Category Archives: Google Analytics

Conversion Funnel Optimization through Paditrack

  To segment and test funnels I have been using a special tool called PadiTrack for the last few years.  Sorry for writing about it so late. This tool pulls the data directly from your Google Analytics account and is

Google Analytics Attribution Modeling – Beginners Guide

  Attribution modeling is one of my favorite topics in web analytics because it is so complicated and challenging.  It forces you to use both your left and right brain simultaneously.  It is something which requires deep understanding of your