Category Archives: Universal Analytics

How to do ROI Analysis in Google Universal Analytics

  Index Requirements for ROI Analysis in Universal Analytics Introduction to Cost data Introduction to Data Set Introduction to Data Set Schema Importing cost data in Universal Analytics via Data Sets Tag all of your marketing campaigns Collect cost data.

Advanced Google & Universal Analytics Tracking – Beginners Guide

  Have you ever wondered how tracking is actually implemented on a website? How you can actually track downloads, form field abandonment, videos and almost anything in Google/Universal Analytics? Sure many bloggers can tell you that by providing a bunch

Universal Analytics Upgrade Guide

  I get lot of emails from webmasters who migrate to Universal Analytics on Google’s recommendation without understanding the implications of such migration and without evaluating the pros and cons of such a switch. Then they get stuck with tracking

Understanding Universal Analytics Measurement Protocol

  Here is what you will learn through this post: Learn (in plain English) to send data to Universal Analytics using the measurement protocol. Learn to send event tracking data and e-commerce data to Universal Analytics.   If you are new

Google Universal Analytics Conversion & Sales Funnels – Complete Guide

  In order to make your business a success, you should be spending more time and resources in converting existing traffic than acquiring new traffic. When you work with the mindset of increasing sales by just sending more traffic to

Beginners Guide to Universal Analytics – Creating Custom Dimensions & Metrics

  Universal Analytics (UA) is going to change the way we look at the data for good. One year from now, our analytics reports will be unrecognizable. I have been using UA for a while now and would like to

Common Google Universal Analytics Mistakes that kill your Analysis & Conversions

  I have audited hundreds of web analytics accounts and profiles. And each account/view had at least one or two issues which seriously stood in my way of getting optimum results from my analysis. I have put all of these

8 Google Universal Analytics Conversions Segments you Must use

  Of late on ‘LinkedIn’ I was asked this question “how I can measure the influence of PPC on organic search in Universal Analytics?” I think it is an excellent question and I am sure every marketer would like to know

Google Analytics & Universal Analytics Cookies – Complete Guide

  You need good great knowledge of cookies so that you can understand how Google Analytics collect data, how it define visits, visitors and other metrics and how the cookie knowledge can be used for cross domain tracking and other specialized

Tracking Long tail keywords through Google Universal Analytics

  Many SEOs agree that there is power in the long tail. There are also several solid stats to back up this claim. Recently I was asked the following question on Linkedin and I think the same question bothers you too:

Event Tracking Google Universal Analytics – Complete Guide

  This post is a guide on ‘event tracking’ feature in Google Universal Analytics and it explains ‘Event Tracking and Virtual PageViews from A to Z in an easy to understand language. The Basics What is an Event? Example of