Bare Minimum Statistics for Web Analytics

  The role of statistics in the world of web analytics is not clear to many marketers. Not many talk or write about the usage of statistics and data science in web analytics. Unfortunately by and large, analytics industry is

Geek guide to Direct Traffic Analysis

  Direct traffic is increasing day by day and if you don’t do anything about it now, then one day all you will see in your analytics reports will be direct traffic: little to no referral data, just direct traffic

Advanced Google & Universal Analytics Tracking – Beginners Guide

  Have you ever wondered how tracking is actually implemented on a website? How you can actually track downloads, form field abandonment, videos and almost anything in Google/Universal Analytics? Sure many bloggers can tell you that by providing a bunch

Phone Call Tracking and ROI calculations – Champion’s Guide

  I love phone call tracking simply because it gives me a break from the regular tracking I do through Google Analytics and other similar tools. If you have been in the field of digital marketing as long as me (almost

Universal Analytics Upgrade Guide

  I get lot of emails from webmasters who migrate to Universal Analytics on Google’s recommendation without understanding the implications of such migration and without evaluating the pros and cons of such a switch. Then they get stuck with tracking

10 Analysis Techniques that Fool Data Driven Marketers

  In the next few minutes I will show you 10 different techniques that can be used intentionally or unintentionally to mislead data driven marketers with the data they adore so much. I will also prove it to you how

Facebook Analytics – Super Duper Guide

  I recently came across a new tool called FanPageKarma. Through this tool you can do really in-depth analysis of your Facebook Fan page. I liked this tool so much that I thought it is worth writing about it. Once

Data Driven or Data blind and why I prefer being Data Smart

  “Not everything that counts can be counted, and not everything that can be counted counts.” – Albert Einstein Many marketers/analysts draw conclusions based on the data and tools available to them. Now how I am so sure about that?

The Guaranteed way to Sell Conversion Optimization to your Client

  Many people struggle with selling conversion optimization to their clients/boss. This is because they are not able to convince why ‘conversion optimization’ is worth the effort and deserve dedicated resources (time, budget, professionals etc). To be honest, no amount

How to find your Best E-Commerce Clients & improve bottomline

  When it comes to understanding your e-commerce clients, you would need following information: Geographic data of your best ecommerce clientsDemographic data of your best ecommerce clientsPsychographic data of your best ecommerce clientsUnderstanding of the behaviour of best clientsUnderstanding of

7 Powerful methods to Improve your Business Bottomline

Many marketers believe in improving the business bottomline by focusing on the topline growth. By topline growth I mean, increasing the website traffic, increasing sales, brand mentions etc. But this is sub-optimal way of improving the business bottomline. This is

Understanding Universal Analytics Measurement Protocol

  Here is what you will learn through this post: Learn (in plain English) to send data to Universal Analytics using the measurement protocol. Learn to send event tracking data and e-commerce data to Universal Analytics.   If you are new

Advanced Attribution Modelling in Google Universal Analytics

  Attribution modelling is an advanced topic in itself but this post has been developed to take this topic to a whole new level and to talk about things which are rarely discussed in great detail in the analytics world.

How to use Agile Analytics to quickly solve your Conversion problems

  ‘Agile’ is the ability to move quickly and easily. In analytics, agility is ability of an analyst/analysis to adapt rapidly and cost efficiently in response to changes in the marketing environment. The aim here is to conduct a very

The Geek Guide to implementing Attribution Modelling

  Learn to “implement” attribution modelling in your organizational setup. Lot has been written about attribution modelling over the years. But talking about attribution is the easy bit. Implementing it is the real challenge. If I can give another title