Google Analytics is a powerful tool. But just like any other tool, it is only as good as the person using it. While some people are able to gain great insight through its creative usage, others are not able

6 Simple steps to Create and Analyze a Marketing Strategy

  I use 5W1H to create and analyze a marketing strategy, social media strategy, link building strategy or just any strategy. The 5W1H is made up of 5 ‘W’ letters and 1 ‘H’ letter of the English language. The 5

Measuring & Improving Quality of SEO Traffic through Google Analytics

  You may say ‘quality’ is subjective and hence can’t be measured. Well not really. In the next few minutes I will show you a way to effectively measure the quality of your SEO traffic in Google Analytics.  You in