Category Archives: Analytics

Google Analytics Training Resources and Tutorials

  I get lot of emails from folks every day, asking me to recommend a particular Google Analytics resource for further reading and learning. The resources below can help you get the most out of Google Analytics. It doesn’t matter whether

High Level Search Marketing Optimization in Google Analytics

Get to know the 5 data drill downs which can help you immensely in optimizing your marketing campaigns, products and eventually sales. Majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important that whatever we

Conversion Funnel Optimization through Paditrack

  To segment and test funnels I have been using a special tool called PadiTrack for the last few years.  Sorry for writing about it so late. This tool pulls the data directly from your Google Analytics account and is

Google Analytics Attribution Modeling – Beginners Guide

  Attribution modeling is one of my favorite topics in web analytics because it is so complicated and challenging.  It forces you to use both your left and right brain simultaneously.  It is something which requires deep understanding of your