Category Archives: Google Analytics

Google Universal Analytics Conversion & Sales Funnels – Complete Guide

  In order to make your business a success, you should be spending more time and resources in converting existing traffic than acquiring new traffic. When you work with the mindset of increasing sales by just sending more traffic to

Google Analytics Tutorial – Understanding Traffic Acquisition

  Google Analytics is a powerful tool. But just like any other tool, it is only as good as the person using it. While some people are able to gain great insight through its creative usage, others are not able

How to measure & improve the Quality of SEO Traffic through Google Analytics

  They say ‘quality’ is subjective and hence can’t be measured. Well not really. In the next few minutes I will show you one powerful method to effectively measure the quality of your SEO traffic in Google Analytics. You in fact

Making Good Marketing Decisions despite of faulty Analytics data

  Google Analytics (GA) data is not very accurate and sometimes could lead to dangerous conclusions if you are not very careful. Don’t get me wrong, I am a big fan of Google Analytics. In fact I am also a two

Advanced Twitter Analysis in Google Analytics

  Imagine you can tie every twitter click, tweet and follower to sales and conversions. Well this is what I am going to do in this post. In the next few minutes I will show you, how to determine the

Common Google Universal Analytics Mistakes that kill your Analysis & Conversions

  I have audited hundreds of web analytics accounts and profiles. And each account/view had at least one or two issues which seriously stood in my way of getting optimum results from my analysis. I have put all of these

Google Analytics Not Provided Keywords Analysis – Ultimate Guide

  Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We therefore can no longer ignore the impact

Google Universal Analytics Data Sampling – Complete Guide

  Did you know, your Universal Analytics metrics from sessions, revenue, transactions to e-commerce conversion rate depend upon the size of the traffic-data sample being analysed by Google? This means if you change the size of the data sample being analysed, your

Google Universal Analytics Data Trend Analysis – Complete Guide

  Analysing data trends is an age old and powerful tactic which is used to measure the performance of marketing campaigns over time and to predict future outcomes.   We do trend analysis to get answers to questions like: 1. What

Measuring Keywords Performance in Google Analytics & Excel

  Keywords are an integral part of any search marketing campaign and marketers need to continuously track their performance in order to optimize the campaigns and the outcomes. I am going to present to you, two powerful and scalable ways

Google Analytics Direct Traffic – Most kept Secret

  Today I am going to reveal one of the most kept secret in Google Analytics which will fundamentally change the way you look at revenue and conversions generated through direct traffic for good. What you probably don’t know is, how

Conversion Funnel Optimization through Paditrack

  To segment and test funnels I have been using a special tool called PadiTrack for the last few years.  Sorry for writing about it so late. This tool pulls the data directly from your Google Analytics account and is

Google Analytics Pivot Tables – The Super Duper Guide

  Pivot tables are hidden gems in Google Analytics reports. They are extremely powerful data summarization tools and are commonly used in spreadsheet programs like Microsoft Excel. Through pivot tables you can quickly summarize data in desired format and detect

Bounce Rate Optimization in Google Analytics – Complete Guide

  The number 1 way to optimize your website conversion rate is by asking the right questions. Why is my conversion rate so low? Wrong question. Why is my bounce rate so high? That is the right question. Your conversion

Google Analytics Conversion Rate – Reporting and Analysis

  How many of us take action on the basis of conversion rate reported by Google Analytics? If we don’t take any anction then there is no need to look into the Google Analytics reports and waste time. Seriously. Analytics is