Category Archives: Data Reporting

Understanding Active Users Report in Google Analytics

  Active users report (still in Beta and not available to all GA accounts) can be found under the ‘Audience’ menu Through Active users report you can determine the number of unique users (including both new and returning) who visited

How to select best Excel Charts for Data Analysis & Reporting

  Do you always struggle with the type of Excel charts to use in your analytics reports? The type of excel chart you select for your analysis and reporting depends upon what you are going to analyse and report. We create charts

High Level Search Marketing Optimization in Google Analytics

Get to know the 5 data drill downs which can help you immensely in optimizing your marketing campaigns, products and eventually sales. Majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important that whatever we

How to become Champion in Data Reporting

  Analytics ninja is the one who can get his/her recommendations implemented in a timely manner.  You may argue with my definition. But as odd as it may sound, being an analytics ninja has nothing much to do with being

How to Analyze and Report above AVERAGE

  Nobody wants to be an average and yet we all love averages. That is why our analytics reports are all jam packed with averages: In order to analyze and report above average we first need to stop being obsessed

Complete Guide to Link Building Dashboards in Excel

  Link building is an important part of a SEO campaign and marketers need to continuously track the campaigns’ performance in order to optimize them. One way of measuring the link building performance is through keywords performance analysis in terms

How to analyse and report the true value of your SEO Campaign

  For any organic search campaign you would be interested in knowing three aspects of the campaign: How the campaign has performed? How organic visitors have consumed your contents? How the organic campaign has helped other marketing campaigns (PPC, Email, Social, Affiliate etc)

Analyzing and Reporting Conversion Rate in Google Analytics

  The goal conversion rate of a website is 61.99%. Ok good. But what insight you can get from it and what action you can take? The short and sweet answer is ‘nothing much’. “Google Analytics add the conversion rate of each individual