Category Archives: Content Marketing Measurement

Optimizing Contents for Sales and Conversions through Profit Index

  One of the most important and yet not so obvious difference between a low converting website and a high converting website is the volume of profitable contents on the site. Profitable content is that content which add value to

Measuring Content Marketing Success in Google Analytics

  This post is in the conjunction with the post: How to measure the ROI of Content Marketing where I have outlined the definition of great contents and how this greatness can be measured in monetary terms. I would strongly

How to measure the ROI of Content Marketing

  What makes content great?  Is it the uniqueness, informativeness, visual appeal, social shares, tons of backlinks or all of the above? If you think that the greatness of contents can’t be measured and the definition of a great content